全球智能恆温器市场评级（2023）

本报告提供了全球智能恆温器市场的研究分析，提供市场驱动因素和障碍、行业趋势、消费者数据等。

内容

研究方法和定义

智能恆温器定义

关键术语和定义

执行摘要

• 拥有一个智能恆温器
• 购买意愿高
• Tech Affinity 采用智能恆温器
• 自有品牌
• 过去 12 个月买家的购买类型
• 购买智能恆温器的动机
• 业主/用户对节省能源成本的认识
• 预计每月节省的费用：按智能恆温器所有者/用户计算
• 智能恆温器：如何安装
• 单独购买智能恆温器与捆绑购买
• 可以为智能恆温器所有者和潜在买家的服务付费

行业现状及预测

• 最新智能恆温器型号和价格
• 智能恆温器：品牌份额
• 购买品牌：智能恆温器
• 考虑品牌：智能恆温器
• 智能恆温器：平均售价
• 价格段（2022 年第 4 季度）
• 影响智能恆温器采用的市场因素
• 主要行业趋势
• 影响智能设备市场规模和预测的市场因素
• 美国预测 - 智能恆温器：年销售额
• 美国收入预测 - 智能恆温器：以最终用户美元计算的年销售收入

行业趋势

市场意识、认可和采用

• 智能家居设备的拥有量
• 拥有一个智能恆温器
• 前 5 名智能家居设备采用率
• 智能恆温器部分
• 智能恆温器细分市场：按人口统计特征
• 智能恆温器细分市场：按住房因素划分
• 拥有 Tech Affinity 的智能恆温器
• 创新扩散：技术采用者细分市场
• 智能恆温器：高知名度、感知价值和经济实惠
• 智能恆温器时代

购买智能恆温器

• 购买智能恆温器
• 智能温控器购买及购买意向
• 如何获得智能恆温器
• 智能温控器渠道排名（2015-2022）
• 智能恆温器：购买型
• 智能恆温器：影响品牌和型号选择的因素

买家之旅

• 单独购买智能恆温器与捆绑购买
• 智能恆温器购买和生态系统集成注意事项
• 为业主提供的智能恆温器的主要特点
• 您为什么购买智能恆温器？
• 智能恆温器和传统恆温器的购买因素
• 购买智能恆温器的动机

使用习惯

• 如何安装智能恆温器
• 智能恆温器的使用频率
• 为什么我们很少与智能恆温器互动
• 智能温控器使用习惯
• 智能恆温器的首选控制方法
• 当前智能恆温器包含的功能
• 智能恆温器的常用功能
• 可以为业主和潜在购买者支付能源监测服务费用
• 消费者的节能意识
• 使用智能恆温器每月可节省能源
• 预计每月节省的费用：按智能恆温器所有者/用户计算
• 搬家时规划智能恆温器

潜在的智能恆温器买家

• 未来 6 个月内可能搬家的人的智能恆温器总体购买意向
• 智能恆温器部分
• 购买智能恆温器的动机
• 智能恆温器部分
• 为什么不购买智能恆温器？
• 不购买智能恆温器的原因：按年龄分类
• 面向潜在买家的智能恆温器的重要功能
• 潜在购买者首选的智能恆温器控制方法
• 增加购买智能恆温器可能性的因素

‘Smart Product Market Assessments’ provide a comprehensive and deep analysis of a single smart product market. Parks Associates analysts identify key markets drivers and barriers and assess market growth via topline market forecasts.

This research includes consumer data for smart thermostats, including trending data across years and deep dive questions on product usage, pain points, and preferences.

Key Questions Answered:

• What are the key brands in the smart thermostat market?

• What trends are smart thermostat players following?

• How do smart thermostat KPIs such as familiarity, perceived value, affordability, and age of installed base compare to previous years?

• What segments represent opportunity for smart thermostat players?

• Considering all of the above, what are unit and revenue forecasts for the smart thermostat category?

Table of Contents

Survey Methodology and Definitions

Defining Smart Thermostats

Key Terms and Definitions

Executive Summary

• Smart Thermostat Ownership
• High Intention to Buy
• Smart Thermostat Adoption Broken-out by Tech Affinity
• Brand Owned
• Purchase Type Among Those Who Bought in Last 12 Months
• Motivation for Purchasing a Smart Thermostat
• Owner/User Perceptions Regarding Energy Cost Savings
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Smart Thermostat: Installation Method
• Smart Thermostat Individual Purchase vs Bundle
• Likelihood of Paying for Service Among Smart Thermostat Owners and Intenders

Industry Landscape and Forecast

• Latest Smart Thermostat Models and Pricing
• Smart Thermostat: Brand Share
• Brand Purchased: Smart Thermostat
• Brand Considered: Smart Thermostat
• Smart Thermostat: Average Selling Price
• Q4/2022 Price Segments
• Market Forces Impacting Smart Thermostat Adoption
• Key Industry Trends
• Market Forces Impacting Smart Device Market Sizing and Forecasts
• US Forecast - Smart Thermostats: Annual Unit Sales (#M)
• US Revenue Forecast - Smart Thermostats: Annual Sales Revenue at End-user Value ($M)

Industry Trends

Market Awareness, Perception, and Adoption

• Smart Home Device Ownership
• Smart Thermostat Ownership
• Top 5 Smart Home Device Adoption
• Smart Thermostat Segments
• Smart Thermostat Segments by Demographics
• Smart Thermostat Segments by Housing Factors
• Smart Thermostat Ownership by Tech Affinity
• Diffusion of Innovation: Tech Adopter Segments
• Smart Thermostat: High Familiarity, Perceived Value, and Affordability
• Age of Smart Thermostat

Smart Thermostat Purchases

• Smart Thermostat Purchases
• Smart Thermostat Purchases and Intentions to Buy
• Smart Thermostat Acquisition Method
• Smart Thermostat Channel Rankings (2015 - 2022)
• Smart Thermostat: Type of Purchase
• Smart Thermostat: Factors Influencing Brand and Model Choices

Buyer Journey

• Smart Thermostat Individual Purchase vs Bundle
• Smart Thermostat Purchase and Ecosystem Integration Considerations
• Important Features of Smart Thermostat Among Owners
• Triggers for Purchasing a Smart Thermostat
• Smart Thermostat vs. Traditional Thermostat Purchase Drivers
• Motivation for Purchasing a Smart Thermostat

Usage Habits

• Smart Thermostat: Installation Method
• Smart Thermostat Use Frequency
• Reasons for Rarely Interacting with Smart Thermostat
• Use Habits of Smart Thermostat
• Smart Thermostat Preferred Control Method
• Included Features of Current Smart Thermostat
• Typical Used Features of Smart Thermostat
• Likelihood of Paying for Energy Monitoring Service Among Owners and Intenders
• Consumer Perception Regarding Energy Saving
• Monthly Energy Saving by Using Smart Thermostat
• Estimated Monthly Savings by Smart Thermostat Owner/Users
• Plans for Smart Thermostats When Moving Home

Potential Smart Thermostat Buyers

• Overall Smart Thermostat Purchase Intention
• Among Those Likely to Move in the next 6 months
• Smart Thermostat Segments
• Motivation for Purchasing a Smart Thermostat
• Smart Thermostat Segments
• Reasons for Not Purchasing a Smart Thermostat
• Reasons for Not Purchasing Smart Thermostat by Age
• Important Features of Smart Thermostat Among Intenders
• Preferred Smart Thermostat Control Method Among Intenders
• Factors Increasing Likelihood of Purchasing Smart Thermostat