安全解决方案需求：设备、系统、服务

该报告量化了安全系统所有者的购买历程，并评估了专业和 DIY 系统所有者的不同购买和拥有体验。此外，我们还评估购买趋势和触发因素、买家考虑的替代安全解决方案、转向其他安全提供者或安全解决方案的原因、退出安全的原因等等，包括网路安全、行动解决方案和个人紧急解决方案。车辆监控、智慧标籤、宠物监控等新的安全解决方案。

样本

目录

执行摘要

• 家庭安全系统拥有状况：较前一年变化
• 如何在美国网路家庭安装每个家庭安全系统
• 如何安装过去 12 个月内购买的家庭安全系统
• 转向新的专业监控服务提供者的可能性很大
• 为什么要更换专业监控提供者？
• 作为安全系统一部分获得的设备
• 专业监控服务订阅期限

安全解决方案：部署/细分市场

• 部署安全解决方案
• 引入付费安全设备
• 家庭安全系统拥有状况：较前一年变化
• 家庭安全系统拥有状况：年比比较
• 为所有安全系统拥有者实施互动式系统
• 在最近的安全系统购买者中引入互动系统
• 家庭安防系统付费服务：年比变化
• 引进家庭安全系统和服务
• 家庭安全系统安装
• 如何安装所有家庭安全系统
• 如何安装过去 12 个月内购买的家庭安全系统
• 未来安全系统的首选安装方法
• 最近的系统购买者考虑的替代安全解决方案
• DIY 与专业安装的人口统计细分

安全年龄和使用情况

• 家庭安防系统时代
• 安全系统使用频率
• 获得的安全系统目前未使用
• 目前未使用的自行安装系统

竞争格局

• 自有安防系统品牌
• 适用于所有最近购买的系统所有者的安全系统品牌
• 安防系统品牌：DIY 安装与专业安装
• 服务提供者的付费家庭安全服务
• 专业监控服务的顶级提供者：同比
• 迄今为止专业的监控安全服务商
• 安全服务提供者净推荐值 (NPS)
• NPS 十大品牌
• 顶级安全服务提供者的 NPS：趋势

流程至购买

• 安全系统中最需要的功能
• 安全系统购买通路
• 如何购买安全系统
• 用于购买家庭安全系统的付款方式
• 家庭安全系统的平均预付费用：年比
• 作为安全系统一部分获得的设备
• 初始安装后新增的附加设备
• 将设备新增至现有安全系统
• 家庭安全系统撷取触发
• 如何安装附加智慧家庭设备
• 为什么选择自装安全系统？
• 安装DIY安全系统的困难
• 自行安装安全系统的平均时间
• 安防系统采购状况及购买意向
• 购买意愿：智慧安全与安保设备
• 旗下智慧可视门铃品牌
• 旗下智慧相机品牌

ARPU/取消/继续

• 家庭安全服务平均每月费用：年比变化
• 十大品牌平均每月价格：2023 年第 2 季度
• 专业监控服务连续订阅期
• 过去 12 个月内对您的家庭安全系统所做的更改
• 专业监控保全服务取消原因
• 为什么要从自我监督转向专业监督？
• 为什么要更换专业监控提供者？
• 可以切换到新的专业监控服务供应商
• 可以订阅专业监控服务
• 可以更改专业监控的安全系统
• 合约预定终止者的剩余合约期限

促销/奖励/折扣

• 专业监控服务订阅活动
• 保留激励对取消计划的影响
• 服务价格折扣作为保留工具的影响
• 合约条款如何影响取消计划
• 选择自我监测服务的理由
• 为什么选择特定的监控服务而不是其他选项？
• 关于自我监控安全系统的思考

对加值安全服务的兴趣

• 对安全系统附加服务感兴趣
• 安全解决方案介绍
• 在家中使用安全解决方案的人

附录

SYNOPSIS:

This flagship study quantifies security system owners' purchase journey and assesses the different purchase and ownership experiences among Pro and DIY system owners. In addition, the study investigates purchase trends and triggers; evaluates alternative security solutions that buyers consider at purchase; assesses why consumers move to different security providers, different security solutions, or out of the security market entirely; and tests new peace-of-mind solutions such as cybersecurity, out of-home/personal emergency solutions, vehicle monitoring, smart tags, and pet monitoring.

