市场调查报告书
商品编码
1555043
全球先买后付(BNPL)市场评估:依管道、依企业、依用户层、依最终用途、依地区、机会、预测(2017-2031年)Buy Now Pay Later Market Assessment, By Channel, By Enterprise, By Demographic, By End-use, By Region, Opportunities and Forecast, 2017-2031F |
全球先买后付(BNPL)市场规模预计将从2023年的1,697亿美元增至2031年的6,413.6亿美元,预计在2024年至2031年的预测期内年复合成长率为 18.08%。消费者对敏捷和相关支付选项的偏好是关键驱动因素。先买后付(BNPL)市场服务为客户提供无需立即付款的购买便利,实现更大的财务灵活性并减轻预付费用。 BNPL 市场的另一个主要成长动力是电子商务的崛起。随着网路购物变得越来越普遍,消费者寻找无缝且有效率的付款方式。 BNPL 服务已融入线上结帐流程中,可实现快速、无缝的交易。透过免息定期分期付款,BNPL 提供者使消费者能够在不感到经济拮据的情况下进行大额购买。结果,平均订单价值更高,顾客更容易进行大额购买,商家的回头客也随之增加。另一个原因是 BNPL 的可存取性和易用性,以及它与人工智慧支付应用程式的整合。从本质上讲,几乎所有 BNPL 提供者都以其无缝、快速的註册流程而闻名,并且需要最少的信用检查。
BNPL 是一种购买选项,允许客户在线上或在店内购买商品,而无需立即付款。这种超短期贷款可帮助购买服装、小配件和家居用品等消费品。截至2024年 4月,英国有一半成年人(约 2,640万人)曾使用 BNPL 服务。这与2023年第一季的36%相比毫不逊色。
线上支付的普及推动市场成长
在过去的十年中,线上支付方式由于便利性、消费者行为的改变、财务灵活性的提高、具有竞争力的利率、与电子商务的无缝整合、安全措施以及有效的效率而日益普及,并且得到了突飞猛进的发展由于创新的营销策略和年轻一代的偏好等变革驱动因素。线上支付方式(尤其是 BNPL)的日益普及改变消费者支付和管理财务的方式。预计这项变革将在可预见的未来继续影响金融领域。近年来的电子商务销售为预测期内的市场成长打开了巨大的窗口。
截至2024年 8月,总部位于伦敦的FinTech Curve 推出了名为 Curve Flex 的新选项,与已经推出市场的其他几种 BNPL 解决方案不同,Curve Flex 不限于特定商家、帐户、卡片或产品。它使客户能够稍后透过任何卡在任何商家的几乎所有购买中付款,最早可以追溯到一年前。
消费者支出的增加推动市场成长
BNPL 服务提供者将受益于消费者支出增加带来的更多成长机会,并直接实现成长。消费者支出的增加会导致消费者行为的改变并改善市场。 BNPL 服务提供者将受鼓励透过创造更好的客户条件和功能更丰富的使用者体验来适应变化,以吸引和留住客户。这将鼓励进一步创新并改善客户体验。然而,不断成长的消费者基础吸引金融机构、零售商和电子商务平台的注意。这有助于为 BNPL 服务提供者增加更有价值的合作机会。
透过与 BNPL 公司合作,金融机构可以为其客户提供更灵活的支付服务。零售商和电子商务商店可以在结帐点利用 BNPL 来推动其平台上更高的销售额和更好的客户购物体验。据合众银行表示,消费者支出是美国经济成长的最大动力。截至2023年7月的三个月里,零售额成长了2.4%。这表示消费者愿意为大件商品支付更高的价格。
本报告研究分析了全球先买后付(BNPL)市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global buy now pay later market is projected to witness a CAGR of 18.08% during the forecast period 2024-2031, growing from USD 169.70 billion in 2023 to USD 641.36 billion in 2031. The consumer's preference for agile and suitable payment options is the main driver. Buy now pay later market (BNPL) services provide customers with the convenience of making purchases without an immediate need to pay, allowing them better financial flexibility and relief from upfront charges. Another key factor driving growth in the BNPL market includes the rise of e-commerce. With online shopping becoming the norm, consumers are looking for seamless and efficient ways of making payments. BNPL services are carved deep into online checkout processes, making for quick and seamless transactions. With payments splitting into interest-free periodic installments, BNPL providers grant consumers the ability to make larger purchases without feeling a financial pinch. This has led to high average order values, and merchants repeat business as customers are more comfortable making big-ticket purchases. Another reason is accessibility and ease of onboarding into BNPL and the integration of AI with payment applications. At the core, almost all BNPL providers are known for their seamless and quick sign-up processes, requiring minimal credit checks.
BNPL is the buying option under which customers are allowed to make online and in-store purchases without paying for item(s) immediately. This very short-term financing, buy now, pay later scheme helps people to purchase clothes, gadgets, home enhancement supplies, or other consumer deals. As of April 2024, half of the United Kingdom adults, which is about 26.4 million people, have used services offered by BNPL at some point. This compares with 36 percent in the first quarter of 2023.
