印度的无线耳机市场:各产品类型，连接性别，各种价格，各流通管道，各地区，机会，预测，2019年度～2033年度

预计在2026财年-2033财年的预测期内，印度无线耳机市场规模将以9.21%的复合年增长率增长，从2025财年的7.6556亿美元增至2033财年的15.491亿美元，这主要得益于智能手机普及率、电子商务的增长以及消费者生活方式的不断变化。主要原因之一是印度智慧型手机的普及率不断提高，该国拥有超过10亿行动用户，越来越多的人购买4G/5G手机。这使得无线耳机成为消费者的热门选择。 Netflix（Netflix Inc.）、Spotify（Spotify Technology S.A.）和YouTube（Google LLC）等串流平台的使用也推动了个人音讯装置的需求。消费者也开始青睐无线和防缠绕的音讯产品，尤其是真无线立体声 (TWS) 耳机。

远距办公和线上学习的转变产生了重大影响。员工和学生正在购买降噪耳机用于线上会议和课堂。游戏和娱乐领域（例如手机游戏和串流媒体服务）的扩张正在推动对低延迟无线游戏耳机的需求。价格仍然是最重要的因素，来自知名品牌的平价产品占据了市场主导地位。诸如 PLI 计划之类的政府项目鼓励本地製造并降低成本。亚马逊公司和 Flipkart Internet Private Limited 等线上购物网站透过优惠的价格和分期付款计划，让购买无线耳机变得轻鬆便捷。名人和网红正在提升这些品牌的知名度。主动降噪 (ANC)、长续航和 AI 语音助理等新技术正在吸引一群精通科技的买家。健身文化也功不可没，防汗防水耳机在健身爱好者和跑步者中热销。随着 5G 的持续推广和新理念的不断涌现，印度无线耳机市场在未来几年预计将进一步成长。

例如，Nothing Technology Limited 已决定于 2025 年 6 月推出首款全尺寸耳机 Headphone 1。

本报告研究了印度无线耳机市场，并概述了市场概况以及按产品类型、连接性、价格范围、分销渠道和地区划分的趋势，并介绍了参与该市场的公司概况。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 顾客的迴响

第6章 印度的无线耳机市场预测，2019年度～2033年度

• 市场规模分析与预测
• 市场占有率分析与预测
  • 各产品类型
    • 贴耳式耳机
    • 挂耳式耳机
    • 耳机
    • 颈挂式耳机
    • 其他
  • 连接性别
    • Wi-Fi
    • Bluetooth
  • 各种价格
    • 经济/中阶
    • 高级
  • 各流通管道
    • 超级市场/大卖场
    • 多品牌商店
    • 限制商店
    • 线上
    • 其他
  • 各地区
    • 北部
    • 南部
    • 西部和中央部
    • 东部
  • 各企业市场占有率分析(前五名公司以及其他- 以金额为准，2025年度)
• 2025年度的市场地图分析

第7章 需求供给分析

第8章 进出口的分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

• 市场促进因素
• 市场课题

第13章 市场趋势与发展

第14章 政策和法规情形

第15章 案例研究

第16章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前10名市场主要企业的形势
  • Sony India Private Limited
  • Sennheiser Electronics India Private Limited
  • Bose Corporation India Private Limited
  • Imagine Marketing Limited (Boat)
  • Nexxbase Marketing Private Limited (Noise)
  • Philips India Limited
  • Oneplus Technology India Private Limited
  • Logitech Electronics (India) Private Limited
  • Zebronics India Private Limited
  • Brand Eyes Distributors Pvt Ltd (Skullcandy)

第17章 策略性建议

第18章 关于调查公司·免责声明

India wireless headsets market is projected to witness a CAGR of 9.21% during the forecast period FY2026-FY2033, growing from USD 765.56 million in FY2025 to USD 1549.10 million in FY2033F, owing to a rising smartphone adoption, e-commerce expansion, and evolving consumer lifestyles. One primary reason is that more people in the country are embracing the use of smartphones, with the nation boasting over 1 billion mobile subscribers and an increasing number of individuals acquiring 4G/5G phones. This makes the use of wireless headsets a highly sought-after choice for consumers. The use of streaming platforms, including Netflix (Netflix Inc.), Spotify (Spotify Technology S.A.), and YouTube (Google LLC), has also increased the demand for personal audio devices. Consumers are also turning to wireless, tangle-free audio products, especially True Wireless Stereo (TWS) earbuds, as they are portable, tangle-free, and feature convenient options such as pairing with multiple devices and touchscreen controls.

The shift to remote work and e-learning has had a massive impact. Employees and students are purchasing noise-cancelling headsets for their online meetings and classes. Expansion in the gaming and entertainment space, like mobile games and streaming services, has driven demand for low-latency wireless gaming headsets. Price is still the most crucial factor, with affordable products from popular brands dominating the market. Government programs, such as the PLI scheme, are encouraging local manufacturing and reducing costs. Online shopping websites, including Amazon.com, Inc., and Flipkart Internet Private Limited, have made it easy to buy wireless headsets with deals and payment plans. Celebrities and influencers have boosted the visibility of these brands. New technology, such as active noise cancellation (ANC), long battery life, and AI voice assistants, is drawing in tech-savvy buyers. The fitness culture has also contributed, with sweat-proof and water-proof earbuds among gym enthusiasts and runners. With the increasing rollout of 5G and new ideas on the horizon, the Indian wireless headset market is poised for further growth over the next couple of years.

For instance, in June 2025, Nothing Technology Limited confirmed the launch of the Headphone 1, its first full-size headphones.

Increasing Demand for Wireless and Convenient Audio Solutions Drives the India Market Demand

The Indian market for wireless headsets is expanding rapidly as more people prefer wireless and portable audio. As fewer people use wired earphones, Bluetooth devices, specifically True Wireless Stereo (TWS) earbuds, are gaining popularity due to their convenience in carrying, usage, and features. The convenience of wire-free connectivity, touch control, and multiple device pairing has made wireless headsets a necessity for smartphone users. Moreover, the increased adoption of hybrid work and distance learning has accelerated demand, as employees and students require convenient, high-quality audio devices for calls and online classes. The integration of AI voice assistants, long battery life, and quick charging has enhanced the user experience, making wireless headsets a necessity in everyday life. As prices decline and local manufacturing rises, wireless audio devices are within reach of more people, securing their place in India's rapidly expanding audio devices market.

For instance, in July 2024, Noise, operated by Nexxbase Marketing Pvt. Ltd., launched its new wireless headphones. It offers AI-enhanced Environmental Noise Cancellation (ENC) technology and 70 hours of playtime.

Gaming and Entertainment Boom Expands the India Wireless Headsets Market Size

India's gaming and entertainment industries are experiencing rapid development, which is driving the growth of the wireless headsets market. Mobile gaming is gaining popularity with the rise of BGMI, Free Fire, and Call of Duty: Mobile, creating a massive demand for wireless headsets that offer low-latency audio, surround sound, and noise cancellation. The growth of esports tournaments and live streaming has consolidated the trend, with professional and amateur gamers seeking special gaming headsets from every manufacturer. Meanwhile, the entertainment industry is shifting to OTT platforms, such as Netflix, Inc. (Netflix), Amazon.com, Inc. (Amazon Prime Video), and JioStar India Private Limited (Disney+ Hotstar), as well as music streaming platforms like Spotify, which has increased the demand for an improved audio experience. Consumers now seek wireless headsets with enhanced features, such as Active Noise Cancellation (ANC) and improved bass, for an enhanced viewing or listening experience. The convergence of gaming and entertainment features, along with the increasing incomes of young Indians, is fueling market growth at a faster rate. With the improvement in 5G connectivity and the growing popularity of cloud gaming, the demand for high-end wireless headsets is expected to increase further, making this segment of the Indian audio devices market of prime importance for growth.

For instance, in October 2024, Sony Group Corporation expanded its PlayStation 5 accessories lineup in India with the exciting launch of the Pulse series audio devices. The new Pulse Explore wireless earbuds and Pulse Elite wireless headset are designed to elevate the gaming experience, offering exceptional sound quality and seamless connectivity.

Earbuds are the Growing Segment in India Wireless Headsets Market

The Indian wireless audio segment is experiencing a phenomenal growth in demand for true wireless stereo (TWS) earbuds. They have emerged as the most popular and fastest-growing category of audio devices. TWS earbuds are growing exponentially, leaving neckbands and over-ear headphones way behind. Their ease of portability, improved features, and reduced prices are the drivers behind this explosive growth. The phasing out of 3.5mm audio jacks from phones has converted earbuds from a luxury to a necessity. Meanwhile, technology has brought premium features such as active noise cancellation (ANC), touch controls, and multipoint connectivity within reach. New features, such as compact charging cases and customizable ear tips, have made them much more convenient and comfortable to use. Battery life has also improved drastically, with most models now offering more than 20 hours of overall playback time and quick-charging facilities. This growth is also showing in ancillary industries, creating new business opportunities in accessories, audio software, and service repair, making TWS earbuds a very key segment of India's consumer electronics industry.

For instance, in February 2025, Exotic Mile ("Boult Audio) launched three new audio devices as a part of the company's Boult x Mustang collection, two TWS earbuds and a headphone set.

Impact of the U.S. Tariff on India Wireless Headsets Market

The U.S. government's recent imposition of tariffs on imported electronics, including wireless headsets, is creating ripple effects across India's booming audio devices market. While the direct impact appears limited since India isn't a major headset exporter to the U.S., the secondary consequences are reshaping the industry's dynamics.

Many Indian brands rely on Chinese-made components for their TWS earbuds and wireless headsets. With U.S. tariffs increasing costs for Chinese manufacturers, Indian companies face higher import costs for components such as Bluetooth chips, batteries, and drivers.

While U.S. tariffs pose short-term challenges for India's wireless headset market, they are also accelerating localization and supply chain diversification. Brands that adapt quickly by boosting local manufacturing, optimizing costs, and exploring new markets could turn this into a strategic advantage.

Key Players Landscape and Outlook

Indian wireless headset market is highly active and competitive. Local players are dominating the budget and mid-segment with low price points, celebrity endorsements, and India-made products. Local players are receiving enhanced threats from global players such as Apple Computer, Inc. and Sony India Private Limited in the premium segment. Meanwhile, Chinese players such as OnePlus Technology India Private Limited are also entering the affordable segment, offering features like ANC at competitive price points. The market is changing at a swift pace and now encompasses more than just fundamental audio capabilities. Trends demand better sound quality, health monitoring, and AI-based personalization, even in mid-segment products. For technology companies, the seamless integration of products is becoming increasingly crucial. In the future, the industry is at a turning point, with local manufacturing increasing due to PLI schemes, which can transform India into a dominant exporter of wireless audio products. Market competition is likely to become more concentrated, as global firms target the premium segment. New developments in low-latency audio for gaming, battery life, and innovative features will continue to shape the products available.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Wireless Headsets Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. On-Ear Headsets
    • 6.2.1.2. Over-Ear Headsets
    • 6.2.1.3. Earbuds
    • 6.2.1.4. Neckband Headsets
    • 6.2.1.5. Others
  • 6.2.2. By Connectivity
    • 6.2.2.1. Wi-Fi
    • 6.2.2.2. Bluetooth
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy/Mid-Range
    • 6.2.3.2. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Supermarkets/ Hypermarkets
    • 6.2.4.2. Multi-Branded Stores
    • 6.2.4.3. Exclusive Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. West and Central
    • 6.2.5.4. East
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Connectivity
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Sony India Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Sennheiser Electronics India Private Limited
  • 16.3.3. Bose Corporation India Private Limited
  • 16.3.4. Imagine Marketing Limited (Boat)
  • 16.3.5. Nexxbase Marketing Private Limited (Noise)
  • 16.3.6. Philips India Limited
  • 16.3.7. Oneplus Technology India Private Limited
  • 16.3.8. Logitech Electronics (India) Private Limited
  • 16.3.9. Zebronics India Private Limited
  • 16.3.10. Brand Eyes Distributors Pvt Ltd (Skullcandy)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Wireless Headsets Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Wireless Headsets Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Wireless Headsets Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Wireless Headsets Market Share (%), By Connectivity, FY2019-FY2033F
• Figure 5. India Wireless Headsets Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Wireless Headsets Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Wireless Headsets Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Connectivity Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025