可视门铃和智能摄像头：购买、使用和商业模式

Video Doorbells and Smart Cameras: Purchasing, Use, and Business Models

出版日期: 2023年03月31日 | 出版商:

Parks Associates | 英文 76 Slides | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告考察了智能家居中可视门铃和智能摄像头的市场，总结了家庭拥有率、使用趋势、购买意向、购买影响因素和偏好等功能。

内容

执行摘要

市场认可、认可、采用

调查的智能家居设备
拥有智能家居设备
使用智能可视门铃
智能家居设备采用率排名前 5 位
拥有智能相机
拥有智能摄像头或智能可视门铃
拥有的网络摄像机和智能可视门铃的平均数量
对智能可视门铃和摄像头产品有復购意向的车主
净推荐值：智能摄像头和智能可视门铃
关联理论
智能可视门铃：熟悉度值、认知值、可负担性
智能相机：熟悉度价值、认知价值、可负担性
智能相机
智能可视门铃
购买意向：智能可视门铃和智能摄像头
智能可视门铃所有者或潜在买家：按人口统计
智能视频门铃所有者或潜在买家：按住房因素
谁拥有或想购买智能相机：按人口统计
智能相机拥有者或潜在买家：按住房因素

购买/品牌/价格

智能视频门铃：购买设备
购买的可视门铃品牌
您正在考虑的可视门铃品牌
购买智能相机
购买的智能相机品牌
您正在考虑的智能相机品牌
平均售价：智能可视门铃和智能摄像头

买家旅程：触发器、渠道、安装

如何获得智能可视门铃
如何获得智能相机
智能可视门铃和智能摄像头：购买渠道位置
智能可视门铃：购买类型
智能相机：购买类型
智能可视门铃和智能摄像头：更换或升级的原因
智能可视门铃和智能摄像头：单独购买与捆绑购买
智能可视门铃和智能摄像头：在原计划基础上捆绑购买
为什么您只有一台智能相机
您为什么购买智能可视门铃？
您为什么购买智能相机？
影响智能可视门铃品牌和型号的因素
影响智能相机品牌和型号的因素
如何安装智能可视门铃和智能摄像头

用户体验：控件和用例

智能可视门铃的主要控制方式
智能相机的主要控制方式
智能摄像头：安装区域
智能相机：监控区域/人物
在安装智能摄像头的位置要监控的区域和人员
智能可视门铃：监控区域/人

商业模式：视频存储和家庭安全

智能视频门铃：视频存储
智能相机：视频存储
智能视频门铃：免□□费视频存储的访问时间
智能相机：免费视频存储的访问时间
智能视频门铃：视频存储月费
智能相机：视频存储月费
采用安全解决方案
安装付费安全设备
可视门铃付费服务
付费网络摄像机服务
作为系统一部分获得的设备：按安装方法
安全系统安装后添加的设备：按安装方式
对安全系统附加服务感兴趣
安全系统最需要的功能

对新功能的需求

智能视频门铃和智能摄像头：使用 Apple HomeKit 安全视频
您将来购买智能可视门铃时会喜欢的功能
将来购买智能相机时最喜欢的功能
智能可视门铃：首选录音类型
智能相机：首选录製类型
智能可视门铃：AI 功能的重要性
智能相机：AI 功能的重要性
智能可视门铃 AI 功能的首选定价模型
智能相机 AI 功能的首选定价模式

附录

简介目录

SYNOPSIS:

Video devices are among the strongest performing devices in the smart home ecosystem. In this Quantified Consumer study, Parks Associates quantifies household familiarity and adoption of video doorbells and smart cameras, as well as future purchase intentions. It explores the buyer journey for camera devices and important elements of the user experience. This study also tests top preferred features for new video devices, and preferences for AI-based smart camera services.

ANALYST INSIGHT:

"Bundling these security devices with other useful devices will increase the attractiveness of all devices. Smart doorbells and thermostats are two worthy bundling partners." - Jennifer Kent, VP, Research, Parks Associates.

Executive Summary

Smart Camera Ownership
Smart Video Doorbell Adoption
Video Product Familiarity and Perceived Value
Smart Camera Owners or Intenders by Demographics
Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Video Doorbell Brand Purchased
Smart Camera Brand Purchased

Market Awareness, Perception and Adoption

Smart Home Devices Surveyed (Q4 2022)
Smart Home Device Ownership
Smart Video Doorbell Adoption
Top 5 Smart Home Device Adoption
Smart Camera Ownership
Smart Camera or Smart Video Doorbell Ownership
Average # of Networked Cameras and Smart Video Doorbells Owned
Would Owners of Smart Video Doorbells and Cameras Purchase The Products Again?
Net Promoter Scores: Smart Camera & Smart Video Doorbell
Theory of Relevancy
Smart Video Doorbell: Familiarity, Perceived Value, and Affordability
Smart Camera: Familiarity, Perceived Value, and Affordability
Smart Camera
Smart Video Doorbell
Purchase Intention: Smart Video Doorbell & Smart Camera
Smart Video Doorbell Owners or Intenders by Demographics
Smart Video Doorbell Owners or Intenders by Housing Factors
Smart Camera Owners or Intenders by Demographics
Smart Camera Owners or Intenders by Housing Factors

Purchases, Brands, and Pricing

Smart Video Doorbell: Device Purchases
Video Doorbell Brand Purchased
Video Doorbell Brand Considered
Smart Camera Purchases
Smart Camera Brand Purchased
Smart Camera Brand Considered
Average Selling Price: Smart Video Doorbell & Smart Camera

Buyer's Journey: Triggers, Channels, and Install

Smart Video Doorbell Acquisition Method
Smart Camera Acquisition Method
Smart Video Doorbell & Smart Camera: Channel Purchase Location (2015 - 2022)
Smart Video Doorbell: Type of Purchase
Smart Camera: Type of Purchase
Smart Video Doorbell & Smart Camera: Reason for Replacement or Upgrade
Smart Video Doorbell & Smart Camera: Individual Purchases vs. Bundle
Smart Video Doorbell & Smart Camera: Bundle Purchase In Addition to Original Plan
Reason for Owning Only One Smart Camera
Triggers for Purchasing a Smart Video Doorbell
Triggers for Purchasing a Smart Camera
Factors Influencing Smart Video Doorbell Brand and Models
Factors Influencing Smart Camera Brand and Models
Smart Video Doorbell & Smart Camera: Installation Method