家庭能源管理：发电、消耗、需求回应

对能源成本上升和电网可靠性的担忧促使消费者希望更好地管理能源消耗。 公用事业和能源提供者正在加强实施需求响应计划，并探索为家庭服务的新机会。 范例视图

本报告研究了家庭能源管理市场，并解释了智慧家庭和智慧能源设备如何成为主流，以及这一趋势对製造商、能源提供者和其他参与者意味着什么。 还包括采用趋势、购买意愿以及不断变化的消费者对能源监控解决方案、家用太阳能、电池储存和需求响应计划的看法。

目录

调查方法/定义

重要术语和定义

引进能源监控

执行摘要

• 平均每月电费
• “我们正在积极努力减少家庭能源消耗。”
• 智慧型恆温器拥有量趋势
• 参与需求回应
• 消费者希望获得更多有关能源的信息
• 四种有助于管理家庭能源消耗的工具
• 透过其他应用程式监控您的家庭能源使用情况
• 主要家用能源设备的拥有量
• 购车意愿：12 个月展望
• 您希望购买的车辆类型
• 购买太阳能的激励措施
• 购买太阳能发电意向
• 蓄电池简介

能源成本与消耗

• 平均每月支出
• 住宅用户的平均电费
• 消费者对每月电费的认知度
• 消费者对每月电费的看法：依收入分类
• 消费者对每月电费的认知度：依家庭结构划分
• 消费者对每月电费的认知度：依房屋面积划分
• 对家庭能源消耗的态度
• 有孩子的家庭缺乏减少能源消耗的时间和讯息
• 目前的整合使多个智慧家居设备协同工作
• 智慧家庭设备整合的目的

智慧恆温器：引入状态、引入目的和预计节省费用

• 智慧恆温器的实施与近期采购
• 智慧恆温器的整体购买意向
• 未来 6 个月内可能搬家的人群对智慧恆温器的整体购买意向
• 未来 6 个月内可能进行家居装修的人群对智慧恆温器的整体购买意向
• 净推荐值：智慧能源设备
• 智慧型恆温器 NPS，趋势

能源服务与需求响应计画：知识与参与

• 对所提供的能源计划有深入了解
• 能源计画的采用
• 使用能源计划
• 使用能源计划：详细信息
• 使用需求响应计划：详细信息
• 参与需求响应计画的主要动机
• 参与需求响应计画的奖励措施
• 过去 12 个月内提出的需求回应事件的估计数量
• 需求回应事件持续时间
• 需求响应活动体验
• 不参与需求响应计画的原因
• 参与需求反应的障碍：性别
• 参与需求反应的障碍：依年龄划分
• 为什么要改变您的需求响应计划？
• 消费者在尖峰时段自行调整的产品
• 消费者允许製造商和电力公司在高峰时段进行调整的产品
• 聪明的产品主愿意在高峰期调整产品。
• 可以允许电力公司以更多激励措施调整恆温器
• 对灾难復原计画奖励措施的兴趣：依年龄和家庭收入划分

能源监控：偏好与概念

• 从能源供应商取得用电量明细
• 检视消费明细的频率
• 如何考虑功耗细分
• 确认讯息：能量故障确认方法
• 透过其他应用程式监控美国所有网路家庭的家庭能源使用情况
• 透过特定设备所有者的其他应用程式监控家庭能源使用情况
• 可用于管理家庭能源消耗的工具
• 对能源管理工具的兴趣：按消耗详细资讯的当前使用情况分类
• 对能源管理工具的兴趣：透过智慧家庭设备的采用
• 对能源监视器有兴趣
• 首选能源消耗解决方案
• 按人口群体划分的首选能源消耗解决方案
• 可以购买专业安装的即时能源监视器

