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市场调查报告书
商品编码
1296868
2023-2030年全球有声读物服务市场Global Audiobook Services Market 2023-2030 |
在预测期内,全球有声读物服务市场预计将以25.2%的复合年增长率增长。有声读物服务的使用越来越多,这归功于几个因素,包括便利性、可及性、技术、解说和订阅服务的可用性。根据音频出版商协会的一份报告,有声书的出版数量稳步增长,仅在2020年就有超过60,000部作品发布。智能手机和平板电脑的日益普及,以及Audible和Scribd等订阅式有声读物服务的兴起,使人们更有能力聆听有声读物。Audible已经出版了超过10万本有声读物,Scribd已经出版了65本非小说和小说作品。Scribd提供每月11.99美元的订阅服务,Audible提供每月14.95美元的Audible plus目录的无限访问。非英语书籍的选择正在稳步扩大,以填补这一空白。Audible目前有超过180种语言的书籍。只有少数语言有自己的Audible部分。预计有声读物服务公司将选择先进的技术。例如,苹果公司从目前的有声书模式向人工智能解说的书籍做出了重大转变。数字解说将消除制作人工解说的有声书对小型出版商和独立作者所代表的成本和复杂性。
全球有声读物服务市场根据类型、应用和客户进行细分。基于体裁,市场被划分为小说、非小说和精神类。基于应用,市场又被细分为教育机构和商业部门。此外,基于客户,市场被细分为成人和儿童。在流派中,小说类有声读物细分市场预计将占有相当大的份额。
由于对历史小说、冒险、惊悚、浪漫、恐怖、侦探和神秘小说以及儿童小说等的高需求,小说类有声读物子板块预计将在全球有声读物服务市场上占有突出份额。市场参与者正在强调使用先进的技术来更好地服务和了解他们的客户。各公司正在实施移动功能的有声书服务解决方案,以提高便利性和可及性。Audible Inc., Amazon.Co.(Audible)、Downpour.com。Rbmedia,谷歌公司在市场上提供小说有声读物。2021年,Rbmedia在其全球10个音频品牌中发布了超过7500种有声读物。2021年的数字是迄今为止的最高记录,比五年前的2017年报告的数字高出3.5倍多,当时该公司发行了2100多本有声读物。
区域展望
Title:Global Audiobook Services Market Size, Share & Trends Analysis Report by Genre (Fiction, Non Fiction and Spiritual), by Application (Educational Institutes and Commercial Sectors), and by Customer (Adults and kids), Forecast Period (2022-2028).
The global audiobook services market is anticipated to grow at a CAGR of 25.2% during the forecast period. The growing use of audiobook services is attributed to several factors, including convenience, accessibility, technology, narration, and availability of subscription services. According to a report by the Audio Publishers Association, the number of audiobooks published has grown steadily, with over 60,000 titles released in 2020 alone. The increasing popularity of smartphones and tablets and the rise of subscription-based audiobook services such as Audible and Scribd have made it more affordable for people to listen to audiobooks. Audible has published over 100 thousand audiobook and Scribd has published 65 nonfiction and fiction titles. Scribd offers monthly subscription for $11.99 and Audible offers unlimited access to the Audible plus Catalog for $14.95 per month. The selection of non-English-language titles is steadily expanding to fill that void. Audible currently has titles available in over 180 languages. Only a few languages have their own Audible sections. Audiobook services companies are expected to opt for advanced technologies. For instance, Apple makes a significant shift from its current audiobook model towards the AI-narrated books. Digital narration will eliminate the cost and complexity that producing a human-narrated audiobook can represent for small publishers and independent authors.
The global audiobook services market is segmented based on the genre, application, and customer. Based on genre, the market is segmented into fiction, non-fiction and spiritual. Based on the application, the market is sub-segmented into the educational institutes and commercial sectors. Further, based on customer, the market is segmented into adults and kids. Among the genre, the fiction audiobook sub-segment is anticipated to hold a considerable share of the market.
The fiction audiobooks sub-segment is expected to hold a prominent share of the global audiobook services market due to the high demand for historical fiction, adventure, thrillers, romance, horror, detective and mystery fiction, and children's fiction and among others. Market players are emphasizing the use of advanced technology to better serve and understand their customers. Companies are implementing audiobook services solutions for mobility features to improve convenience and accessibility. Audible Inc., Amazon. Co Inc. (Audible), Downpour.com. Rbmedia, Google Inc. provides fiction audiobooks in the market. In 2021, Rbmedia released over 7,500 audiobook titles across its 10 audio brands across the globe. The figure for 2021 was the highest recorded so far and more than 3.5 times higher than the number reported five years earlier in 2017, when the company released over 2,100 audiobooks.
Regional Outlook
The global audiobook services market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). During the forecast period, the Asia Pacific market is expected to account for a significant revenue share, with China and Japan leading the regional market share. The availability of non-English publications, as well as several regional languages, is a key driver that has the potential to drive market growth in this region.
Global Audiobook Services Market Growth, by Region 2022-2028
Source: OMR Analysis
Among all regions, the North America region is anticipated to emerge as the prominent regional market over the forecast period. In a recent poll from the American Audiobook Publishers Association found that 60% of respondents own a smart speaker, and 46% of smart speaker owners have used it to listen to an audiobook, which is up 31% from 2018. Although the automobile is still the number one place where people listen to audiobooks, the home is where audiobooks are played for longer durations. Various music service provider companies are now expanding their services in audiobook. For instance, in November 2022, Spotify announced that US users will be able to purchase and listen to more than 3,00,000 audiobook titles, making the platform a true all-in-one destination for everyone's listening needs. Meanwhile in Canada, in 2019, 5% of book purchases were audiobooks, which is up from 3.6% in 2018. Hardcovers accounted for 24% of purchases, which is down from 25.9% in 2018.
Market Players Outlook
The major companies serving the global audiobook services market include Apple, Inc., Amazon.com, Inc., Google LLC, Audible Inc., Barnes & Noble Booksellers, Inc., Downpour, Scribd and librivox. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new technology launches, to stay competitive in the market. For instance, in December 2022, Rbmedia announced the partnership with Lee & Low Books Inc., the largest multicultural children's book publisher in the US. According to this four-year agreement, the company will publish audio editions of Lee & Low Books titles for every age.
The Report Covers: