市场调查报告书
商品编码
1549432
全球预付卡市场评估:依卡片类型、提供、应用、最终用户、地区、机会、预测(2017-2031)Prepaid Card Market Assessment, By Card Type, By Offering, By Usage, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球预付卡市场各个层面的成长驱动下不断成长。主要推动力是消费者越来越倾向于无现金交易,这使得支付变得更容易、更安全。此外,透过卡片支付进行的有吸引力的现金回馈和折扣活动进一步提高了这种支付方式的得分。在 BFSI 领域,快速数位化导致卡片的广泛接受和整合。此外,电子商务市场的激增和线上购物活动的增加推动对用户友善的数位支付的需求。由于国际旅行时需要无缝交易,预付卡的使用日益增加。提供预付卡的金融机构的多元化以及汇款服务对预付卡的需求不断成长支持包括预付卡的全球金融交易的扩展。
与信用卡不同,预付卡不与银行帐户或信用额度相关。因此,可以轻鬆、安全地管理支出,而无需负债。预付卡通常用于预算、送礼和旅行。2024年3月,Patanjali Ayurved与AGS Transact Technologies旗下数位支付品牌 "Ongo" 合作推出开环联名预付卡。
支付弹性和便利性是市场成长的驱动因素
市场成长是由预付卡需求不断成长所推动的,预付卡具有灵活性和便利性等多种优势。该卡为用户提供支付灵活性,同时执行多种交易,包括店内、线上和帐单支付。这张卡的功能允许消费者以高度安全的方式进行安全支付,并根据他们的个人需求和偏好进行客製化。此外,分析表明,这些卡随时可用或可供购买,并且会自动启动。支付卡持卡人透过直接存款、银行转帐和现金等各种媒介为卡片储值,进一步促进了市场成长。例如,2023年4月,AeronPay与Yes Bank合作推出AeronPay预付卡。该卡的推出是考虑到零售支付中对无现金交易日益成长的需求。因此,灵活性、便利性等优势是支撑预付卡市场成长的重要原因。
电子商务领域的快速成长推动市场成长
电子商务和线上市场为预付卡市场创造成长机会。这些平台提供安全、简单的付款方式,不需要直接存取银行帐户。预付卡允许线上企业扩大客户群,主要是没有传统银行帐户的人。这消除了货币障碍并促进了全球交易。将预付卡纳入电子商务平台可以改善许多消费者的购物体验,使其更加方便、安全和灵活。预付卡使消费者能够更有效地管理他们的线上支出,同时确保更安全、更方便的支付方式。可以透过在下次网路购物时考虑使用预付卡选项来体验其中的差异。2024年 5月,Berhan 银行将与万事达卡合作推出联名预付卡,目的是彻底改变线上国际交易。这张新卡将可更轻鬆地进行国际旅行和管理业务,使其成为一项需求持续成长的优质服务。
闭环预付卡的优点
闭环预付费卡类型细分市场处于领先地位,预计在预测期内将主导市场。这可以归因于旅行者、零售商和学生日益使用闭环预付卡。此外,开环预付卡主要由于具有诈欺风险低、易于使用和低利息费用等多种特性而广泛使用。相反,开环预付卡是市场中成长最快的部分。这是因为这些卡具有广泛的用途,并且这些卡的功能与标准借记卡和信用卡相当,使其能够灵活地进行各种购买、线上交易和 ATM 取款,对广泛的人群具有吸引力。增加了对预付卡市场的需求,并导致整个预付卡市场的成长。
本报告研究和分析了全球预付卡市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
The prepaid card market is growing with encouraging growth drivers at many levels. The main catalyst is the increased consumer inclination towards cashless transactions, which makes it an easier and safer mode of payment. Further, attractive cash backs and discount offers through card payments act as a further push towards scoring in this payment tool. In BFSI segment, a surge in digitalization resulted in broad acceptance and integration of cards. Further, the proliferation of e-commerce market and the increase in online shopping activities support the need for user-friendly digital payment. The use of prepaid cards is on the rise due to the need for seamless transactions during international travel. The increasing diversification of financial institutions in prepaid card offerings and demand for prepaid cards in remittance services, supporting the growing size of global financial transactions that involve prepaid cards.
Unlike credit cards, prepaid cards are not linked to any bank account or line of credit. It is thus easy and secure to control one's spending without running into debt. They are commonly used for budgeting, as gifts, and in traveling. In March 2024, Patanjali Ayurved launched an open-loop co-branded prepaid card in association with AGS Transact Technologies' digital payments brand Ongo.
Flexibility and Convenience in Payment is Fueling Market Growth
The market growth is fueled by the growing need for these cards, which have various benefits, such as flexibility and convenience. The card offers flexibility in payments to users, while making several transactions, including in-store, online, and bill payments. The functionality of this card allows consumers to make safe payments in response to individual needs and preferences in a very secure manner. Moreover, according to the analysis, these cards are readily available or purchasable and are automatically activated. The holder of the payment cards loads the card through various mediums such as direct deposit, bank transfer, and cash, further contributing to the growth of market. For instance, in April 2023 AeronPay launched the AeronPay Prepaid Card in association with Yes Bank. This card has been launched, considering the growing requirement for cashless transactions in retail payments. Therefore, benefits such as flexibility and convenience have become the important reasons behind the growth of prepaid card market.
Rapid Growth in the E-commerce Sector Drives Market Growth
E-commerce and online marketplaces are creating growth opportunities for the prepaid card market. These platforms offer a secure and easy payment method, with the security of not requiring direct access to bank accounts. By accepting prepaid cards, online businesses can expand their customer base, especially to people who do not have traditional banking options. This makes it easy to make global transactions, breaking down currency barriers. Indulging prepaid cards into e-commerce platforms enhances shopping experience, making it more accessible, secure, and flexible for many consumers. By using prepaid cards, consumers can more effectively manage their online spending while ensuring a much more secure and easier way of payment. Next time an online purchase is in the process of being made, considering the prepaid card option can avail that first-hand experience of a difference. In May 2024, Berhan Bank collaborated with Mastercard to launch a co-branded prepaid card to reformulate online international transactions. This new card will be a great service to growing needs more delightfully making international travel and the conduct of businesses easier.
Dominance of Closed Loop Prepaid Cards
The closed-loop prepaid card type segment is leading the market and is expected to dominate the market during the forecast period. This can be attributed to the increasing usage of closed-loop prepaid cards among travelers, retailers, and students. Moreover, the open-loop prepaid card is mainly used due to numerous features such as low risk of fraud, easy accessibility, and low-interest charges. On the contrary, the open-loop prepaid card is the fastest-growing segment of the market. It is because the utilization of card is wide and the functionality of these cards is equivalent to standard debit or credit cards which enables flexibility for varied purchases, online transactions, and ATM withdrawals that makes them appealing to a wide spectrum of customers which increases the demand for prepaid credit card market, leading to the growth of the overall prepaid card market.
North America Dominates Prepaid Card Market
North America holds the largest revenue by share in the forecast period, owing to increased technological adoption, which further leads to an increased demand for cashless payment solutions. The card dispenses with the need to carry physical money, offering buyers a better way to make purchases more safely. Besides, the prosperity of e-commerce in the region has accounted for prepaid card market growth to a large extent. These cards ensure secure online transactions through various e-commerce platforms without using traditional debit and credit cards. In 2023, I&M Bank Tanzania, one of the leading customer-centric digital solution banks, has partnered with Mastercard, the global technology leader in the payment industry, to introduce a suite of debit and multicurrency prepaid cards, which will enable customers to transact at both domestic and international levels.
Asia-Pacific is emerging as the fastest-growing market due to highly populated countries such as China, India, and others. Asia-Pacific is going through rapid growth in the adoption of digital payments, coupled with a trend towards cashless transactions. Also, several government initiatives for financial inclusion further accelerate market growth in the region.
Future Market Scenario (2024 - 2031F)
In July 2024, ICICI Bank announced the launch of its 'Student Sapphiro Forex Card', a premium forex prepaid card, powered by Visa, specially designed for students moving to any foreign country for higher studies.
Prepaid cards with their flexibility and ease of access will grow substantially in the future.
Great savings, attractive cash backs, and discount offers urge consumers to use prepaid cards.
Key Players Landscape and Outlook
The prepaid card market is dynamic and competitive, with a range of players competing for market share. These players are vying to solidify their presence through adoption of strategic plans such as collaborations, mergers, acquisitions, partnerships, and political support. Innovation in the line of products has been the key focus area of the organizations to serve the vast population in diverse regions. In May 2024, Eastern bank launched a first-of-its-kind prepaid card under Mastercard in association with Mastercard for medical tourism, and ease of health access in India for people of Bangladesh. This new dual-currency medical card will be issued by the Eastern Bank. It will feature special offers and a 10% discount on bills of inpatient hospitalization without any cap on the amount across more than 120 hospitals in Delhi, Chennai, Mumbai, Bangalore, Pune, Ahmedabad, Jaipur, Lucknow, and others. The cardholders will be provided free dental and eye check-ups and a day-tripping visit to the Taj Mahal in Agra or a city tour during their stay in India.
In 2023, Mastercard and Obopay announced that they would work together on a financial inclusion card for smallholder farmers and rural communities. The pre-paid card is enabled by the Mastercard Community Pass digital infrastructure, allowing farmers to receive sales proceeds for their crop digitally, spending their earnings to make purchases in the isolated locations with poor or no connectivity and build transaction history based on income and expenditure to avail customized credit options.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.