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全球商业自动化工具市场 2023-2030Global Business Automation Tools Market 2023-2030 |
预计全球商业自动化工具市场在预测期内将以 9.8% 的复合年增长率成长。市场的成长归因于简化流程和工作流程、减少人工干预和人为错误等因素。这可以提高效率、加快任务执行速度并提高组织内的整体生产力。越来越多的主要参与者专注于推出创新产品,加速了市场对业务自动化工具的需求。例如,2023 年 8 月,商业自动化生成式 AI 领域的开拓者 Kognitos 推出了生成式 AI 自动化平台,使商业用户能够以自然语言规划、验证、运行和维护业务流程自动化。这由其自动化平台的两个主要功能组成,包括全民自助服务、人类语言解释器 2.0。
全球商业自动化工具市场根据类型、组织规模和行业垂直进行细分。根据类型,市场细分为供应链自动化、会计和财务自动化、销售和行销自动化、客户服务支援自动化和人力资源自动化。根据部署,市场分为本地和云端。根据垂直行业,市场细分为 BFSI、零售和电子商务、製造业、IT 和电信、医疗保健以及其他(政府和公共部门、媒体和娱乐)。在部署中,由于远端存取、易于实施和节省成本,预计云端细分市场将占据相当大的市场份额。
其中,会计和财务自动化细分市场由于节省时间、数据准确性和更高的生产力而预计将占据显着的市场份额。因此,人们越来越关注开发新的、先进的基于人工智慧的会计自动化,以满足全球不断增长的需求。例如,综合应付帐款和供应链融资平台 Cashflo 推出了支付和应付帐款 (AP) 自动化和支付产品套件,该产品套件部署人工智慧来自动化企业的营运任务。此套件简化了复杂的任务,例如即时商品及服务税检查、审批工作流程和发票付款流程。
全球商业自动化工具市场根据地理位置进一步细分,包括北美(美国和加拿大)、欧洲(义大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国、和其他)以及世界其他地区(中东和非洲以及拉丁美洲)。其中,由于人们越来越关注数位转型以保持竞争力,预计欧洲区域市场在预测期内将大幅成长。自动化工具在流程现代化和适应不断变化的客户偏好方面发挥关键作用。
在蓬勃发展的电子商务产业和製造业自动化浪潮的支撑下,北美有望主导全球商业自动化工具市场。旨在促进技术和创新采用的政府措施进一步促进了这一成长。例如,2019年5月,美国政府继续鼓励并为机器人流程自动化(RPA)的使用扫清道路。政府对 RPA 试点的快速批准证明了其潜力。
服务全球商业自动化工具市场的主要公司包括: IBM Corp.、Salesforce, Inc.、Oracle Corp.、Microsoft Corp.、UiPath、Automation Anywhere, Inc.、Arrayworks Inc.等。市场参与者透过各种策略(包括併购、合作、合作、融资和新产品发布),为市场成长做出了巨大贡献,以保持市场竞争力。例如,2023 年 6 月,Workato, Inc. 与 OpenAI OpCo, LLC 建立策略伙伴关係。此次合作的目的是透过使用生成式人工智慧来简化建立自动化和整合的过程。
Title: Global Business Automation Tools Market Size, Share & Trends Analysis Report by type (Supply Chain Automation, Accounting and Finance Automation, Sales and Marketing Automation, Customer Service Support Automation, and Human Resources Automation), by Deployment (On-Premises and Cloud), and by Industry Vertical (BFSI, Retail and E-commerce, Manufacturing, IT and Telecom, Healthcare, and Others),Forecast Period (2023-2030).
The global business automation tools market is anticipated to grow at a CAGR of 9.8% during the forecast period. The growth of the market is attributed to factors such as streamlining processes and workflows, reducing manual intervention and human errors. This leads to increased efficiency, faster task execution, and enhanced overall productivity within organizations. The increasing key player's focus on launching innovative products accelerating the demand for business automation tools in the market. For instance, in August 2023, Kognitos, the trailblazer in generative AI for business automation, revealed its generative AI automation platform which enabled business users to plan, verify, run, and maintain business process automation all in natural language. This consists of two major features in its automation platform including self-service for all, human language interpreter 2.0.
The global business automation tools market is segmented based on the type, organization size, and industry vertical. Based on the type, the market is sub-segmented into supply chain automation, accounting and finance automation, sales and marketing automation, customer service support automation, and human resources automation. Based on deployment, the market is sub-segmented into on-premises and cloud. Based on industry vertical, the market is sub-segmented into BFSI, retail and e-commerce, manufacturing, IT and telecom, healthcare, and others (government and public sector, media and entertainment). Among the deployment, the cloud sub-segment is anticipated to hold a considerable share of the market, owing to the remote accessibility, ease of implementation, and cost savings.
Among the type, the accounting and finance automation sub-segment is anticipated to hold a prominent share of the market, owing to the time-saving, data accuracy, and higher productivity. Thus, the increasing focus on developing new and advanced AI-based accounting automation for catering to the growing demand across the globe. For example, Cashflo, an integrated accounts payables and supply chain financing platform launched a payments and accounts payables (AP) automation and payments product suite that deployed artificial intelligence to automate operational tasks in businesses. The suite simplified complex tasks such as real-time GST checks, approval workflows, and invoice-to-pay processes.
The global business automation tools market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, the European regional market is expected to grow considerably over the forecast period, owing to the increasing focus on digital transformation to stay competitive. Automation tools play a pivotal role in modernizing processes and adapting to changing customer preferences.
North America is poised to dominate the global business automation tools market, underpinned by the burgeoning e-commerce sector and a surging trend in manufacturing automation. Government initiatives aimed at fostering technology and innovation adoption further bolster this growth. For instance, in May 2019, the US government continued to encourage and clear a path for the use of robotic process automation (RPA). The government's fast approval of RPA pilots is evidence of its potential.
The major companies serving the global business automation tools market include: IBM Corp., Salesforce, Inc., Oracle Corp., Microsoft Corp., UiPath, Automation Anywhere, Inc., Arrayworks Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2023, Workato, Inc., entered into a strategic partnership with OpenAI OpCo, LLC. This partnership targeted to simplify the process of building automation and integrations by using generative AI.