印度的岩盐市场评估:各产品类型，不同形状，各等级，各终端用户，各流通管道，各地区，机会，预测(2018年度～2032年度)

2024 财年，印度岩盐市场规模约为 315 吨，预计到 2032 财年将达到约 448.07 吨，在 2025-2032 财年的预测期内复合年增长率为 4.50%。由于食品工业的扩张和健康盐需求的增加，市场呈现稳定成长。

盐是许多食品和饮料产品的主要成分。因此，食品加工、餐厅和包装食品产业的扩张正在创造印度对岩盐的需求。印度岩盐市场近年来呈现显着成长。主要原因是与普通加碘盐相比，岩盐含有更多的矿物质，而且消费者的健康意识越来越强。同时，钠含量也维持很低，与国内市场主流不同。岩盐被认为对健康有益，包括促进消化和改善呼吸。在印度，随着消费者健康意识的增强，岩盐市场不断成长。

岩盐市场上有有组织的和无组织的公司。有组织的部门包括 Tata Salt 和 Patanjali Ayurveda Ltd. 等大公司，利用广泛的行销管道和知名品牌。此类别还包括许多向区域市场供应产品的小型製造商。电子商务平台越来越多地渗透市场并透过向用户提供各种岩盐来扩大市场。

盐也有多种用途，从家庭到商业。如今，人们越来越喜欢吃岩盐，因为他们越来越意识到岩盐的好处，如增强免疫力、缓解肌肉疼痛、治疗喉咙痛和稳定血压。在商业上，碳酸钠（Na2CO3）和碳酸氢钠（NaHCO3）是岩盐的工业名称，最常用于纯碱的生产。冰管理是岩盐使用的第二常见领域。印度公司正在增加岩盐的发现和生产，增加市场价值。

例如，印度斯坦盐业有限公司拥有的 Drang Mohal (Bhatog) 岩盐矿位于喜马偕尔邦 Mandali 区的 Mohal Bhatog 村。 2021-2022年开始生产，生产岩盐286吨。

岩盐的多种好处和应用推动市场成长

印度家庭和商业场所消费岩盐是由于其对健康的益处，如改善消化功能、增强免疫力、稳定血压、改善皮肤健康、消化健康和缓解压力等。此外，岩盐主要用作阿育吠陀药物，因其治疗特性和在各种草药混合物中的价值而受到认可。

随着食品工业（包括用盐和其他草药加工的蔬菜和非蔬菜食品）的兴起，岩盐的使用变得越来越重要。每块肉也用一定量的特定类型的岩盐调味。岩盐有助于增强食物的天然汁液含量和风味，尤其是在烤肉时。

用岩盐烹饪被认为是健康的，有助于平衡体液，使其成为禁食和仪式期间的最爱。盐会活化血液中的电解质，但由于蛋白质、脂肪、碳水化合物等的结构不同，它们的数量无法比较。虽然有机盐市场正在蓬勃发展，但对钠消耗量增加的健康担忧正在使最终用户意识到健康问题。因此，印度企业正在针对特定消费者推出含盐量较低的盐分。

例如，2022 年 4 月，塔塔盐业扩大了其低钠盐产品组合，推出了印度首款 30% 低钠盐塔塔盐 SuperLite。该产品经过专门配製，钠含量比精製碘盐少 30%，为建议限制钠摄取量的人提供了一种选择。这是该品牌的第二款优质低盐产品，含盐量减少了 15%。

本报告提供印度的岩盐市场相关调查分析，提供市场规模与预测，市场动态，主要企业的形势及预测等资讯。

目录

第1章 调查手法

第2章 计划的范围和定义

第3章 摘要整理

第4章 客户的迴响

• 人口统计(年龄/世代分析 - 婴儿潮世代，X世代，千禧新生代，Z世代，性别，所得 - 低所得，中所利益，高所得，地区，国籍等)
• 市场认知度与产品资讯
• 品牌认知度和忠诚度
• 决定购买时考虑的因素
• 购买流通管道
• 购买目的
• 购买频率
• 现有或估计用户
• 来自朋友和家族的推荐/网路线上评价

第5章 印度的岩盐市场预测(2018年度～2032年度)

