美国邮轮市场：依类型、规模、产品、应用、地区、机会、预测，2018-2032年

美国邮轮市场规模预计将从2024年的44.2亿美元成长到2032年的99.6亿美元，预测期间（2025-2032年）的年复合成长率为 10.70%。

受多样化旅游体验和休閒活动需求不断成长的推动，美国游轮市场崛起。由于消费者追求类似于度假休閒的独特体验选择，邮轮假期继续保持流行趋势。随着邮轮公司增加航行次数并提前推出新行程，邮轮业从疫情中復苏，进一步增强了该类别将放鬆、冒险和娱乐融为一体的特色。新船代表着对邮轮体验的重大投资，并且改变该行业的面貌。现代化船舶拥有创新的设计、环保技术和船上体验，从豪华的住宿到适合家庭的活动，满足每位客人的口味。透过引进尖端的娱乐选择、美食体验和健康设施，邮轮公司一定能吸引大量旅行者，包括千禧世代和 Z 世代。

透过增加更多的邮轮行程和私人目的地，可以更佳推广可以轻鬆到达这些行程的邮轮服务。豪华岸上观光的发展将透过提供浮动度假村的豪华住宿以及入住高檔港口和体验新文化的机会来进一步吸引个人。总体而言，在全美各地的终点站开发最先进的设施将提高所有作业系统的服务效率，并透过更顺畅的到达和处理来提高舒适度。此外，新兴国家中等收入阶层的崛起也推动了邮轮业的发展。随着国际可支配收入不断上升，越来越多的人能够享受邮轮假期，扩大了美国邮轮营运商的客户群。随着对基础设施升级的稳步投资和邮轮行业拥抱可持续发展的决心，美国邮轮市场预计将在不久的将来成长，为运营商和客人带来有吸引力的机会。

本报告研究了美国的游轮市场，并概述了市场状况以及类型、规模、产品、应用和地区的趋势，以及参与市场的公司概况。

目录

第1章 专案范围与定义

第2章 研究方法

第3章 执行摘要

第4章 顾客回馈

第5章 美国邮轮市场的前景，2018年～2032年

• 市场规模分析及预测
• 市场占有率分析及预测
• 2024年市场地图分析
  • 依类型
  • 依尺寸
  • 依产品
  • 依用途
  • 依地区

第6章 需求与供给分析

第7章 进出口分析

第8章 价值链分析

第9章 波特五力分析

第10章 PESTLE 分析

第11章 定价分析

第12章 市场动态

第13章 市场趋势与发展

第14章 个案研究

第15章 竞争格局

• 五大市场领导者的竞争矩阵
• 五大公司的SWOT分析
• 九大市场进入者的格局
  • Carnival Corporation & plc
  • Royal Caribbean Cruises Ltd.
  • MSC Cruises S.A.
  • Norwegian Cruise Line Holdings Ltd.
  • The Walt Disney Company Ltd. (Disney Cruise Line)
  • AmaWaterways, LLC
  • Sightseeing Tours Management, Inc. (Island Queen Cruises)
  • American Cruise Lines
  • Viking River Cruises Inc.

第16章 策略建议

第17章 关于调查公司/免责声明

United States cruise ships market is projected to witness a CAGR of 10.70% during the forecast period 2025-2032, growing from USD 4.42 billion in 2024 to USD 9.96 billion in 2032.

The United States cruise ship market is rising, fueled by increasing demand for varied travel experiences and leisure activities. Cruise holidays continue to be trendy due to consumers' pursuit of unique experience options such as vacation holidays. Relaxation, adventure, and entertainment converge into this category, further supported by industry recovery from the pandemic by increasing operations and bringing forward new itineraries on the cruise lines. The new ships are a significant investment in cruise experience, changing the industry's face. Modern vessels have innovative designs, environmentally friendly technologies, and onboard experiences that suit different passenger preferences, from luxury accommodations to family-friendly activities. Introducing cutting-edge entertainment options, gourmet dining experiences, and wellness facilities ensures cruise lines can reach a large demographic, such as millennials and Gen Z travelers.

Increased travel itineraries in a cruise route and the addition of private destinations would better facilitate a cruise service offering easy passage to these itineraries. Development in exclusive shore excursions further attracts an individual by staying in exclusive ports and being exposed to new cultures, in addition to a luxurious stay at a floating resort. Overall, developing state-of-the-art facilities in terminal stations all over America improves service efficiency regarding any operational system and increases comfort through smooth arrival and arrangements. Additionally, the increasing number of middle-class populations in developing countries is expanding the cruise ship industry. As international disposable incomes continue to increase, more people can afford cruising holidays, expanding the user base for United States-based cruise operators. With steady investment in infrastructural upgrades and the cruise industry's determination to adopt sustainability, the market for cruise ships in the United States is anticipated to grow in the near future, promising attractive opportunities for both operators and users.

