皮肤科-皮肤护理及美容自我护理市场现况及未来趋势

疫情使卫生和个人照护成为世界各地消费者前所未有的关注点。 虽然防腐剂和消毒剂在疫情后的企稳在一定程度上减缓了整体销量，但许多市场动态仍然强劲，创造了一个充满活力和未来成长机会的市场。 对唇部护理、痤疮治疗和伤口护理产品的强劲需求只是强劲需求的几个迹象。 电商保养品市场销售额近30亿美元，并且正在经历强劲的年成长。

发布活动仍然是推动成长的关键，交付形式和配方的创新频繁发生，而手术后恢復等利基领域正在寻找新的受众。您也许能够获得它。 事实证明，A+P 投资是多个领域的重要动力。 行销人员正在转向数位管道来教育消费者并推广他们的产品。 个人化也是一个关键趋势，消费者寻求的不仅仅是 "一刀切" 的护肤解决方案。

本报告对八个主要国家（及其他主要市场）的皮肤科市场进行了深入研究，内容涵盖主要国家的法规和分类、各种皮肤病药物的趋势、主要品牌的表现和上市活动。正在分析中。

目录

执行摘要

巴西

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 循环辅助设备
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 蝨子治疗
• 头髮和美容补充剂
• 展望、预测、机遇

中国

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 掉髮治疗
• 头皮护理
• 治疗唇疱疹
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

法国

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 循环辅助设备
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 治疗唇疱疹
• 蝨子治疗
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

德国

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 循环辅助设备
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 治疗唇疱疹
• 蝨子治疗
• 疣、疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

义大利

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 循环辅助设备
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 治疗唇疱疹
• 蝨子治疗
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

日本

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 唇部护理
• 痔疮处方药
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

英国

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 治疗唇疱疹
• 蝨子治疗
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

美国

• 摘要
• 分布
• 法规与分类
• 抗真菌药物
• 伤口癒合药
• 防腐剂和消毒剂
• 止痒
• 治疗痤疮的药物
• 女性私人护理
• 唇部护理
• 痔疮处方药
• 掉髮治疗
• 湿疹与牛皮癣
• 头皮护理
• 治疗唇疱疹
• 蝨子治疗
• 疣和疣的治疗
• 头髮和美容补充剂
• 展望、预测、机遇

选定市场概览

• 澳大利亚
• 加拿大
• 印度
• 墨西哥
• 波兰
• 韩国

品牌案例研究

• CeraVe
• Cetaphil
• ChapStick
• Mighty Patch

展望

• 世界短期展望
• 对世界的长期展望
• 主要市场的短期前景
• 主要市场的长期前景

There are countless opportunities for marketers to capitalise on the growth potential of skincare and aesthetic products, and the pandemic has shown that hygiene and personal care have become unprecedented concerns for consumers across the world.

With overall sales held back to a degree by the stabilisation of antiseptics & disinfectants following a pandemic-related spike, much of the Derma market is actually in rude health, featuring exciting pockets of dynamism and opportunities for future growth. Strong showings among lip care, acne remedies and wound healers are just a few signs of strong demand. The picture is even brighter online, with the e-commerce skincare market taking almost $3bn in sales and enjoying year-on-year strong growth.

Launch activity remains key to driving growth, with innovations in delivery format and formula frequent, while niches such as post-surgery recovery can potentially reach new audiences. A+P investment has proved an important growth driver in some areas - with marketers turning to digital channels to educate consumers and promote their products. Personalisation is also a key trend, with consumers looking for something more than a "one-size-fits-all" skincare solution.

By examining 8 core markets in detail (and additional key markets in brief), analysing brand performances and launch activity, our latest Dermatologicals report aims to investigate the untapped potential in this CHC category.

Key Features of the report:

• An in-depth exploration of the Dermatologicals market, including Antifungals, Wound healers, Acne remedies, Anti-itch & more, plus coverage of adjacencies such as Hair & beauty supplements
• Coverage of 8 major countries from across the globe, with topline sales, brand performances, new developments, launches and promotional campaigns, as well as additional key markets in brief
• Very latest mid-year 2023 sales from DB6 , our dedicated CHC sales database, plus historical growth rates to help track performance fluctuations
• Antifungals sales segmented into general, VYI and nail presentations
• Case studies of key Derma brands, highlighting success factors, sales, NPD and A+P activity, including digitally-native and online brands
• A look to the future includes long-term forecast sales for all categories and countries to 2027 & 2032, plus the most up-to-date short-term forecasts

Categories covered in this report include:

^*sales tracked under VMS in DB6.

8 individual markets profiled in depth:

Plus selected additional markets in brief:

The report features the latest mid-2023 sales data from our dedicated DB6 database, including topline historical sales globally, by country and category, as well as individual brand performances, and long-term forecasts to 2027 and 2032.

Diving into the factors affecting the Dermatologicals market, from consumer trends and regulatory changes to A+P campaigns and new product launch activity, this report sheds light on trends & developments across 8 in-depth country profiles with insights and predictions, as well as shorter profiles of other key markets .

Key questions investigated in this report:

• What are the key differences from market to market in terms of growth trends, regulations and competitive landscape?
• Which marketers and brands stand out and why?
• How will NPD benefit Dermatologicals in the years ahead?
• What are the opportunities for e-commerce in the global skincare market?
• What new niches and demographics remain underserved?
• How can marketers best respond to the growing demand for "clean" and sustainable products?

Data analysis within each country profile sees Antifungals sales divided into VYI, nail and general presentations .

The important adjacent category of hair & beauty supplements is also investigated.

Assessing the short-term outlook, the report also includes full year 2023 & 2024 forecasts for all categories in each market profiled.

With a high degree of launch activity among Dermatologicals, new product development is explored across markets. Brand case studies evaluate the key lessons to be learned from rising star brands and established products, including consumer messaging, digital strategies, line extensions, portfolio development and brand strategies.

Table of Contents

Executive Summary

• Global overview
• Competitive landscape
• Innovation round-up
• Key trends by category
• Outlook, forecast & opportunities

Brazil

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Circulatory aids
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Lice treatments
• Hair & beauty supplement
• Outlook, forecast & opportunities

China

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Hair loss treatments
• Scalp treatments
• Cold sore treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

France

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Circulatory aids
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Cold sore treatments
• Lice treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

Germany

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Circulatory aids
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Cold sore treatments
• Lice treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

Italy

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Circulatory aids
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Cold sore treatments
• Lice treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

Japan

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Lip care
• Haemorrhoid preparations
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

UK

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Cold sore treatments
• Lice treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

USA

• Overview
• Distribution
• Regulations & Classifications
• Antifungals
• Wound healers
• Antiseptics & disinfectants
• Anti-itch
• Acne remedies
• Feminine intimate care
• Lip care
• Haemorrhoid preparations
• Hair loss treatments
• Eczema & psoriasis
• Scalp treatments
• Cold sore treatments
• Lice treatments
• Wart & verruca treatments
• Hair & beauty supplements
• Outlook, forecast & opportunities

Selected Markets in Brief

• Australia
• Canada
• India
• Mexico
• Poland
• S Korea

Brand Case Studies

• CeraVe
• Cetaphil
• ChapStick
• Mighty Patch

Outlook

• Global short-term outlook
• Global long-term outlook
• Short-term prospects for key markets
• Long-term prospects for key markets