市场调查报告书
商品编码
1522737
全球洗衣机市场评估:按机制、类型、技术、最终用户、产能、分销管道、地区、机会、预测,2017-2031 年Washing Machine Market Assessment, By Mechanism, By Type, By Technology, By End-user, By Capacity,, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球洗衣机市场规模预计将从 2023 年的 576.5 亿美元成长到 2031 年的 848.5 亿美元,在 2024 年至 2031 年的预测期内复合年增长率为 4.95%。快速城市化和逐渐过渡到现代生活方式等因素正在增加对洗衣机等先进和现代家用电器的需求。随着人们迁移到不同的城市并寻求适合较小空间的方便且具有成本效益的洗衣机,洗衣机市场规模预计将会成长。消费者越来越意识到机器洗衣的好处,例如增强顽固污渍的清洁能力、时间效率和大容量清洁,正在推动洗衣机需求的成长。
随着消费者越来越依赖自助洗衣店和干洗服务等商业洗衣服务,商用洗衣机的市场也不断扩大。美国劳工统计局估计,2023 年 5 月,美国洗衣和干洗服务业就业人数为 185,000 人。
智慧连网洗衣机因其内建功能而在市场上变得越来越重要。例如,洗衣机配备了自我诊断和维护预警功能,让消费者更方便地维护洗衣机。这样的洗衣机能够及早发现可能发生的故障,可以提醒您可能发生的故障,减少故障的可能性,延长洗衣机的使用寿命。消费者讚赏这种主动维护方法,可以避免昂贵的维修并减少停机时间。
消费者更喜欢易于使用的洗衣机。例如,在全自动洗衣机中,您可以设定衣物、添加洗衣精、选择要使用的程序,然后启动洗衣机。此外,半自动洗衣机需要更多的体力劳动来手动加水和排水、在洗涤桶和旋转桶之间转移衣物以及管理衣物,而全自动洗衣机正在促进市场成长。
该报告研究了全球洗衣机市场,并提供了市场概况,包括按类型、技术、最终用户、产能、分销管道、区域以及参与市场的公司概况划分的趋势。
Global washing machine market is projected to witness a CAGR of 4.95% during the forecast period 2024-2031, growing from USD 57.65 billion in 2023 to USD 84.85 billion in 2031. Factors such as rapid urbanization and a gradual shift toward modern lifestyles have increased the demand for advanced and modern home appliances such as washing machines. With people migrating to different cities and demanding convenient and cost-efficient washing machines that fit into a smaller space, the market size of washing machines is expected to increase. The increasing consumer awareness of the benefits of machine washing, such as better cleaning of tough stains, time efficiency, and bulk cleaning, have fostered the growth in the demand for washing machines.
Also, the market is witnessing a growth of commercial washing machines due to consumers' increasing dependence on commercial laundry services such as laundromats and dry cleaning services. As per the estimates of the U.S. Bureau of Labor Statistics, in May 2023, 185,000 people were employed in laundry and dry cleaning services in the United States.
Smart connected washing machines are gaining relevance in the market due to their built-in features. For instance, they are fitted with self-diagnostic and maintenance alerts, which makes it easier for consumers to maintain them. Such machines are capable of detecting possible malfunction at an early stage, thus warning the user about any malfunction, reducing the possibility of a breakdown, and increasing the life expectancy of the machine. Consumers appreciate this proactive maintenance approach that avoids expensive repairs and reduces downtime.
Consumers prefer washing machines that offer ease of use. For instance, in fully automatic machines, the user are required to load the laundry, add detergent, select the program they wish to use, and start the machine. Moreover, semi-automatic machines are characterized by manual filling and draining of water, transferring clothes between washing and spinning tubs, and many other tasks associated with more hands-on management of laundry, which is driving the market growth for fully automatic washing machines.
Energy Efficient Washing Machines to Gain Popularity Among the Consumers
Energy-efficient washing machines are increasingly preferred by consumers for several significant reasons. Energy-efficient washing machines reduce electricity and water usage significantly, making them economical, as they lead to a reduction through directly reduced utility bills.
With the huge awareness about environmental degradation, people turn more toward those products that add less to the ecological footprint. Energy-efficient washing machines run on less energy, hence reducing their greenhouse effect. In addition, they tend to consume less water. Thus, appeals to environmentally conscious buyers with a greater preference for energy-efficient appliances.
Against the backdrop of climate change, governments across the globe have instituted a good number of rigid energy-efficient standards and regulations. Washing machines that either meet or go beyond these standards are usually qualified with specific energy efficiency ratings, which could be used more effectively in attracting consumers. Moreover, some governments give incentives through rebates and tax credits toward buying energy-efficient appliances, further supporting the market demand. For instance, in April 2024, Samsung Electronics Co., Ltd. launched a product line of washing machines in the United Kingdom. The range was launched with 4 product series, offering high energy efficiency washing machines which are 10%, 20%, 30%, and 40% more energy-efficient than a standard A-rated model. It incorporates advanced AI features, such as AI Wash, AI Ecobubble, and AI Energy Mode.
Built-in Intelligence to Drive the Market Growth
Washing machines with built-in intelligence are gaining popularity among consumers due to their high-tech features and efficiency. The intelligent washing machines are available with features such as load sensing, line fabric detection, and auto-dozing of detergent. It senses the characteristics of clothes in a particular cycle and controls the wash to get the best cleaning while protecting the fabrics. The accuracy and care provided by the machines during the wash appeal to consumers and lead to better laundry results. For instance, in January 2024, LG Electronics U.S.A. Inc. launched the latest WashCombo All-in-One Washer and Dryer. The washer incorporates built-in intelligence which eases the washing process. These built-in sensors use AI technology to detect the texture of the fabric, load size, and soil levels and then select the correct wash or dry motions, temperatures, and other programs for advanced fabric care and convenient washing.
Most smart washing machines are remotely controllable and monitorable with smartphone apps, offering convenience to consumers as they can start, stop, or even schedule wash cycles from any distance. Remote access helps busy consumers and families to have flexibility and save time.
As smart home technology becomes more pervasive, there is a great search for appliances that can integrate flawlessly into the installed systems. Intelligent washing machines can connect to other smart gadgets, such as voice assistants and home automation systems, to deliver a seamless, centralized smart home user experience.
Fully Automatic Washing Machine to Dominate the Market
Consumers are more drawn to fully automatic rather than semi-automatic machines for several reasons. Fully automatic washing machines automate the process of washing clothes through a cycle of washing, rinsing, and spinning in which no manual interventions are required. This provide convenience and save time and efforts to do other work while the laundry is done.
Fully automatic washing machines consume less energy and water than their semi-automatic counterparts. They are fitted with sensors that determine the ideal quantity of water and detergent to be used, avoiding wastage and saving on utility bills. Besides, fully automatic machines generally have better control of washing parameters, they ensure a better cleaning performance with less use of resources.
Fully automatic washing machines are equipped with varied advanced features that add to the washing experience of consumers. These range from different programs for washing various textiles or temperature control and delayed start options to smart connectivity. This gives users the ability to adjust their laundry cycles to suit specific needs, hence greater flexibility and better care for clothes. For instance, in May 2022, Haier Group Corporation launched a next-generation front and top-load fully automatic IoT-enabled washing machine series, 959 series. The washing machine incorporates intelligent features such as anti-bacterial technology, PuriStream, and an AI dynamic balance system.
Asia-Pacific to be the Fastest Growing Region
Asia-Pacific is exhibiting exponential growth due to increasing urbanization and changing consumer lifestyles. The prominent trend driving the growth is a surge in demand for smart washing machines equipped with advanced technologies such as IoT, AI, and machine learning. These machines have features such as remote control, energy efficiency, and customized wash cycles that would be quite tempting to tech-savvy individuals.
Another growth opportunity in the region is the growing demand for front-load washing machines with superior cleaning performance and higher water efficiency than their top-load counterparts. This feature is even better with compact size and modern design, which resonates more with urban living spaces common in many Asia-Pacific countries. In October 2023, TCL Electronics launched a new range of fully automatic and semi-automatic washing machines made in India. These front-load and top-load washing machines incorporate smart features to cater to the needs of Indian consumers.
Moreover, the increasing middle class and living standards are improving demand for high-end and multi-functional washing machines. Consumers are willing to spend on quality appliances that provide convenience.
Future Market Scenario (2024 - 2031F)
The global washing machine market is growing rapidly and is expected to grow in the forecast period as key players and other manufacturers are introducing smart washing machines with sleek designs that can fit into smaller spaces. These full-sized washing machines offer all the features for smaller homes with limited spaces. For instance, in June 2024, Bosch, a brand of BSH Hausgerate GmbH, announced the launch of compact washers and dryers for users who seek full-size washing machines for smaller spaces.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Key players are introducing advanced and improved models for commercial uses, which have a larger washing capacity and ensure the maintenance of hygiene. For instance, in November 2023, Electrolux Professional unveiled its new series of high-capacity barrier washers for commercial uses such as healthcare applications and food processing industries. The range includes Hyvolution and Evolution models, ensuring the ElectroluX Professional has a barrier washer with a dry weight capacity of 20 kg to 110 kg. The washing machine has hygiene protection for use in sensitive environments.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.