• 市场规模与预测
  • 金额
  • 数量
• 各产品类型
  • 喜马拉雅盐
  • 粗盐
  • 腌用盐
  • 椒盐捲饼盐
  • 黑盐
• 不同形状
  • 粉末
  • 结晶
  • 块
• 各等级
  • 食品级
  • 工业级
• 各终端用户
  • 家庭
  • 商业
• 各流通管道
  • 线上
  • 离线
• 各地区
  • 北部
  • 东部
  • 西部，中央部
  • 南部
• 市场占有率:各企业(2024年度)

第6章 印度的岩盐市场预测:各地区(2018年度～2032年度)

• 北部
  • 市场规模与预测
  • 各产品类型
  • 依形状
  • 按年级
  • 按最终用户
  • 按分销管道
  • 德里
  • 旁遮普邦
  • 哈里亚纳邦
  • 查谟和克什米尔
  • 其他
• 东部
  • 比哈尔邦
  • 贾坎德邦
  • 西孟加拉邦
  • 其他
• 西部，中央部
  • 古吉拉特邦
  • 玛哈拉沙
  • 中央邦
  • 其他
• 南部
  • 安得拉邦
  • 卡纳塔克邦
  • 喀拉拉邦
  • 泰米尔纳德邦
  • 特伦甘纳邦

第7章 市场製图(2024年度)

• 各产品类型
• 不同形状
• 各等级
• 各终端用户
• 各流通管道
• 各地区

第8章 宏观环境和产业结构

• 供需分析
• 进口出口分析
• 价值链分析
• PESTEL分析
• 波特的五力分析

第9章 市场动态

• 成长促进因素
• 阻碍成长的要素(课题，阻碍因素)

第10章 主要企业的形势

• 市场领导者前五名公司的竞争矩阵
• 市场领导者前五名公司的市场收益的分析(2024年度)
• 合併和收购/合资企业(如果适用)
• SWOT分析(市场5企业)
• 专利分析(如果适用)

第11章 价格分析

第12章 案例研究

第13章 主要企业预测

• Tata Chemicals Limited
• Patanjali Ayurved Limited
• Sankh's & Surya Products
• Singhal Salt Supplier
• OPE Marketplace LLC
• Shyam Sunder Ayurvedic
• Global Ventures Corp
• The Salt Hub
• Raisha Enterprise
• SRI CHAIRMAN SALTS
• ASR Salt Traders
• Indian Tobacco Company Ltd.

第14章 策略性推荐

第15章 本公司相关资料，免责声明

India's rock salt market was approximately 315 MT in FY2024 and is expected to reach approximately 448.07 MT in FY2032, with a CAGR of 4.50% for the forecast period between FY2025 and FY2032. The market experiences steady growth due to the expansion of the food industry and higher demand for healthy salts.

Salt is the key ingredient in major food and beverage products. Therefore, the expanding food processing, restaurants, and packaged food sector creates the demand for rock salt in India. Noteworthy growth has been observed in the Indian market for rock salt in recent times. Primarily, it is because consumers are becoming more conscious of their health through knowledge regarding benefits associated with the consumption of different types of salt vis-a-vis common iodized ones such as minerals are found in them. At the same time, its sodium content remains very low unlike among those which dominate our markets domestically. Rock salt is considered to be helpful in the digestion process as well as better breathing among other health benefits. In India, the rock salt market has grown, and this has been supported greatly by the rise in consumer health consciousness.

It has both organized and unorganized players. The structured field includes major companies, such as Tata Salt and Patanjali Ayurveda Ltd., utilizing their extensive marketing channels and well-known brands. The category attracts many smaller manufacturers supplying regional markets with their produce too. E-commerce platforms are increasingly getting deeper into the market and making accessible a wide range of rock salt to users which in turn expands the market.

Additionally, from household use to commercial use, salt is common for several purposes. People prefer consuming rock salt these days with growing awareness about it regarding boosting the immune system, providing relief from muscle cramps, treating sore throat, and stabilizing blood pressure. Commercially, sodium carbonate (Na2CO3) and sodium bicarbonate (NaHCO3), the industrial names for rock salt, are the most frequently used in the production of soda ash. Ice management is the second-highest use area for rock salt. The companies in India are adding value to the market with higher rock salt discovery and production.

For instance, The Drang Mohal (Bhatog) Rock Salt Mine, owned by Hindustan Salts Limited, is located in the village of Mohal Bhatog in the District of Mandali, Himachal Pradesh. It began production in FY2021-FY2022 and produced 286 tonnes of rock salt.

Varied Benefits and Applications of Rock Salt to Drive the Market Growth

Indian households and commercial consumption of rock salt is fueled by the health benefits including improved digestion and boosted immunity, stable blood pressure, enhanced skin health, better digestive health, and relieved stress. Furthermore, rock salt is majorly used as Ayurvedic medicine due to its curative properties and values in mixing different herbs.

In the rising food industry including veg and non-veg food items being processed through salt and other herbs, the usage of rock salt has been prominent. Also, each meat has its kind of certain percentage of a particular type of rock salt used to flavor it. It helps enhance the natural juice content as well as the flavor of food especially when meat is roasted.

End-users prefer cooking with rock salt during fasting times or when there are ceremonies as it is considered as healthier and helps in maintaining body fluid balance. It happens as salt fuels the electrolyte presence in the blood, but their quantities cannot be compared due to their varied structures such as proteins, fats, and carbohydrates. While the market for organic salt is fueling, the health concerns regarding higher sodium consumption have made end-users aware of the health issues. Hence, companies in India are launching low-sodium salts for specific consumer sections as well.

For instance, in April 2022, Tata Salt extended its low sodium salt portfolio with India's first-ever 30% low sodium salt, Tata Salt SuperLite. To provide an option for those who are advised to limit their intake of sodium, the product is particularly manufactured with 30% less sodium than refined iodized salt. It is the brand's second premium low-sodium product, which contains 15% less salt.

Unique Marketing Campaigns to Propel India Rock Salt Market Size

The unique campaigns run by Indian rock salt market players along with the emotions of end-users attached to it are fueling the market expansion. Brands launch campaigns which focus on educating consumers about the health benefits of rock salt, such as its higher mineral content and lower sodium levels compared to regular table salt. These campaigns highlight how rock salt can help maintain electrolyte balance and support overall health, appealing to the growing health-conscious consumer base in India. In India, rock salt has great cultural and religious significance. It is utilized in many Ayurvedic treatments, as well as during religious festivals and fasts. To further build their emotional connection with consumers, brands take advantage of it by incorporating the cultural narrative into their marketing initiatives. Furthermore, digital engagement, partnerships, and sponsorships build the relationship between the Indian audience and the brands.

For instance, in March 2024, Tata Salt (Tata Chemical Ltd.) started a campaign to revive its catchy jingle, to promote 'Desh Ka Namak' as a brand which appeals to the young and embodies India and celebrates its presence. Tata Salt's campaign gives the traditional jingle a contemporary makeover without sacrificing its old melody.

Usage in Water Treatment Plants and Textile Production to Boost Market Growth

Apart from household and commercial consumption, the industrial consumption of rock salt adds value to the market. The use of rock salt as an ingredient creates chlorine in the fabric and tanning industrial sectors for whitening and coloring materials. Consequently, India needs a lot of rock salt. Additionally, the removal of impurities and minerals from water is done by rock salt in water treatment processes. Its consumption is particularly significant in India, where the demand for clean drinking water is growing.

Himalayan Salt to Dominate India Rock Salt Market Share

Based on the product, Himalayan rock salt leads in the Indian rock salt market. Himalayan salt is preferred in India due to its perceived health benefits, unique properties, and cultural significance. Several advantages related to the intake of Himalayan salt such as inflammation reduction, enhancement of the digestion system, and detoxification assistance in human body functioning are propelling the market growth. Due to its richness in numerous minerals, salt is particularly known for containing magnesium, potassium, and calcium, which are seen as helpful when it comes to curing various ailments. The use of Himalayan salt is part of Ayurvedic medicine which recommends natural methods and deals with the treatment process as a whole instead of addressing symptoms individually. Companies are introducing their pink salt to the Indian market.

