印度化妆品市场的评估：依产品类别、性别、最终用户、通路、地区、机会和预测，2018年至2032年

2024年，印度化妆品市场规模价值 172.7亿美元，预计在预测期内将成长至 292.3亿美元，2025-2032年的年复合成长率为 6.8%，推动因素包括中产阶级人口的成长、个人护理产品向有机和天然成分的转变，以及 Nykaa 和 Purplle。印度是化妆品最好的市场之一，为各个类别的各种品牌提供了成长潜力。印度人口超过 14亿，主要由千禧世代、Z 世代和 Y 世代组成，对美容产品有着巨大的需求，这使其成为国际品牌的有利的市场。

化妆品产业目前经历一个新趋势：D2C（直接面向消费者）。印度大部分消费者年龄在35岁以下，是化妆品品牌的重要目标市场。国际美容品牌透过与电子商务巨头建立长期独家合作关係来瞄准印度市场。这是因为他们明白中产阶级和富裕阶层的购买力成长，而电子商务有潜力帮助他们提高市场知名度和渗透力。

美容产品的技术正成为品牌在市场上成功的重要工具。例如，塔塔集团计划开设至少20 家 "美容科技" 商店，配备数位皮肤检查和虚拟化妆亭，以吸引更年轻的顾客。 Sugar Cosmetics 大力投资扩增实境（AR）以增强客户体验。 Myntra Beauty 计划推出产品搜寻、皮肤分析和虚拟试穿服务，而 Nykaa 计划推出由人工智慧驱动的虚拟试穿平台 ModiFace。

目录

第1章 研究方法

第2章 专案范围与定义

第3章 执行摘要

第4章 顾客回馈

• 人口统计（年龄/群体分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低、中、高、地区、国籍等）
• 市场意识与产品讯息
• 品牌知名度与忠诚度
• 做出购买决定时考虑的因素
  • 品牌名称
  • 包装尺寸
  • 价格
  • 自订选项
  • 包装类型
  • 产品品质
  • 对有机产品的偏好
  • 促销优惠和折扣
• 购买目的（个人使用、礼品）
• 购买频率
• 购买媒介
• 品牌大使与影响力行销在推广产品/品牌中的作用

第5章 印度化妆品市场前景，2025年～2032年

• 市场规模与预测
  • 依金额
  • 依数量
• 依产品类别
  • 皮肤护理
  • 护髮
  • 指甲护理
  • 化妆
  • 香水
  • 沐浴及美体产品
  • 其他
• 性别
  • 男性
  • 女性
  • 男女通用
• 依最终用户
  • 商业设施
    • 饭店
    • 温泉
    • 美容院
    • 彩妆及美容服务提供者
    • 其他
  • 个人用户
• 依通路
  • 线上
  • 离线
    • 零售店
    • 批发通路
    • 经销商/经销商
    • 其他
• 依地区
  • 北部
  • 南部
  • 东部
  • 西部和中部
• 2024年度各公司的市场占有率（%）

第6章 市场地图，2024年

• 依产品类别
• 依性别
• 依最终用户
• 依通路
• 依地区

第7章 宏观环境与产业结构

• 供需分析
• 进出口分析
• 价值链分析
• PESTEL 分析
  • 政治因素
  • 经济体系
  • 社会影响
  • 技术进步
  • 环境影响
  • 法律合规与监管政策（包括法定机构）
• 波特五力分析
  • 供应商权力
  • 买方权力
  • 替代威胁
  • 新进入者的威胁
  • 竞争敌对

第8章 市场动态

• 成长动力
• 阻碍成长的因素（挑战、限制）

第9章 主要公司状况

• 五大市场领导者的竞争矩阵
• 五大市场领导者的市场收入分析（百分比，FY24）
• 併购/合资（如适用）
• SWOT 分析（针对 5 家市场公司）
• 专利分析（如果适用）

