市场调查报告书
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2023-2030 年全球采购点 (POP) 显示器市场Global POP (Point of Purchase) display Market 2023-2030 |
在预测期内,全球 POP 展示市场预计将以 6.1% 的复合年增长率显着增长。 POP 展示是放置在零售店商品附近的促销工具。 这些展示通常由製造商製造并分发给批发商和零售商。 战略性地放置在客户做出购买决定的地方。 POP 展示可以采用多种形式,从具有视觉吸引力的标籤到復杂的构图。 POP 展示可以通过为您的客户提供交互式体验来增加销售额、减少对销售人员的需求并降低间接成本。 在当今竞争激烈的零售环境中,企业在产品营销方面投入巨资,POP 展示发挥着关键作用。 因此,对 POP 展示架的需求正在增长。
全球 POP 展示市场按产品类型、材料和最终用户细分。 根据产品类型,市场分为檯面显示器、地板显示器、托盘显示器、搭檔显示器、端盖显示器、旋转器显示器和零售标牌等其他产品。 按材质分为硬纸板、塑料、金属、木材、玻璃、其他(如泡沫板)。 按最终用户划分,市场分为食品和饮料、药品、化妆品和个人护理、电子产品、汽车、家居用品、其他运动和娱乐以及葡萄酒和烈酒。 在终端用户中,食品和饮料领域预计将占据最大的市场份额。 便利店和快餐店大量使用 POP 展示来展示商品和促进购买,推动了该行业的增长。 此外,随着消费者越来越看重便利性和节省时间,POP 对于推广便携式产品(如预包装零食和饮料)变得越来越重要。
按产品类型划分,它分为檯面展示、地板展示、货盘展示、搭檔展示、端盖展示、转盘展示和零售标牌等其他展示。 其中,落地显示领域有望占据最大的市场份额。 落地式展示架在 POP 展示架市场很受欢迎,因为它们具有用于展示多种产品的大表面积、在人流量大的区域具有高可见度以及可定制的设计以吸引顾客。 它也可以很容易地改变以匹配季节或促销品。 这些因素促使显示器越来越受欢迎。
全球 POP 展示市场细分为北美(美国、加拿大)、欧洲(意大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国等)、其他(中东和非洲、中美洲和南美洲)按地区分类。 可以根据要求在特定地区或国家层面分析市场。 按地区划分,亚太地区预计将占据最高的市场份额,其次是北美市场。
由于多种因素,亚太地区的 POP 展示市场正在增长。 该地区人口激增和城市化进程加快推动了对零售和消费品的需求,导致对展示这些商品的 POP 展示架的需求不断增长。 此外,使用引人注目和创新的 POP 展示的趋势越来越明显,尤其是在中国和印度等零售业迅速扩张的国家。 一些零售商正在使用交互式展示、增强现实 (AR) 和虚拟现实 (VR) 技术来吸引和吸引顾客。 例如,阿里巴巴在中国的盒马鲜生超市使用了一款 AR 应用程序,允许顾客使用智能手机扫描产品并接收有关产品的信息,例如营养信息和食谱。 同样,日本资生堂正在使用 AR 技术打造“魔镜”,让顾客在购买前虚拟试妆。
服务于全球 POP 展示市场的主要公司包括 Assemblies Unlimited, Inc.、Classic Acrylics, Inc.、DS Smith Plc、Farris Group、Georgia-Pacific LLC 等。 这些公司采取了各种战略,如併购、合作、合作、投资和新产品发布,以保持市场竞争力,为市场增长做出重大贡献。 例如,2022 年 10 月,总部位于美国的数字标牌公司 Glass-Media 与总部位于以色列的远程无线充电解决方案开发商 Wi-Charge 合作开发了一款无线智能数字标牌显示器。 与互联网广告相比,此次合作旨在以独特的方式在店内购买期间接触客户、提高参与度、推动消费并降低成本。 硬件包括平板电脑大小的无线 4G 显示屏和无线充电范围可达 30 英尺的 Wi-Charge。 该联盟将探索智能家居应用和零售。
The global POP (point of purchase) display market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period. A point-of-purchase display is a promotional tool placed near the merchandise in retail stores. These displays are typically created by manufacturers and distributed to wholesalers or retailers. They are strategically placed at the location where customers make their purchasing decisions. POP displays can take many forms, ranging from visually appealing labels to intricate configurations. By providing an interactive experience for customers, POP displays can help drive sales while reducing the need for sales staff, which can lower overhead costs. In today's competitive retail environment, companies are investing heavily in product marketing, and POP displays play a significant role in it. Hence, the demand for POP displays is growing.
The global POP display market is segmented by product type, material, and end-user. Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Based on material, the market is sub-segmented into corrugated board, plastic, metal, wood, glass, and others, such as foam boards. Based on end-user, the market is sub-segmented into food and beverages, pharmaceuticals, cosmetics and personal care, electronics, automotive, home furnishings, and others such as sports and recreation, and wine and spirits. Among end-users, the food and beverage segment is expected to hold the largest market share. The rise of convenience stores and quick-service restaurants, which rely heavily on POP displays to showcase their products and encourage purchases, is increasing the segment's growth. Additionally, as consumers increasingly prioritize convenience and time-saving options, point-of-purchase displays are becoming more important for promoting grab-and-go items such as pre-packaged snacks and beverages.
Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Among these, the floor displays segment is expected to hold the largest market share. Floor displays are popular in the POP display market due to their larger surface area for showcasing multiple products, high visibility in high-traffic areas, and customizable designs that attract customers. Additionally, they are easily changeable for seasonal or promotional items. These factors have led to their growth in popularity.
The global POP display market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market.
The Asia-Pacific POP display market is growing due to several factors. The region's rapidly growing population and urbanization are driving demand for retail and consumer goods, which in turn is increasing the demand for POP displays to showcase these products. Additionally, there is a growing trend towards the use of eye-catching and innovative POP displays, particularly in countries such as China and India where the retail industry is expanding rapidly. Some retailers are using interactive displays, augmented reality (AR), and virtual reality (VR) technology to attract and engage customers. For instance, Alibaba's Hema supermarkets in China use an AR app that allows customers to scan products with their smartphones and receive information about the product, such as nutritional information and recipes. Similarly, Shiseido in Japan has used AR technology to create a "magic mirror" that allows customers to try on makeup virtually before making a purchase.
The major companies serving the global POP display market include Assemblies Unlimited, Inc., Classic Acrylics, Inc., DS Smith Plc, Farris Group, Georgia-Pacific LLC, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Glass-Media, a digital signage company located in the United States, and Wi-Charge, a developer of long-range wireless charging solutions based in Israel, collaborated to create wireless smart digital signage displays. The collaboration intends to contact customers in-store in unique ways at points of purchase to enhance engagement, drive spending, and lower costs as compared to internet advertising. The hardware choices include tablet-sized wireless 4G displays and Wi-Charge wireless charging ranges of up to 30 feet. The alliance intends to investigate smart home applications as well as retail ones.