美国甜点市场产品类型、包装类型、通路、地区、机会与预测评估，2017年至2031年

2023年美国甜点市场价值为 502亿美元，预计到2031年将达到 713.9亿美元，在2024-2031年预测期内的年复合成长率为 4.5%。市场主要受消费者偏好的变化和生活方式产品开发创新的推动。

大多数美国人都喜欢吃巧克力甜点，巧克力甜点有多种类型，包括黑巧克力、牛奶巧克力和白巧克力，以满足不同的个人口味偏好。继巧克力甜点的需求之后，糖果、果冻等甜点也占有较大的市场。随着人们追寻熟悉的口味和体验，怀旧、復古的甜点正捲土重来。

製造商利用电子商务平台和数位行销为其产品创造市场。线上平台为消费者提供了更好的可及性和便利性。此外，融入社群媒体影响者的数位行销在塑造消费者选择方面发挥关键作用。

当今世界，人们越来越重视永续性，透过采用环保做法来优先考虑供应链透明度。消费者感到有责任购买采用符合道德标准的原料并以永续的方式生产的甜点。

对糖消费的健康担忧对美国甜点市场构成了挑战。儘管面临这些挑战，但由于产品多样化和市场成长的不断创新，市场仍显得灵活且有弹性。

2023年8月，全球食品业务领导者Colombina在美国推出了ChewzMe糖果。 ChewzMe 系列包括 Chew n'Crunch Stix 和 Tangy Turtlez 两种口味的酸味软糖。

目录

第1章 研究方法

第2章 专案范围与定义

第3章 执行摘要

第4章 顾客评价

• 人口统计（年龄/群体分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低、中、高、地区、国籍等）
• 市场意识与产品讯息
• 品牌知名度与忠诚度
• 做出购买决定时考虑的因素
  • 品牌名称
  • 品质和纯度
  • 材料
  • 保存期限
  • 价格
  • 包装类型
  • 对有机产品的偏好
  • 口味偏好
  • 优惠/折扣
  • 可用性和可及性
• 购买目的
• 购入媒体
• 购买频率
• 朋友和家人的推荐
• 品牌大使或影响力行销在推广产品/品牌上的作用

第5章 2017至2031年美国糖果市场展望

• 市场规模与预测
  • 依金额
  • 依数量
• 产品类型
  • 麵粉甜点
    • 蛋糕和糕点
    • 甜甜圈
    • 饼干
    • 其他
  • 砂糖甜点
    • 糖果
    • 口香糖
    • 果冻
    • 其他
  • 巧克力甜点
  • 乳製品甜点
  • 其他
• 依包装类型
  • 软包装
  • 半硬质包装
  • 硬质包装
  • 绿色包装
  • 复合容器
• 依通路
  • 超商/大卖场
  • 百货公司
  • 专卖店
  • 线上通路
  • 其他
• 依地区
  • 东北地区
  • 南西部
  • 西部
  • 东南
  • 中西部
• 2023年各公司的市场占有率（%）

所有区隔均适用于所有地区。

第6章 2023年市场规划

• 产品类型
• 依包装类型
• 依通路
• 依地区

第7章 宏观环境与产业结构

• 供货需要分析
• 输入输出分析
• 价值链分析
• PESTEL分析
  • 政治的要因
  • 经济体系
  • 社会的影响
  • 技术进步
  • 环境影响
  • 法律合规与监管政策（包括法定机构）
• 波特五力分析
  • 供应商权力
  • 买方权力
  • 替代威胁
  • 新进入者的威胁
  • 竞争敌对

第8章 市场动态

• 成长动力
• 成长抑制因素（挑战与限制）

第9章 主要参与者状况

• 五大市场领导者的竞争矩阵
• 前5 大市场领导者的市场收入分析（%，2023年）
• 併购/合资（如适用）
• SWOT 分析（针对 5 位市场参与者）
• 专利分析（如果适用）

第10章 定价分析

第11章 案例研究

第12章 主要参与者展望

• 玛氏公司
• 公司简介
• 主要管理团队
• 产品与服务
• 财务表现（如报告）
• 主要市场重点与地理分布
• 近期发展
• Mondelez International, Inc.
• The Hershey Company
• Ferrero Group
• Nestle USA
• General Mills, Inc.
• Lindt &Sprungli（USA）Inc.
• The Kraft Heinz Co.
• The Simply Good Foods Company
• WK Kellogg Co

上述公司并未根据市场占有率排序，并且可能根据研究工作期间可用的资讯而变更。

第13章 策略建议

第14章 关于调查公司/免责声明

United States confectionery market was valued at USD 50.2 billion in 2023, expected to reach USD 71.39 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The market is majorly driven by changing consumer preferences, evolving lifestyles, and innovations in product development.

