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市场调查报告书
商品编码
1504271
全球脱髮治疗产品的市场评估:依产品类型、依成分、依应用、依价格、依类别、依最终用户、依分销渠道、依地区、机会、预测(2017-2031)Hair Loss Treatment Products Market Assessment, By Product Type, By Source, By Application, By Price, By Category, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031 |
全球脱髮治疗产品市场规模预计将从2023年的 52.1 亿美元增至2031年的 84.8 亿美元,预计在2024-2031年期间年复合成长率为 6.28%。这个市场主要是由人口老化推动的,越来越多的人经历脱髮或脱髮。压力程度的增加和生活方式的改变是促成因素,因为通常会影响脱髮状况。人们对个人外表的认识不断提高以及除毛对心理的影响也是主要的驱动因素,越来越多的人寻求有效的治疗。此外,市售和处方药治疗的可用性以及对天然成分和有机产品不断成长的需求推动市场成长。随着越来越多的消费者选择这些解决方案,头髮移植和其他先进医疗方法的日益普及也进一步推动了市场的发展。
例如,2023年 6月,辉瑞宣布美国食品药物管理局(FDA)批准 Ritoflu(littlecitinib)用于治疗 12 岁及以上个体的斑秃。低功率雷射疗法和富血小板血浆疗法等治疗技术的进步引起人们的关注。此外,电子商务平台的激增使世界各地的人们更容易获得除毛治疗,进一步推动了市场成长。
雄性秃的盛行率不断增加
雄性秃,通常称为男性或女性型秃髮,是一种影响全世界数百万人的疾病。其特征是男性从太阳穴和头顶逐渐变薄,女性则从整个头皮逐渐变薄。这种情况很大程度上受遗传和荷尔蒙变化的影响。
根据美国国立卫生研究院(NIH)2024年1月发表的一篇论文,雄性秃在白种人中更为常见,50 岁左右受影响的比例为50%,大约80%的人到了70岁会受到影响。
雄性秃的盛行率不断上升,显着增加了对脱髮治疗产品的需求。随着越来越多的人经历这种类型的脱髮,减缓、阻止或逆转脱髮的解决方案的市场日益扩大。这导致各种治疗产品的开发和销售激增,包括米诺地尔等非处方局部治疗药物、非那雄胺等处方药以及富血小板血浆(PRP)治疗等先进治疗方法。此外,脱髮对情绪和心理的影响也促使消费者投资有效的治疗方法。这种需求推动製药公司、化妆品品牌和医疗保健专业人员创新和改进现有产品,以及创造新产品。因此,脱髮治疗市场不断扩大,为消费者提供了多种解决雄性秃的选择。
药品和化妆品领域不断成长的创新扩大了市场规模
医药创新包括开发在分子层面上针对脱髮的先进药物。例如,米诺地尔和非那雄胺等新药物的配方是为了提高疗效并减少副作用。研究人员探索干细胞疗法和基因编辑等创新疗法,这可能为脱髮提供永久解决方案。
根据美国国立卫生研究院(NIH)2023年 4月发表的一篇论文,MXD 和 FIN 是 FDA 唯一批准治疗脱髮的第一线药物。
根据美国国立卫生研究院(NIH)2023年 12月发表的一篇论文,基于 microRNA 的药物透过软化随着年龄成长而变得僵硬的毛囊来帮助头髮生长。
药品和化妆品领域不断成长的技术创新是脱髮治疗市场的主要驱动因素。这意味着公司不断开发新的和改进的产品,以更有效、更安全地对抗掉髮。在化妆品方面,专门针对脱髮设计的洗髮精、护髮素和精华液等产品取得了重大进展。这些产品通常含有促进头髮生长和头皮健康的尖端成分,如胜肽、生长因子和植物干细胞。
本报告研究和分析了全球脱髮治疗产品市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global hair loss treatment products market is projected to witness a CAGR of 6.28% during the forecast period 2024-2031, growing from USD 5.21 billion in 2023 to USD 8.48 billion in 2031. The market is primarily driven by the aging population, which increases the number of individuals experiencing hair thinning and loss. The heightened stress levels and lifestyle changes are the contributing factors, as they often impact hair loss conditions. The growing awareness about personal grooming and the psychological impact of hair loss are significant drivers, leading people to seek effective treatment solutions. Furthermore, the availability of over-the-counter and prescription treatments, along with the increasing demand for natural and organic products, is propelling the market growth. The rising popularity of hair transplants and other advanced medical treatments is further boosting the market as more consumers opt for these solutions.
For instance, in June 2023, Pfizer Inc. announced that the United States Food and Drug Administration (FDA) has approved LITFULO (ritlecitinib) a treatment drug for catering alopecia aerate in individuals of age 12 years and above.
Technological advancements in treatment methods, such as low-level laser therapy and platelet-rich plasma treatments, are attracting attention. Also, the expanding reach of e-commerce platforms is making hair loss treatments more accessible to a global audience, further driving the market growth.
Increasing Prevalence of Androgenetic Alopecia
Androgenetic alopecia, commonly known as male or female pattern baldness is a prevalent condition affecting millions of people globally. It is characterized by a progressive thinning of hair, starting from the temples and crown in men, and a general thinning across the scalp in women. The condition is largely influenced by genetics and hormonal changes.
According to an article published by the National Institute of Health (NIH) in January 2024, androgenetic alopecia is more prevalent in Caucasian individuals, and 50% of them are affected by the age of 50 and approximately 80% of them are affected by age 70.
The increasing prevalence of androgenetic alopecia has significantly driven the demand for hair loss treatment products. As more people experience this type of hair loss, there is a growing market for solutions that can slow down, stop, or reverse hair thinning. It has led to a surge in the development and sale of various treatment products, including over-the-counter topical treatments such as minoxidil, prescription medications such as finasteride, and advanced therapies such as platelet-rich plasma (PRP) treatments and hair transplants. Furthermore, the emotional and psychological impact of hair loss has made consumers more willing to invest in effective treatments. The demand encourages pharmaceutical companies, cosmetic brands, and medical practitioners to innovate and improve existing products while creating new ones. Therefore, the market for hair loss treatments continues to expand providing consumers with a wider array of options to manage androgenetic alopecia.
Expanding Pharmaceutical and Innovation in Cosmetic Products to Elevate the Market Size
Pharmaceutical innovations include creating advanced medications that target hair loss at a molecular level. For instance, newer versions of drugs such as minoxidil and finasteride are being formulated to enhance their effectiveness and reduce side effects. Researchers are exploring innovative treatments such as stem cell therapy and gene editing, which could provide more permanent solutions to hair loss.
According to an article published by the National Institute of Health (NIH) in April 2023, MXD and FIN are the only first-line drugs approved by the FDA for hair loss treatments.
According to an article published by the National Institute of Health (NIH) in December 2023, microRNA-based helps in regrowth by softening the hair follicle which becomes stiffer after aging.
The expanding innovation in pharmaceutical and cosmetic products is a major driver in the hair loss treatment market. It means that companies are continually developing new and improved products to address hair loss more effectively and safely. On the cosmetic side, there are significant advancements in products such as shampoos, conditioners, and serums designed specifically to combat hair thinning. These products often contain cutting-edge ingredients such as peptides, growth factors, and plant stem cells that promote hair growth and scalp health.
For instance, in February 2024, Hask, a global leader in beauty and cosmetics, launched Teatree oil-infused shampoo which helps detoxify the greasy, itchy, or dirty scalp. The product is formulated with ultra-fine rice starch which eliminates the excess oil, odor, and impurities from the scalp.
In addition, the rise of natural and organic products has catered to consumers looking for safer, non-chemical alternatives. These innovations are driven by a better understanding of the causes of hair loss and consumer demand for more effective solutions. As a result, the market is filled with a variety of options, allowing individuals to choose treatments that best suit their needs and preferences. The continuous innovation improves treatment outcomes and boosts consumer confidence and market growth.