For example, in December 2024, American Cruise Lines announced plans to debut its new 51-day river cruise, the "Great United States," in 2025. It will cruise on three rivers, make two flights, and explore 15 states from the Pacific Northwest to New England. It offers stops in national parks, historic sites, and coastal New England for an all-around trip around the United States.

Increasing Demand for Tourism and Leisure Fuels the United States Cruise Ships Market Growth

The cruise industry within the United States is fast growing, with an increase in tourism and leisure-related activities. With rising disposable family incomes, cruises have become more affordable and attractive. The United States is a well-established marketplace with multiple cruise ports, making it easy to access various cruising options. Moreover, themed cruises focusing more on cultural experiences and adventures are gaining popularity among customers. Consumer preferences demand unique, immersed travel experiences, so there is potential for further expansion in the United States cruise market in the following years.

For instance, in August 2024, Carnival Cruise Lines, Carnival Corporation and Plc, released its new itineraries for 2026 and 2027, with added visits to Half Moon Cay. This expansion will include a new pier to facilitate the bigger ships such as Mardi Gras, Carnival Celebration, and Carnival Jubilee. Enhancements on the island will include new dining venues, a beach club, and expanded lounging areas to provide guests with more relaxing and enjoyable experiences on the island.

Technological Advancements of Cruise Ships Act as a Catalyst

The United States cruise ship market is seeing transformative growth fueled by large technological advancements. The newest cruise ships feature high-tech amenities that are intended to make the experience more exciting for passengers, such as virtual balconies offering interior cabins an ocean view and touch-screen panels to operate rooms. The enhanced mobile apps also streamline many of the processes, such as making a reservation and payment to better the guest experience, including maps of the cruise ship, among other operations. Another advancement has been made in safety measures through biometric check-ins and navigation systems to maximize security and comfort in cruise voyages. Besides getting more travelers, this leads to new standards of effectiveness in the operation that position the United States cruise market for further growth.

For example, in May 2024, MSC Cruises S.A. introduced new technologies and innovative features to improve the cruise experience for guests. They created the MSC for Me app, allowing easier onboard service navigation. Starship Club, complete with a robot bartender, delivers immersive attractions. These things are centered on creating as seamless an experience as possible while still safeguarding cybersecurity. These are trying to make the ship as much a factor as a choice in cruise selection.

Ocean Cruise Dominate the Market Share

The ocean cruise segment dominated the US cruise ship market, driven increasingly by consumer demands for unique holiday experiences and luxurious vacations. The segment remains popular among various demographics like families and retirees because of its mixed itineraries, extensive facilities onboard, and abundant fun activities. Major cruise lines are more concerned with innovation in ship designs and sustainability, which is why many changes are onboard. This way, the ideas they incorporate can enhance customer experience while keeping the seas clean and the ship ecological. Technological advancement coupled with marketing strategies has promoted ocean cruising. The luxurious offerings combined with immersive experiences position ocean cruises as a striking option within the competitive travel landscape. The direction for sustainability and reduced negative environmental impacts drive innovation in container design through compliance with consumers' changing wants and regulatory necessities. For such reasons, Ocean Cruise is on a secure path toward continual growth within the United States market.

For instance, in October 2024, Celebrity Cruises Inc., a United States-based cruise operator, unveiled a new world cruise for the 2026-2027 season, featuring a 110-night voyage across 55 destinations in 15 countries. Additionally, the cruise line has expanded its routes to include Asia and South America, offering unique travel experiences to these regions.

South Region Dominates the United States Cruise Ships Market

The Southern region of the United States dominated the cruise ships market due to strategic geographical advantages and a high concentration of popular cruise ports. With key embarkation points such as Miami, Fort Lauderdale, and New Orleans, the South acts as a gateway for Caribbean and Gulf itineraries, attracting millions of travelers annually. Warm weather and lively tourism attractions also make the region a potential destination for cruises. At the same time, the large presence of major cruise lines headquartered in the region also supports growth in the market. As consumer interest in cruising continues to increase, especially in ocean and themed cruises, the Southern region is expected to gain a substantial share of the United States cruise market in the coming years.

For instance, in January 2024, MSC Cruises S.A. expanded its footprint in Miami, Florida, with a new headquarters for its cruise division. With an investment of USD 100 million, MSC Cargo, MSC Cruises, and Explora Journeys will be brought together on the same campus in Downtown Miami. The new 130,000-square-foot facility is meant to support growth within the Southern region. Additionally, it will create a new cruise terminal for Port Miami, which would be a competitor to become North America's largest port.

Future Market Scenario (2025-2032F)

The United States cruise ship market is expected to grow steadily, driven by increased consumer interest in diverse itineraries and enhanced onboard experiences, catering to a broader demographic of travelers.

Environmental responsibility will become important as cruise lines adopt sustainable practices and eco-friendly technologies that appeal to environmentally conscious consumers and align with global sustainability trends.

Technological innovations will further improve the cruise ship experience with personalized services and enhanced safety, thus attracting more passengers and keeping current customers loyal to the firm.

Key Players Landscape and Outlook

The United States cruise ship market is highly competitive and dominated by a few major players. Many of the giants in the industry contribute a significant proportion to the total market. Some cruise lines have a diversified fleet of more than 100 ships under various brands that cater to both budget-conscious travelers and those seeking luxury. Some cruise ships offer innovative ships and more premium experiences, thereby attracting a wide range of customers. Few ships emphasize the pursuit of sustainability, and some offer a focus on tailored services. Competition within the market is rising because companies increase their portfolios to capture wider ranges of consumers. Increasing consumer interest in cruises combined with a drive toward distinct experiences and sustainability provides room for the major players in the cruise industry to go forward as the cruise experience evolves. Overall, the prospects for United States cruise lines remain positive since the firms are embracing the changes in consumer demand.

In October 2024, AmaWaterways, LLC, a river cruise operator based in California, USA, announced the introduction of two new ships, the AmaMagdalena and AmaMelodia, on Colombia's Magdalena River in early 2025. Both seven-night excursions will present travelers with lively culture and breathtaking natural beauty, including Colombia's distinct charm. The AmaMagdalena will embark on her inaugural trip on March 15, 2025, with the AmaMelodia following in June 2025. This is also the first major river cruise operator to travel along the Magdalena River.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Cost and Financing
  • 4.3.2. Capacity and Size
  • 4.3.3. Design and Amenities
  • 4.3.4. Regulatory Compliance
  • 4.3.5. Operational Efficiency
  • 4.3.6. Builder Reputation
  • 4.3.7. Customization Options
• 4.4. Consideration of Privacy and Regulations

5. United States Cruise Ships Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Ocean Cruise
    • 5.2.1.2. River Cruise
  • 5.2.2. By Size
    • 5.2.2.1. Small
    • 5.2.2.2. Medium
    • 5.2.2.3. Large
  • 5.2.3. By Product
    • 5.2.3.1. Contemporary
    • 5.2.3.2. Luxury
    • 5.2.3.3. Expedition
    • 5.2.3.4. Others
  • 5.2.4. By Application
    • 5.2.4.1. Transportation
    • 5.2.4.2. Leisure
    • 5.2.4.3. Cargo
    • 5.2.4.4. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Size
  • 5.3.3. By Product
  • 5.3.4. By Application
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 9 Market Players
  • 15.3.1. Carnival Corporation & plc
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.3.2. Royal Caribbean Cruises Ltd.
  • 15.3.3. MSC Cruises S.A.
  • 15.3.4. Norwegian Cruise Line Holdings Ltd.
  • 15.3.5. The Walt Disney Company Ltd. (Disney Cruise Line)
  • 15.3.6. AmaWaterways, LLC
  • 15.3.7. Sightseeing Tours Management, Inc. (Island Queen Cruises)
  • 15.3.8. American Cruise Lines
  • 15.3.9. Viking River Cruises Inc.

Companies mentioned above DO NOT hold any order per market share and can be changed according to information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Cruise Ships Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Cruise Ships Market, By Volume, In Units, 2018-2032F
• Figure 3. United States Cruise Ships Market Share (%), By Type, 2018-2032F
• Figure 4. United States Cruise Ships Market Share (%), By Size, 2018-2032F
• Figure 5. United States Cruise Ships Market Share (%), By Product, 2018-2032F
• Figure 6. United States Cruise Ships Market Share (%), By Application, 2018-2032F
• Figure 7. United States Cruise Ships Market Share (%), By Region, 2018-2032F
• Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Product Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024