市场调查报告书
商品编码
1546282
婚礼策划的全球市场的评估:各婚礼类型,预算,各地区,机会,预测(2017年~2031年)Wedding Planning Market Assessment, By Wedding Type [Destination Weddings, Local Weddings], By Budget [Luxury Weddings, Mid-Range Weddings, Budget Weddings], By Region, Opportunities and Forecast, 2017-2031F |
2023年全球婚礼策划市场规模为1902.8亿美元,预计2031年将达到3999.4亿美元,2024-2031年预测期内复合年增长率为9.73%,预计将持续增长。近年来,由于各种经济、社会和技术因素,市场显着扩大。新人们对个人化、难忘的婚礼的要求越来越高,这增加了对专业婚礼策划服务的需求。尤其是在新兴国家,可支配收入的增加使得夫妻可以在婚礼上花费更多,通常会使用奢华的选择和全面的策划服务。社群网路平台和名人婚礼的角色进一步推动了这一趋势,人们想要类似的奢华和个人化仪式。
市场参与者提供多种类型的服务,例如本地婚礼和目的地婚礼。每个部分都满足人们的具体要求,并提供组织婚礼的全面方式。此外,选择目的地婚礼的日益增长的趋势正在促使该行业的地理扩张。例如,加勒比海岛屿、欧洲国家和东南亚地区作为重要婚礼目的地的需求日益增长。
此外,这个市场服务的顾客范围广泛,从千禧世代到老一辈,都有独特的偏好和期望。根据 Zola, Inc. 预测,2024 年美国平均婚礼花费将超过 3 万美元,89% 的夫妇在订婚前就开始筹备婚礼。
市场也受到永续发展趋势的影响,环保婚礼变得流行。
专业服务意识的提高推动市场成长
全球婚礼策划市场的关键驱动因素是专业婚礼策划服务意识的不断增强。婚礼策划可能既复杂又耗时,因此最好由专业人士进行策划,以确保活动顺利且令人难忘。意识的提升得益于媒体报道、社群媒体影响力和口碑推荐。
聘请专业策划师的好处在以婚礼为主题的电视节目、部落格和网路平台上得到了最好的体现。因为他们接受过培训,能够解决财务资源问题、与多个供应商合作并见证整体物流。社群媒体平台允许夫妻透过美丽的婚礼向策划者展示和分享他们的美好经历,这鼓励其他夫妇寻求类似的服务。
此外,许多婚礼服务变得越来越可用,可以满足不同的预算和偏好。因此,越来越多的夫妻认识到僱用专业人士的价值,而对这些服务的持续需求正在促进婚礼策划市场的成长。顺应此趋势,2023年9月,澳洲Easy Weddings Pty Ltd.推出了全球首个电子商务平台和婚礼套餐。推出的是一款免费应用程序,旨在透过简化整个婚礼策划流程并降低成本来帮助订婚夫妇轻鬆组织婚礼。
产业技术进步推动市场成长
近年来,全球婚礼策划市场发生了重大变化,技术创新改善了情侣和策划者的体验。数位工具和平台使婚礼的许多方面变得更容易、更有效、更实惠。例如,一款用于筹备婚礼的行动应用程式可透过工具在同一屋檐下提供一切服务,帮助您列出宾客名单、向各个供应商下订单、发送数位邀请函等。
本报告提供全球婚礼策划市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global wedding planning market was valued at USD 190.28 billion in 2023, expected to reach USD 399.94 billion in 2031, with a CAGR of 9.73% for the forecast period between 2024 and 2031. Various economic, social, and technological factors have significantly increased the global market for wedding planning during the last few years. Couples are becoming more demanding when it comes to personalized and memorable weddings, hence increasing the demand for professional wedding planning services. This is particularly true in emerging economies where rising disposable incomes allow couples to spend more money on their weddings, often going for luxurious options and comprehensive planning services. This trend has been further fueled by social networking platforms and the role of celebrity weddings, which has led people to desire similar lavish and distinct ceremonies.
There are different types of services provided by the market players, including local and destination weddings. Every segment addresses the specific requirements of people, thus providing an all-inclusive method of organizing weddings. Furthermore, the increasing tendency towards choosing destination weddings has led to geographical expansion in the industry. For instance, places such as the Caribbean islands, European countries, or the Southeast Asian regions have increased in demand as significant wedding destinations.
Furthermore, the market serves a wide range of customer demographics, including millennials and older generations with unique tastes and expectations. According to Zola, Inc., the average wedding expenditure in the United States in 2024 is more than USD 30,000, with 89% of couples starting the planning for the wedding even before getting engaged.
Additionally, the market is influenced by sustainability trends where environmentally-friendly wedding choices are becoming popular.
Growing Awareness of Professional Services to Propel Market Growth
A significant booster of the global wedding planning market is growing awareness of professional wedding planning services. It includes wedding planning complications and time utilization, hence preferring to plan with experts to ensure a smooth and memorable event. The rising awareness is due to widespread media coverage, social media influence, and word of mouth recommendations.
The advantages of employing expert planners are best exhibited on wedding-themed television programs, blogs, and web-based platforms as they are trained to tackle financial resources, work with multiple vendors, and attend the overall arrangements. As social media platforms showcase and allow couples to share their good experiences with planners through beautiful weddings, it encourage others to seek similar services.