Influence of Social Media and Celebrity Endorsement
The influence of social media and celebrity endorsements plays a significant role in the hair loss treatment market. Social media platforms such as Instagram, YouTube, and TikTok have become powerful tools for marketing, reaching millions of people daily. When celebrities and influencers share their experiences with hair loss treatments, it creates a positive impact among their followers. Celebrities often endorse hair loss products, showcasing their success stories and results. The endorsement adds a layer of credibility and desirability to the products, as fans trust their favorite stars and are influenced by their beauty and grooming routines. For instance, when a well-known actor or athlete publicly discusses their use of a particular hair growth serum or treatment, it can lead to a surge in sales as fans aspire to achieve similar results. Moreover, social media allows for the sharing of before-and-after photos, tutorials, and reviews, making it easier for potential customers to see real-world results and understand how the products work.
Influencers often create content demonstrating the application and effectiveness of these treatments, providing a relatable and accessible source of information. The constant exposure and engagement on social media platforms increase consumer awareness and interest in hair loss treatments, driving the demand. Also, influencers can launch their haircare products or brands which have become very popular among customers. Therefore, companies leverage these platforms and endorsements to market their products effectively, leading to a growing and dynamic market for hair loss solutions.
For instance, in June 2024, Brooke Sheilds launched her hair care brand 'Commence' helping women aged over 40. The brand launches with three major products two-in-one shampoo, root serum, and three-in-one leave-in conditioner. In June 2024, Rihana launched a new hair line 'Fenty Hair' a line of nine hair care and styling products built on the belief of Beauty for All.
North America Dominates the Global Hair Loss Treatment Products Market Share
North America dominates the global hair loss treatment products market by holding the largest share due to high prevalence of hair loss conditions in North America, affecting a large portion of the population. The widespread issue creates a substantial demand for effective treatment solutions. Also, North America has a high level of awareness about hair loss issues and available treatments. People in the region are well-informed about the options and are more likely to seek and invest in treatments. The strong presence of major pharmaceutical and cosmetic companies in North America and their continuous research and development for new and advanced products to meet consumer needs is further expected to increase the market share.
For instance, in October 2024, Nutraceutical Wellness Inc., a haircare supplement company based in New York, launched two products, DHT blocker MD and Collagen Infusion MD. The launch aims to provide solutions to hair thinning and would help make hair stronger and shinier.
The region's robust healthcare infrastructure supports the availability and distribution of these treatments. Moreover, the high disposable income levels in North America enable more people to afford advanced and expensive hair loss treatments, such as hair transplants and specialized medications. The financial capability boosts the market as consumers are willing to spend more on effective solutions. Furthermore, the influence of marketing and media in North America significantly impacts market growth. Celebrities and influencers from the region often endorse hair loss products, which drives consumer interest and trust in these treatments. Thus, high demand, advanced research and development, strong economic capability, and influential marketing contribute to North America's dominance in the hair loss treatment products market.
Future Market Scenario (2024 - 2031F)
Consumers are increasingly purchasing natural and organic ingredients in hair loss products. Brands such as Nutraceutical Wellness Inc., offering supplements with botanical extracts such as saw palmetto and biotin, cater to this trend, addressing both efficacy and sustainability concerns, further boosting the market growth.
The hair loss treatment products market will witness further growth through online platforms. Brands, such as Keeps and Hims, leverage direct-to-consumer models, offering subscription-based services for convenience and affordability.
The market will see a shift towards personalized treatment plans tailored to individual needs and conditions. Brands offer customizable solutions combining topical treatments, supplements, and devices based on diagnostic assessments.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global hair loss treatment products market. The market is dominated by major players and these companies lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. The market is segmented into products such as shampoos, serums, oils, and supplements, each targeting different types and stages of hair loss. The market is poised for steady growth, driven by increasing consumer demand for effective solutions for hair loss. Hair loss treatment product manufacturers are concerned with supply chain resilience, product quality, manufacturing locally to minimize operational cost, and variety which is expected to define the industry's future. Partnerships, collaborations, and developing technologies are projected to increase competition in the fast-paced market.
For instance, in May 2024, Unilever PLC brand 'Dove' launched the advanced hair care collection 'Bond Strength' featuring 'Dove proprietary Bio-Protein Care' and peptides. The bond strength collection includes a bond strength serum mask, shampoo and conditioner, and other products that cure hair loss and hair damage.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.