市场调查报告书
商品编码
1215684
孕妇装的全球市场:2022年~2028年Maternity Wear Market 2022-2028 |
全球孕妇装的市场规模,在预测期间内预计以4.2%的年复合成长率成长。工作女性增加促进全球市场的成长,推动休閒装和办公室服装两个类别的需求。
本报告提供全球孕妇装市场相关调查,市场概要与洞察,竞争情形,各产品类型、流通管道的市场分析,地区分析,企业简介等相关资讯。
Title:Global Maternity Wear Market Size, Share &Trends Analysis Report by Product Type (Outerwear, Innerwear, and Nightwear), and by Distribution Channel (Online and Offline) Forecast (2022-2028).
The global maternity wear market is anticipated to grow at a significant CAGR of 4.2% during the forecast period. The increasing number of working women is driving the growth of the global maternity market. The fashion consciousness among new working mothers has boosted demand for both the casual and office wear categories. Additionally, the demand for maternity office wears is increasing due to which many companies are launching maternity office wear such as cotton breathable shirts, comfortable trousers, and others. For instance, in 2020, Misha Nonoo launched a maternity collection with Hatch. The range features two designs to be worn before, throughout, and after pregnancy, an oversized shirt and a classic shirt dress.
The global maternity wear market is segmented based on product type and distribution channel. Based on the product type, the market is segmented into outerwear, innerwear, and nightwear. Based on the distribution channel, the market is sub-segmented into online and offline. Among the product type, the innerwear sub-segment is expected to hold a prominent share in the growth of the global maternity wear market. Most of the time maternity innerwear isn't comfortable for the mom to be due to which companies started focusing on manufacturing more comfortable innerwear. Increasing demand for soft fabric and straps in maternity innerwear made companies introduce maternity innerwear in comfortable and soft fabric which led to the growth of the maternity wear market across the globe. For instance, in April 2021, Ann Summers launched a range of maternity lingerie called Mama Summers which is available online. The range features soft straps for comfort, additional rows of hooks and eyes to allow your body to change and adapt in peace, magnetic bra clips for easy access nursing, ultrasoft 100% cotton lined cups, plus the choice of under or over bump knickers in 5 different styles.
Geographically, the maternity wear market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The North American region is expected to be the fastest-growing region in the global maternity wear market during the forecast period. The increasing celebrity social media influence and disposable income is driving the growth of the market in this region. The celebrity influence on pregnant women is increasing the demand for branded maternity clothes due to which many big brands are expanding their product portfolio in maternity wear lines. For instance, in March 2022, L'agence and Hatch elevated maternity jeans. The brand introduced its first line of maternity jeans which includes a six-piece collection based on three of the brand's core jeans styles-the cropped Sada, straight-leg Oriana, and skinny Margot-offered in indigo and black washes.
The major companies serving the global maternity wear market include BEYOND LLC, H & M Hennes & Mauritz AB, Motherhood Maternity, Reliance Brands Ltd. (Mothercare), Ziva Maternity Wear, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2020, Natty launched a capsule maternity wear collection. Natty's capsule collection of monochrome pieces provides the foundation for mixing and matching the rest of the wardrobe that can simply be worn on their own for a clean monochrome look.
Research Methodology
The market study of the global maternity wear market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: