市场调查报告书
商品编码
1512098
婴儿洗髮精的全球市场的评估:各类型,各年龄,不同类别的,包装,各终端用户,各种价格,各流通管道,各地区,机会,预测(2017年~2031年)Baby Shampoo Market Assessment, By Type, By Age, By Category, By Packaging, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球婴儿洗髮精市场规模预计将从 2023 年的 39.6 亿美元增至 2031 年的 57.4 亿美元,预计 2024-2031 年的复合年增长率为 4.75%。主要是不同地区的高出生率等因素正在推动婴儿洗髮精市场的成长,促使消费者对婴儿护理产品的高品质需求。此外,现代父母越来越多地接触数位媒体,进一步支持了市场成长。
市场成长的其他驱动力是婴儿洗髮精配方的进步,为消费者提供了满足特定皮肤需求(例如敏感皮肤或特定头皮问题)的改进配方。无泪配方和pH平衡婴儿洗髮精等配方创新受到了消费者的好评。父母越来越了解婴儿皮肤敏感和湿疹等问题,并正在寻找能够降低过敏反应和皮肤刺激风险的洗髮精。例如,2023 年 2 月,Baby Magic 推出了专注于婴儿敏感肌肤的最新系列。该系列包括舒缓头髮和沐浴露,这是一种无泪、低过敏性配方,可温和清洁并帮助平衡和抚平宝宝的干燥或敏感肌肤。
对于具有环保意识的消费者来说,环保包装、零残忍配方和合乎道德的原料采购变得越来越重要。製造商正在生产环保婴儿洗髮精,采用天然有机成分并消除刺激性化学物质,赢得了喜欢温和健康婴儿护理产品的消费者的支持。
此外,电子商务和 D2C 品牌正在改变市场面貌,为家长提供了获取各种产品的便利。婴儿洗髮精在药局和线上平台上很容易买到,增加了消费者对该产品的兴趣。此外,为了增加消费者的便利,製造商以易于使用的包装出售其产品,例如分配瓶和旅行装管。
整体而言,婴儿洗髮精市场反映了现代父母不断变化的偏好,转向更安全、更个人化、环保和永续的产品。
儿科医师推荐的婴儿洗髮势头强劲
儿科医师推荐的婴儿洗髮精越来越受到消费者的青睐。这些洗髮精经常经过临床测试,以确保安全性和功效,让父母更有信心。在为宝宝敏感的皮肤和娇嫩的头髮选择产品时,这项保证至关重要。
这些洗髮精采用温和、无毒的成分配製而成,可最大程度地减少过敏反应、皮肤刺激以及对宝宝敏感肌肤的其他潜在负面影响的风险。儿科医生推荐的洗髮精往往提供针对特定区域的护理,对婴儿和幼儿的常见头皮状况特别有帮助,例如乳痂、湿疹和干燥头皮。据认为,新生儿头部皮肤炎影响 1 个月以下婴儿的 10%、3 个月以下婴儿的 70% 和 1 至 2 岁婴儿的 7%。
因此,各厂商都与儿科医师合作推出婴儿洗髮精。例如,2022年1月,Happy Cappy宣布被誉为 "最佳摇篮帽洗髮精" 。该公司首款药用洗髮精专门配製用于舒缓各年龄层儿童与脂漏性皮肤炎相关的头皮剥落、片状和发红。该产品由委员会认证的儿科医生 Eddie Valenzuela 博士开发,他开发了纯素食、无刺激性产品系列。
本报告提供全球婴儿洗髮精市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global baby shampoo market is projected to witness a CAGR of 4.75% during the forecast period 2024-2031, growing from USD 3.96 billion in 2023 to USD 5.74 billion in 2031. Factors such as high birth rates in various regions are primarily driving the growth of the baby shampoo market with consumers increasingly demanding good quality baby care products for their infants. The exposure of modern parents to digital media is further supporting the market growth.
Other factors which are pushing the market growth are advancements in the formulation of baby shampoo, offering consumers with improved formulations which cater to the specific skin needs such as sensitive skin or certain scalp issues. Innovations in the formulation such as tear free formulas and introduction of pH-balanced shampoos for babies appeal to the consumers. Parents are becoming more informed about baby skin sensitivity and issues such as eczema; thus, they are seeking shampoo to reduce the risk of allergic reactions and skin irritation. For instance, in February 2023, Baby Magic introduced its latest collection which focuses on the sensitive skin for babies. The collection included Soothing Hair and Body Wash, which is a tear-free and hypoallergenic formulation, offering a gentle cleanse and help in smoothening and balancing dry and sensitive skin of babies.
Eco-friendly packaging, cruelty-free formulation, and ethical sourcing of ingredients are increasingly important to environment-sensitive consumers. The manufacturers are incorporating natural and organic ingredients and eliminating harsh chemicals form the formulation to make the baby shampoos environment friendly, aligning with the consumers who prefer gentle and healthy baby-care products.
Moreover, e-commerce and direct-to-consumer brands are changing the face of the market with convenience for parents in accessing a wide array of products. The ease in the availability of baby shampoos in pharmacies and online platforms turns the urge for products into the purchases among the consumers. Moreover, to increase the convenience of the consumers, the manufacturers are selling their products in user-friendly packaging such as dispenser bottles and travel-sized tubes.
Overall, the baby shampoo market is trending toward safer, more personalized, and environmentally sustainable products, reflecting the change in the preferences of modern parents.
Pediatrician-Recommended Baby Shampoos to Gain Momentum
Pediatrician-recommended baby shampoos are increasingly preferred by consumers. These shampoos often undergo clinical testing to ensure safety and efficacy which instills confidence in parents. The assurance is paramount when choosing a product for a baby's sensitive skin and delicate hair.
They are formulated with gentle and non-toxic ingredients to minimize the potential risk of allergic reactions, skin irritations, and other adverse effects on infants' sensitive skin. Pediatrician-recommended shampoos tend to provide area-specific care from issues such as cradle cap, eczema, or just dry scalp which makes them especially helpful for common scalp conditions in infants. Cradle cap is considered to affect 10% of infants until the age of 1 month, 70% of infants till the age of 3 months, and 7% in the infants aged between 1 to 2 years.
Thus, manufacturers are launching baby shampoos in collaboration with pediatricians for the formulation of the product. For instance, in January 2022, Happy Cappy announced that it earned the acclamation for being the 'Best Cradle Cap Shampoo'. Its first medicated shampoo is formulated specially for relieving scalp flakiness, scaling, and redness which is associated with seborrheic dermatitis in children of all ages. The product has been developed by board-certified pediatric physician, Dr. Eddie Valenzuela who has created a line of vegan-friendly and irritant-free products.
Shampoo with Organic Ingredients to be Preferred by Consumers
Baby shampoos with organic formulations are gaining more relevance among the consumers than the non-organic shampoos due to several reasons. Organic baby shampoos are formulated with natural ingredients that tenderly take care of an infant's sensitive skin and scalp area. These shampoo appeal to the consumers as they do not irritate baby's skin, cause allergic reactions, or dryness since they are free from the chemicals which are commonly found in synthetic chemicals. Most of the ingredients in organic baby shampoo are natural botanicals and essential oils, which are known individually for their nourishing and soothing properties. Ingredients such as aloe vera, chamomile, and calendula enhance their benefits by promoting healthy hair and scalp. Organic formulations are free from harmful chemicals such as parabens, sulfates, phthalates, and artificial perfumes or fragrances, thereby reducing the risk of exposure to toxins which harm the developing body of babies.
Parents believe that the usage of organic products develops a better long-term health condition as it decreases exposure to harsh chemicals and enhances general wellness.
In October 2022, R for Rabbit Baby Products Pvt. Ltd. launched their latest product category, 'Pure & Beyond', which includes baby shampoo. The latest product category is made from plant-based and organic ingredients which include almond, oatmeal, lavender, avocado, and coconut among others. Since, the products are formulated with natural and chemical-free ingredients, it does not cause toxicity to the baby's skin.
Hypoallergenic Baby Shampoos to Gain Momentum
The demand for hypoallergenic baby shampoos has been on the rise in recent times due to increased awareness among parents to use safe and mild products on sensitive infant skin. In modern times, parents are well informed about the impact of usage of harsh shampoos which have harsh chemicals, artificial fragrances, and allergens, which results in skin irritation and allergic reactions on sensitive people. While hypoallergenic formulations offer reduced risk and are a much safer alternative, unlikely to cause an adverse skin reaction. Hypoallergenic shampoos minimize the likelihood of occurrence of eczema and atopic dermatitis in babies, as these products are pH-balanced, ensuring that they do not disrupt the natural acidity of the skin.
For instance, in October 2023, Birch Babe launched new organic baby essentials, Birch Baby collection which included Birch Baby Shampoo & Body Wash with Calendula and Aloe. The hypoallergenic baby shampoo, being formulated with eco-friendly and dermatologically tested ingredients, are gentle and formulated for sensitive skin types.
Hypoallergenic baby shampoo are mild on the eyes of the baby, which minimizes tearing, which further appeals to the consumers to drive the market growth.
Asia-Pacific to Hold Significant Global Baby Shampoo Market Share
Asia-Pacific is witnessing a surge in the rising demand for ayurvedic and herbal baby shampoo among the consumers as they are relatively milder than other shampoos available in the market. For instance, in February 2023, BabyOrgano, an ayurvedic brand was launched in the region for kids from 0 to 15 years. The baby shampoo launched by the brand has been approved by FDA and free from chemicals and synthetic agents, ensuring a gentle hair wash for babies.
Increasing trend of globalization is driving the market growth as various manufacturers are now expanding their business significantly in Asia-Pacific to cater to a wider and diverse base of audience. For instance, in July 2023, Sanosan Baby, a popular German brand for baby care products announced the launch of exclusive gift hamper which has been tailored to specifically cater Indian baby skin. The hamper included the Sanosan Baby two-in-one Bath and Shampoo for gentle cleansing of both skin and hair.
Moreover, the growth in the social media and increasing exposure to the products availability to the consumers further augments the demand of baby shampoo in the region. Consumers have become increasingly aware of what products would best suit their babies and what is ideal to be used on their skin for their healthy development.
Future Market Scenario (2024 - 2031F)
The future of baby shampoo markets is going to witness significant growth. The demand for natural and organic formulations, due to the increasing concern for health among parents and their wariness of the use of various synthetic chemicals. Shampoos with herbal ingredients, paraben-free, sulfate-free, and artificial-fragrance-free, are gaining popularity for perceived safety and gentleness.
Technological advancements are changing the face of the market, fostering the growth in the future. Smart packaging and digital engagement including QR codes that provide product information and usage tips, make a higher consumer experience and trust.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Sustainability, being a key market trend, is facilitating the consumers to produce sustainable and environmentally-friendly products, either through the formulation or packaging. Key players are introducing refills in the packaging to reduce the usage of plastic which is deployed to produce a fresh shampoo bottle. For instance, in March 2024, Johnson & Johnson Consumer Inc. introduced new sustainable refills for their baby shampoo which requires less plastic during packaging. These new refills have been made available by the brand at Target and on Amazon.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.