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2023-2030 年填充玩具和毛绒玩具的全球市场Global Stuffed Animals & Plush Toys Market 2023-2030 |
全球毛绒玩具市场规模预计到 2022 年将达到 83 亿美元,到 2030 年将达到 136 亿美元,预测期内(2023-2030 年)的复合年增长率为 4.2%。 全球目标人口的增加预计将推动市场增长。 此外,各种动漫节目和动作片的高影响力也对提振毛绒玩具和毛绒玩具的需求起到了重要作用。 此外,全球对定制毛绒玩具的需求不断增长,促使製造商专注于产品创新,从而刺激市场增长。 因此,持续的产品创新,例如具有 GPS 追踪器和传感器等高级功能的玩具,有望对产品需求做出贡献。 此外,公司正在实施多项业务战略,例如併购和合作伙伴关係。 这也有望在未来几年对该毛绒玩具市场的增长产生积极影响。
填充玩具和毛绒玩具的全球市场根据产品类型和分销渠道进行细分。 产品类型分为传统毛绒玩具、卡通玩具、电池供电、可动人偶和模型玩具、玩偶和玩具套装、木偶等。 分销渠道分为线上和线下。 按产品划分,传统的毛绒细分市场预计在预测期内将占据很大份额。
在预测期内,传统的毛绒玩具细分市场预计将占据很大的市场份额。 填充动物玩具更吸引人,被描绘成熊、大象和兔子等动物,因此幼儿和儿童会更深地迷恋它们。 填充动物玩具通常根据它们的外观进行分类,因为它们往往采用熟悉的生物和物体的形式。 家里最受欢迎的毛绒玩具是泰迪熊。 对于年幼的孩子来说,毛绒玩具是一种令人欣慰的存在。 因此,预计在预测期内将出现显着增长。
全球毛绒玩具市场细分为北美(美国、加拿大)、欧洲(意大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国等)、其他地区世界(中东)和非洲、中美洲和南美洲)。 可以根据要求在特定区域或国家级别分析市场。 其中,由于中国和印度等国家生活水平的提高和可支配收入的增加,亚太地区预计在预测期内将显着增长。 然而,在全球毛绒玩具和毛绒玩具市场中,北美有望占据压倒性的份额。
在所有地区中,预计北美在预测期内将占据全球毛绒玩具市场的主要份额。 推动市场增长的主要因素是对各类毛绒玩具的需求不断增长。 近年来,包括美国和加拿大在内的国家对定制毛绒玩具的需求巨大。 这些因素导致本地市场参与者生产定制玩具以赢得消费者青睐。
全球毛绒玩具市场的主要参与者有乐高集团、美泰、孩之宝、Playmate Toys、Takara Tomy、Kenner Products 等。 市场参与者通过采用併购、合作伙伴关係、合作、筹款和新产品发布等各种策略来保持市场竞争力,为市场的增长做出了重大贡献。 例如,2020 年 9 月,Moonberg 媒体公司与 Jazwares 公司合作开发了一个儿童玩具系列,其灵感来自 3D 动画视频系列“CoComelon”。
The global stuffed animals & plush toys market size was valued at $8.3 billion in 2022, and is projected to reach $13.6 billion by 2030, registering a CAGR of 4.2% during the forecast period (2023-2030). A growing target population across the globe is expected to propel the market growth. The high impact of various cartoon shows and action movies also plays a key role in boosting the demand for stuffed animals and plush toys. In addition, rising demand for custom-made plush toys across the globe impels manufacturers to focus more on product innovation, thereby fueling market growth. Thus, constant product innovations, such as toys with advanced features such as GPS trackers and sensors, are projected to contribute to the product demand. Moreover, companies have undertaken several business strategies, such as M&A and partnerships. This will also positively impact the growth of this stuffed & plush toys market over the years to come.
The global stuffed animal & plush toys market is segmented based on product type and distribution channel. Based on the product type, the market is sub-segmented into traditional stuffed animals, cartoon toys, battery operated, action figures & model play, dolls & playsets, puppets, and others. Based on the distribution channel, the market is bifurcated into online, and offline. Among the product segment, the traditional stuffed animal sub-segment is expected to cater to a prominent market share over the forecast period.
The traditional stuffed animal segment is expected to hold a significant market share during the forecast period. The stuffed toys are more appealing and depicted as animals such as bears, elephants, rabbits, etc., which makes the infants and kids attach to them on a deeper level. They are usually classified based on their appearance, as they tend to be shaped like well-known creatures or objects. The teddy bear is the most commonly used stuffed animal found in households. For very young children, stuffed animals serve as objects of comfort. The toys make them feel safe and secure and can help them fall asleep and, therefore, are expected to witness considerable growth in the forecast period.
The global stuffed animal & plush toys market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater to a prominent growth over the forecast period, owing to the improved standards of living and rising disposable income levels in countries such as China and India. However, North America is expected to hold a prominent share of the global stuffed animal & plush toys market.
Among all regions, North America is expected to hold a prominent share of the global stuffed animal &plus h toys market over the forecast period. The primary factor bolstering the market growth includes the growing demand for different types of stuffed toys. Countries including the US and Canada are witnessing a tremendous rise in demand for custom-made stuffed and plush toys over the past few years. Such a factor has pushed regional market players to manufacture customized toys to gain traction of the consumer.
The major companies serving the global stuffed animal & plush toys market include The LEGO Group, Mattel, Inc., Hasbro, Inc., Playmates Toys Limited, Tomy Company, Ltd, Kenner Products, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Moonberg media company partnered with Jazwares company to create a kids toy line inspired by a 3D animated video series, CoComelon.