管理Wi-Fi:MDU (多用户住宅) 居住者的需求与爱好

多户住宅综合体正在转向新的设施来吸引和留住居民并创造新的经常性收入来源。高速网路和 Wi-Fi 是多户住宅中最受欢迎的两个设施，也是房产能够脱颖而出的关键领域。

信息图形

本报告调查了 MDU 居民对託管 Wi-Fi 和批量互联网的认知和采用情况，以及他们对这些服务的需求以及对附加设备捆绑包的兴趣。这项研究是基于 Parks Associates 2024 年第二季对 8,004 个美国网路家庭的调查。这项研究使用年龄、收入、性别和教育配额，在人口统计上代表了美国网路家庭。

问题项目

• 1.公寓大楼批量和託管 Wi-Fi 部署现状
• 2.租户对大量网路和 Wi-Fi 满意/不满意的因素
• 3. 租户对批量和託管 Wi-Fi 与其他设施的兴趣
• 4.居民偏好：大量网路服务与零售网路服务
• 5. 消费者报告支出的差异：大量网路服务与零售网路服务

目录

摘要整理

• 多用户住宅地方自治团体的Wi-Fi资产的可用性
• 能访问为Wi-Fi网路的场所
• 多用户住宅地方自治团体的散装网际网路:2022年 vs 2024年
• apartment和公寓的散装引进:2022年 vs 2024年
• 寻找新的家的时候的网际网路和连接性的讨论:2022年 vs 2024年
• 主要的设备
• 找出赁/购买住宅的时候的重要性
• 面向多用户住宅居住者行动应用程式的提供
• 由于多用户住宅居住者的家庭保全的引进
• 居住者筹措了的设备 vs 物件所提供的设备
• MDU设备的用户体验的满意度:2022年 vs 2024年

公寓小区住户网路引进模式

• 网路付款方式：依居住类型分类
• 深入了解网际网路部署：按建置类型
• 网路采用率深入分析：依居民家庭收入划分
• 平均每月网路支出：散装与零售

多户社区的 Wi-Fi 无障碍

• MDU 社群提供 Wi-Fi
• 漫游方式
• 可以存取 Wi-Fi 网路的地方
• 按互联网模式划分的社区在地 Wi-Fi 可用性
• 设施内 Wi-Fi 可用性：依建筑类型划分

连接流程：居民和客人

• 公寓大楼居民透过网路入职
• 客人使用 Wi-Fi 的状况
• 访客访问 Wi-Fi 方法
• 批量网路居民入职培训
• 大量网路：访客存取 Wi-Fi 方法

Wi-Fi 连线的装置

• 公寓居民中经过测试的设备的普及率
• 居民采购手段与财产提供手段
• 传播经过测试的设备
• 测试设备和设施 Wi-Fi 的双重性
• 设施提供的智慧家庭设备
• 包装中已测试设备的数量
• 日常使用连线装置存取线上影片、音讯和游戏
• 以家庭规模划分的花在数位内容/任务上的平均小时数

居民家庭网路认知状况

• 零售模式与大量网路模式之间的偏好：概念测试
• 寻找新家时考虑网路与连线：2022 年与 2024 年
• 大量网路客户态度：2022 年与 2024 年
• 财产供应互联网设定偏好：概念测试
• 对提供财产的网路设定的偏好：依受访者年龄分类
• 连接设备设定首选项：概念测试
• 家庭连接设备配置偏好：依受访者年龄分类

居民要求：Wi-Fi 和其他设施

• 公寓大楼居民未来住房的最重要因素
• 决定未来住房的最重要因素：公寓住户与公寓居民
• 公寓大楼的居民引入设施内 Wi-Fi 和批量互联网
• MDU 居民使用批量服务或现场 Wi-Fi 的优先事项
• 向公寓大楼居民提供的申请
• 公寓大楼居民介绍家庭安全
• 房地产应用提供的功能：房地产品牌与第三方

居民满意度和净建议值 (NPS)

• MDU 设备：使用者体验
• 对 MDU 设备的使用者体验高度满意：依受访者年龄划分
• 对 MDU 设备使用者体验的满意度更高：2022 年与 2024 年
• 居民观点：家庭网路满意度的推动因素
• 居民观点：大量互联网
• 居民观点：社区 Wi-Fi 满意度的推动因素
• 居民的观点：提高对物业提供的智慧设备满意度的因素

附录

SYNOPSIS:

Multifamily properties are turning to new amenities to attract and retain residents and to generate new ongoing revenue streams. High-speed internet and Wi-Fi are two of the most in-demand amenities in multifamily properties and key areas where properties can differentiate themselves.