第10章 定价分析

第11章 案例研究

第12章 主要公司展望

• Hindustan Unilever Limited
• 公司简介
• 主要管理团队
• 产品与服务
• 财务表现（如报告）
• 主要市场重点与地理分布
• 近期发展
• L'Oreal SA
• The Procter &Gamble Company
• The Estee Lauder Companies Inc.
• Modi Enterprises
• Bio Veda Action Research Co.
• Lotus Herbals Ltd
• The Himalaya Drug Company
• The Shahnaz Husain Group
• WOW Skin Science

上述公司并未根据市场占有率排序，并且可能根据研究工作期间可用的资讯而变更。

第13章 策略建议

第14章 关于调查公司/免责声明

India Cosmetics Market size was valued at USD 17.27 billion in FY2024 which is expected to grow to USD 29.23 billion in FY2032 with a CAGR of 6.8% for the forecast period between FY2025 and FY2032 owing to several factors such as growing middle class population, shift towards organic and natural ingredients in personal care and expansion of online retail platforms such as Nykaa and Purplle. India being one of the finest markets for cosmetics has a growth potential for various brands in any category. A large population of more than 1.4billion, dominated by Millennials, Gen Z and Gen Y have huge appetite for cosmetics available in the market, makes it lucrative for international brands.

Cosmetic industry is currently witnessing a new trend where D2C (Direct-to-consumer) is picking up the pace and brands are coming up with innovate ideas to engage with customers directly. India, a country of young population with majority of them below age of 35, is a key target market for cosmetic brands. International cosmetic brands are targeting on the Indian market through long-term exclusive partnerships with e-commerce giants as they have understood two things: growing buying capacity of the middle and rich class and the potential of e-commerce to help them gain visibility and penetrate the market.

Technology in beauty products is becoming an essential tool for brands to succeed in the market. For example, to draw in young customers, the Tata Group plans to open at least 20 "beauty tech" stores with kiosks for digital skin checks and virtual makeup applications. Sugar Cosmetics is spending a lot of money on augmented reality (AR) to improve the customer experience. Myntra Beauty plans to launch a product finder, skin analyzer, and virtual try-on service, and Nykaa will debut ModiFace, an AI-powered virtual try-on platform.

Emergence of Organic & Natural Cosmetics

Growth of natural and organic beauty care has been on an upward swing as consumers are more inclined towards products which are chemical free and are gentler on skin and hair. Not just in the ingredients of the products, manufacturers are also improving on their packaging and switching from traditional plastic packaging to eco-friendly options by opting for materials that are recyclable or biodegradable. For example,, Soultree, a Gurgaon based ayurvedic cosmetic brand uses biodegradable materials in their packaging by replacing plastic tapes with paper tapes and inner packaging with honeycomb paper. Not just the packaging and product's ingredients are natural, the company has ensured to go natural even in the infrastructure of their outlet that is India's first 100% solar powered beauty and wellness store in Gurugram. The construction of the store is done using sustainable and biodegradable materials, non-plastic fixtures and reclaimed wood.

Growing Younger Population, Social Gathering Propels Market Demand

India is one of the flourishing hotspots for cosmetics and the large consumer base is attributed to increasing consumer spending power, rising middle class and upper middle-class population, growing women workforce, increase in social gatherings and growing awareness about skin care products. Both men and women are becoming highly conscious about their personal care and hygiene. The desire to purchase advanced skin care products that improve the skin coupled with young population's increasing inclination towards colour cosmetics is surging the demand of overall cosmetics market in India in years to come. Consumer spending in India rose to USD 303.1 billion (INR 24.77 trillion) in the last quarter of 2022, from USD 281.44 billion (INR 23 trillion) in the previous quarter.

