智能家居买家的趋势

Smart Home Buyer Journey

出版日期: 2023年06月30日 | 出版商:

Parks Associates | 英文 | 商品交期: 最快1-2个工作天内

价格

简介目录

本报告探讨了智能家居买家趋势，并提供了对您的智能家居营销策略至关重要的消费者购买行为和偏好的最新趋势数据。它还包括关键绩效指标，例如按设备类别划分的智能家居产品的渗透率和购买意愿，以及购买渠道、品牌考虑度和安装偏好等买家旅程因素。

内容

执行摘要

智能家居部署

智能家居控制趋势

家居控制应用的使用情况
智能家居设备单元的主要控制方式
您的智能音箱或智能显示屏的总体所有权
智能安全防范设备的主要控制方法
能源、照明、水设备的主要控制方式

智能家居平台设置

用于控制智能家居设备的平台
最常用的智能家居设备控制平台
用于控制智能家居设备的平台数量
用于按智能家居设备所有权控制智能家居设备的平台数量
参与者之间未来购买和生态系统整合的考虑因素

受欢迎程度与价值与可承受性

智能设备：受欢迎程度、价值与可承受性
智能设备：受欢迎程度
智能设备：感知效益的价值
智能设备：价格实惠

最近的设备购买和触发

智能家居设备的购买情况及购买意向
购买智能安保和安全设备
采购智能能源、照明和供水设备
购买智能家电
智能家居设备：购买价格
平均售价：部分智能家居设备
为什么要购买智能家居设备？

产品包的力量

引入、更换和安装智能家居设备

品牌考虑因素和选择

购买意向

购买意向：智能安全和安保设备
购买意向：智能能源、照明、供水设备
购买意向：智能家电
智能家电版购买意向

附录

简介目录

SYNOPSIS:

This flagship consumer study provides the latest trending data on consumer purchase behavior and preferences that are essential for smart home marketing strategies. Key performance indicators such as smart home product adoption and purchase intention by device categories are included, as are buyer's journey elements such as purchase channels, brand consideration, and installation preferences. The study evaluates product bundling as an important and growing merchandising strategy.

ANALYST INSIGHT:

"In this challenging environment, the categories that remain strong include video doorbells, cameras, and smart thermostats. While interest in these core devices hold steady, bundles of devices around them and services that support them will be the best chance to grow." - Chris White, Research Director, Parks Associates.

Executive Summary

Smart Home Device Ownership
Growing Device Categories
Size of Device Ownership Segments and # of Smart Home Devices Owned
Number of Platform Used to Control Smart Home Devices
Smart Home Device Affordable & Value Groups
Smart Home Product Purchase Channel
Reasons for Purchasing Smart Home Devices
Buying Patterns of Recent Smart Home Device Purchasers
Core Smart Home Devices

Smart Home Adoption

Smart Home Device Ownership
Number of Smart Home Devices
Average Smart Home Devices Owned
Tech Affinity, by Smart Home Device Ownership
Diffusion of Innovation: Tech Adopter Segments
Smart Home Device Owners/User Segments
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership

Smart Home Control Trends

Home Control App Usage
Primary Control Method of Smart Home Devices Units
Overall Smart Speaker or Smart Display Ownership
Primary Control Method of Smart Safety & Security Device
Primary Control Method of Energy, Lighting, Water Device

Smart Home Platform Preferences

Platforms Used to Control Smart Home Devices
Most Used Smart Home Device Control Platform
Number of Platform Used to Control Smart Home Devices
Number of Platform Used to Control Smart Home Devices by Smart Home Device Ownership
Future Purchase and Ecosystem Integration Considerations Among Intenders

Familiarity vs. Value vs. Affordability

Smart Devices: Familiarity vs. Value vs. Affordability
Smart Devices: Familiarity
Smart Device: Perceived Value of Benefit
Smart Devices: Affordability

Recent Device Purchases and Triggers

Smart Home Device Purchases and Intentions to Buy
Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Smart Home Devices: Purchase Price
Average Selling Price: Select Smart Home Devices
Reasons for Purchasing Smart Home Devices

The Power of Product Bundles

Number of Smart Home Devices Purchased, Among Buyers
Core Smart Home Device List
Households That Bought 2+ Devices From Core List Last Year
Reason for Purchasing Bundle Services & Products
Satisfaction Level with Extra Items Purchased in the Bundle
Frequency of Using Extra Items in the Bundle
Households That Bought 1+ Devices From Core List in the Prior 12 Months Grouped by Bundle Behavior
Inhibitors to Purchasing Multi-Packs of Smart Home Devices
Attitudes Toward Product Bundle Purchase for Additional Cost
High Likelihood to Purchase Product Bundle by Smart Home Device Count Segments

Adopting, Replacing, and Installing Smart Home Devices

Smart Home Device Acquisition Method
Smart Home Product Purchase Channel
Smart Home Device Acquisition Method - Not Purchases (Gifts, and Pre-installation)
Smart Home Device Acquisition Method - Focus on Gifts and Pre-installed
Smart Home Device Acquisition Method - Focus on Purchases
Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Smart Home Devices Purchase: First Time vs. Return Purchase
Reason for Replace or Upgrade Smart Home Devices