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市场调查报告书
商品编码
1778859
吉他的全球市场的评估:各产品,各流通管道,各地区,机会,预测(2018年~2032年)Global Guitar Market Assessment, By Product [Acoustic, Electric, Bass], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2018-2032F |
受音乐趋势、技术进步和消费者偏好变化的推动,全球吉他市场预计将从2024年的131.2亿美元增长至2032年的191.1亿美元,2025年至2032年的复合年增长率为4.81%。推动这一趋势的是音乐教育和网路学习平台的成长,这些平台显着增加了吉他课程的可及性。课程订阅套餐和校内音乐课程也鼓励初学者学习乐器。流行文化和名人代言也发挥了重要作用,艺术家在塑造潮流方面发挥了重要作用,TikTok Inc. 和 YouTube(谷歌有限责任公司)等社交媒体网站也推动了吉他课题赛和表演的病毒式传播。
像是 Acoustasonic(芬达乐器公司)的智慧吉他和数位扩大机类比软体等技术创新,彻底改变了吉他的演奏和录製方式,吸引了许多初学者和经验丰富的专业人士。
经济和人口结构的变化,尤其是中国、印度和巴西等发展中国家中产阶级的成长,正在扩大消费者群体。同时,收藏家和復古市场蓬勃发展,推动了对特殊型号的需求。随着稀有木材的立法促使品牌采用更环保的材料,永续性也越来越受到关注。此外,以黑胶唱片的復兴和復古摇滚的影响为代表的怀旧和復古风潮,持续刺激着人们对復古吉他的需求。儘管存在这些积极因素,但数位音乐的主导地位、高端吉他价格的上涨以及主流摇滚音乐的衰落等课题可能会限制增长。然而,受低入门级价格、健康的二手市场以及原声吉他、混合吉他和智慧吉他的流行推动,吉他市场仍保持强劲成长。
本报告对全球吉他市场进行了全面分析,提供了市场规模和预测、市场动态以及主要参与者的概况。
Global guitar market is projected to witness a CAGR of 4.81% during the forecast period 2025-2032, growing from USD 13.12 billion in 2024 to USD 19.11 billion in 2032, owing to musical trends, technological advancements, and shifting consumer preferences. Among the drivers in this trend is the growth of music education and web-based learning platforms, which have greatly increased access to guitar lessons. Lesson subscription packs and school music lessons also encourage beginners to pick up the instrument. Popular culture and celebrity endorsement also significantly contribute, with artists playing a major role in shaping trends, while social media sites such as TikTok Inc. and YouTube (Google LLC) enable the dissemination of viral guitar challenges and performances.
Technological innovation, as represented in smart guitars such as the Acoustasonic (Fender Musical Instruments Corporation) and digital amp simulation software, is revolutionizing how guitars are played and recorded, attracting both new beginners and veteran professionals.
Economic and demographic changes, especially the rise of an increasing middle class in developing countries like China, India, and Brazil, are expanding the base of consumers. At the same time, the collector and vintage segment is in its prime, with high demand for special models. The focus on sustainability has also risen, with brands incorporating green materials due to legislation on rare woods. Additionally, nostalgia and retro fashion, as symbolized by the comeback of vinyl records and retro rock influences, are still in demand for vintage-looking guitars. Despite these positive factors, challenges like the dominant role of digital music, rising expenses associated with high-end guitars and the declining mainstream popularity of rock music may top growth. However, the market is still strong, with acoustic, hybrid, and smart guitars being popularized, supported by low entry prices and a healthy secondhand market.
Music Education and Learning Platforms Drives the Global Guitar Market Demand
Greater exposure to music learning, particularly through digital media, has been one of the key drivers of international guitar sales. Online learning tools like Fender Play (Fender Musical Instruments Corporation), Yousician Ltd., and hundreds of YouTube lessons have made it simpler to enter, allowing newcomers to learn by themselves at their own pace. Several guitar manufacturers have started offering instruments with subscription-based learning material, thus making it easy to get onboard new musicians in their journey. School music programs, especially in the developing world, are also getting on board with guitar lessons, driving demand. Exposure to gamification-based learning apps and social media challenges has also made playing the guitar more enticing, particularly among the youth. Thus, entry-level and mid-range guitars are reporting sustained sales growth, and makers are cashing in on the same. The increasing fondness for self-taught, home-based learning ensures music learning will remain a key driver of the expansion of the guitar market.
For instance, in March 2022, Trinity College London Press announced the launch of Introducing Guitar by Tom Fleming book.
