日本的气炸锅市场:各产品类型，不同设备类型，瓦特数，各容量，各终端用户，各流通管道，各种价格，各地区，机会，预测，2019年度～2033年度

预计日本气炸锅市场将以4.64%的复合年增长率成长，从2025财年的2.8834亿美元成长至2033财年的4.1446亿美元。市场成长的驱动因素包括健康意识的提高、对便利烹饪方式的需求以及城市化进程。消费者正在寻找体积小、功能多样且易于清洁的电器，同时技术进步和价格竞争力也是推动市场成长的重要因素。

消费者的健康意识不断增强，他们越来越关注低油烹饪方法以及由此带来的肥胖和高胆固醇等健康风险。气炸锅透过减少用油量，同时保持食物的风味和口感，有效解决了这个问题。此外，科技进步也发挥关键作用，引入了吸引科技达人的功能，例如数位控制、触控萤幕和智慧功能。这些改进不仅提升了便利性，也提高了烹饪效率。此外，城市化带来的生活方式改变也推动了市场成长。许多消费者居住在城市地区，他们可能更倾向于选择与模组化厨房相匹配的紧凑型、节能型电器。最后，电子商务的兴起也发挥了重要作用，透过具有竞争力的价格和丰富的选择，使气炸锅更容易被消费者接受。总而言之，这些因素正在推动日本空气清净机市场的成长。

例如，2024年4月，日本知名厨具公司夏普株式会社推出了首款双抽屉式气炸锅。这款型号为AF-GD82AE的双抽屉式气炸锅提供12种预设烹饪模式和8公升的烹饪空间。

本报告对日本气炸锅市场进行了分析，提供了市场概览，并按产品类型、设备类型、功率、容量、最终用户、分销渠道、价格范围和区域趋势进行了分析，同时还介绍了参与该市场的公司概况。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 顾客的迴响

第6章 日本的气炸锅市场预测，2019年度～2033年度

• 市场规模分析与预测
• 市场占有率分析与预测
  • 各产品类型
    • 盖式气炸锅
    • 篮式气炸锅
    • 桨式气炸锅
  • 不同设备类型
    • 手动
    • 数位
  • 按瓦特数
    • 1200瓦以下
    • 1200瓦～500瓦
    • 1500瓦以上
  • 各容量
    • 不满3L
    • 3L～6L
    • 6L以上
  • 各终端用户
    • 住宅
    • 商业
  • 各流通管道
    • 大卖场/超级市场
    • 专卖店
    • 多品牌商店
    • 线上
    • 其他
  • 各种价格
    • 不满118美元
    • 118美元～236美元
    • 236美元以上
  • 各地区
    • 北部[北海道和东北]
    • 中部(关东·中部)
    • 南部[关西，中国，四国，九州·冲绳]
  • 各企业市场占有率分析(前五名公司以及其他- 以金额为准，2025年度)
• 市场地图分析，2025年度

第7章 需求与供给的分析

第8章 波特的五力分析

第9章 大环境分析

第10章 市场动态

• 市场促进因素
• 市场课题

第11章 市场趋势与发展

第12章 政策和法规情形

第13章 案例研究

第14章 竞争情形

• 前五名市场领导的竞争矩阵
• 前五名参与企业的SWOT分析
• 前8名主要市场参与企业的形势
  • Panasonic Corporation
  • Sharp Corporation
  • Toshiba Corporation
  • Balmuda Inc.
  • Philips International B.V.
  • SharkNinja LLC
  • VeSync Japan Corporation (Cosori)
  • Yamazen Corporation

第15章 策略性建议

第16章 关于调查公司·免责声明

Japan Air Fryer Market is projected to witness a CAGR of 4.64% during the forecast period FY2026-FY2033F, growing from USD 288.34 million in FY2025 to USD 414.46 million in FY2033F, owing to increasing consumer interest in healthier cooking methods and the convenience of kitchen appliances. The market is anticipated to expand because of increased health awareness, the need for convenient cooking options, and urbanization. Customers demand small, multifunctional, and easy-to-clean appliances, and technological advancements and competitive prices also drive market growth.

There is a change in the health consciousness of consumers that further brings awareness among cooking methods with less oil and exposure to harmful health effects, such as obesity and high cholesterol. Air fryers cater to this concern through reduced oil cooking while maintaining flavor and texture. Additionally, technological advancements have played a significant role by introducing features such as digital controls, touchscreens, and smart features that attract tech-savvy customers. These enhancements not only improve convenience but also boost the efficiency of cooking processes. Moreover, lifestyle changes with urbanization add to the growth of the market, where consumers would be mostly from urban areas and like their appliances to be compact, power-saving, and fit well with modular kitchens. Lastly, the spread of e-commerce works like magic in making air fryers more available to consumers through competitive pricing and wide availability of products. Overall, these are factors for nurturing the market of air fryers in Japan.