For instance, in August 2022, Mishtann Foods Ltd. launched Himalayan pink rock salt across Indian markets. The company already has a wide network of more than 70,000 distributors or retailers all over India. MFL had previously launched edible common salt under its name and has successfully executed these orders and is receiving a good response for it.

Future Market Scenario (FY2025 - FY2032F)

The growing demand for natural and organic salts such as crystals and pink salt is anticipated to add value to the regional market growth.

The higher usage of rock salt in commercial verticals such as ayurvedic and traditional medicine is projected to garner the market growth.

Expanding water treatment facilities along with other industrial applications are likely to boost the demand for rock salt in India.

Key Players Landscape and Outlook

Key players in India rock salt market operate large-scale production facilities and maintain extensive distribution networks to supply their products to various industries and consumers. Key players focus on producing organic and high-sodium value rock salts while some brands launch their low-sodium salts. The competitive landscape promotes different market trends including the craze for Himalayan pink salt and black salt. Furthermore, companies participate in joint ventures, product launches, acquisitions, partnerships, and collaborations.

For instance, in May 2024, the India Tabacco Company, formally known as ITC's Aashirvaad, launched "Himalayan Pink Salt". As part of the brand's pledge to offer premium and secure products, Aashirvaad Himalayan Pink Salt is free from artificial coloring. Due to the premium salt that Aashirvaad obtains, it has a naturally richer pink hue, which serves as one of the brand's primary differentiators. It is referred to as Sendha Namak or Saindhava Lavana in India.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Purity
  • 4.4.2. Granule Size
  • 4.4.3. Cost
  • 4.4.4. Usage
  • 4.4.5. Environmental Impact
  • 4.4.6. Supplier Reputation
  • 4.4.7. Packaging
  • 4.4.8. Local Regulations
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews

5. India Rock Salt Market Outlook, FY2018 -FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Type
  • 5.2.1. Himalayan Salt
  • 5.2.2. Kosher Salt
  • 5.2.3. Curing Salt
  • 5.2.4. Pretzel Salt
  • 5.2.5. Black Salt
• 5.3. By Form
  • 5.3.1. Powder
  • 5.3.2. Crystal
  • 5.3.3. Chunk
• 5.4. By Grade
  • 5.4.1. Food Grade
  • 5.4.2. Industrial Grade
    • 5.4.2.1. De-icing
    • 5.4.2.2. Water Treatment
    • 5.4.2.3. Chemical Production
    • 5.4.2.4. Others
• 5.5. By End-user
  • 5.5.1. Household
  • 5.5.2. Commercial
• 5.6. By Distribution Channel
  • 5.6.1. Online
    • 5.6.1.1. Company Owned Website
    • 5.6.1.2. E-commerce Website
  • 5.6.2. Offline
    • 5.6.2.1. Supermarkets/Hypermarkets
    • 5.6.2.2. Specialty Stores
    • 5.6.2.3. Convenience Stores
    • 5.6.2.4. Others
• 5.7. By Region
  • 5.7.1. North
  • 5.7.2. East
  • 5.7.3. West and Central
  • 5.7.4. South
• 5.8. By Company Market Share (%), FY2024

