印度气炸锅市场：按产品类型、设备类型、最终用户、分销管道、价格范围、功率、容量、地区、机会、预测2018-2032年

印度气炸锅市场规模预计将从 2024 年的 2.0319 亿美元成长到 2032 年的 3.219 亿美元，在 2025 年至 2032 年的预测期内复合年增长率为 5.92%。印度的气炸锅市场一直在强劲增长，随着全国需求的不断增长，预计未来几年将保持这一势头。

气炸锅十多年前进入印度，但在过去几年中受到关注，预计成长将进一步加速。这种成长是由健康趋势、技术进步、永续选择和不断变化的消费者偏好所推动的。作为一种革命性的厨房电器，气炸锅因减少高达 80% 的油耗并提供更健康的烹饪方法而受到欢迎。由于城市化、可支配收入增加以及人们对便利型多功能家电的日益偏好，需求进一步加速。

曾经被认为是奢侈品的气炸锅现在已成为主流电器。这是由具有健康意识的消费者推动的，他们在不牺牲口味或便利性的情况下寻求替代烹饪选择。

Havells、Prestige 和 Inalsa 等标誌性印度品牌，以及Philips等全球进入者，正在凭藉突破性创新和先进功能改变游戏规则，引发行业激烈竞争。

该报告研究了印度气炸锅市场，并提供了市场概况，以及按产品类型、设备类型、最终用户、分销渠道、价格范围、瓦数、容量、地区划分的趋势，并提供了进入该市场的公司概况。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 客户回馈

第5章 2018-2032 印度气炸锅市场展望

• 市场规模分析与预测
• 市占率分析及预测
• 2024 年市场地图分析
  • 按产品类型
  • 依设备类型
  • 按最终用户
  • 按分销渠道
  • 按价格区间
  • 按瓦数
  • 按容量
  • 按地区

第6章 监管状况

第7章供需分析

第8章 进出口分析

第9章 价值链分析

第10章 波特五力分析

第11章杵分析

第12章价格分析

第13章 市场动态

第14章市场趋势与发展

第15章案例研究

第16章 竞争格局

• 前5名市场领导者的竞争矩阵
• 前5名参与企业SWOT分析
• 市场前10名主要参与者的现状
  • Philips Domestic Appliances India Ltd.
  • Havells India Limited
  • TTK Prestige Limited
  • Crompton Greaves Consumer Electricals Ltd
  • Tuareg Marketing Pvt Ltd (INALSA)
  • Universal Corporation Ltd (Agaro Lifestyle)
  • Glen Appliances Pvt. Ltd.
  • Usha International Limited
  • Bajaj Electricals Ltd.
  • Xiaomi Technology India Private Limited
  • American Micronic Instruments Pvt Ltd

第17章 战略建议

第18章 查询及免责声明

India air fryer market is projected to witness a CAGR of 5.92% during the forecast period FY2025-FY2032, growing from USD 203.19 million in FY2024 to USD 321.90 million in FY2032. The Indian air fryer market has experienced robust growth and is expected to maintain its momentum with growing demand across the country, in years to come.

Although air fryers forayed into India over a decade ago, they have gained traction over the past few years, and the growth will only expedite in the years ahead. The proliferation can be ascribed to the convergence of health trends, technological advancements, sustainable choices, and changing consumer preferences. As a revolutionary kitchen appliance, air fryers have become popular for providing healthier cooking alternatives by reducing oil consumption by up to 80%. The demand is further accelerated by urbanization, rising disposable incomes, and a growing palate for convenience-centered and multi-functional appliances.

Once perceived as a luxury, air fryers have transitioned into a mainstream appliance. The credit for this goes to the health-conscious demographic that looks for cooking alternatives without sacrificing taste or convenience.

Leading Indian brands such as Havells, Prestige, and Inalsa, along with global players such as Philips, have changed the game with their groundbreaking innovations and advanced features, creating fierce competition within the industry.

