行动POS(mPOS)的日本市场评估:各解决方案类型，各连接性技术，各作业系统，各用途，各最终用途产业，各地区，机会，预测(2019年度～2033年度)

受技术进步、消费者行为变化和零售业态演变的推动，日本行动销售点 (mPOS) 市场预计将从 2025 财年的 21.6 亿美元增长至 2033 财年的 36 亿美元，复合年增长率为 6.62%。这一切都始于便利性。该市场已悄悄转型成为现代商业的基石，尤其受到小商户、行动摊贩、咖啡馆甚至服务提供者的青睐。智慧型手机的高普及率、银行卡接受度的提高以及与数位钱包的集成，使这些轻巧便携的系统不再只是支付机器，而是赋能微型企业。

政府的激励措施以及日本向无现金经济的转型（疫情加速了这一进程），进一步加速了mPOS的普及。 mPOS解决方案现在的设计重点是连接性、使用者体验和云端相容性，而不仅仅是处理支付。我们正在见证从终端到生态系统的转变。

例如，2024年3月，三井住友卡公司选择NETSTARS，在stera终端机和行动装置（stera taps）上实现QR编码支付，将QR编码、信用卡和电子货币整合到一个解决方案中。这项措施符合日本到2025年实现40%无现金交易的目标，并将推动中小企业采用mPOS。

本报告对日本行动POS (mPOS)市场进行了全面分析，包括市场规模及预测、市场动态以及主要公司的现状。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

• 受访者的人口统计
• 行动POS(mPOS)平台的认知度
• 购买时的主要的考虑事项(速度，可靠性，成本等)
• 优先的设备类型和软体供应商

第5章 日本的行动POS(mPOS)市场预测(2019年度～2033年度)

• 市场规模的分析与预测
  • 金额
• 市场占有率的分析与预测
  • 各解决方案类型
    • 硬体设备
    • 软体
  • 各连接性技术
    • Wi-Fi
    • Bluetooth
    • 蜂巢式网路
  • 各作业系统
    • Android
    • iOS
  • 各用途
    • 销售，付款处理
    • 库存管理
    • 报告，分析
    • 顾客关係管理
    • 其他
  • 各最终用途产业
    • 零售
    • 饭店
    • 医疗
    • 运输·物流
    • 娱乐
    • 其他
  • 各地区
    • 北部
    • 南部
    • 中部
  • 市场占有率分析:各企业(前五名公司和其他)(金额)(2024年度)
• 市场地图分析(2025年度)
  • 各解决方案类型
  • 连接性技术
  • 各作业系统
  • 各用途
  • 各最终用途产业
  • 各地区

第6章 供需的分析

第7章 价值链分析

第8章 波特的五力分析

第9章 大环境分析

第10章 市场动态

• 推动市场要素
• 市场课题

第11章 市场趋势与发展

第12章 订阅模式和计量收费模式的比较(best effort基准)

第13章 案例研究

第14章 竞争情形

• 前五名市场领导公司的竞争矩阵
• 前五名公司的SWOT分析
• 前五名公司的市场企业的形势
  • Rakuten Group, Inc. (Rakuten Pay mPOS)
  • Square KK (subsidiary of Block, Inc.)
  • JCB Co., Ltd. (via Smart Code integrations)
  • GMO Payment Gateway, Inc.
  • STORES, Inc. (formerly Coiney Inc.)

第15章 策略性建议

第16章 关于调查公司·免责声明

Japan mobile point-of-sale (mPOS) market is projected to witness a CAGR of 6.62% during the forecast period FY2026-FY2033, growing from USD 2.16 billion in FY2025 to USD 3.60 billion in FY2033 due to technological advancements, shifting consumer behaviors, and evolving retail dynamics. It started with convenience. The mPOS market in Japan has quietly turned into a foundation for modern commerce, especially among small merchants, mobile vendors, cafes, and even service professionals. High smartphone penetration, rising card acceptance, and digital wallet integrations have made these lightweight, portable systems more than just checkout devices, as they are micro-enterprise enablers.

Japan's move toward a cashless economy, accelerated by government incentives and the pandemic, has only amplified adoption. The mPOS solutions are now being designed around connectivity, UX, and cloud compatibility rather than just payment processing. That's where the shift lies, from terminals to ecosystems.

For instance, in March 2024, NETSTARS adopted by Sumitomo Mitsui Card to power QR code payments on the "stera terminal" and mobile devices (stera tap), integrating QR, credit, and e-money in one solution. This initiative aligns with Japan's goal of achieving 40% cashless transactions by 2025 and fuels the adoption of mPOS across SMEs.

Surge in SME and Micro-Merchant Adoption of Compact mPOS Systems

Small retailers, local cafes, and independent service providers are rapidly becoming the driving force behind Japan's mPOS market. These compact and cost-effective systems enable micro-merchants to bypass the complexities of traditional bank-issued POS terminals, allowing for seamless card acceptance and on-the-go payments. The adoption is not forced; it is a natural process. With minimal setup, low upfront costs, and full mobility, mPOS solutions are perfectly aligned with the needs of Japan's vast SME and micro-enterprise ecosystem. This organic growth reflects a shift in how small businesses approach digital commerce, favoring solutions that prioritize speed, ease of use, and scalability.

For instance, in March 2024, Square, Inc. launched the new Square Terminal in Japan, an Android-based, standalone device combining payments, receipts, and management tools. User feedback noted its popularity at local events and among small merchants due to its all-in-one convenience.