SAMPLE VIEW

Key questions addressed:

• How are the competitive dynamics shifting in the residential security market?
• What are the most impactful triggers for purchasing security solutions?
• How do purchase journeys differ for pro- and DIY-installed security system buyers?
• How do security households build their systems? Which devices do they acquire at the time of system purchase, and which do they add later?

ANALYST INSIGHT:

"The evolution in home security technology empowers consumers with choice, control, and peace of mind, knowing that their homes and loved ones are protected by cutting-edge systems designed for rapid response and ease of use." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Executive Summary

• Home Security System Ownership, YoY
• Installation Method Across All Home Security Systems in US Internet HHs
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• High Likelihood of Switching to New Professional Monitoring Service Provider
• Reason for Switching Professional Monitoring Providers
• Devices Acquired as Part of Security System
• Length of Continuous Subscription to Professional Monitoring Service 2014 vs 2023

Security Solutions: Adoption & Market Segments

• Security Solution Adoption
• Paid Security Device Adoption
• Home Security System Ownership, YoY
• Home Security System Ownership, QoQ
• Interactive Systems Adoption Among All Security System Owners
• Interactive Systems Adoption Among Recent Security System Buyers
• Paid Service for Home Security System, YoY
• Home Security System & Service Adoption
• Home Security System Installation
• Installation Method for All Home Security Systems
• Installation Method for Home Security Systems Acquired within the Past 12 Months
• Preferred Installation Methodology for Future Security System
• Alternative Security Solutions Considered, Among Recent System Buyers
• Demographics Breakdown of DIY Installed vs. Pro Installed

Security Age and Usage

• Age of Home Security System
• Frequency of Using Security System
• Security System Acquired Not Currently In Use
• Self-Installed System Not Currently In Use

Competitive Landscape

• Security System Brand Owned
• Security System Brand Owned Among All Recently Acquired System Owners
• Security System Brand Owned by DIY Installed vs Pro Installed
• Paid Home Security Service by Service Provider
• Top Professional Monitoring Service Providers, YoY
• Previous Professional Monitoring Security Service Providers
• Security Service Provider Net Promoter Score (NPS)
• Top 10 Brands by NPS
• NPS of Top Security Service Providers, Trending

Purchase Journey

• Top Desired Features For Security System
• Security System Purchase Channel
• Security System Purchase Method
• Payment Method Used to Acquire a Home Security System
• Average Upfront Fees for Home Security Systems, YoY
• Devices Acquired as Part of Security System
• Additional Devices Added After Initial Installation
• Devices Added to Existing Security System
• Acquisition Triggers of Home Security System
• Installation Method for Add-On Smart Home Device
• Reason for Choosing Self-Installed Security System
• Difficulty in DIY Installing a Security System - July 2022
• Difficulty in DIY Installing a Security System - Q2 2023
• Average Hours Taken to Self-Install a Security System - July 2022
• Average Hours Taken to Self-Install a Security System - Q2 2023
• Security System Purchase and Intention to Buy
• Purchase Intention: Smart Safety & Security Devices
• Smart Video Doorbell Brand Owned
• Smart Camera Brand Owned

ARPU, Churn, Retention

• Average Monthly Fee for Home Security Service, YoY
• Avg Monthly Fee by Top 10 Brands, Q2 2023
• Length of Continuous Subscription to Professional Monitoring Service
• Changes Made to Home Security System in the Past 12 Months
• Reasons for Cancelling Professional Monitoring Security Service
• Reason for Switching from Self to Pro Monitoring
• Reason for Switching Professional Monitoring Providers
• High Likelihood of Switching to New Professional Monitoring Service Provider
• High Likelihood of Subscribing to Professional Monitoring Service
• High Likelihood of Change to My Pro-Monitored Security System
• Left Length of Contract, Among Intended Cancellers

Promotion, Incentives, and Discounts

• Professional Monitoring Service Subscribing Promotion
• Impact of Retention Incentive on Cancellation Plans
• Impact of Service Pricing Discount as Retention Tool
• Impact of Contract Terms on Cancellation Plans
• Reason for Choosing Self Monitoring Service
• Reason for Choosing Specific Monitoring Service Over Other Options
• Attitudes toward Self-Monitored Security System

Interest in Value-Added Security Services

• Interest in Security System Add-on Service
• Safety Solution Adoption
• People Who Used Safety Solutions in Household

Appendix