印度的珠宝饰品市场:各产品类型，不同材料，性别，各类别，各终端用户，各流通管道，各地区，机会，预测，2018年～2032年

印度珠宝市场规模预计2024年为878.2亿美元，2032年将达到1953.5亿美元，预测期为2025年至2032年。印度市场充满活力，在经济日常生活和文化中发挥重要作用。产品种类繁多，包括由黄金、钻石、白银和铂金製成的珠宝，其中黄金在市场上占据主导地位。

主要参与者包括 Kalyan Jewelers India Limited、Malabar Gold & Diamonds 和 Titan Company Limited (Tanishq)。该部门依赖婚姻、仪式和节日等习俗所促进的大规模国内扩张。

此外，随着消费者对所购买产品的品质和原创性越来越了解和感兴趣，品牌产品和精心挑选的珠宝变得非常受欢迎。此外，网路在珠宝交易中变得越来越普遍，市场继续受到数位化及其便利性的影响。此外，标誌性法规和其他政府计划促进了消费者之间的市场信任和透明度。

印度珠宝市场已大幅转向男女皆宜的珠宝，这推动了市场的成长。这种变化受到了不同的购物者品味和不断变化的时尚偏好的影响，曾经独特的男士和女士珠宝线条被开放式设计所取代。尤其是年轻人，更喜欢能够展现现代时尚感并课题社会男性气质和女性气质观念的中性配件。着名的市场参与者正在逐渐提供满足所有性别需求的品种，并以柔和和现代的主题取悦他们。

本报告提供印度的珠宝饰品市场相关调查，提供市场概要，以及各产品类型，不同材料，性别，各类别，各终端用户，各流通管道，各地区趋势，及加入此市场的主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

第5章 印度的珠宝饰品市场预测，2018年～2032年

• 市场规模与预测
• 市场占有率分析与预测
• 市场地图分析，2024年
  • 产品类型
  • 不同材料
  • 性别
  • 各类别
  • 各终端用户
  • 各流通管道
  • 各地区

第6章 需求供给分析

第7章 进出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 宏观经济指标

第12章 价格分析

第13章 报酬率分析

第14章 消费者购买行为分析

第15章 市场动态

• 市场促进因素
• 市场课题

第16章 市场趋势与发展

第17章 案例研究

第18章 竞争情形

• 市场领导前五名的竞争矩阵
• 企业生态系统分析(Start-Upsvs中小企业vs大规模企业)
• 参与企业前五名的SWOT分析
• 市场主要加入企业前10名的形势
  • Titan Company Limited (Tanishq)
  • Kalyan Jewellers India Limited
  • Senco Gold Limited
  • Malabar Gold & Diamonds
  • Reliance Retail Limited (Reliance Jewels)
  • Joyalukkas India Limited
  • Transforming Retail Private Limited (PCJeweller)
  • Bluestone Jewellery and Lifestyle Private Limited
  • Bhima Gold Private Limited
  • GRT Jewellers (India) Private Limited

第19章 策略性建议

第20章 咨询方式和免责声明

India jewelry market was valued at USD 87.82 billion in FY2024, expected to reach USD 195.35 billion in FY2032, with a CAGR of 10.51% for the forecast period between FY2025 and FY2032. The market in India has been dynamic and plays an important role in economic day to day life and culture. It has a wide variety of products such as jewelry made from gold, diamonds, silver, and platinum, with gold dominating the market.

Major players include Kalyan Jewellers India Limited, Malabar Gold & Diamonds, Titan Company Limited (Tanishq), and others. The sector is reliant upon vast domestic expansion fostered by customs such as marriage, ceremonies, and festivities.

Furthermore, branded and scrutinized jewelry has become exceedingly popular as consumers become more aware and concerned about the quality and originality of items they purchase. Moreover, the internet is becoming more common for jewelry trade as the market continues to be impacted by digitization and ease it provides. Additionally, hallmarking regulations and other government programs promote trust and transparency in market among consumers.

However, the market faces challenges in the form of strict government regulations. For instance, in May 2024, the Directorate General of Foreign Trade (DGFT) altered the percentage of wastage by weight in export of plain jewelry from 2.5 per cent to 0.5 per cent for gold and platinum, and from 5 per cent to 0.75 per cent for studded jewelry. Although, in July 2024, the Gem and Jewellery Export Promotion Council (GJEPC) requested the government to put hold on revised wastage norms, due to which the DGFT has put it in place till August 2024.