For example, Philips Smart Air Fryer enables users to monitor cooking progress through their smartphone app, while Havells' Profile Digi air fryer offers intuitive digital displays and programmable

Rising Health Consciousness and Lifestyle Changes Augmenting Air Fryers Growth

India is cherished for its diverse, soulful delights from across the country, but this love for food often brings health concerns to the table.

A 2024 study, based on three years of health tests by a diagnostics firm, Healthians, revealed that an alarming 31% of Indians battle with high cholesterol, with more prevalence among the age group 34-54, accounting for 34.5% of all cases, and Kerela leading the charts at 63%. This alarming rise is persuading consumers to make a positive shift toward a conscious lifestyle comprising good eating habits, exercise, stress management, and more.

Not just cholesterol, there are increasing concerns over obesity, diabetes, and heart diseases in India. Therefore, consumer behavior is undergoing a seismic shift; some consumers are already mindful, and some who suffer from diseases are now making the necessary tweaks. While the pandemic catalyzed the consumer shift toward home-cooked and healthy meals, millennials and Gen Z have taken a front seat for adoption owing to their preference for a fitness-first lifestyle.

The unique thing in India is that air fryers have created a niche that enables oil-free or minimal-oil versions of crispy snacks such as poori, samosa, and pakora (traditionally fried), resonating particularly with urban households.

As consumers seek healthier cooking solutions, air fryers have become a staple in most households, overshadowing traditional cooking methods, and promising guilt-free indulgence with the best of both worlds - taste, and health.

Magnifying Penetration of E-commerce Platforms Accelerating the Access to Air Fryers

E-commerce has swiftly entered our lives, and its impact is massive. The expansion of e-commerce has revamped the Indian air fryer market by making premium kitchen appliances readily available across diverse regions. Mediums such as Flipkart and Amazon offer a suite of air fryer brands, ranging from budget-friendly to high-end options, ensuring affordability and variety for consumers.

Additionally, features like no-cost EMIs, heavy discounts, cashback offers, and extended warranties not only captivate consumers but have countered financial barriers to purchase, especially in Tier II and Tier III cities.

For instance, during festive sales such as Flipkart's Big Billion Days or Amazon's Great Indian Festival, air fryers consistently rank among the top-selling appliances, highlighting the mushrooming demand in this category.

During the Amazon Great Indian Festival 2024, Amazon emphasized the damaging effects of frying and promoted the use of Air fryers. Shoppers availed heavy discounts of up to 70% on a wide range of kitchen appliances, including air fryers from brands such as Philips and Prestige.

Residential Segment Dominates India Air Fryer Market

As Indian households give precedence to health-focused cooking alternatives, the residential segment dominates a bigger chunk of India air fryer market. However, the commercial segment is closely following in the footsteps of the residential segment. With the surging penetration of food-service providers encompassing cafes, quick-service restaurants, hotels, and cloud kitchens, clubbed with the fast-growing trend of healthy eating, it is a lucrative opportunity for air fryer makers to foray into the segment and reap the rewards.

The overall growth of air fryers is primarily attributed to the rising popularity of air fryers equipped with out-of-the-box technologies that promote healthier cooking options, along with utmost convenience and comfort.

In 2024, Usha International launched a commercial ad campaign themed "Crafted for your Lifestyle," emphasizing how the brand addressed and caters to today's modern and fast-paced needs. The campaign showcased the Usha iChef Air Fryers, resonating with individuals seeking a healthy diet while combatting the challenge of preparing meals quickly and conveniently.

Future Market Scenario (FY2025 - FY2032F)

There will likely be continued integration of features like AI and voice assistant compatibility, enabling an easy and hands-free cooking experience.

With growing environmental concerns, there will be an influx of more eco-friendly materials and sustainable designs to attract eco-conscious consumers.

Personalized cooking will emerge as a significant innovation by leveraging data-driven insights to suggest recipes and auto-adjust cooking preferences based on user preferences.

A priority focus on regional cuisine adaptation, customized to Indian cooking styles, such as making dosas, rotis, or frying pakoras with minimal oil.

