市场调查报告书
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2023-2030 年全球零售市场区块链Global Blockchain in Retail Market 2023-2030 |
零售市场的全球区块链预计在预测期内将以 78.5% 的复合CAGR成长。透明度、安全性和支付效率是零售业使用区块链的主要优势。由于区块链所提供的好处,零售业越来越多地采用区块链,这是推动全球区块链在零售市场成长的关键因素。零售领域对区块链技术的巨额投资进一步促进了市场的成长。例如,2023 年4 月,Cosmose 人工智慧(AI) 获得了非营利组织NEAR 基金会的一笔未公开投资,该公司开发了一个平台,利用人工智慧分析来追踪店内客流量并与线上购物者互动。区块链协议 NEAR 的创始人,该公司估值为 5 亿美元。透过新的投资,它将专注于 Web3 生态系统,旨在为购物者创造无缝体验并增加零售商的销售。两人正在建立一个支付系统,允许用户以较低的交易费用使用加密货币进行购物。
全球零售市场的区块链根据产品类型进行细分。根据应用,市场分为合规管理、智慧合约、供应链和库存管理、交易管理、自动化客户服务和身分管理。供应链和库存管理在全球市场中占有主要份额。零售窃盗案的增加推动了零售业对供应链管理的区块链技术需求。例如,根据美国零售联合会 2022 年零售安全调查的资料,被盗商品造成的零售损失从 2020 年的 908 亿美元增加到 2021 年的 945 亿美元。
全球区块链零售市场按地域进一步细分,包括北美(美国和加拿大)、欧洲(义大利、西班牙、德国、法国等)、亚太地区(印度、中国、日本、韩国、等)以及世界其他地区(中东、非洲和拉丁美洲)。其中,亚太地区预计将在全球区块链零售市场中呈现最高成长。该地区主要零售商越来越多地采用区块链技术是推动该地区市场成长的关键因素。例如,2018 年 2 月,中国最大的线上和实体零售商京东宣布为其 Al Catapult 区块链孵化首批四家新创公司。这个总部位于北京的计画吸引了来自澳洲和英国等远方的候选人,旨在利用该公司庞大的中国基础设施来实现区块链和人工智慧的新应用。
北美在全球区块链零售市场中占有相当大的份额。在北美地区,美国在该地区市场中占有主要市场份额。沃尔玛、戴比尔斯集团、美国运通、家乐福、宝洁、Wallgreens 和 Denim Deal 是美国不同产业的主要零售商,在其营运中使用了区块链技术。沃尔玛加拿大公司使用区块链来解决可能是与物流和运输相关的最广泛和最持久的问题 - 管理货运公司网路内的大量发票和付款。该地区零售业高度采用区块链技术是该地区市场高份额的关键因素。
主要参与者加强忠诚度计画进一步为区域市场做出贡献。 Oracle 的一项研究显示,71.0% 的美国消费者每月至少活跃一到五个忠诚度计划,56.0% 的消费者在手机上至少拥有一个忠诚度奖励计划应用程式。最重要的是,62.0% 的消费者愿意选择一个品牌而不是另一个品牌,因为它的忠诚度计划。区块链的实施可以使零售公司创建一个去中心化的系统,忠诚度积分可以在多个品牌和零售领域使用。透过零售业的区块链,忠诚度网路的所有参与者,包括品牌、忠诚度计画管理员和客户,都可以在可信赖的系统中进行交互,同时保持隐私完整。
Title: Global Blockchain in Retail Market Size, Share & Trends Analysis Report by Application (Compliance Management, Smart Contract, Supply Chain & Inventory Management, Transaction Management, Automated Customer Service, and Identity Management)Forecast Period (2023-2030).
The global blockchain in retail market is anticipated to grow at a significant CAGR of 78.5% during the forecast period. Transparency, security, and payment efficiency are the key benefits of using blockchain in retail industry. The growing adoption of blockchain in retail owing to its offered benefits is a key factor driving the growth of the global blockchain in retail market. The huge investments in blockchain technology in retail sector is further contributing to the market growth. For instance, in April 2023, Cosmose Artificial Intelligence (AI), which has developed a platform that uses AI analytics to track in-store foot traffic and engage with shoppers online, has received an undisclosed investment from NEAR Foundation, the non-profit arm of blockchain protocol NEAR, valuing the company at $500 million. With the new investment, it will focus on the Web3 ecosystem with the aim of creating seamless experiences for shoppers and increasing sales for retailers. The pair are building a payment system that allows users to shop with crypto at low transaction fees.
The global blockchain in retail market is segmented based on product type. Based on application, the market is segmented into compliance management, smart contract, supply chain & inventory management, transaction management, automated customer service, and identity management. Supply chain and inventory management hold major share in the global market. The increasing retail theft drives the blockchain technology demand in the retail sector for supply chain management. For instance, according to the data from the National Retail Federation's 2022 Retail Security Survey, retail losses from stolen goods increased to $94.5 billion in 2021, up from $90.8 billion in 2020.
The global blockchain in retail market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, Asia-Pacific is anticipated to exhibit highest growth in the global blockchain in retail market. The growing adoption of blockchain technology by key retailers across the region is a key factor driving the growth of the regional market. For instance, in February 2018, China's largest online and brick and mortar retailer JD.com announced the first four startups for its Al Catapult Blockchain incubation. The Beijing-based program, which has seen candidates from as far afield as Australia and the UK, aims to use the company's vast Chinese infrastructure to arrive at new applications of Blockchain and AI.
North America held a considerable share in the global blockchain in retail market. In North America, the US held a major market share in the regional market. Walmart, De Beers Group, American Express, Carrefour, P&G and Wallgreens, and Denim Deal are the major retailers of US from different sectors that uses blockchain technology in their operations. Walmart Canada used blockchain to tackle possibly the most widespread and persistent problem associated with logistics and transportation - managing enormous amounts of invoices and payments within the network of freight carriers. The high adoption of blockchain technology in retail sector of the region is a key contributor to the high share of this regional market.
Enhancement of loyalty program by key players is further contributing to the regional market. According to a study by Oracle, 71.0% of US consumers are active in at least one to five loyalty programs per month and 56.0% have at least one loyalty rewards program app on their phone. Most importantly, 62.0% of consumers are willing to choose one brand over another because of its loyalty program. Blockchain implementation can enable retail companies to create a decentralized system where loyalty points can be spent across multiple brands and retail segments. With blockchain in retail, all participants of the loyalty network including brands, loyalty program administrators, and customers can interact in a trustful system while keeping their privacy intact.
The major companies serving the global blockchain in retail market include: SAP SE, IBM Corp., Oracle Corp., Microsoft Corp., Amazon Web Services, Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in December 2022, Lowe's introduced a new solution, developed in its Innovation labs division, designed to combat retail theft in an invisible way to consumers through the use of the blockchain and RFID chips. The new Project Unlock technology combines IoT sensors and low-cost RFID chips to activate power tools at the point of purchase while creating a publicly accessible, secure, and anonymized record of legitimate purchases on the blockchain.