市场调查报告书
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2023-2030 年全球儿童食品和饮料市场Global Kids Food and Beverages Market 2023-2030 |
预计2022年全球儿童食品和饮料市场规模将达到1346亿美元,预测期内(2023-2030年)复合年增长率为6.0%,到2030年将达到2139亿美元。 推动全球儿童食品和饮料市场增长的主要因素是全球家庭收入的增加。 同样,针对特定年龄段的有吸引力的商业广告和数字媒体的跨文化影响也有助于市场扩张。 鑑于广告对儿童产品成功的贡献有多大,许多玩家将广告作为他们的主要营销方式。 因此,世界各国政府都颁布了法律,限制基于欺骗性营销目标的儿童食品广告和促销。 在高收入和低收入国家,五岁以下超重儿童比例的增加现在都令人担忧。 预计这将限制未来的市场。
全球儿童食品和饮料市场根据产品类型、年龄段和分销渠道进行细分。 根据产品类型,市场分为烘焙产品、水果和蔬菜、乳製品、饮料、谷物和零食等。 按年龄段划分,市场细分为2-3岁、4-8岁、9-13岁和14-18岁。 此外,按类别划分,市场分为有机、传统和其他。 在分销渠道上,市场分为线上和线下。 从分销渠道来看,由于配备互联网的智能手机的普及,预计在线销售将占据很大份额。
几乎每个地区和商店都提供儿童食品和饮料,但互联网的普及进一步推动了市场的增长。 网上购物可以很容易地从种类繁多的国内和国际产品中进行选择。 尤其是疫情以来,线上配送明显增加,智能手机上网的用户增多,儿童食品饮料市场的发展有望进一步加快。 随着进步,公司现在正在开发专门针对食品和饮料的网站和应用程序,以帮助他们完成选择特定类别的繁琐过程。 这包括 Big Basket、Swiggy Instamart 等知名品牌。
全球儿童食品和饮料市场细分为北美(美国、加拿大)、欧洲(意大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国等)、世界其他地区(按地区进一步细分,包括中东/非洲、拉丁美洲)。 可以根据要求在特定地区或国家层面分析市场。 其中,预计亚太地区在预测期内将出现显着增长。 这种增长归因于中国和印度等国家快速增长的人口。 然而,北美地区的儿童食品和饮料市场预计将出现显着增长。
亚太地区主导着全球儿童食品和饮料市场。 预计该地区将在预测期内保持其地位。 这是由于消费者对健康饮食习惯的认识提高,政府机构和私人组织增加了对儿童营养的支出,以及消费者消费能力的提高。 由于中国和印度等新兴经济体快速城市化带来的消费者可支配收入水平上升,以及消费者对健康食品偏好的改变,亚太地区有望在未来八年实现显着增长。预计将实现。 此外,不断上升的出生率正在增加对婴儿食品的需求,父母对儿童健康的担忧以及从含糖饮料到含糖饮料的偏好转变预计将进一步推动该地区的增长。
全球儿童食品和饮料市场的主要参与者有 Lifeway Foods Inc.、McKee Foods Corporation、Nestle S.A.、PepsiCo Inc、The Kraft Heinz Company 等。 为了保持市场竞争力,市场参与者通过采用併购、合作伙伴关係、合作、筹资和新产品发布等各种战略,为市场的增长做出了重大贡献。
The global kids food and beverages market size was valued at $134.6 billion in 2022, and is projected to reach $213.9 billion by 2030, registering a CAGR of 6.0% during the forecast period (2023-2030). The primary factor propelling the growth of the global market for kids' food and beverages is the rise in family income globally. Likewise, engaging commercials that target specific age groups and cross-cultural impact through digital media have helped in market expansion. Given how much advertising contributes to the success of kids' products, many players have made it their primary marketing approach. As a result, governments all over the world are passing laws that restrict children's food advertising and promotion based on deceptive marketing goals. At present, both high- and low-income countries are witnessing an increase in the percentage of children under the age of five who are overweight, which is alarming. This is expected to limit the market in the future.
The global kids food and beverages market is segmented based on the product type, age group, and distribution channel. Based on the product type, the market is segmented into bakery products, fruits and vegetables, dairy products, beverages, cereals and grains, snacks, and others. Based on age group, the market is segmented into 2 to 3 years, 4 to 8 years, 9 to 13 years, and 14 to 18 years. Further, on the basis of category, the market is sub-segmented into organic, conventional, and others. On the basis of distribution channel, the market is segmented into online and offline. Among the distribution channel segment, the online sub-segment is expected to hold a prominent share of the market owing to the increasing use of smartphones powered by the internet.
Although kids' food and beverages are readily available in almost every region and every store, the deep penetration of the internet has powered the growth of the market further. Online shopping provides an ease to the customers to select from a range of domestic and foreign varieties. Online distribution has increased significantly, especially after the pandemic, and with the ever-increasing use of smartphones powered by the internet, the kids' food and beverage market stands are expected to boost further. With the advancement, companies have now developed food and beverage-specific websites and applications to aid the tedious process of selecting a specific category. This includes famous sites such as Big Basket, Swiggy Instamart, and others.
The global kids food and beverages market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period. The growth is supported due to the rapidly rising population in countries such as China and India. However, the North American region is projected to experience considerable growth in the kids food and beverages market.
The Asia-Pacific region dominated the global kids food and beverages market. The region is expected to maintain its position over the forecast period. This can be attributed to increasing awareness among consumers regarding a healthy diet, rising expenditure on child nutrition by government and private organizations, as well as an increase in spending power of consumers. Asia Pacific is anticipated to witness significant growth over the next eight years owing to changing consumer preferences towards healthier foods along with growing disposable income levels of consumers coupled with rapid urbanization in emerging countries such as China and India. Furthermore, an increase in birth rates has resulted into increased demand for baby food products which will drive regional growth further on account of shifting preference from sugary drinks towards milk-based beverages among children coupled with parents concerns regarding their child's health.
The major companies serving the global kids food and beverages market include Lifeway Foods Inc., McKee Foods Corporation, Nestle S.A., PepsiCo Inc, The Kraft Heinz Company, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market.