量化品牌忠诚度：连接设备和平台的生态系统

这份报告调查了在多个平台（计算机、智能手机、平板电脑、电视、流媒体播放器、游戏机、智能家居/智能音频产品）上使用同一品牌的消费者，并找出这些品牌的忠实拥护者。我们分析人口统计数据、在线内容服务（如音乐、视频、游戏和其他订阅）的使用和使用模式。

内容

研究方法：品牌忠诚者

调查方法及定义

关键术语和定义

执行摘要

设备使用情况：按品牌

• CE 产品的使用趋势
• 智能电视系统的市场份额
• 使用智能电视操作系统
• 流媒体播放器分享
• 流媒体播放器品牌的使用
• 单一设备拥有者中智能音箱的份额
• 使用智能音箱品牌
• 单一设备所有者之间的智能显示共享
• 使用智能展示品牌
• 平板电脑系统市场份额
• 平板电脑系统的使用
• 智能手机系统市场份额
• 使用智能手机操作系统
• 智能手錶分享
• 智能手錶的品牌使用
• PC 系统共享
• PC 操作系统的使用
• 使用智能手机操作系统
• 使用智能电视操作系统
• 使用 SMP 操作系统

品牌忠诚者概述

• 总体品牌忠诚度列表
• Apple 忠实用户对 Apple 设备的使用
• 亚马逊忠诚者对亚马逊设备的使用
• Google/Android 系统忠诚者对 Google/Android 系统设备的使用
• 三星忠实用户对三星设备的使用
• Apple 忠诚者人口统计
• 亚马逊忠诚度人口统计数据
• Google/Android 系统忠诚者人口统计数据
• 三星忠诚者人口统计
• 品牌忠诚者的技术使用类别

忠诚者和品牌：购买

• 狂热的忠诚者购买的领先品牌台式电脑
• 忠诚者购买的笔记本电脑的领先品牌
• 忠诚者购买的领先平板电脑品牌
• 忠诚者购买的主要智能手机品牌
• 忠诚者的未来购买意向：智能手机品牌
• 忠诚者购买的领先智能电视品牌
• 忠诚者未来购买意向：智能电视品牌
• 忠诚者购买的领先智能手錶品牌
• 忠诚者未来购买意向：智能手錶品牌
• 忠诚者购买的领先智能音箱品牌
• 忠诚者未来购买意向：智能音箱品牌
• 忠诚者购买的领先智能显示器品牌
• 忠诚者未来购买意向：智能显示品牌
• 忠诚者购买的流媒体播放器的领先品牌
• 忠诚者未来购买意向：流媒体播放器品牌
• 忠诚者对品牌的认可

忠诚者和内容平台

• 品牌忠诚者订阅音乐服务
• 与品牌忠诚者订阅视频服务
• 品牌忠诚者的 OTT 服务 NPS
• 品牌忠诚者的每月视频服务费用
• 品牌忠诚者订阅 Apple TV+ 和 Amazon Prime Video 的平均月数
• 品牌忠诚者订阅的 OTT 服务的平均数量
• 品牌忠诚者使用的顶级交易 OTT 服务

附录

SYNOPSIS:

This research analyzes consumers who use multiple platforms (computers, smartphones, tablets, TVs, streaming media players, gaming consoles, and smart home and smart audio products) of the same brand. It includes companies such as Apple, Amazon, Google, Microsoft, and Samsung. This research explores the demographic distinctions between these brand loyalists and examines differing usage patterns, with particular attention given to the use of online content services such as music, video, gaming, and other subscriptions.

ANALYST INSIGHT:

"Brands without a proprietary strategy have struggled to show consumers that their products are part of a family, which would bring additional benefits via integration. However, the release of Matter may improve that perception and bring integration across a broad swath of devices." - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

Methodology: Brand Loyalists

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

• CE Brand Loyalists
• CE Brand Loyalist Technology Adoption Segment
• Smart Speaker Major Brand Purchased by Loyalists
• OTT Video Service Subscription by Brand Loyalists

Device Adoption by Brand

• Trends in Adoption of Consumer Electronics Products
• Smart TV System Share
• Smart TV OS Adoption
• Streaming Media Player Share
• Streaming Media Player Brand Adoption
• Smart Speaker Share Among Single Device Owner
• Smart Speaker Brand Adoption
• Smart Display Share Among Single Device Owner
• Smart Display Brand Adoption
• Tablet System Share
• Tablet System Adoption
• Smartphone System Share
• Smartphone OS Adoption
• Smart Watch Share
• Smart Watch Brand Adoption
• PC System Share
• PC OS Adoption
• Smartphone OS Adoption
• Smart TV OS Adoption
• SMP OS Adoption

Overview of Brand Loyalists

• Overall Brand Loyalists
• Apple Device Adoption by Apple Loyalist
• Amazon Device Adoption by Amazon Loyalist
• Google/ Android System Device Adoption by Google/ Android System Loyalist
• Samsung Device Adoption by Samsung Loyalist
• Apple Loyalist Demographics Breakdown
• Amazon Loyalist Demographics Breakdown
• Google/ Android System Loyalist Demographics Breakdown
• Samsung Loyalist Demographics Breakdown
• Brand Loyalist Technology Adoption Segment

Loyalists & Brands: Purchases

• Desktop Computer Major Brand Purchased by Loyalists
• Laptop Computer Major Brand Purchased by Loyalists
• Tablet Major Brand Purchased by Loyalists
• Smartphone Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smartphone Brand by Loyalists
• Smart TV Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart TV Brand by Loyalists
• Smart Watch Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Watch Brand by Loyalists
• Smart Speaker Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Speaker Brand by Loyalists
• Smart Display Major Brand Purchased by Loyalists
• Future Purchase Intentions: Smart Display Brand by Loyalists
• Streaming Media Player Major Brand Purchased by Loyalists
• Future Purchase Intentions: Streaming Media Player Brand by Loyalists
• Brand Perceptions by Brand Loyalists

Loyalists & Content Platforms

• Music Service Subscription by Brand Loyalists
• Video Service Subscription by Brand Loyalists
• OTT Service NPS by Brand Loyalists
• Video Service Spend Per Month By Brand Loyalists
• Average Subscription Months of Apple TV+ vs Amazon Prime Video By Brand Loyalists
• Average Number of OTT Services Subscribed By Brand Loyalists
• Top Transactional OTT Service Used by Brand Loyalists

Appendix