中国的家庭剧院市场:各产品类型，各用途，各种价格，各流通管道，各地区，机会，预测，2018年～2032年

中国家庭剧院市场规模预计将从 2024 年的 4.8946 亿美元增长到 2032 年的 6.7658 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.13%。随着越来越多的消费者有能力升级到高端娱乐系统，中国不断壮大的中产阶级正在推动高品质视听设备的需求。串流媒体网站上高清内容的日益增加也推动了人们向沉浸式影院体验（包括杜比全景声、4K/8K 解析度和 HDR）的转变。此外，快速成长的游戏产业正在推动对低延迟显示器、环绕立体声扬声器和高效能投影机的需求，尤其是游戏机。

技术创新发挥着至关重要的作用，雷射电视、超短焦投影机和无线音讯系统因其节省空间和易于使用的特点而越来越受欢迎。例如，2025年4月，小米技术荷兰有限公司在中国推出了Redmi投影机3 Lite。本投影机配备有专门设计的密封光学引擎。该投影机配备专门设计的密封光学引擎，结合全玻璃镜头，具有高达 20 度的侧投影角度，同时保持令人印象深刻的投影品质。

智慧家庭整合也是一个关键推动因素，因为家庭剧院正在成为支援语音的互联生态系统的一部分。 5G网路的出现将透过更流畅、更高位元率的串流媒体进一步扩大市场，而政府对本土科技品牌的补贴将促进国内产业的发展。随着消费者不断寻求更丰富、更便利的娱乐解决方案，市场将随着显示器、音讯系统和人工智慧整合能力的改进而发展，从而塑造中国家庭娱乐的未来。

本报告提供中国的家庭剧院市场相关调查，提供市场概要，以及各产品类型，各用途，各种价格，各流通管道，各地区趋势，及加入此市场的主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 顾客的迴响

第6章 中国家庭剧院市场预测，2018年～2032年

• 市场规模分析与预测
• 市场占有率分析与预测
  • 各产品类型
    • 家庭剧院一体机 (HTIB) 系统
    • 条形音箱
    • 组件系统
    • 其他
  • 各用途
    • 住宅
    • 商业
  • 各种价格
    • 低价格
    • 中价格
    • 高价
  • 各流通管道
    • 多品牌商店
    • 超级市场/大卖场
    • 专卖店
    • 线上
    • 其他
  • 各地区
    • 东部
    • 西北部
    • 西南部
    • 中南部
    • 其他地区
  • 各企业市场占有率分析(前五名公司以及其他- 各金额，2024年)
• 2024年的市场地图分析
  • 各产品类型
  • 各用途
  • 各种价格
  • 各流通管道
  • 各地区

第7章 需求供给分析

第8章 进出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 市场促进因素
• 市场课题

第14章 市场趋势与发展

第15章 案例研究

第16章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名市场主要企业的形势
  • Edifier Technology Co., Ltd.
  • Tonewinner
  • Sony Corporation
  • Shenzhen Hanhong Digital Technology
  • TCL Electronics Holdings Limited
  • Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • Microlab
  • Xiaomi Corporation
  • Shenzhen Qisheng Electronics Company Limited
  • Shenzhen Meidong Acoustics Co., Ltd.

第17章 策略性建议

第18章 关于调查公司·免责声明

China home theater market is projected to witness a CAGR of 4.13% during the forecast period 2025-2032, growing from USD 489.46 million in FY2024 to USD 676.58 million in 2032F, owing to higher demand for premium, integrated systems, driven by affluent consumers and smart home trends. With China's expanding middle class, there are increasingly more consumers with sufficient financial resources to upgrade to premium entertainment systems, driving demand for quality audio and visual equipment. The shift towards immersive cinematic experiences, including Dolby Atmos, 4K/8K resolution, and HDR, is also driven further by increasing the availability of high-definition content on streaming sites. Also, the rapidly growing gaming industry is driving demand for low-latency displays, surround sound speakers, and sophisticated projectors, especially with the gaming consoles.

Technological innovation plays a pivotal role, with laser TVs, ultra-short-throw projectors, and wireless audio systems gaining traction for their space-saving and user-friendly features. For instance, in April 2025, Xiaomi Technology Netherlands B.V. rolled out the Redmi Projector 3 Lite in China. This projector features a specially designed sealed optical engine. When combined with its full-glass lens, it boasts a side projection angle of up to 20 degrees, all while maintaining impressive projection quality.

Smart home integration is another key driver, as home theaters increasingly become part of connected ecosystems, compatible with voice assistants. The emergence of 5G networks further amplifies the market through smooth, high-bitrate streaming, while government subsidies for home-grown tech brands reinforce domestic industry development. With consumers continuing to seek richer and more convenient entertainment solutions, the market will be developing alongside improved display, audio systems, and AI-enabled integration capabilities, shaping the future of home entertainment in China.

Increasing Demand for High-Quality Entertainment Driving the China Home Theater Market

China home theater market is experiencing robust growth, market is also experiencing trends towards premiumization and customization, with consumers looking for customized and integrated smart home theater solutions, as lifestyles become more digitally driven and disposable incomes increase, Chinese consumers are increasingly spending on advanced home theater systems to recreate the cinematic experience within their homes. The growth of ultra-high-definition media, such as 4K/8K streaming and Dolby Atmos-enabled content from players such as Tencent Video and iQiyi (IQIYI INTERNATIONAL SINGAPORE PTE. LTD.), has dramatically increased consumers' expectations for audiovisual quality. This development is further amplified by the gaming culture, where users demand low-latency, high-performance configurations compatible with new-generation consoles and PC gaming. With these converging forces, the home theater market is on track for continued growth as consumers continue to value high-quality, convenient, and personalized entertainment solutions.

For instance, in May 2022, IAG Group Ltd's Wharfedale launched WiSA certified Wharfedale's Opal Wireless Home Theater Speaker System for sale in China. The home theater features touch controls and decoding for Dolby Digital, Dolby Digital Plus and Dolby Digital TrueHD.

Technological Advancements Driving the China Home Theater Market

China's home theater market is transforming rapidly, led by revolutionary technological advancements that are revolutionizing home entertainment experiences. At the forefront of this evolution are next-generation display technologies, with local brands taking the lead in 8K resolution, Mini-LED backlighting, and laser TV innovation. These developments bring unparalleled image quality. Hisense Canada Co., Ltd's TriChroma laser TVs capture 107% of the BT.2020 color standard, creating new standards for color fidelity in consumer products. The audio domain has experienced similar dramatic advances, with Dolby Atmos and DTS:X spatial audio systems gaining wider availability. Chinese companies have developed substantially in wireless multi-channel audio solutions, dispelling the need for intricate wiring yet preserving sound quality up to studio levels. Huawei Device Co., Ltd.'s Sound X smart speaker includes Devialet's acoustic expertise, highlighting how global partnerships are driving local audio products. Smart integration features are another key innovation, with voice control via AI (XiaoAI, Tmall Genie) and IoT connectivity making effortless operation within smart home environments a reality. Future developments include microLED displays, quantum dot technology, and AI-driven content upscaling set to continue challenging the market. These technologies, combined with China's dominance in 5G infrastructure and cloud gaming, point to the home theater market continuing its upward trend as consumers demand increasingly sophisticated, connected entertainment solutions.