家庭供电：电动车、太阳能发电、智慧电板

• 对主要家用能源设备有丰富的了解
• 主要家庭能源设备的拥有量
• 主要家用能源设备的购买意愿较高
• 购车意愿：12 个月展望
• 您希望购买的车辆类型

太阳能发电及蓄电池销售

• 购买太阳能板的动机
• 促进太阳能板购买的因素
• 如何取得太阳能板
• 对太阳能采购和性能的满意度
• 不购买太阳能产品的原因
• 购买太阳能的激励措施
• 电动车和智慧恆温器拥有者的太阳能发电拥有率
• 电动车与智慧恆温器车主的光电购买意愿
• 太阳能发电业主介绍蓄电池
• 您多久使用家用电池作为家庭电源？
• 购买家用电池的时机

SYNOPSIS:

Rising energy costs and concerns about grid reliability prompt consumer interest in better managing their energy consumption. Utilities and energy providers seek to ramp up engagement in demand response programs and look for new opportunities to provide services to the home. This research examines how smart home and smart energy devices are moving into the mainstream and the opportunities that move opens for manufacturers, energy providers, and other industry players. It includes trending adoption, purchase intention, and shifting consumer perspectives on energy monitoring solutions, home solar, battery storage, and demand response programs.

SAMPLE VIEW

Key questions addressed:

• 1. To what extent are internet households impacted by rising energy costs?
• 2. Has familiarity with energy programs and energy devices increased?
• 3. What is the current adoption of energy devices, including smart thermostats, home solar, home battery storage, and electric vehicles?
• 4. How are consumer perceptions of utility programs changing? Has participation in demand response grown?
• 5. What is the interest in next-gen solutions, such as whole-home monitoring and solar/storage systems?
• 6. Are smart thermostats and solar systems meeting consumer expectations?

"In this push-pull environment, the most immediate opportunity lies in helping consumers make small, accessible changes that can help them save on their energy costs. Smart thermostats and demand response programs fit the bill." - Jennifer Kent, VP, Research, Parks Associates.

ABOUT THE AUTHORS:

Yilan Jiang, Senior Director of Consumer Analytics.

Yilan leads Parks Associates' Consumer Analytics team and manages numerous primary research and custom research across all areas of the consumer IoT, including consumer electronics, entertainment services, voice assistants, and connected home solutions. Yilan conducts consumer behavior analysis to understand market trends, predict consumer demand, and provide quantified market intelligence that guides strategic business decisions. Yilan leads research that provides rich insight into consumer preference and deep analysis of competitive strategies and business models.

Yilan earned her MA in economics from University of Texas at Arlington and BA in economics in Nankai University, P.R. China.

Jennifer Kent, Vice President, Research.

INDUSTRY EXPERTISE: Connected Health, Connected Home Technologies and Services, Connected Entertainment Products and Services

Jennifer manages the research department and Parks Associates' process for producing high-quality, relevant, and meaningful research. Jennifer also leads and advises on syndicated and custom research projects across all connected consumer verticals and guides questionnaire development for Parks Associates' extensive consumer analytics survey program. Jennifer is a certified focus group moderator, with training from the Burke Institute.

Jennifer earned her PhD in religion, politics, and society and an MA in church-state studies from Baylor University. She earned her BA in politics from the Catholic University of America in Washington, DC.

Sharon Jiang, Consumer Insights Manager.

Sharon Jiang is a member of the Consumer Analytics team. She analyzes different kinds of consumer data to extract critical findings of market trending and consumer behavior. She also contributes to the visualization of information to construct consumer reports. In addition, she leads the communication process with venders to provide cost estimates for custom surveys.

Sharon is currently pursuing her Dbl. BSAN MS and MBA degrees at the University of Texas at Dallas. She also earned a master's degree in Accounting at Syracuse University.