Surge in Online Payment Method Adoption Fuels Market Growth
Within the last decade, online payment methods have grown drastically due to drivers of change, including convenience, altering consumer behavior, better financial flexibility, competitive interest rates, and seamless integration with e-commerce, security measures, effective marketing strategies, and preferences of young generations. Greater adoption of online payment methods, BNPL in particular, is redesigning how consumers make payments and manage finances. This change can be expected to continue influencing the financial scene in the foreseeable future. E-commerce sales in the past few years have opened a substantial window of opportunity for the market to grow during the forecast period.
As of August 2024, London-based FinTech Curve has launched a new option called Curve Flex. Unlike several other BNPL solutions already hitting the market, Curve Flex isn't limited to specific merchants, accounts, cards, or products. It gives customers the ability to pay later for nearly any purchase at any merchant from any card, dating as far back as up to a year ago.
Rise in Consumer Spending to Boost Market Growth
BNPL service providers stand to benefit from more opportunities for growth and then increase directly due to an increase in how consumers spend. Increased levels of consumer spending will amount to changes in consumer behavior and drive the market upwards. BNPL service providers will be driven to adapt to changes by creating better customer terms and user experiences with more features to attract and retain their customers. This encourages more innovation and improved customer experience. However, the expanding consumer base has attracted the attention of financial institutions, retailers, and e-commerce platforms. It has contributed to much more valuable partnership opportunities for BNPL service providers.
Financial institutions may partner with BNPL companies to offer their clientele more payment flexibility. Retailers or e-commerce stores can leverage BNPL at the point of checkout to drive higher sales and excellent customer shopping experiences on the platform. According to the U.S. Bank, consumer spending is the most significant driver of economic growth in the United States. Retail sales increased 2.4% over the three months ending in July 2023. Electronics and appliances showed the most significant gains, rising 5.2% since then, which is an indication that consumers are ready to shell out money for high-value products.
Dominance of Online Segment in the Market
The online sector held the dominating market share of the global buy now pay later market. Many companies across the globe are engaging in a collaboration with specialization in implementing multiple channels in online payment, such as BNPL in post-COVID recovery strategy. In May 2024, PPRO, the leading local payments platform, announced a new partnership with Buy Now, Pay Later provider, Afterpay. This will enable the United States, Europe, China, and Hong Kong-based e-commerce merchants and payment service providers to sell directly to the United States consumers using Afterpay.
The point-of-sale (POS) segment is expected to proliferate across the forecast period. The POS segment is growing due to its high level of integration into the shopping environment. As more shoppers continue to prefer both brick-and-mortar stores and e-commerce shopping, the availability of BNPL services at the point of sale becomes more accessible. With the POS, shoppers can make instant purchase decisions without requirements for pre-approval or credit checks, making the process fast and seamless.
North America Dominates BNPL Market Share
North America dominated the buy now pay later market share. Regional market growth can be attributed to the large number of significant players in the region. Moreover, many fintech companies in this region enter into partnerships and strategic collaborations. In 2023, the United States fintech Upgrade reached an agreement to buy BNPL vendor Uplift for USD 100 million in a mix of stocks and cash. The acquisition aligns with Upgrade's present strategy of making credit more widely accessible at the point of sale while allowing credit to be offered directly to consumers through cards and loans.
With its rapidly growing population and a large base of tech-savvy consumers who readily embrace digital payment solutions and e-commerce websites, Asia-Pacific shows many growth opportunities. BNPL services have been quickly adopted in countries such as China and India and in most Southeast Asian nations, where there has been extensive penetration of smartphones and internet connectivity, thus enabling this mode of online payment. It has been backed by the region's vibrant retail landscape, which is marked by well-established e-commerce giants and innovative start-ups. The retailers have been actively working with BNPL providers to give them flexible payment options, hence expanding their customer base and driving sales further.
Future Market Scenario (2024 - 2031F)
Increasing the real-time consumer base by adopting AI technology will boost the growth of the global market.
In November 2023, Amazon will roll out its first buy now, pay later checkout option and is looking to expand the e-commerce platform for companies through a partnership with Affirm. This checkout choice will be available for millions of small business owners who use its online store.
Launching products to meet consumer requirements will lead to growth in the BNPL market globally.
Key Players Landscape and Outlook
BNPL as a payment method is increasingly becoming popular among customers to make in-store and online payments. Given this, an increasing number of retailers focus on adopting BNPL solutions to allow customers to avail installment loans without interest, to create new growth opportunities for the BNPL solution providers. The prominent players are indulging in strategic collaborations, partnerships, and mergers and acquisitions to handle the highly competitive market.
In March 2023, Apple announced in Apple Pay Later scheme in the United States which helps users keep better financial health by empowering them to split purchases into four payments, spaced over six weeks, with no interest and no fees. Users can manage, track, and repay their Apple Pay Later loans at one convenient location in Apple Wallet. Users can apply for loans with Apple Pay Later in an amount ranging from USD 50 to USD 1,000 for transactions made on the internet and in apps with Apple Pay-accepting merchants on iPhone and iPad.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.