Popular Culture and Artist Influence Expands Global Guitar Market Size
The deep influence of popular culture and celebrity musicians continues to heavily fuel the growth of the global guitar market. When popular artists support models of guitars, sales of instruments often skyrocket, note the uptick in Martin LX1 "Little Martin" sales after endorsements by Ed Sheeran. For instance, in January 2025, ESP Company, Limited launched a new LTD signature guitar for the Rammstein lead guitarist.
Social media sites such as TikTok Inc. and YouTube (Google LLC) further enhance the influence because viral guitar challenges, equipment reviews, and performance videos motivate new musicians. The fame of guitar-focused content creators has given rise to a new generation of fans. Even K-pop and international pop bands with live instruments help extend the reach of the popularity of guitars to the original rock or blues fan base. As musicians continue to influence musical trends and online media continue to popularize guitar culture, the market will continue to grow on the grounds of both nostalgia and innovation.
Acoustic Guitar Dominates the Global Guitar Market
The acoustic guitar is still the market leader in the global market for guitars, enjoying the highest sales share across geographies. Industry analysts credit its consistent popularity to a few reasons that make acoustic models the first choice for beginners and professionals alike. As compared to electric guitars, acoustic models are highly versatile; they do not require auxiliary devices like amplifiers or cables, hence highly convenient for spontaneous playing, songwriting, and outdoor performances. The dominance of the acoustic guitar is especially prevalent in emerging economies like India, Brazil, and Southeast Asia, where its cultural connotations in traditional and even modern music generate consistent demand. Moreover, even in advanced economies, the growing popularity of folk, indie, and singer-songwriter genres has maintained the demand for acoustic models. Such market leadership is being met by manufacturers with innovative designs like thin-body acoustics for added comfort, built-in electronics for uses of amplification, and eco-friendly wood substitutes for environmental concerns. With its widespread appeal and ongoing technological improvements, the acoustic guitar has no indication of losing status as the flagship product of the global guitar market.
For instance, in October 2024, Yamaha Corporation announces the launch of its TAG3 C TransAcoustic guitar, an acoustic guitar with internal actuators that can add rich effects to the natural sound of the guitar without needing any external amplifier or cables.
North America Region leads the Global Guitar Market
North America leads the global guitar market with the largest share of consumption around the world. The dominance of the region is supported by its strong musical heritage and economic influence, as well as the United States generating the dominant share of global guitar sales. North America's leadership is founded on several factors, most importantly, the presence of legendary brands that set global standards for guitar quality and innovation. North America's pervasive retail infrastructure, both bricks-and-mortar retail behemoths and leading e-commerce players, offers unmatched market access for musicians at all skill levels. The region also features robust consumer purchasing power, which underpins demand across a broad range of price points from entry-level to high-end custom models. Its rich music education environment and the long-term impact of American artists across genres such as, rock, country, blues, and pop, continue to encourage new generations of guitarists. While quickly growing and developing markets in the Asia-Pacific region are growing explosively, North America remains the trendsetter and standard-bearer of the global guitar market, driving innovation as it protects the cultural heritage of the instrument.
Impact of the U.S. Tariff on Global Guitar Market
The U.S. imposition of tariffs, particularly those levied on Chinese-made guitars and components under Section 301, has significantly disrupted the global guitar market. As the world's largest guitar consumer, America's trade policies have forced manufacturers to adapt through price hikes, supply chain restructuring, and production shifts.
Major retailers have absorbed some costs, but the burden ultimately reaches consumers.
Key Players Landscape and Outlook
The global guitar market is a dynamic, competitive space where established brands and new players fight against shifting consumer demands, technology, and complex supply chains. Iconic electric models by market leaders continue to dominate, as a handful of brands surf the acoustic wave due to consistent quality and sustainable initiatives. Challenger brands are gaining traction through artist endorsements and high-end offerings at reasonable prices. The market direction indicates consistent growth based on growing markets, hybrid smart guitars, and sustainability initiatives, but challenges such as the fading popularity of electric guitars among younger generations and supply chain constraints persist. In the future, the market is moving toward a bifurcated model with mass brands focusing on affordability and digital connectivity and premium and custom makers focusing on craftsmanship and scarcity. Strategic trends like direct-to-consumer sales, subscription-based models, and AI-driven experiences are changing the way guitars are marketed and sold.
For instance, in February 2023, Yamaha Guitar Group, Inc., a U.S. subsidiary of Japan-based Yamaha Corporation, announced the acquisition of Cordoba Music Group.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.