Table of Contents

Survey Methodology and Definitions

Key Terms and Definitions

Introducing Energy Monitoring

Executive Summary

• Avg. Monthly Electricity Expenditure
• "I actively work to reduce my energy consumption at home."
• Smart Thermostat Ownership
• Demand Response Participation
• Consumer Demand for Better Energy Insights
• Top 4 Valuable Tools of Home Energy Consumption Management
• Monitoring Home Energy Usage Through Other Applications
• Ownership of Major Home Energy Equipment
• Vehicle Purchase Intentions: 12 Month Outlook
• Type of Vehicle Intenders
• Incentive for Solar Purchasing
• Solar Purchase Intentions
• Battery Storage Adoption

Energy Costs and Consumption

• Average Monthly Expenditure
• Average Electricity Price to Residential Customers
• Consumer Perception of Monthly Electricity Bill
• Consumer Perception of Monthly Electricity Bill by Income
• Consumer Perception of Monthly Electricity Bill by Family Size
• Consumers' Perception Regarding Electricity Bill by Home Size
• Attitudes Towards Home Energy Consumption
• Not Enough Time/Info to Reduce Energy By Households with Kids
• Current Integration of Multiple Smart Home Devices Work Together
• Purpose of Smart Home Device Integration

Smart Thermostats: Adoption, Intentions, Estimated Savings

• Smart Thermostat Adoption and Recent Purchases
• Overall Smart Thermostat Purchase Intention
• Overall Smart Thermostat Purchase Intention among Those Likely to Move in the next 6 Months
• Overall Smart Thermostat Purchase Intention among Those Likely to Start a Home Renovation in the Next 6 Months
• Net Promoter Score: Smart Energy Devices
• Smart Thermostat NPS, Trending

Energy Services and Demand Response Programs: Familiarity and Engagement

• High Familiarity with Energy Programs Offered
• Adoption of Energy Programs
• Energy Program Use
• Energy Program Use Details
• Demand Response Program Use Details
• Top Motivation to Participant in Demand Response Program
• Incentive to Participate in Demand Response Program
• Estimated Number of Demand Response Events Called in Past 12 Months
• Duration of Demand Response Event
• Demand Response Event Experience
• Reasons for not Participating in Demand Response Program
• Barriers to Demand Response Participation by Gender
• Barriers to Demand Response Participation by Age
• Reasons for Churning Demand Response Program
• Products Consumers are Willing to Adjust Themselves During Peaks
• Products Consumers Will Allow Manufacturer or Utility to Adjust During Peaks
• Willingness to Adjust Products During Peaks, Among Smart Product Owners
• Likelihood of Allowing Electricity Provider to Adjust Thermostat with Incentives
• Interest in DR program incentives by Age and Households Income

Energy Monitoring: Preferences and Concepts

• Receive Electricity Consumption Breakdown from Energy Provider
• Frequency of Reviewing Consumption Breakdown
• Electricity Consumption Breakdown Review Methods
• Information Reviewed by Methods of Reviewing Energy Breakdown
• Monitoring Home Energy Usage Through Other Applications among All US Internet Households
• Monitoring Home Energy Usage Through Other Applications among Owners of Specified Devices
• Valuable Tools of Home Energy Consumption Management
• Interest in Energy Management Tools, by Current Use of Provided Consumption Breakdowns
• Interest in Energy Management Tools, by Smart Home Device Adoption
• Interest in Energy Monitors
• Preferred Energy Consumption Solutions
• Preferred Energy Consumption Solutions by Demographic
• Likelihood of Purchasing Pro-Install Retail-Time Energy Monitor

Power at Home: EVs, Solar, Smart Electric Panels

• High Familiarity with Major Home Energy Equipment
• Ownership of Major Home Energy Equipment
• High Intention of Purchasing Major Home Energy Equipment
• Vehicle Purchase Intentions: 12 Month Outlook
• Type of Vehicle Intenders

Selling Solar and Storage

• Solar Panel Purchase Motivation
• Purchase Drivers of Solar Panels
• Solar Panel Acquisition Method
• Satisfaction Level with Solar Purchase and Performance
• Reasons for Not Purchasing Solar Power Products
• Incentive for Solar Purchasing
• Solar Ownership Among EV and Smart Thermostat Owners
• Solar Purchase Intentions Among EV and Smart Thermostat Owners
• Adoption of Battery Storage Among Solar PV Owners
• Frequency of Using Home Battery to Power Home
• Home Battery Purchase Timing