![]() |
市场调查报告书
商品编码
1522715
全球有色保湿霜市场评估:Tinted Moisturizer Market Assessment, By Product Type, By Formulation, By Shades, By Skin Type, By Category, By Finish, By Coverage, By Application, By Gender, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球有色保湿霜市场规模预计将从 2023 年的 16.9 亿美元成长到 2031 年的 29.9 亿美元,2024-2031 年预测期间复合年增长率为 7.37%。市场成长的推动因素包括消费者对维生素 C、透明质酸和视黄醇等护肤配方化妆品的偏好不断提高、消费者逐渐转向个人护理产品、提供易于混合配方的技术进步以及晒黑。 。消费者对日常淡妆、瞬间焕发光彩的偏好进一步推动了全球有色保湿霜市场的成长。
消费者不化妆的趋势不断增长,这推动了对具有 SPF 的轻盈、透明和有色保湿霜的需求。消费者对具有轻薄遮盖力的有色保湿霜的偏好正在推动市场成长。製造商正在透过配製轻量产品来满足消费者的喜好,并透过使用后补水提供纯粹的覆盖效果。
消费者越来越意识到不每天涂抹防晒乳的后果。根据皮肤癌基金会的一项研究,估计80%的皮肤老化是由晒伤引起的,经常涂抹SPF为15或更高防晒霜的人比不涂抹防晒霜的人皮肤老化要多24%。少的。因此,消费者越来越喜欢具有抗衰老和防晒功效的护肤品和化妆品。
消费者更喜欢有色保湿霜,既能提供防晒保护,又能预防过早老化、晒伤和皮肤癌等问题。皮肤癌基金会估计,在过去 10 年(2014 年至 2024 年)中,诊断出的黑色素瘤病例每年增加 32%。此外,据说黑色素瘤的主要原因是晒伤。具有 SPF 的有色保湿霜将保湿、遮瑕和防晒功能集于一身,简化您的早晨日常护理。这种多功能性使其成为廉价且实用的日常选择。
本报告调查了全球有色保湿霜市场,并按产品类型、剂型、色调、皮肤类型、类别、饰面、覆盖范围、包装和应用、性别趋势、价格范围、分销渠道等提供了市场概况。以及进入市场的公司概况。
Global tinted moisturizer market is projected to witness a CAGR of 7.37% during the forecast period 2024-2031, growing from USD 1.69 billion in 2023 to USD 2.99 billion in 2031. Factors that contribute to the market growth are consumers' increasing preference for skincare-infused cosmetics, such as infusion of Vitamin C, hyaluronic acid, and retinol, consumers' gradual shift toward personal care products and technological advancements to offer easy-to-blend formulas, and added benefits such as sun protection. Consumers' preference for everyday light makeup for instant glow-up is further fostering the global tinted moisturizer market growth.
The rising trend of no-makeup makeup looks among consumers contributes to the demand for lightweight, sheer coverage, and SPF-infused tinted moisturizers. Consumers' preference for lightweight and buildable coverage tinted moisturizer is driving the market growth. Manufacturers are responding to consumer preferences and formulating products that are lightweight and offer sheer coverage with moisturization after application. For instance, in February 2024, Kosas entered the tinted moisturizer market with the launch of BB Burst Tinted gel cream. The product comes in 24 shades that offer a light, buildable coverage due to their light and airy formulation.
Consumers are becoming increasingly aware of the consequences of not applying sunscreens daily. According to the study by the Skin Cancer Foundation, it is estimated that 80% of skin aging is caused by sun exposure, and people who apply sunscreen with an SPF of 15 or higher on a daily basis depict 24% less skin aging that those who do not use it regularly. As a result, consumers prefer skincare and cosmetic products that offer anti-aging effects with sun protection. For instance, in April 2024, IMAGE Skincare unveiled a Daily Prevention Pure Mineral Tinted Moisturizer with an SPF of 30. It is a sheer tinted mineral sunscreen that offers a natural and light coverage for daily use. The product incorporates a protection-boosting complex, XOSM Technology, which provides dual defense for anti-aging hydration.
Tinted Moisturizers Offering Sun Protection to Remain Consumers Preference
Consumers prefer tinted moisturizers that provide sun protection and add a layer against concerns such as premature aging, sunburns, and skin cancers. As per the estimates of the Skin Cancer Foundation, the last ten years, from 2014 to 2024, showed an annual increase of 32 percent in the cases diagnosed with melanoma. Moreover, it is coined that melanomas are majorly caused due to sun exposure. Tinted moisturizers with SPF combined with hydration, coverage, and sun protection in a single product have simplified the routine in the morning. This multifunctionality makes them inexpensive and practical choices for everyday use.
Tinted moisturizers with SPF have light and natural finishes, unlike traditional foundation. They are very lightly covered to provide color on the skin, avoiding thick layers and a cakey base, especially during warmer seasons, catering to the consumer preferring a very natural look.
Most dermatologists and skincare experts recommend daily sun protection, which further increases the requirement of incorporating SPF in tinted moisturizers. In May 2024, Attitude's Oceanly Skincare launched a sustainable EWG-verified Phyton-Sun Hybrid SPF. The launch included a tinted cream, tinted oil, and a tinted shimmer cream. This tinted cream offers SPF 30 and is enriched with 2% vegan collagen for firmer and hydrated skin. The tinted formula efficiently offers sun protection without any white cast.