INFOGRAPHICS

This study examines MDU residents' perceptions and adoption of managed Wi-Fi and bulk internet, demand for these services, and interest in additional amenity bundles. This study draws from Parks Associates' Q2 2024 survey of 8,004 U.S. internet households. The survey is demographically representative of US internet households, with quotas for age, income, gender, and educational attainment.

questions addressed:

• 1. What is the landscape for bulk and managed Wi-Fi adoption in multifamily properties?
• 2. What are the drivers of resident satisfaction and dissatisfaction with bulk internet and Wi-Fi?
• 3. How does resident interest in bulk and managed Wi-Fi compare to other amenities?
• 4. What is resident preference when it comes to bulk versus retail internet services?
• 5. What is the difference in consumer-reported spending on bulk vs. retail internet services?

ANALYST INSIGHT:

"Residents that experience bulk internet service prefer it and deliberately search for communities that offer property-provided internet. However, many prospective residents may also be hesitant when faced with competitive retail services. Increasing service quality, the introduction of new and desired bundles, and a focus on the resident app experience help assuage concerns and deliver a differentiated experience." - Kristen Hanich, Research Director, Parks Associates.

Table of Contents

Executive Summary

• Availability of Property Wi-Fi in Multifamily Communities
• Locations for Accessing the Wi-Fi Network
• Bulk Internet in Multifamily Communities: 2022 vs. 2024
• Bulk Adoption in Apartments vs. Condos: 2022 vs. 2024
• Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024
• Top Amenities Among Those...
• Importance When Looking for a Home to Rent/Buy Among Those...
• Mobile App Availability for Multifamily Residents
• Adoption of Home Security by Multifamily Residents
• Resident-Procured vs. Property-Provided Devices
• High Satisfaction with MDU Amenities User Experience 2022 vs.2024

Internet Adoption Models Among Multifamily Residents

• Home Internet Payment Method by Residence Type
• Internet Adoption Drilldown: By Building Type
• Internet Adoption Drilldown: By Resident Household Income
• Average Monthly Standalone Internet Spending: Bulk vs Retail

Wi-Fi Accessibility in Multifamily Communities

• Availability of Wi-Fi in MDU Communities
• Roaming Work Method
• Locations for Accessing the Wi-Fi Network
• Availability of Property Wi-Fi in Communities by Internet Model
• Availability of Property Wi-Fi by Building Type

Connection Process: Residents and Guests

• Resident Internet Onboarding in Multifamily Housing
• Guest Use of Wi-Fi
• Guest Access Wi-Fi Method
• Bulk Internet Resident Onboarding
• Bulk Internet: Guest Access Wi-Fi Method

Devices Connected to Wi-Fi

• Penetration of Tested Amenities Among Multifamily Residents
• Resident-Procured vs. Property-Provided Devices
• Penetration of Tested Amenities
• Overlap of Tested Amenities and Property Wi-Fi
• Property Provided Smart Home Devices
• Number of Tested Devices In Package
• Daily Use of Connected Devices to Access Online Video, Audio, or Games
• Mean Average Number of Hours Spent on Digital Content/Tasks by Head of Household

Resident Attitudes Towards Home Internet

• Preference for Retail vs. Bulk Internet Models: Concept Testing
• Internet and Connectivity Considerations When Searching for New Home: 2022 vs.2024
• Attitudes Among Bulk Internet Customers: 2022 vs.2024
• Preference for Property-Provided Internet Setup: Concept Testing
• Preference on Property-Provided Internet Setup by Age of Respondents
• Preference for Connectivity Device Setup: Concept Testing
• Preference on Home Connectivity Device Setup by Age of Respondents

Resident Demands: Wi-Fi vs. Other Amenities

• Most Important Factors for Future Home Among Multifamily Residents
• Most Important Factors for Future Home: Apartment vs. Condo Residents
• Adoption of Property Wi-Fi and Bulk Internet Among Multifamily Residents
• Priorities of MDU Residents with Bulk Service or Property Wi-Fi
• Applications Provided to Multifamily Residents
• Adoption of Home Security by Multifamily Residents
• Capabilities Offered by Property Apps: Property-Branded vs. Third-Party

Resident Satisfaction and Net Promoter Scores (NPS)

• MDU Amenities: User Experience
• High Satisfaction of MDU Amenities User Experience by Age of Respondents
• High Satisfaction with MDU Amenities User Experience 2022 vs.2024
• Resident Perspective: Drivers of Home Internet Satisfaction - "Why did you rate your home internet that way?"
• Resident Perspective: Bulk Internet - "Why did you rate your home internet that way?"
• Resident Perspective: Drivers of Community Wi-Fi Satisfaction - "Why did you rate your community's Wi-Fi that way?"
• Resident Perspective: Drivers of Property-Provided Smart Device Satisfaction - "Why did you rate your property-provided smart devices that way?"

Appendix