Skin Care Products Dominate Market Growth

Indian cosmetics market is currently growing with significant momentum as there is growing consumer awareness of the skin and rising demand for more tailored skincare solutions. This growth can be contributed to changing consumer preferences, higher disposable incomes, and increased emphasis on personal grooming and wellness. The consumers are looking for more natural and organic products, with an influence of social media and celebrities. With an easy availability of a variety of skincare products, the expansion of e-commerce platforms also boosts market growth. Diverse landscapes of local and international brands have allowed the Indian skincare market to keep innovating, catering to unique consumer needs in terms of promoting holistic well-being and sustainability.

For instance, in December 2024, Hydrinity Accelerated Skin Science, Hydrinity LLC, a professional skincare brand, has partnered with Photonence India Private Limited to expand its presence into the Indian market. This collaboration aims to leverage Photonence's distribution network and expertise in the healthcare industry to introduce Hydrinity's hyaluronic acid-based products in India. The Indian skincare market is projected to grow significantly, presenting a substantial opportunity for Hydrinity's innovative skincare solutions.

Government Regulations

The Drug and Cosmetic Act 1940 and rules 1945 has laid down stringent provisions pertaining to the import, manufacturing and Sale & distribution of cosmetics. Animal cruelty is a serious issue for Indian government as products that have been tested in animals has been restricted for imported in India. It is also prohibited to manufacture or import cosmetics that contain toxic metals and minerals like hexachlorophene, lead, arsenic and mercury compounds. Time to time these regulations have been updated to meet the changing environment and protect customer's interest.

Also, a license needs to be attained from the state regulatory authority (States foods and Drug Administration) for manufacturing of cosmetics. This state regulatory authority is appointed by the state government to manufacture any cosmetic specified under Schedule M-II of the Act for its sale/distribution.

Grooming isn't limited to Women

Men demographic segment of India is witnessing splendid growth for beauty and cosmetic products which are dubbed and advertised as grooming products for men. After effects of Covid-19 and influence of social media have caused men to become more conscious regarding their well-being and looks. Brand advertising also played an important role for men beauty by promoting beauty of all and normalizing self-care. Unlike women who follow multiple step skin care routine, men address their issues directly by using products for issues like acne, dryness, oily skin, etc. Facial hair care has found a niche space in the grooming segment for men who want to maintain good and nice beard and hair styles.

Impact of COVID-19

The entire beauty industry was hit hard by the pandemic and in line with the same, there was a significant decline in the demand for cosmetic products. The personal hygiene products faced an increase in demand as consumers became more aware and conscious for the self-care.

However, when the Indian economy started reshaping again and restrictions were removed cosmetic industry displayed high growth rate and never looked back. After effects of COVID-19 saw changed brand strategy with focused D2C strategy and increase in ayurvedic and organic cosmetics demand from customer and more attention of men toward grooming.

Key Players Landscape and Outlook

Indian market for cosmetics is dominated by multinational companies but owing to a huge population base and a rise in middle class segment, many domestic manufacturers are also able to mark their significant presence in the country's cosmetic market. With growing demand for natural, cruelty-free and organic beauty products, many dermatologists and cosmetologists are also entering into manufacturing of skincare products for the highly health conscious and environment friendly consumers.

With changing dynamics, many Indian startups, especially the online retail platforms are driving the expansion of cosmetics market in India. Nykaa which stared as an e-commerce company for cosmetics has now opened it retail stores in 45 cities in India, reaching a total of 140+ stores across the country.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Name
  • 4.4.2. Pack Size
  • 4.4.3. Price
  • 4.4.4. Customisation Options
  • 4.4.5. Packaging Type
  • 4.4.6. Product Quality
  • 4.4.7. Inclination Towards Organic Products
  • 4.4.8. Promotional Offers & Discounts
• 4.5. Purpose of Purchase (Personal Use, Gifting)
• 4.6. Frequency of Purchase
• 4.7. Medium of Purchase
• 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Cosmetic Market Outlook, FY2025-FY2032