Despite these uncertainties, the India jewelry market is well-positioned for consistent growth due to substantial local demand and evolving consumer choices.

Shift Towards Unisex Jewelry Spurs Market Growth

India jewelry market is experiencing a remarkable change in direction towards unisex jewelry which is propelling its increase. This change is influenced by varied preferences among shoppers and changing fashion tastes, whereupon former lines of distinct male or female ornaments have been replaced with unbounded designs. Young people particularly favor unisex ornamental items that flaunt contemporary fashion sense and do not conform to prescribed society's conception of masculinity and femininity. Prominent market players are gradually providing assortments that meet the need with mellow and contemporary themes, pleasing all genders.

On top of that, social media and fashion influencers are increasingly contributing to the popularization of unisex jewelry trends. It makes them more accepted and required. Online retail platforms support this shift through provision of different kinds of unisex jewelry, making it easy for customers to browse around and buy these items. Therefore, the unisex jewelry segment is developing into one of the vital growth engines reshaping the Indian jewelry industry and representing the broader trend towards inclusiveness and contemporary femininity in fashion.

Aligning with the trend, in June 2023, Melorra, owned by August Jewellery Private Limited, introduced the country's first gender-neutral fine jewelry collection. At a starting price range of USD 240, the collection includes a wide variety of jewelry pieces in 22 karat, 18 karat, and 14 karat varieties. The new collection is being sold in experience centers located in 12 cities throughout India and through the Melorra app.

Entry of New Brands Accelerate Market Advancement

The rate at which new labels are penetrating the India jewelry market has been multiplying market progress on a high scale. These new entrants offer fresh perspectives, innovative designs, and competitive pricing. The evolving tastes of young people seeking variety and exclusiveness are well met by new brands that come up with distinctive contemporary designs. Due to too many new brands moving in, the leading companies are compelled to seek out new things to maintain their share of market, further adding to its growth.

Additionally, intensified competition leads to a more dynamic and competitive environment which enhances overall market growth rate. Many new brands usually use digital platforms and social media to target wider bases making themselves visible and accessible. This shift towards digital marketing appeals to technophiles but raises benchmarks of consumer participation and comfort in the sector hence creating intense competition in the industry.

Therefore, as new brands penetrate the industry, they speed up the pace of market progression and assist in ensuring greater enthusiasm and innovation in the India jewelry market.

In July 2024, the Aditya Birla Group entered the Indian jewelry market by launching its jewelry brand, Indriya. The company announced the launch of a sizable collection of 15,000 carefully chosen jewelry items featuring more than 5,000 unique designs. Every 45 days, new collections were declared to be released.

Offline Segment Dominates the India Jewelry Market

The dominance of offline segment in the India jewelry market persists as people prefer to shop physically. In India, buying jewels goes hand in hand with milestones like weddings, festivals, or any event where touching and visually assessing pieces becomes crucial. It allows consumers to assess the jewelry's workmanship and quality before making their purchase decisions.

Major participants in this industry have set up vast chains of brick-and-mortar shops throughout the nation that help boost their brand recognition and availability. These shops usually offer opulent shopping ambiance which improves the customers' overall experience. In addition, asking for advice from family members about local jewelers contributing to the superiority of the offline segment.

Brands keep organizing various in-store events, launching exclusive collections and rolling out customer loyalty programs. Therefore, although there is a rise in online sale volumes, the market of jewelry in India still remains reliant on brick-and-mortar stores.

In April 2024, Tanishq, by Titan Company Limited, introduced its latest collection, GlamDays across all Tanishq showrooms. The range features a modern selection of gold and diamond everyday wear jewelry, including necklaces, bracelets, earrings, and rings. The brand aims to offer a fresh appearance every day by accommodating a wide range of style preferences.

Future Market Scenario (FY2025 - FY2032F)

E-commerce platforms and online marketplaces will continue to grow, offering a seamless shopping experience with features such as virtual try-ons and personalized recommendations. The hybrid model of offline and online sales will cater to a broader audience, including tech-savvy millennials and Gen Z consumers.

