市场调查报告书
商品编码
1509686
RTD酒精饮料的全球市场的评估:各产品,各基础类型,各酒精浓度,包装,各终端用户,各流通管道,各地区,机会,预测(2017年~2031年)Ready-to-Drink Alcoholic Beverages Market Assessment, By Product, By Base Type, By Alcohol by Volume, By Packaging, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球即饮酒精饮料市场规模预计将从 2023 年的 353.2 亿美元增至 2031 年的 710 亿美元,预计 2024-2031 年的复合年增长率为 9.12%。由于社交活动和社交聚会的日益流行、家庭鸡尾酒文化的兴起以及消费者对方便、实惠且易于消费的各种酒精饮料的偏好等主要因素,该市场正在不断增长。
这些不需要事先混合或准备,即开即饮,方便携带,易于食用。这使其成为行动消费的绝佳选择,让消费者轻鬆享用预先混合的优质酒精饮料。
支持即饮酒精饮料市场成长的其他驱动因素包括标准化每种产品的口味,同时保持每种饮料的优质感;增加同理心和喜爱度、消费者对节省时间的选择的偏好以及广泛的可用性;产品系列,从马丁尼和内格罗尼等经典酒精饮料到水果啤酒等创新酒精饮料。
此外,即饮酒精饮料广泛应用于旅馆业,随着消费者对方便酒精饮料的需求增加,为餐厅、许多咖啡馆和其他场所创造了新的收入来源。此外,市场主要参与者和其他公司的酒精咖啡和茶等创新正在推动市场成长,因为消费者更喜欢酒精饮料中的非常规组合。例如,2023年8月,Inspire Brands LLC旗下品牌Dunkin'推出了最新的即饮酒精饮料Dunkin' Spiked Iced Coffee和Iced Tea。 Dunkin' Spiked Iced Coffee 的酒精含量为 6%,Dunkin' Spiked Iced Iced Tea 的酒精含量为 5%。
市场覆盖率广,消费者容易买到产品,透过接触线下零售店和电子商务网站而获得较高的品牌知名度,消费者试用和品嚐活动不断增加,让消费者能够品嚐到市场上推出的最新产品,帮助大公司获得消费者反馈,并在实际推出之前提供测试和改进产品的机会这预计将有助于零售分销的成长,进而推动全球 RTD 市场的成长。
酒精饮料的便利性和可用性支持市场成长
即饮酒精饮料因其可用性、消费便利性和便携性而广受欢迎。
即饮酒精饮料不需要复杂的配方或製备过程,可以满足生活忙碌的人们的需求并为他们提供便利。这种简单性吸引了广泛的消费者,包括那些寻求轻鬆、无忧的社交聚会或行动娱乐选择的消费者。而且,由于它是罐装和瓶装,因此非常便携,可以轻鬆携带到野餐、户外活动、海滩派对和节日等各种场合。此外,包装可保持新鲜度并防止溢出,使该饮料非常适合玻璃器皿不切实际或禁止使用的旅行和户外活动。
此外,它们以单份大小出售并大量生产,从而降低了生产成本,使消费者更负担得起。
例如,Jack Daniel 宣布将于 2023 年 3 月在美国推出 RTD 罐装鸡尾酒。此次合作后,这款即饮鸡尾酒以 4 罐 12 盎司装在全国发售,零售价为 12.99 美元。
本报告提供全球RTD酒精饮料市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global ready-to-drink alcoholic beverages market is projected to witness a CAGR of 9.12% during the forecast period 2024-2031, growing from USD 35.32 billion in 2023 to USD 71 billion in 2031. The ready-to-drink alcoholic beverages market is witnessing growth due to significant factors such as growing popularity of social events and get-togethers, rising cocktail-at-home culture, and consumers' preference for convenient, affordable, and accessible ways to consume various alcoholic beverages.
They provide convenience in portability and ease of consumption since they don't need to be mixed or prepared in advance and can be consumed immediately. Thus, they are a perfect option for on-the-go consumption, enabling consumers to enjoy their premixed premium alcoholic beverages with little or no effort.
Other drivers of the ready-to-drink alcoholic beverage market, which support its growth are standardization in the flavor of each product while maintaining premiumization with every serving, providing the consumers with a familiar taste which helps them in resonating with the product and develop liking for it, consumers' preferences for time-saving options and availability of wider range of products from classic alcoholic beverages, such as martini and negroni, to innovative alcoholic beverages such as fruit beer.
Additionally, ready-to-drink alcoholic beverages are widely used in the hospitality industry, and it creates a new revenue stream for restaurants, numerous cafes, and other outlets as the demand for convenient alcoholic beverages is rising among consumers. Moreover, innovations such as alcoholic coffees and teas by the key players and various other players in the market are fostering market growth as unconventional combinations are preferred by consumers in their alcoholic beverages. For instance, in August 2023, Dunkin', a brand of Inspire Brands LLC, launched its latest ready-to-drink alcoholic beverage, Dunkin' Spiked Iced Coffees and Iced Teas. Dunkin' spiked Iced Coffee has an alcohol by volume of 6% whereas, Dunkin' Spiked Iced Tea has an alcohol by volume of 5%.
Due to its wider market reach, easy availability of the products to the consumers, greater brand visibility due to the exposure to offline retail outlets and e-commerce websites, and rise in sampling and tasting events by various retail outlets for consumers, allowing them to try on the latest launches in the market and helping the key players to gain consumers' feedback, creating opportunity for them to test and improve their products before the actual launch is expected to help the retail distribution grow, in turn, driving the growth of global ready-to-drink market.
Convenience and Affordability of Alcoholic Beverages to Support the Market Growth
Ready-to-drink alcoholic beverages have gained popularity due to their affordability, convenience in consumption, and portability.
Ready-to-drink alcoholic beverages eliminate the need for complex mixing or preparation processes, catering to individuals with busy lifestyles, providing them convenience. The simplicity appeals to a wide range of consumers, including those looking for quick and hassle-free options for social gatherings or on-the-go enjoyment. Moreover, they offer exceptional portability as they are packed in cans or bottles, and they are easily transportable to various settings, from picnics and outdoor events to beach parties and festivals. Furthermore, the packaging ensures freshness and prevents spillage, making the drinks ideal for travel or outdoor activities where glassware is impractical or prohibited.
Moreover, they are affordable as they are marketed in single portion sizes and are produced in bulk which reduces their cost of production, making them affordable for the consumers.
For instance, in March 2023, Jack Daniel's announced the launch of ready-to-drink canned cocktails in the United States. The ready-to-drink cocktail, as an outcome of the collaboration, has been made available nationwide in 4-packs of 12 oz. cans at the retail price of USD 12.99.
Malt-based Ready-to-Drink Alcoholic Beverages to Drive Market Growth
Malt-based ready-to-drink alcoholic beverages are driving market growth over other ready-to-drink alcoholic beverages, such as wine-based and spirit-based, due to several significant reasons. The malt-based ready-to-drink alcoholic beverages offer a sweeter and more approachable flavor profile, appealing to a broader segment of consumers, particularly younger drinkers and those who are new to alcohol consumption. The sweetness masks the taste of alcohol, making it more palatable for novice drinkers.
Moreover, malt-based ready-to-drink alcoholic beverages typically have a lower alcohol content as compared to spirit-based beverages, making them more suitable for casual or social drinking occasions where moderation is desired. The lower alcohol content aligns with the changing consumer preferences towards healthier lifestyle choices and responsible drinking habits.
Furthermore, malt-based RTDs are available in a variety of flavors, which cater to the evolving preferences of consumers who seek experimental and customized alcoholic beverages. For instance, in February 2024, Diageo PLC launched its latest offering, Captain Morgan Sliced, a range of canned malt-based cocktails, containing 5.8% alcohol by volume. They were launched in four varieties, namely, Strawberry Margarita, Mango Taio Tai, Pineapple Daiquiri, and Passionfruit Hurricane.
Premixed Cocktails to Dominate the Market
Premixed cocktails have gained popularity among consumers over hard seltzers or alcopops due to several reasons. They offer a wider variety of flavors which cater to the diverse consumer preferences. With options available from classic cocktails, such as Manhattan, to trendy and latest cocktails, such as Expresso Martini, the ready-to-drink cocktails offer a more extensive flavor profile as compared to the relatively limited range of flavors that are available in hard seltzers.
Moreover, premixed cocktails contain a higher alcohol content than the hard seltzer, appealing to consumers who prefer stronger drinks. They add an element of sophistication to dinners, get-togethers, and cocktail parties.
For instance, in April 2023, Grey Goose, a brand of Bacardi Martini B.V. announced the launch of a ready-to drink Grey Goose Classic Martini Cocktail. The latest offering is crafted with three premium ingredients, namely, Grey Goose Vodka, dry French vermouth, and a dash of orange bitters. It offers 8-10 servings in each 750 ml bottle.
Europe To Hold a Greater Market Share
Europe is dominating other regions in the global ready-to-drink alcoholic beverage market due to several significant reasons. Europe has a well-established drinking culture with a high demand for diverse, convenient, and premium quality alcoholic beverages. The European consumers are generally open to experimenting with new formats and flavors of alcoholic beverages, which resonates well with the wide offering of the ready-to-drink products and its convenience. It facilitates the manufacturers to perceive Europe as a potential market for the introduction of their latest and innovative ready-to-drink products.
For instance, in October 2023, The Coca-Cola Company and Pernod Ricard formed a global partnership to debut Absolut Vodka and Sprite as a ready-to-drink pre-mixed cocktail in 2024. The pre-mixed cocktail was planned to be available in versions with Sprite and Sprite Zero Sugar with the initial launch planned for select European countries in early 2024, including countries such as the United Kingdom, Spain, the Netherlands, and Germany.
Moreover, there is a strong presence of established and well-knitted distribution channels and retail infrastructure in Europe, which makes it easier for manufacturers to introduce and distribute their latest ready-to-drink alcoholic beverages across the continent, making it a preferred choice.
Future Market Scenario (2024 - 2031F)
Global ready-to-drink alcoholic beverage market is anticipated to witness growth in the forecast period due to various reasons.
The surging popularity and demand for premium and high-quality ready-to-drink alcoholic beverages is expected to contribute to market growth in the forecast period.
Introduction of latest unconventional and creative flavors along with innovative marketing strategies by the key players is facilitating the market growth.
Introduction of new packaging options which increases the portability and provides greater convenience to the consumers will significantly foster the growth of ready-to-drink alcoholic beverage market as it appeals to the consumers and allows them to experience a hassle-free drinking experience.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
A significant trend has been observed where the key players are introducing premium ready-to-drink alcoholic beverages, to appeal to the consumers who seek high-quality products. For instance, in February 2024, Pernod Ricard Group's Absolut entered the ready-to-drink alcoholic beverages category by launching its latest Absolut Cocktails line with the flavors Raspberry Lemonade and Vodka Mojito. Being a pioneer in premium imported vodka, Absolut's latest offering delivers bar-quality cocktails that are refreshingly tasty and indulges the consumers in their high-quality taste and texture.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.