For instance, in April 2024, Sharp Corporation, a renowned Japanese company specializing in kitchen appliances, unveiled its very first Dual Drawer Air Fryer. The Sharp Dual Drawer Air Fryer AF-GD82AE boasts an impressive 12 preset cooking options and offers a generous combined cooking space of eight liters.

Advancements in Technology Driving the Japan Air Fryer Market

The growth of the Japan air fryer market is greatly facilitated by technological advancements. These days, in addition to cool design, the modern air fryer also comprises smart technology , including Wi-Fi connectivity and app integration for remote control by users through their smartphones, while voice control capability with either Alexa or Google Assistant enhances convenience. Precision cooking is ensured by sophisticated digital controls, preset programs, and AI-based algorithms that automatically adjust several cooking parameters. Eco-friendly designs appeal to environmentally conscious consumers, whereas compact and multifunctional designs are meant for Japan's petite kitchens. Enhanced user experience is therefore ensured through a touchscreen interface, LED display, and features that provide optimal safety, such as auto shut-off and cool-touch exterior. Innovative air heating elements and air circulation systems enable food to cook faster and evenly, while the usage of eco-friendly materials strengthens the resolve toward sustainability in Japan. Additionally, personalized cooking options enable users to save preferred settings, further improving usability. These technical advances render air fryers increasingly attractive to tech-savvy consumers for modern, versatile, top-tier performance appliances, thereby driving the growth of the air fryer market.

For instance, in February 2025, Panasonic Corporation, a well-known Japanese company, introduced an exciting new appliance, the NN-CD88, a versatile four-in-one air fry convection microwave oven. This spacious 34-litre oven combines four cooking methods, microwave, oven, grill, and air fry, into one handy device, and it comes with a brand-new dishwasher-safe, stainless-steel air fry basket accessory.

Increasing Health Consciousness Driving the Japan Air Fryer Market

Health consciousness is a primary factor driving the Japan Air Fryer market forward since consumers are increasingly interested in healthy cooking that does not compromise flavor or convenience. Air fryers use hot air circulation to bake food with little or no oil, which is good for someone who wants to avoid fats and calories. This is fueled by increasing awareness of possible health risks, such as obesity, cardiovascular diseases, and diabetes, associated with oily and fried foods. Air fryers also help maintain the nutrients in food by fast cooking, which preserves vitamins and minerals frequently lost through traditional frying or boiling methods. Additionally, there is a growing trend toward home cooking as consumers prefer healthier options over restaurants and processed foods. This new demand for air fryers has also been linked to the blooming wellness and fitness culture within the country, alongside government health campaigns on reduced oil consumption. The manufacturers capitalized on this trend by highlighting the health benefits of air fryers, such as reduced calorie intake and healthier meal preparation. With rising health consciousness in Japan, air fryers are increasingly becoming a common household appliance, driving steady market growth.

For instance, in March 2024, Toshiba Corporation, a Japanese company, introduced its groundbreaking New Air Fry Microwave Oven (MW3-AC26SF) at the European Trade Conference 2024 in Greece. This innovative appliance is part of the W3 series and marks an exciting new chapter in kitchen technology.

Residential Segment is Anticipated to Propel the Growth of the Market

The residential segment is expected to be the largest growth segment in the Japan air fryer market due to changing consumer lifestyles and housing trends. As urban Japanese households are prioritizing space-saving, multifunctional kitchen appliances, air fryers have become one of the ideal solutions. The heightened awareness of a healthy diet among Japanese families has created consequent demands for cooking appliances to prepare traditional fried foods like tempura and karaage with considerably less oil, in line with the country's health goals. Manufacturers now cater to residential customers through compact designs for small Japanese kitchens, quiet operations in apartment living, and functions customized for family-sized meals. The market is witnessing particular growth among younger households and working couples who value the appliance's time-saving benefits and easy cleanup.

For instance, in March 2025, Panasonic Corporation, a well-known Japanese company, celebrated 25 years of its iconic FlashXpress(TM) Toaster Oven by unveiling two exciting new products: the FlashXpress(TM) Air Fry Toaster Oven NB-G211 Series and the FlashXpress Toaster Oven NB-G200. These innovative appliances are ideal for busy families looking for healthier and more convenient meal options. They offer impressive performance, user-friendly features, and a design that prioritizes health.

Future Market Scenario (FY2026 - FY2033F)

The innovations in technology, the typical introduction of advanced smart features, and exquisiteness in designs are expected to enhance consumer appeal. They are expected to continue dominating due to their user-friendly features, such as a digital display for temperature and time control.

The commercial sector's adoption of air fryers in restaurants and hospitals to meet dietary requirements further supports market growth.

E-commerce is playing a crucial role in making air fryers more accessible, with competitive pricing and effective marketing strategies driving consumer purchases.

The shift towards low-oil cooking methods is set to expand the Japanese air fryer market.

Key Players Landscape and Outlook

The Japan air fryer market is highly competitive, with both international and local players vying for market share. To ensure success in the changing market dynamics, domestic manufacturers are expected to strengthen their leadership position by focusing on further localizing smart features along with their renowned proficiencies in space-efficient design. Conversely, international brands are likely to focus on premiumization and personalization for Japanese consumers and may establish strategic partnerships with local players. New entrants are targeting niche segments such as eco-friendly buyers and tech-savvy millennials, on their way to becoming credible competitors in the market, with sustainable materials and futuristic features. The rapidly growing e-commerce sector provides an immediate opportunity for all players to create a bigger impact through online reach and digital marketing campaigns. With rising health awareness and growing demand for convenient everyday cooking solutions in Japan, the air fryer market is poised for continued growth. However, success will likely favor manufacturers that can blend cutting-edge technology with cultural relevance and consumer-focused product design.

For instance, in March 2025, Panasonic Corporation, a well-known Japanese company, unveiled its latest innovation, the HomeCHEF Connect 4-in-1 Countertop Multi-Oven. This versatile appliance boasts four impressive cooking methods: Microwave, Air Fry, Convection Bake, and Broil, allowing users to whip up tasty meals with ease. It connects seamlessly with the new Panasonic Kitchen+ app, which is powered by the cutting-edge smart kitchen platform, Fresco (Adaptics Limited).

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customer

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Product Type
• 5.5. Preferred Distribution Channel

6. Japan Air Fryer Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Lid-Based
    • 6.2.1.2. Basket-Based
    • 6.2.1.3. Paddle-Based
  • 6.2.2. By Device Type
    • 6.2.2.1. Manual
    • 6.2.2.2. Digital
  • 6.2.3. By Wattage
    • 6.2.3.1. Below 1200 Watt
    • 6.2.3.2. 1200 Watt - 1500 Watt
    • 6.2.3.3. Above 1500 Watt
  • 6.2.4. By Capacity
    • 6.2.4.1. Below 3L
    • 6.2.4.2. 3L - 6L
    • 6.2.4.3. Above 6L
  • 6.2.5. By End-User
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Hypermarkets/Supermarkets
    • 6.2.6.2. Specialty Stores
    • 6.2.6.3. Multi-Brand Stores
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Price Range
    • 6.2.7.1. Below USD 118
    • 6.2.7.2. USD 118 - USD 236
    • 6.2.7.3. Above USD 236
  • 6.2.8. By Region
    • 6.2.8.1. North [Hokkaido and Tohoku],
    • 6.2.8.2. Central [Kanto and Chubu],
    • 6.2.8.3. South [Kansai, Chugoku, Shikoku, and Kyushu & Okinawa]
  • 6.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Device Type
  • 6.3.3. By Wattage
  • 6.3.4. By Capacity
  • 6.3.5. By End-User
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Price Range
  • 6.3.8. By Region

7. Demand and Supply Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Policy and Regulatory Landscape

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 8 Market Players
  • 14.3.1. Panasonic Corporation
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Key Products Offered
    • 14.3.1.4. Key Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 14.3.2. Sharp Corporation
  • 14.3.3. Toshiba Corporation
  • 14.3.4. Balmuda Inc.
  • 14.3.5. Philips International B.V.
  • 14.3.6. SharkNinja LLC
  • 14.3.7. VeSync Japan Corporation (Cosori)
  • 14.3.8. Yamazen Corporation

Companies mentioned above DO NOT hold any orders as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Air Fryer Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. Japan Air Fryer Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Air Fryer Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. Japan Air Fryer Market Share (%), By Device Type, FY2019-FY2033F
• Figure 5. Japan Air Fryer Market Share (%), By Wattage, FY2019-FY2033F
• Figure 6. Japan Air Fryer Market Share (%), By Capacity, FY2019-FY2033F
• Figure 7. Japan Air Fryer Market Share (%), By End-User, FY2019-FY2033F
• Figure 8. Japan Air Fryer Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 9. Japan Air Fryer Market Share (%), By Price Range, FY2019-FY2033F
• Figure 10. Japan Air Fryer Market Share (%), By Region, FY2019-FY2033F
• Figure 11. Japan Air Fryer Market Share (%), By Company, 2024
• Figure 12. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Wattage Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 15. By Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 16. By End-User Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 17. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 18. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 19. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025