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Category
  • 5.2.1. Skin Care
  • 5.2.2. Hair Care
  • 5.2.3. Nail Care
  • 5.2.4. Make-Up
  • 5.2.5. Fragrances
  • 5.2.6. Bath & Body
  • 5.2.7. Others
• 5.3. By Gender
  • 5.3.1. Male
  • 5.3.2. Female
  • 5.3.3. Unisex
• 5.4. By End-user
  • 5.4.1. Commercial Establishments
    • 5.4.1.1. Hotels
    • 5.4.1.2. Spas
    • 5.4.1.3. Beauty Salons
    • 5.4.1.4. Colour Cosmetics and Beauty Service Provider
    • 5.4.1.5. Others
  • 5.4.2. Individual Users
• 5.5. By Distribution Channel
  • 5.5.1. Online
  • 5.5.2. Offline
    • 5.5.2.1. Retail Stores
      • 5.5.2.1.1. Brand Stores
      • 5.5.2.1.2. Kiosks
      • 5.5.2.1.3. Multi-Brand Outlets
      • 5.5.2.1.4. Pharmacies/Drug Stores
      • 5.5.2.1.5. Speciality Salons
      • 5.5.2.1.6. Others
    • 5.5.2.2. Wholesale Channels
    • 5.5.2.3. Dealers/Distributors
    • 5.5.2.4. Others
• 5.6. By Region
  • 5.6.1. North
  • 5.6.2. South
  • 5.6.3. East
  • 5.6.4. West & Central
• 5.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

• 6.1. By Product Category
• 6.2. By Gender
• 6.3. By End-user
• 6.4. By Distribution Channel
• 6.5. By Region

7. Macro Environment and Industry Structure

• 7.1. Supply Demand Analysis
• 7.2. Import Export Analysis
• 7.3. Value Chain Analysis
• 7.4. PESTEL Analysis
  • 7.4.1. Political Factors
  • 7.4.2. Economic System
  • 7.4.3. Social Implications
  • 7.4.4. Technological Advancements
  • 7.4.5. Environmental Impacts
  • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5. Porter's Five Forces Analysis
  • 7.5.1. Supplier Power
  • 7.5.2. Buyer Power
  • 7.5.3. Substitution Threat
  • 7.5.4. Threat from New Entrant
  • 7.5.5. Competitive Rivalry

8. Market Dynamics

• 8.1. Growth Drivers
• 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

• 9.1. Competition Matrix of Top Five Market Leaders
• 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4. SWOT Analysis (For Five Market Players)
• 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

• 12.1. Hindustan Unilever Limited
  • 12.1.1. Company Details
  • 12.1.2. Key Management Personnel
  • 12.1.3. Products & Services
  • 12.1.4. Financials (As reported)
  • 12.1.5. Key Market Focus & Geographical Presence
  • 12.1.6. Recent Developments
• 12.2. L'Oreal S.A.
• 12.3. The Procter & Gamble Company
• 12.4. The Estee Lauder Companies Inc.
• 12.5. Modi Enterprises
• 12.6. Bio Veda Action Research Co.
• 12.7. Lotus Herbals Ltd
• 12.8. The Himalaya Drug Company
• 12.9. The Shahnaz Husain Group
• 12.10. WOW Skin Science

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Cosmetics Market, By Value, In USD Billion, FY2018-2032F
• Figure 2. India Cosmetics Market, By Volume, In Unit Thousand, FY2018-2032F
• Figure 3. India Cosmetics Market Share, By Product Category, In USD Billion, FY2018-2032F
• Figure 4. India Cosmetics Market Share, By Gender, In USD Billion, FY2018-2032F
• Figure 5. India Cosmetics Market Share, By End-user, In USD Billion, FY2018-2032F
• Figure 6. India Cosmetics Market Share, By Distribution Channel, In USD Billion, FY2018-2032F
• Figure 7. India Cosmetics Market Share, By Region, In USD Billion, FY2018-2032F
• Figure 8. By Product Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024