Chocolate confections are preferred by most of the individuals in the United States with demand for various types including dark chocolate, milk chocolate, and white chocolate, catering to the varied taste preferences of individuals. The demand for chocolate confections is followed by a larger market share held by sugar confections incorporating candies, jellies, and other such products. Nostalgic and retro candies are observing a resurgence, with people seeking familiar flavours and experiences.

Manufacturers are utilizing e-commerce platforms and digital marketing to tap the markets for their products. Online platforms provide better reachability and convenience to consumers. Moreover, digital marketing incorporating social media influencers play a vital role in shaping the choices that consumers make.

With a greater emphasis on sustainability these days, there's a focus on prioritizing transparency in supply chains by adopting eco-friendly practices. Consumers feel responsible buying confectioneries that are made using ethically sourced materials and sustainable manufacturing practices.

Health concerns related to sugar consumption pose a challenge for the United States confectionery market. Despite these challenges, the market seems flexible and resilient resulting from diversification of products and continuous innovations in the market growth.

In August 2023, global food business leader, Colombina, introduced ChewzMe candies in the United States. The flavors in Chew n' Crunch Stix and Tangy Turtlz, were launched under the ChewzMe range, in the form of sour gummy candies.

Innovation in Flavors and Inclusions Fuels the Demand for Confectionery

The United States confectionery market is significantly being driven by innovations in flavors and inclusions, enhancing the taste experiences of consumers. Manufacturers are continuously trying to introduce exclusive flavor combinations, exotic ingredients, and different textures to draw their target audience towards their products.

Fusion of traditional and global flavors is a notable trend in the market with manufacturers offering a multicultural twist to their consumers. Moreover, inclusions in the form of nuts, fruits, and other elements, help adding layers of texture to the product, giving it a premium perception, and catering to the diverse taste preferences of people.

In February 2023, Hostess Brands expanded its range by introducing Hostess Kazbars, a "first-of-its-kind" invention. The bars are layered with chocolate cake, creme, and candy, as well as caramel or chocolate fudge, and are coated in chocolate. They come in two flavours, chocolate caramel and triple chocolate.

Demand for Vegan Confectionery Drives the Market Growth

The confectionery market in the United States is propelled by the growing demand for vegan confectionery. Consumers are becoming increasingly environmentally conscious, compelling the manufacturers to create products that align with their evolving preferences for plant-based lifestyles. Not the vegans, but flexitarians and other consumers who look for alternative to traditional confectionery are drawn to these vegan offerings. Manufacturers are trying to meet the vegan standards by reformulating their products without compromising on taste and texture. Following the trend, in March 2023, The Hershey Company launched its first plant-based candy range with Reese's plant-based peanut butter cups and Hershey's Plant Based Extra Creamy with Almonds and Sea Salt. The new candies contain oats in place of milk. In another instance, in October 2023, Europe-based vegan chocolate brand, Vego, entered the United States market through Albertsons. The company makes chocolates using dairy-free creams and hazelnuts.

Chocolate Confections Hold the Largest Market Share

Chocolate confections hold the largest share in the United States confectionery market as these are popular among people of all ages. 88% of consumers in the United States prefer sharing chocolates with friends and family members at least half of the time they buy them. Moreover, 78% of adults find it acceptable to treat themselves with chocolates occasionally. Chocolates provide comfort and help uplifting the moods of the consumers. Additionally, it is a perfect option for gifting purposes, which further drives the demand for chocolate confectionery.

Following the trend, in May 2023, Ferrero North America launched Kinder Chocolate, made up of milk and chocolate as the key ingredients. The chocolate bar has a creamy, milky filling, which is specifically created keeping kids as the target audience.

Supermarkets/Hypermarkets are the Largest Distribution Channels

Confectionery products in the United States are majorly distributed through supermarkets and hypermarkets. These big retail stores offer great convenience and varieties of consumers by providing them one-stop shop for all their requirements. Furthermore, competitive pricing across confectionery category appeals to the consumers and affects their buying decision, leading to impulse purchases and driving the volume of sales. These giants strategically place the products near checkout counters to accelerate the demand. Companies look forward to use supermarkets and hypermarkets as their primary channel of distribution by collaborating with these big stores and providing bulk stocks to them at competitive rates.