6. India Rock Salt Market Outlook, By Region, FY2018-FY2032F

• 6.1. North*
  • 6.1.1. Market Size & Forecast
    • 6.1.1.1. By Value
    • 6.1.1.2. By Volume
  • 6.1.2. By Product Type
    • 6.1.2.1. Himalayan Salt
    • 6.1.2.2. Kosher Salt
    • 6.1.2.3. Curing Salt
    • 6.1.2.4. Pretzel Salt
    • 6.1.2.5. Black Salt
  • 6.1.3. By Form
    • 6.1.3.1. Powder
    • 6.1.3.2. Crystal
    • 6.1.3.3. Chunk
  • 6.1.4. By Grade
    • 6.1.4.1. Food Grade
    • 6.1.4.2. Industrial Grade
      • 6.1.4.2.1. De-icing
      • 6.1.4.2.2. Water Treatment
      • 6.1.4.2.3. Chemical Production
      • 6.1.4.2.4. Others
  • 6.1.5. By End-user
    • 6.1.5.1. Household
    • 6.1.5.2. Commercial
  • 6.1.6. By Distribution Channel
    • 6.1.6.1. Online
      • 6.1.6.1.1. Company Owned Website
      • 6.1.6.1.2. E-commerce Website
    • 6.1.6.2. Offline
      • 6.1.6.2.1. Supermarkets/Hypermarkets
      • 6.1.6.2.2. Specialty Stores
      • 6.1.6.2.3. Convenience Stores
      • 6.1.6.2.4. Others
  • 6.1.7. Delhi*
    • 6.1.7.1. Market Size & Forecast
      • 6.1.7.1.1. By Value
      • 6.1.7.1.2. By Volume
    • 6.1.7.2. By Product Type
      • 6.1.7.2.1. Himalayan Salt
      • 6.1.7.2.2. Kosher Salt
      • 6.1.7.2.3. Curing Salt
      • 6.1.7.2.4. Pretzel Salt
      • 6.1.7.2.5. Black Salt
    • 6.1.7.3. By Form
      • 6.1.7.3.1. Powder
      • 6.1.7.3.2. Crystal
      • 6.1.7.3.3. Chunk
    • 6.1.7.4. By Grade
      • 6.1.7.4.1. Food Grade
      • 6.1.7.4.2. Industrial Grade
        • 6.1.7.4.2.1. De-icing
        • 6.1.7.4.2.2. Water Treatment
        • 6.1.7.4.2.3. Chemical Production
        • 6.1.7.4.2.4. Others
    • 6.1.7.5. By End-user
      • 6.1.7.5.1. Household
      • 6.1.7.5.2. Commercial
    • 6.1.7.6. By Distribution Channel
      • 6.1.7.6.1. Online
        • 6.1.7.6.1.1. Company Owned Website
        • 6.1.7.6.1.2. E-commerce Website
      • 6.1.7.6.2. Offline
        • 6.1.7.6.2.1. Supermarkets/Hypermarkets
        • 6.1.7.6.2.2. Specialty Stores
        • 6.1.7.6.2.3. Convenience Stores
        • 6.1.7.6.2.4. Others
  • 6.1.8. Punjab
  • 6.1.9. Haryana
  • 6.1.10. Jammu and Kashmir
  • 6.1.11. Others

All segments will be provided for all regions and states covered

• 6.2. East
  • 6.2.1. Bihar
  • 6.2.2. Jharkhand
  • 6.2.3. West Bengal
  • 6.2.4. Others
• 6.3. West and Central
  • 6.3.1. Gujarat
  • 6.3.2. Maharashtra
  • 6.3.3. Madhya Pradesh
  • 6.3.4. Others
• 6.4. South
  • 6.4.1. Andhra Pradesh
  • 6.4.2. Karnataka
  • 6.4.3. Kerala
  • 6.4.4. Tamil Nadu
  • 6.4.5. Telangana

7. Market Mapping, FY2024

• 7.1. By Product Type
• 7.2. By Form
• 7.3. By Grade
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Tata Chemicals Limited
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products and Services
  • 13.1.4. Financials (As Reported)
  • 13.1.5. Key Market Focus and Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Patanjali Ayurved Limited
• 13.3. Sankh's & Surya Products
• 13.4. Singhal Salt Supplier
• 13.5. OPE Marketplace LLC
• 13.6. Shyam Sunder Ayurvedic
• 13.7. Global Ventures Corp
• 13.8. The Salt Hub
• 13.9. Raisha Enterprise
• 13.10. SRI CHAIRMAN SALTS
• 13.11. ASR Salt Traders
• 13.12. Indian Tobacco Company Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Rock Salt Market, By Volume, In Metric Tons, FY2018-FY2032F
• Figure 2. India Rock Salt Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3. India Rock Salt Market Share (%), By Form, FY2018-FY2032F
• Figure 4. India Rock Salt Market Share (%), By Grade, FY2018-FY2032F
• Figure 5. India Rock Salt Market Share (%), By End-user, FY2018-FY2032F
• Figure 6. India Rock Salt Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Rock Salt Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Product Type Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 9. By Form Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 10. By Grade Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 11. By End-user Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
• Figure 12. By Distribution Channel Map-Market Size (Metric Tons) & Growth Rate (%), FY2024