Integration of mPOS Analytics and Cloud Inventory to Fuel Market Growth

The Japanese mPOS (mobile Point-of-Sale) market is poised for significant growth, driven by the integration of advanced functionalities such as loyalty programs, data analytics, and cloud-based inventory management. Retailers and F&B businesses are increasingly adopting mPOS systems that go beyond payment processing to offer customer retention tools (personalized discounts, membership tracking) and real-time sales insights (demand forecasting, stock optimization). Cloud connectivity further enhances operational efficiency by enabling centralized, multi-location inventory control. With Japan's cashless adoption accelerating, these value-added features make mPOS indispensable for SMEs and chains alike, positioning the market for rapid expansion. The mPOS is evolving into a CRM and business insight tool, especially among urban retailers managing omnichannel setups.

For instance, Rakuten's FinTech segment revenue grew +35.8% YoY to JPY 28.6 billion in Q3 2023, fueled partly by mPOS integrations linking payments to inventory and loyalty tools.

mPOS Adoption Driven by Inventory Management Features

For Japan's small and medium-sized retailers, inventory visibility has become mission-critical, especially in the food, fashion, and specialty retail sectors, where margin pressures are high. That's why mPOS systems with integrated inventory tools are now in demand. Devices that offer real-time stock tracking, low-inventory alerts, and automated reorder features are being chosen over basic card readers. For modern Japanese retailers, the value of mPOS is shifting toward systems that reduce out-of-stock losses and streamline store operations. Inventory, not just interface, is the new battleground.

For instance, in October 2023, Digital Garage's Cloud Pay platform partnered with Square Japan, enabling merchants to accept QR codes (including PayPay, Rakuten Pay, d Barai, Alipay+, WeChat Pay, and more) through a single soft terminal using Wi-Fi or Bluetooth. This integration serves established Square users with seamless multi-wallet acceptance, enabling mobile payments without the need for extra hardware.

Key Players Landscape and Outlook

Japan's mPOS market is anchored by a few core players and some nimble disruptors. Rakuten Pay has leveraged its e-commerce, fintech, and loyalty infrastructure to turn mPOS into an innovative retail platform. Square KK (a subsidiary of Block, Inc.) is targeting mid-size and mobile-first merchants with Android-native devices and unified dashboards. With increasing expectations surrounding software, security, and ecosystem interoperability, mPOS in Japan is shifting from a focus on hardware to one of what it connects. STORES, Inc. has become a favorite among sole proprietors, especially in rural Japan, by offering simple, fast-to-onboard card readers with zero upfront cost. Meanwhile, JCB is expanding Smart Code integrations into multi-platform mPOS devices, pushing legacy card infrastructure into the mobile era.

For instance, in March 2024, GMO Payment Gateway, Inc.- Financial Gate teamed up with Soft Space to introduce "stera tap", Japan's first PCI MPoC-certified SoftPOS app, which allows merchants to use just a smartphone or tablet for NFC/contactless payments. It is a significant leap toward terminal-less, scalable mPOS deployment in the field.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Awareness of Mobile Point-of-Sale (mPOS) Platforms
• 4.3. Key Purchase Considerations (Speed, Reliability, Cost, etc.)
• 4.4. Preferred Device Type and Software Providers

5. Japan Mobile Point-of-Sale (mPOS) Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Solution Type
    • 5.2.1.1. Hardware
    • 5.2.1.2. Software
  • 5.2.2. By Connectivity Technology
    • 5.2.2.1. Wi-Fi
    • 5.2.2.2. Bluetooth
    • 5.2.2.3. Cellular Networks
  • 5.2.3. By Operating System
    • 5.2.3.1. Android
    • 5.2.3.2. iOS
  • 5.2.4. By Application
    • 5.2.4.1. Sales and Payment Processing
    • 5.2.4.2. Inventory Management
    • 5.2.4.3. Reporting and Analytics
    • 5.2.4.4. Customer Relationship Management
    • 5.2.4.5. Others
  • 5.2.5. By End-user Industry
    • 5.2.5.1. Retail
    • 5.2.5.2. Hospitality
    • 5.2.5.3. Healthcare
    • 5.2.5.4. Transportation and Logistics
    • 5.2.5.5. Entertainment
    • 5.2.5.6. Others
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. South
    • 5.2.6.3. Central
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Solution Type
  • 5.3.2. By Connectivity Technology
  • 5.3.3. By Operating System
  • 5.3.4. By Application
  • 5.3.5. By End-user Industry
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Subscription vs Pay-as-you-go Models Comparison (Best Effort Basis)

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 5 Market Players
  • 14.3.1. Rakuten Group, Inc. (Rakuten Pay mPOS)
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Square KK (subsidiary of Block, Inc.)
  • 14.3.3. JCB Co., Ltd. (via Smart Code integrations)
  • 14.3.4. GMO Payment Gateway, Inc.
  • 14.3.5. STORES, Inc. (formerly Coiney Inc.)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Mobile Point-of-Sale (mPOS) Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Solution Type, FY2019-FY2033F
• Figure 3. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Connectivity Technology, FY2019-FY2033F
• Figure 4. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Operating System, FY2019-FY2033F
• Figure 5. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Application, FY2019-FY2033F
• Figure 6. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By End-user Industry, FY2019-FY2033F
• Figure 7. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Solution Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Connectivity Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025