In May 2023, Canada-based The Yumy Candy Company Inc., a low sugar, plant-based confectionery company, launched its products in the United States through Albertsons, one of the largest supermarket chains in North America. The company offers products which are gelatin-free, soy-free, gluten-free, with other non-GMO ingredients.

Future Market Scenario (2024 - 2031F)

Growing demand for healthier confectionery items is expected to be observed in future with more and more people getting health conscious. Reformulation of the products aligning with the latest health trends is likely to be witnessed.

Rising environmental concerns will make consumers to prioritize brands that display transparency in their supply chains. Eco-friendly packaging will be seen dominating the confectionery packaging industry, appealing to consumers looking for sustainable products.

Incorporation of global flavors and ingredients in the confections is likely to drive innovation in the United States confectionery market as people generally like to explore different cultures without compromising on taste.

Key Players Landscape and Outlook

United States confectionery market has a vast landscape with established companies and new players entering the market, competing for their respective market shares. Prominent players are expected to maintain their market share by offering innovative products, engaging into strong distribution networks, and creating brand recognition through various marketing strategies. In January 2024, with the successful completion of the acquisition, Mars, Incorporated added a new brand to its portfolio, Hotel Chocolat, one of the top premium chocolate brands in the United Kingdom.

However, new entrants are introducing distinct formulations utilizing sustainable practices disrupting the market and gaining the market share. As the demand for plant-based products witnesses a surge worldwide, confectionery market in the United States is poised for expansion and growth. Developing product portfolios and improving the online brand presence will lead to growth in sales in future.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Quality and Purity
  • 4.4.3. Ingredients
  • 4.4.4. Shelf Life
  • 4.4.5. Price
  • 4.4.6. Packaging Type
  • 4.4.7. Inclination Towards Organic Products
  • 4.4.8. Taste Preferences
  • 4.4.9. Offers and Discounts
  • 4.4.10. Availability and Accessibility
• 4.5. Purpose of Purchase
• 4.6. Medium of Purchase
• 4.7. Frequency of Purchase
• 4.8. Recommendations from friends/family
• 4.9. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5. United States Confectionery Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Type
  • 5.2.1. Flour Confections
    • 5.2.1.1. Cakes and Pastries
    • 5.2.1.2. Doughnuts
    • 5.2.1.3. Cookies
    • 5.2.1.4. Others
  • 5.2.2. Sugar Confections
    • 5.2.2.1. Candies
    • 5.2.2.2. Chewing Gums
    • 5.2.2.3. Jellies
    • 5.2.2.4. Others
  • 5.2.3. Chocolate Confections
  • 5.2.4. Dairy Confections
  • 5.2.5. Others
• 5.3. By Packaging Type
  • 5.3.1. Flexible Packages
  • 5.3.2. Semi-rigid Packaging
  • 5.3.3. Rigid Packaging
  • 5.3.4. Green Packaging
  • 5.3.5. Composite Containers
• 5.4. By Distribution Channel
  • 5.4.1. Supermarkets/Hypermarkets
  • 5.4.2. Departmental Stores
  • 5.4.3. Specialty Stores
  • 5.4.4. Online Channel
  • 5.4.5. Others
• 5.5. By Region
  • 5.5.1. Northeast
  • 5.5.2. Southwest
  • 5.5.3. West
  • 5.5.4. Southeast
  • 5.5.5. Midwest
• 5.6. By Company Market Share (%), 2023

All segments will be provided for all regions covered

6. Market Mapping, 2023

• 6.1. By Product Type
• 6.2. By Packaging Type
• 6.3. By Distribution Channel
• 6.4. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Mars, Incorporated
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. Mondelez International, Inc.
• 12.3. The Hershey Company
• 12.4. Ferrero Group
• 12.5. Nestle USA
• 12.6. General Mills, Inc.
• 12.7. Lindt & Sprungli (USA) Inc.
• 12.8. The Kraft Heinz Co.
• 12.9. The Simply Good Foods Company
• 12.10. WK Kellogg Co

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Confectionery Market, By Value, in USD Billion, FY2017-FY2031F
• Figure 2. United States Confectionery Market, By Volume, in Units, FY2017-FY2031F
• Figure 3. United States Confectionery Market Share (%), By Product Type, FY2017-FY2031F
• Figure 4. United States Confectionery Market Share (%), By Packaging Type, FY2017-FY2031F
• Figure 5. United States Confectionery Market Share (%), By Distribution Channel, FY2017-FY2031F
• Figure 6. United States Confectionery Market Share (%), By Region, FY2017-FY2031F
• Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023