CHC(消费者医疗保健)的创新:2025年

本报告提供全球CHC(消费者医疗保健)市场相关调查，从2024年的全球主要新产品趋势彙整，Rx关于向OTC最新的转换趋势，及消费者取向健康技术的最新的进步也。还有革新·橱窗的类别章节(型材)根据被整合的新产品趋势预测，未来预测。

目录

世界概要

革新橱窗

• 止痛药
• 咳嗽、感冒、过敏
• 胃肠药
• 益生菌和益生元
• 维生素、矿物质和补充剂
• 皮肤科
• 性健康与生育能力
• 生活方式 CHC
• 自我诊断

发送形式和包装趋势

• 新的诊断形态
• 永续的包装
• 脂质
• 饮料·果汁
• 新的贴片(修补程式)形式

原料和味道(调味香料)趋势

• 谷胱甘肽
• 肌酸
• 色氨酸
• 棉花糖
• 胜肽
• 喜来芝
• 纺织品
• 卡姆小麦
• 甜菜根
• 蒺藜

各企业新产品开发活动

• Haleon
• Kenvue
• Bayer
• Opella
• P&G
• ReckittCR 999，Taisho，Nestle，Otsuka
• Abbott，Bausch Health，Prestige，Unilever
• Vitamedic，Beiersdorf，Galderma，Stada

各地区·各国新产品开发活动

• 亚太地区
• 澳洲
• 中国
• 印度
• 印尼
• 日本
• 韩国
• 泰国
• 欧洲
• 法国
• 德国
• 义大利
• 波兰
• 俄罗斯
• 西班牙
• 瑞士
• 英国
• 北美
• 加拿大
• 美国
• 南美
• 阿根廷
• 巴西
• 哥伦比亚
• 墨西哥

过去的革新追踪

• Voltaren关节炎的疼痛
• patadeideiriririfu
• aderaD3flash
• jenekusakizzu
• haikosanshirudo
• sedorimaku
• 专业bien
• liela
• Max开强音
• ginokishin
• nasomechinkontororu
• areruraifu

摘要和今后趋势

• 摘要 主要新产品开发趋势
• 摘要 新产品开发推动因素
• 处方药转非处方药趋势总结
• 今后趋势

Revised and improved for 2025, Nicholas Hall's annual Innovation in CHC report will still feature its unique showcase of 100 key innovations from the past year, as well as the latest ingredients and delivery format trends in the consumer healthcare industry, while also adding new features such as a retrospective on the sales performance of past 3 and 4-star innovations and a new "innovation index".

We will also be offering a more in-depth analysis of new product activity by region, country and leading marketer, and exploring what the future might hold in terms of CHC innovation at a category level.

Innovation Showcase: 100 key innovations in 2024

Showcasing the best CHC innovation of the past year, including:

Delivery Format Trends

Highlighting 5 major delivery format trends in the CHC market, including:

Ingredient Trends

Highlighting 10 major ingredient, flavour and labelling trends in the CHC market, including:

Innovation by Marketer (improved coverage in 2025!)

Reviewing innovation by the leading global CHC marketers and some of the smaller companies driving new product activity in the industry

Innovation by Region & Country

Analysing innovation trends by region (North America, Latin America, Europe and Asia-Pacific), while also taking a closer look at each of the 21 countries tracked by CHC New Products Tracker, including our new 2025 addition of Thailand

Summary, Retrospective & Future Trends

Summarising the major global new product trends in 2024, the report also rounds up the latest Rx-to-OTC switch activity and most recent advances in consumer health technology. For the first time, we will also be offering a restrospective on the sales performance of prior 3 and 4-star innovations, while also looking to the future with new product trend forecasts integrated into the category sections of the innovation showcase.

Table of Contents

Global Overview

Innovation Showcase

• Analgesics
• Cough, Cold & Allergy
• Gastrointestinals
• Probiotics & Prebiotics
• Vitamins, Minerals & Supplements
• Dermatologicals
• Sexual Health & Fertility
• Lifestyle CHC
• Self-Diagnostics

Delivery Format & Packaging Trends

• 1. Novel Diagnostic Formats
• 2. Sustainable Packaging
• 3. Lipids
• 4. Drinks & Juices
• 5. Novel Patch Formats

Ingredient & Flavour Trends

• 1. Glutathione
• 2. Creatine
• 3. Tryptophan
• 4. Marshmallow
• 5. Peptides
• 6. Shilajit
• 7. Fibre
• 8. Kamut Wheat
• 9. Beetroot
• 10. Tribulus

NPD Activity by Company

• Haleon
• Kenvue
• Bayer
• Opella
• P&G
• Reckitt
• CR 999, Taisho, Nestle, Otsuka
• Abbott, Bausch Health, Prestige, Unilever
• Vitamedic, Beiersdorf, Galderma, Stada

NPD Activity by Region & Country

• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• South Korea
• Thailand
• Europe
• France
• Germany
• Italy
• Poland
• Russia
• Spain
• Switzerland
• UK
• North America
• Canada
• USA
• Latin America
• Argentina
• Brazil
• Colombia
• Mexico

Past Innovation Tracker

• Voltaren Arthritis Pain
• Pataday Daily Relief
• Addera D3 Flash
• Genexa Kids
• Hycosan Shield
• Cedrimuc
• Probians
• Laila
• MaxOn Forte
• Gynoxin
• Nasometin Control
• AllerLife

Summary & Future Trends

• Summary - Major NPD Trends
• Summary - NPD Drivers
• Summary - Rx-to-OTC Switch Trends
• Future Trends