Noteworthy shifts in the perception of sustainability and ethics are expected to influence jewelry choices among consumers.

A trend in the direction of unisex and gender-neutral jewelry will gain strength, suggesting wider social developments embracing inclusivity and diversity. This will broaden the market segments, adding to the range of items available.

Key Players Landscape and Outlook

A wide range of major participants are contributing to the progress and advancements of the India jewelry market. Leading companies keep coming up with new ideas to remain competitive, introducing modern styles and going digital. For instance, in July 2024, Kalyan Jewellers India Limited launched its latest video commercial on the occasion of Teej Puja, featuring Wamiqa Gabbi alongside others. With this campaign, the company aimed to promote its latest collection Tyohaar.

Apart from these major companies, there are several local or small brands which provide specialized antiques and customized ones. Emerging entrants are enhancing the market competition through their innovative ideas, which in turn, fuels the growth of the entire industry.

The market perspective is pleasant due to constant growth anticipated from the rising digital adoption, remote area market reach expansion, and more focus on sustainability and ethical sourcing. The interaction of tradition with modernization will determine changes in the market as consumer tastes and options are transformed, guaranteeing its survival and vibrancy in future years.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price
  • 4.4.3. Quality
  • 4.4.4. Design
  • 4.4.5. Authenticity and Certification
  • 4.4.6. Customization Options
  • 4.4.7. Trend Influence
  • 4.4.8. Customer Service
  • 4.4.9. Accessibility
  • 4.4.10. Sustainability and Ethical Sourcing
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Jewelry Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Necklaces and Chains
    • 5.2.1.2. Earrings
    • 5.2.1.3. Rings
    • 5.2.1.4. Bracelets
    • 5.2.1.5. Others
  • 5.2.2. By Material
    • 5.2.2.1. Gold
    • 5.2.2.2. Silver
    • 5.2.2.3. Platinum
    • 5.2.2.4. Diamond
    • 5.2.2.5. Others
  • 5.2.3. By Gender
    • 5.2.3.1. Women
    • 5.2.3.2. Men
    • 5.2.3.3. Unisex
  • 5.2.4. By Category
    • 5.2.4.1. Branded
    • 5.2.4.2. Private Label
  • 5.2.5. By End-user
    • 5.2.5.1. Adults
    • 5.2.5.2. Children
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
      • 5.2.6.1.1. Company Owned Website
      • 5.2.6.1.2. E-commerce Website
    • 5.2.6.2. Offline
      • 5.2.6.2.1. Exclusive Showrooms
      • 5.2.6.2.2. Supermarkets/Hypermarkets
      • 5.2.6.2.3. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. East
    • 5.2.7.4. West and Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Material
  • 5.3.3. By Gender
  • 5.3.4. By Category
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 18.3. SWOT Analysis for Top 5 Players
• 18.4. Key Players Landscape for Top 10 Market Players
  • 18.4.1. Titan Company Limited (Tanishq)
    • 18.4.1.1. Company Details
    • 18.4.1.2. Key Management Personnel
    • 18.4.1.3. Products and Services
    • 18.4.1.4. Financials (As Reported)
    • 18.4.1.5. Key Market Focus and Geographical Presence
    • 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.4.2. Kalyan Jewellers India Limited
  • 18.4.3. Senco Gold Limited
  • 18.4.4. Malabar Gold & Diamonds
  • 18.4.5. Reliance Retail Limited (Reliance Jewels)
  • 18.4.6. Joyalukkas India Limited
  • 18.4.7. Transforming Retail Private Limited (PCJeweller)
  • 18.4.8. Bluestone Jewellery and Lifestyle Private Limited
  • 18.4.9. Bhima Gold Private Limited
  • 18.4.10. GRT Jewellers (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Jewelry Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Jewelry Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3. India Jewelry Market Share (%), By Material, FY2018-FY2032F
• Figure 4. India Jewelry Market Share (%), By Gender, FY2018-FY2032F
• Figure 5. India Jewelry Market Share (%), By Category, FY2018-FY2032F
• Figure 6. India Jewelry Market Share (%), By End-user, FY2018-FY2032F
• Figure 7. India Jewelry Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 8. India Jewelry Market Share (%), By Region, FY2018-FY2032F
• Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024