Home Theater in a Box (HTIB) System is Dominating the Growth of the Market

The Chinese home theater market is currently experiencing a remarkable shift, as Home Theater in a Box (HTIB) systems are taking center stage as the leading growth segment. The all-in-one packages, incorporating AV receivers, speakers, and streaming features into small, simple-to-use units, are proving extremely popular for their affordability, easy installation, and slim-line design. As urban living spaces in Tier 1 and Tier 2 cities continue to become more compact, HTIB systems provide a convenient solution to the traditional home theater installation, providing virtual surround sound and full-fledged audio without all the wiring complexity of several discrete components. Major drivers of this trend are wireless connectivity features such as Bluetooth, Wi-Fi, and HDMI ARC, which allow easy connectivity with smartphones and TVs, as well as smart voice control through platforms such as XiaoAI and Tmall Genie. Furthermore, auto-calibration technologies from companies maximize audio performance for any given room environment, further adding to the attractiveness of HTIB systems. Cost effectiveness is also a key driver, with local brands providing quality 5.1-channel systems at affordable prices, usually lower than conventional component-based systems. In the future, the HTIB segment is set to experience continued growth as Chinese consumers value convenience, smart features, and value for money. This shift is compelling traditional audio brands to adapt by developing compact, connected solutions that align with evolving consumer preferences. The future of China's home theater market will likely be shaped by HTIB systems, as they strike an ideal balance between performance, affordability, and ease of use.

Impact of the U.S. Tariff on China Home Theater Market

Increased Export Costs, Chinese-made home theater products, including soundbars, HTIB systems, and AV components, now face additional tariffs when exported to the U.S., squeezing profit margins for brands.

The trade tensions have also contributed to disruptions in supply chains and order cancellations, with many U.S. businesses putting purchases from China on hold or abandoning shipments.

The trade war has accelerated investment in core technologies, such as Mini-LED displays and high-end audio chips, reducing reliance on U.S. components.

Key Players Landscape and Outlook

China home theater market features a competitive landscape dominated by both global and domestic players, with a strong emphasis on innovation, technology integration, and expanding consumer reach. Leading global companies maintain a significant presence in China, offering a wide range of products, including soundbars, projectors, surround sound speakers, and integrated home theater systems. Companies continuously update their product lines with advanced features like Dolby Atmos, 4K/8K video compatibility, AI-powered voice control, and wireless connectivity to meet the growing consumer demand for immersive and smart home entertainment experiences.

The government's supportive policies encourage research and development in audio-visual technologies and promote industry consolidation to enhance competitiveness on the global stage, although challenges remain in achieving economies of scale and developing strong proprietary brands. Looking ahead, the China home theater market is expected to sustain robust growth, driven by increasing consumer preference for premium audio-visual quality, smart home integration, and personalized entertainment setups. As competition intensifies, key players will likely focus on innovation, strategic alliances, and enhanced distribution channels to capture market share and meet evolving consumer expectations.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. China Home Theatre Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Home Theater in a Box (HTIB) System
    • 6.2.1.2. Sound Bar
    • 6.2.1.3. Component System
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy
    • 6.2.3.2. Mid-Range
    • 6.2.3.3. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Brand Stores
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Specialty Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. East China
    • 6.2.5.2. Northwest China
    • 6.2.5.3. Southwest China
    • 6.2.5.4. South Central China
    • 6.2.5.5. Rest of China
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Edifier Technology Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Tonewinner
  • 16.3.3. Sony Corporation
  • 16.3.4. Shenzhen Hanhong Digital Technology
  • 16.3.5. TCL Electronics Holdings Limited
  • 16.3.6. Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • 16.3.7. Microlab
  • 16.3.8. Xiaomi Corporation
  • 16.3.9. Shenzhen Qisheng Electronics Company Limited
  • 16.3.10. Shenzhen Meidong Acoustics Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Home Theater Market, By Value, In USD Million, 2018-2032F
• Figure 2. China Home Theater Market, By Volume, In Units, 2018-2032F
• Figure 3. China Home Theater Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Home Theater Market Share (%), By Application, 2018-2032F
• Figure 5. China Home Theater Market Share (%), By Price Range, 2018-2032F
• Figure 6. China Home Theater Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. China Home Theater Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024