Key Players Landscape and Outlook

India's air fryer market is characterized by disruptive innovation from all brands. From wi-fi connectivity and app control to dual basket and lid-based designs, manufacturers are going all out to provide the best products to customers. Additionally, there is a heightening focus on multifunctionality, smart technology integration, product diversification, and user-friendly designs to enhance customer experience and nurture the trajectory of India air fryer market.

In April 2024, Philips launched its limited-edition Signature Series Airfryer in India, embodying Smart Sensing, Rapid Air, and Fat Removal Technology along with an XXL capacity among other features. The campaign featured Orhan Awatramani (Orry), and celebrity chef Ranveer Brar, who humorously showcased its ease of use, proving anyone can cook like a pro. With automatic time and temperature adjustments, Chef Brar declared it a must-have for seasoned chefs and beginners.

In June 2024, Xiaomi launched the Xiaomi Air Fryer 6L, two years after unveiling the 3.5-litre model in India. Apart from larger capacity, the new variant boasts a new Touch Control Panel comprising 6 pre-set quick recipes and an option to set the temperature and timer manually while retaining the OLED display.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Brand Name
  • 4.3.2. Features and Other Value-Added Service
  • 4.3.3. Power Consumption
  • 4.3.4. Colors
  • 4.3.5. Technology
  • 4.3.6. Size and Capacity
  • 4.3.7. Material and Weight
  • 4.3.8. Efficiency of Solutions
  • 4.3.9. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. India Air Fryer Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Lid-Based
    • 5.2.1.2. Basket-Based
    • 5.2.1.3. Paddle-Based
  • 5.2.2. By Device Type
    • 5.2.2.1. Manual
    • 5.2.2.2. Digital
  • 5.2.3. By End-user
    • 5.2.3.1. Residential
    • 5.2.3.2. Commercial
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Hypermarkets/Supermarkets
    • 5.2.4.2. Specialty Stores
    • 5.2.4.3. Multi-Brand stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others
  • 5.2.5. By Price Range
    • 5.2.5.1. Below USD 118
    • 5.2.5.2. USD 118-USD 236
    • 5.2.5.3. USD 236
  • 5.2.6. By Wattage
    • 5.2.6.1. Below 1200-Watt
    • 5.2.6.2. 1200-1500 Watt
    • 5.2.6.3. Above 1500
  • 5.2.7. By Capacity
    • 5.2.7.1. Below 3L
    • 5.2.7.2. 3L-6L
    • 5.2.7.3. Above 6L
  • 5.2.8. By Region
    • 5.2.8.1. North
    • 5.2.8.2. South
    • 5.2.8.3. East
    • 5.2.8.4. West and Central
  • 5.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Device Type
  • 5.3.3. By End-user
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Price Range
  • 5.3.6. By Wattage
  • 5.3.7. By Capacity
  • 5.3.8. By Region

All segments will be provided for all regions covered

6. Regulatory Landscape

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Philips Domestic Appliances India Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
• 16.4. Havells India Limited
• 16.5. TTK Prestige Limited
• 16.6. Crompton Greaves Consumer Electricals Ltd
• 16.7. Tuareg Marketing Pvt Ltd (INALSA)
• 16.8. Universal Corporation Ltd (Agaro Lifestyle)
• 16.9. Glen Appliances Pvt. Ltd.
• 16.10. Usha International Limited
• 16.11. Bajaj Electricals Ltd.
• 16.12. Xiaomi Technology India Private Limited
• 16.13. American Micronic Instruments Pvt Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Air Fryer Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India Air Fryer Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Air Fryer Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Air Fryer Market Share (%), By Device Type, FY2018-FY2032F
• Figure 5. India Air Fryer Market Share (%), By End-user, FY2018-FY2032F
• Figure 6. India Air Fryer Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 7. India Air Fryer Market Share (%), By Price Range, FY2018-FY2032F
• Figure 8. India Air Fryer Market Share (%), By Wattage, FY2018-FY2032F
• Figure 9. India Air Fryer Market Share (%), By Capacity, FY2018-FY2032F
• Figure 10. India Air Fryer Market Share (%), By Region, FY2018-FY2032F
• Figure 11. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12. By Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 15. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16. By Wattage Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 17. By Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 18. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024