Usage of Tinted Moisturizers as a Replacement to Foundation to Drive Market Growth
The tinted moisturizers are increasingly preferred by consumers as a replacement for foundation due to their lighter texture, which makes them more comfortable to wear for longer duration, especially in warmer climates. Compared to heavy foundations, they do not have a cakey effect on the skin, making them perfect for everyday use.
The trends in the beauty industry have drifted toward minimalistic and natural beauty. Consumers increasingly prefer products that enhance their natural features without clogging the pores. Tinted moisturizers fall perfectly into this trend of giving a slightly polished finish, blurring out the blemishes, which fits them in the modern beauty standards. They give a very light coverage, enhancing the skin rather than covering it up. This provides a natural, dewy finish, unlike traditional foundations, which are heavy and opaque in coverage.
In February 2023, Makeup Art Cosmetics Inc., a brand of Estee Lauder Companies Inc., introduced the Strobe Dewy Skin Tint, an ideal substitute to its winter foundation. The product offers light coverage, containing 78.65% skincare ingredients, offering moisturization to the consumers without feeling heavy on skin.
Sheer Coverage to Dominate the Market
Sheer coverage tinted moisturizers are dominating the market due to consumers' preference for everyday light makeup, which offers a natural finish and evens the skin rather than concealing it. It has increased the demand for tinted moisturizers greatly due to the rising beauty trends towards no-makeup makeup look. This sheer coverage helps in the enhancement of the skin by blurring out the imperfection such as acne scars, redness and blemishes, without being heavy on the skin, appealing to the consumers for everyday use.
The lighter texture of sheer-coverage tinted moisturizers makes them more comfortable to wear during warmer months or in a humid climate, when heavy makeup clogs the pores and does not sit on the skin properly, making the skin look patchy. Thus, tinted moisturizers with a sheer or light coverage do not feel as thick on the skin or too greasy. Hence, they are perfect for long-time wear.
Sheer-coverage tinted moisturizers have the flexibility to work on dry, oily, sensitive skin, and everything in between. Their light formula adjusts better to any condition of the skin, bringing about a uniformity of finish without indicating it. They allow ease of layering with other products, such as concealers or powders, when a more customized level of coverage is required.
In April 2024, Anastasia Beverly Hills, LLC introduced its latest BB cream in a stick. This tinted moisturizer is a first-of-its kind tint which offers sheer-to-light coverage in a serum-boosted formula. The product consists of eight ingredients which is designed to maximize the skincare and features HA+ technology, delivering a natural finish.
North America to Hold the Largest Market Share
North America dominates the global tinted moisturizers market for several reasons. The increasing consciousness of consumers about the importance of healthy skin has caused a rise in demand for skincare ingredients infused in sunscreens. Key players are developing tinted moisturizers that are combined with ingredients of interest, imparting skincare benefits, such as antioxidants, vitamins, and SPF, while performing the cosmetic function of skin coverage. The duality makes every product very desirable for conscious customers seeking products that help in maintaining good skin.
With a focus on outdoor activities and a more active lifestyle, coupled with the rising working population, the region is governing the need for sun-protective products. Thus, tinted moisturizers with SPF are in high demand by consumers in the region, driving market growth. In May 2024, Fenty Beauty, LLC launched Hydra Vizor Huez Tinted Moisturizer, a fragrance-free tinted moisturizer. This tinted moisturizer is available in 20 shades and retails at Sephora, Ulta Beauty, Harvey Nicholas, and Fenty Beauty. It has SPF 30 that offers daily hydration for bouncy and plumpy skin.
Hence, product reformulation offering better coverage, staying power, and added skincare benefits is advancing market growth in North America tinted moisturizer market.
Future Market Scenario (2024 - 2031F)
The market is witnessing expansion in the forecast period and is anticipated to grow rapidly due to consumers' preference for tinted moisturizers infused with active ingredients. Active ingredients in tinted moisturizers, such as hyaluronic acid, antioxidants, vitamins, and SPF, offer added skincare benefits besides basic hydration and coverage which appeals to the consumers seeking multifunctional products that improve skin health while keeping their beauty routines simple. For instance, in October 2023, U Beauty launched a tinted version of its cult-favorite hyaluronic acid moisturizer, offering light coverage. This tinted cream provides instant moisturization to the parched skin, infused with five different types of hyaluronic acid.
This preference fits well with the trend of advancement in formulation, meeting consumer demand for comprehensive skincare products, hence, boosting the market growth in the forecast period.
Key Players Landscape and Outlook
Key players in the market are accelerating growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing their customer base, and catering to their evolving needs.
The key players are developing products that are multi-functional, which consumers can easily use on different occasions. Moreover, the key players are introducing a wide range of shades in tinted moisturizers to cater a wider consumer segment and gain a competitive edge in the market.
For instance, in March 2022, Rare Beauty, LLC launched The Rare Beauty Positive Light Tinted Moisturizer with a broad Spectrum of SPF 20. The moisturizer offers light to medium coverage and protectant SPF for everyday wear. The product is available in 24 shades to cater to a larger base of consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.