Moreover, many wedding services that can fit into different budgets and tastes are increasingly accessible. Thus, with more couples appreciating the worth of hiring an expert and a continued demand for these services has been witnessed contributing to growth in the wedding planning market. Capitalizing on the trend, in September 2023, Australia-based, Easy Weddings Pty Ltd. introduced the world's first e-commerce platform and wedding packages for the wedding industry. The launch is a free application designed to help engaged couples easily organize their wedding by streamlining the entire planning process and cutting expenses.
Technological Advancements in the Industry to Fuel Market Growth
The global wedding planning market has undergone major changes in recent years due to technological innovations that improved the experience of both couples and planners alike. Various facets of wedding organization have become much easier with digital tools and platforms, making them effective and reachable. For instance, mobile applications for organizing weddings offer everything under one roof through assistance tools for helping in listing invitees, ordering from various suppliers, sending digital invites, and others.
A couple can take their virtual tours of potential venues and see decorations with layouts before the final decisions are made due to the development of virtual reality (VR) and augmented reality (AR) in this market. This technology saves users from wasting time and other resources, especially when it predominantly comes to destination weddings, where visiting can burn a hole in the pockets of potential customers.
Instagram and Pinterest are among the most popular social media platforms for weddings. There are abundant inspirations that can be shared online by couples, planners, and vendors. Moreover, it is possible to involve other people who are unable to attend the ceremony via streaming, thus making it more inclusive.
In January 2023, David's Bridal launched the most sophisticated all-in-one planning platform and vendor marketplace in the industry, Pearl by David's. Using the Pearl app, brides can easily plan their wedding and connect with thousands of local suppliers across the United States. It makes the process simpler to plan, coordinate, and enjoy a wedding by capturing all of the essential components at one place. Also, there is no joining fee for the vendors, with paid expanded offerings.
Destination Weddings are Gaining Momentum
Destination weddings around the world are booming and thus have become one of the biggest trends in the field of wedding planning. More couples are opting for scenic and remote places to exchange their wedding vows, looking for distinctive and unforgettable moments far from conventional hometown rituals. Additionally, it costs reasonable to hold a big event, combining both the marriage ceremony with a honeymoon than holding them separately.
The trend for original Instagram-worthy background further fuels the popularity of destination weddings. This is why many couples choose the Caribbean, Europe, and Southeast Asia as their preferred destinations for weddings. These places are characterized by beautiful landscapes, good weather, and luxurious hotels making them suitable for weddings and extended celebrations. In fact, in January 2024, together with renowned Japanese wedding expert, Four Seasons Resort Maldives at Landaagiraavaru launched a new wedding salon.
Destination wedding plan services are booming nowadays, as they provide well-organized packages comprising of venue search, travel planning, accommodation, and local vendor management. They relieve the couple and their visitors from various issues of organizing weddings from afar while ensuring that everything runs smoothly.
North America to Dominate Market Share
North America is a leading market when it comes to global wedding planning market, which is largely attributed to higher levels of disposable income, strong cultural focus on extravagant nuptials and well-established practices regarding hiring professional organizers. In America and Canada, marriages are important social occasions that are often associated with huge sums spent on opulent and customized services. A Canadian wedding generally involves a budget of around USD 30,000.
Furthermore, advanced technology is a key player in North America's supremacy. Couples and coordinators rely on digital resources for budgeting, guest list management, and vendor organization that improves the appropriateness and effectiveness of planning. An increasing number of couples seeking picture-perfect venues for weddings has propelled the region's market growth.
Moreover, the region enjoys an established economy that offers a plethora of amenities and a variety of budgetary options. North America wedding planning market is dominating globally as it has diverse players, offering varied price ranges from extravagant planners to low-budget service providers.
Considering the growing demand for wedding planners, in September 2023, US-based Together & Company declared the reopening of reservations for the New Urban Garden Patio Space and The High Line Car House venue. The company renovated the venue on its 10th anniversary and started taking bookings for dates starting from 2023 till June 2024.
Future Market Scenario (2024 - 2031F)
There will be more advanced digital planning tools with AI-powered personalization, VR site visits, and AR-based decorations previewing in them. It will enable couples to have a hands-on and engaging way of planning events.
Unique themes and unconventional venues will become popular among couples for planning their events to make them memorable and distinctive.
Affordable luxury services will witness notable growth and will be characterized by high-quality experiences at lower price points.
Key Players Landscape and Outlook
Global wedding planning market is packed with key players involving full-service agencies, specialized vendors, and digital platforms. There are prominent names who dominate the market with comprehensive planning tools, vendor directories, and online resources to satisfy all the wedding needs. Also, digital platforms provide innovative solutions for planning and guest management through technological services as a response to the increasing customer demand.
The key players have a favorable forecast, as rising consumer desires for uniqueness, technological inclusion, and ecological responsibility fuel expansion. Players are expected to enhance their digital competencies, provide environmentally friendly alternatives, and diversify offerings to all clients. Influential partnerships and growing services in untapped regions will further help in creating strategy.
In July 2024, The Knot Worldwide, one of the key players in the global wedding planning market, introduced new advanced product enhancements for its two brands, WeddingWire and The Knot, aimed at improving the wedding professionals' experience. To further optimize lead quality, enhance storefront listings, and offer deeper insights to book more engaged couples, The Knot Worldwide introduced these enhancements to its platform's vendors in the United States.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.