市场调查报告书
商品编码
1215760
2022-2028 年餐包送货服务市场Meal Kit Delivery Services Market 2022-2028 |
在预测期内,全球餐包配送服务市场预计将以 8.1% 的复合年增长率显着增长。 千禧一代,尤其是学生,越来越喜欢在家做饭,这是餐包配送服务市场增长的一个主要因素。 这种日益增长的偏好是由于与外卖和送货服务相比,自製餐点的好处。 自製餐点更经济,因为它们可以节省您的时间和金钱并减少食物浪费。 餐包配备了为特定数量的人提供食物所需的确切数量的食材,从而消除了食物浪费。 由于这些优势,市场参与者正在通过增加快速简便的素食、低热量减肥套餐产品来扩大他们的产品范围。 例如,2021 年 3 月,索迪斯宣布与 HelloFresh 建立合作伙伴关係,为美国 300 多所高校的学生提供 HelloFresh 和 EveryPlate 餐包配送服务。 通过索迪斯的 BiteU 应用程序,学生可以从丰富的每週菜单中预先选择、订购、预订和提供餐包。 EveryPlate 提供不断变化的菜单,包括厨师精选的素食和美食菜单。 餐包送达时包含预先称量的新鲜食材、分步说明以及在 30 分钟内完成晚餐所需的所有工具。
全球餐包配送服务市场根据产品、服务、餐食类型和平台进行细分。 根据服务方式,市场分为加热即食和烹饪即食。 基于服务,市场分为单个和多个。 根据饮食类型,市场分为素食主义者、素食主义者和非素食主义者。 此外,基于平台,市场分为线上平台和线下平台。 在膳食类型中,素食部分预计在预测期内将以显着速度增长。 随着全球素食人口的增加,该细分市场预计将迅速增长。 由于乳糖不耐症和各种食物过敏的增加,消费者的偏好正在发生变化,导致他们偏爱素食和植物性食品。 因此,有健康和饮食意识的人越来越多地消费纯素食品,这促使市场参与者扩大他们的膳食供应,包括纯素饮食。 例如,2021 年 7 月,HelloFresh 宣布将通过与 Fenn Foods 的新合作伙伴关係扩大其在澳大利亚的素食产品。 Fenn Foods 将供应 vEEF,一种碳中和认证的植物性碎肉。 Hello Fresh 将使用 Fenn Foods 的植物肉末作为其“Chilli Cin Carne”食谱中的一种成分。 Hello Fresh 的举措证实了对植物性食品的需求不断增长,并为其他送餐服务设定了标准。
餐包配送服务的全球市场按区域划分为北美、欧洲、亚太地区和世界其他地区。 由于该地区对素食食品的需求不断增长,预计欧洲将在全球餐包配送服务市场占据很大份额。 Ipsos Mori 受素食协会委託进行的一项 2019 年研究发现,英国的素食人口从 2014 年的 150,000 (0.25%) 增加到 2019 年的 600,000 (1.16%)。 由于对健康的好处,越来越多的人选择关爱的生活方式,纯素产品也越来越多。 对纯素和植物性食品日益增长的需求正在推动欧洲纯素餐包配送服务的增长。
Title:Global Meal Kit Delivery Services Market Size, Share & Trends Analysis Report by Offering (Heat & Eat, and Cook & Eat), by Service (Single and Multiple), by Meal Type (Vegan, Vegetarian, and Non-vegetarian), and by Platform (Online Platform and Offline Platform) Forecast Period (2022-2028).
The global meal kit delivery services market is anticipated to grow at a considerable CAGR of 8.1% during the forecast period. The growing preference for home-cooked food among millennials especially among students is a major factor contributing to the growth of the meal kit delivery services market. This increasing preference is attributed due to the benefits of homemade meals in comparison with takeouts and home delivery services. Homemade meals are more economical as it saves time and money and reduces food wastage. Meal kits eliminate food wastage as they come with the exact amount of ingredients required to feed a specific number of people. Attributing to these aforementioned benefits, market players are expanding their services by adding quick and easy vegetarian, low-calorie diet meal kit services. For instance, in March 2021, Sodexo announced a partnership with HelloFresh to offer delivery of HelloFresh and EveryPlate meal kits to students at more than 300 US colleges and universities. Through Sodexo's BiteU app, students can pre-select, order, and schedule meal kits for delivery from an extensive rotating weekly menu. EveryPlate offers an ever-changing menu of chef-curated recipes with vegetarian and gourmet options. Meal kits arrive with fresh, pre-measured ingredients, step-by-step instructions, and all the necessary tools to get dinner together in 30 minutes or less.
The global meal kit delivery services market is segmented based on the offering, service, meal type, and platform. Based on the offering, the market is segmented into heat & eat, and cook & eat. Based on the service, the market is sub-segmented into single, and multiple. Based on meal type, the market is segmented into vegan, vegetarian and non-vegetarian. Further, based on the platform the market is categorized into the online platform and offline platform. Among the meal type, the vegan segment is anticipated to grow at a considerable rate over the forecast period. Due to the increasing vegan population across the globe, the segment is anticipated to grow rapidly. Changing consumer preferences due to the growing prevalence of lactose intolerance and various food allergies is inclining them towards vegan and plant-based food. This increasing consumption of vegan food among health and diet-conscious people is encouraging market players to expand their meal offerings to include vegan meals. For instance, in July 2021, Hello Fresh announced that it is expanding its vegan offerings in Australia through a new partnership with Fenn Foods. Fenn Foods will be supplying vEEF, its carbon neutral certified, plant-based mince. Hello Fresh will be utilizing the plant-based meat from Fenn Foods as an ingredient in their 'Chilli Cin Carne' recipe. The move by Hello Fresh confirms the rising demand for plant-based options, along with setting the standard for other meal delivery services.
Geographically, the global meal kit delivery services market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. Europe is anticipated to hold a considerable share in the global meal kit delivery services market owing to the growing demand for vegan food products in this region. According to a 2019 survey by Ipsos Mori, commissioned by The Vegan Society, in Great Britain, there has been an increase in the vegan population from 150,000 or 0.25% in 2014 to 600,000 vegans or 1.16% in 2019. More people are opting for a compassionate lifestyle and more vegan offerings due to health benefits. This increasing demand for vegan and plant-based food is fueling the growth of vegan meal kit delivery services in Europe.
The major companies serving the global meal kit delivery services market include Blue Apron, LLC, Freshly Inc., Fresh Prep Foods Inc., Grocery Delivery E-Services USA, INC. dba HelloFresh, The Kroger Co., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2021, meal kit delivery operator HelloFresh introduced a new format with the launch of HelloFresh Market, an online store offering a range of new meal add-ons. The new options include ready-to-heat meals, snacks, desserts, sides, and much more across the US.
Research Methodology
The market study of the global meal kit delivery services market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: