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市场调查报告书
商品编码
1628909
宽频新竞争：5G家庭网路与光纤New Competition in Broadband: 5G Home Internet & Fiber |
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价格
简介目录
美国市场家庭宽频的市场动态正在改变。随着美国各地竞争加剧，网路服务供应商面临着如何吸引和留住用户以及增加新收入来源的新课题。
样本视图
本报告探讨了 5G 家庭网路和光纤铺设对竞争格局的影响，并量化了平价连接计画 (ACP) 的结束将如何影响消费者决策。它研究了消费者对服务品质的态度和看法的变化、对测试套餐的支付意愿以及消费者的购物旅程。
主要调查项目
- 1. ACP 的终止对消费者宽频的采用有多少影响？
- 2.消费者对于低成本宽频解决方案的需求如何？
- 3.消费者对5G、光纤和卫星的看法如何改变？
- 4.消费者对哪些新的加值服务概念有兴趣？
- 5.消费者如何寻找和评价网路服务供应商？
目录
视讯服务生态系统
付费电视定义及分类
执行摘要
- 对宽频服务的态度：趋势
- 依家庭网路存取方式划分的 NPS 趋势
- 消费者对新的增值服务概念的兴趣
- 过去一年内曾寻找新网路供应商的客户
- 寻找新网路供应商的体验：难易度
宽频使用趋势
- 家庭网路供应商格局：主要公司
- 十大住宅互联网提供商的市场占有率
- 家庭网路存取方式
- 美国网路家庭行动固定无线存取（5G 和 LTE）的估计采用率
- 网上付款方式：依居住地分类
- 家庭宽频服务下载速度
- 家庭网路服务上传速度
- 独立网路服务的 ARPU（按下载速度）
- 独立网路服务的 ARPU（依上传速度）
- 独立网路服务的平均每月支出：批量与零售
- 住宅网路服务数量
- 为何要使用多个家庭网路服务？
光纤、5G 和千兆服务
- 家庭网路 NPS（依造访方式）
- 家庭网路 NPS 趋势（依接取方式分割）
- 对光纤和 5G 网路服务的态度
- 按网路类型划分的当前意识
- 概念测试：5G家庭网路的吸引力
- 5G 家庭网路采用的障碍：为什么消费者觉得它没有吸引力
- 首页 互联网 NPS（按下载速度）
- 家庭网路 NPS（依上传速度）
- 速度鑑赏家对称和非对称千兆的采用
- 家庭互联网 NPS 透过对称千兆部署
- 影响供应商转换决策的关键因素
- 目前对家庭网路服务的认识
- 服务提供者目前对网路服务的态度
服务问题
- 家庭网路服务问题
- 依接取方式划分的家庭网路服务问题
- 家庭网路服务 NPS（依遇到的问题）
- 推出加值服务
- 家庭网路存取家庭采用捆绑服务的状况
- 传统家庭网路服务套餐
- 捆绑服务引入趋势
- 家庭网路捆绑服务
- 加值服务捆绑趋势
- 捆绑服务如何影响网路供应商的 NPS
- 网路服务 NPS（按捆绑和存取方式）
- Symmetric Internet Speed 提供的目前网路服务的净推荐值
- 家庭网路捆绑服务渗透率（依接取方式）
测试增值服务概念
- 对新的互联网提供商服务的兴趣
- 按访问方式划分的对新互联网提供商服务的兴趣
- 各人口群体对新网路供应商服务的兴趣
客户转换和期望
- 关于宽频服务的思考
- 目前对宽频服务的态度（按提供者类型划分）
- 过去一年一直在寻找新网路供应商的客户
- 按存取方式划分的家庭 ISP 购物行为
- 寻找新网路供应商的体验：难易度
- 影响更换医疗服务提供者决定的关键因素（依更换医疗服务提供者的意愿）
- 新网际网路供应商首选的网际网路接取类型
- 新网路供应商的首选存取类型：按存取方式
客户支出和 ARPU
- 网路服务 ARP（依捆绑类型）：2024 年与 2023 年
- 传统付费电视/网路捆绑家庭网路服务的 ARPU
- 传统免费电视捆绑家庭网路服务的 ARPU
- 传统捆绑式网路服务（含加值服务）的 ARPU
- 纯加值网路捆绑服务的 ARPU
附录
简介目录
SYNOPSIS:
The market dynamics for residential broadband in the US market are changing. As competition ramps up across the country, internet service providers face new questions around how to best attract and retain subscribers and grow additional revenue streams.
SAMPLE VIEW
This research examines the impact of 5G home internet and fiber rollouts on the competitive landscape, as well as quantifies the impact of the end of the Affordable Connectivity Program on consumer decision-making. It investigates changing consumer attitudes and perceptions of service quality, willingness to pay for tested packages, and the consumer shopping journey.
Key questions addressed:
- 1. To what degree has the end of the ACP impacted consumer broadband adoption?
- 2. What consumer demand exists for low-cost broadband solutions?
- 3. How has consumer perception of 5G, fiber, and satellite evolved?
- 4. What new value-added service concepts are consumers interested in?
- 5. How do consumers find and evaluate prospective internet service providers?
ANALYST INSIGHT:
"Changing customer expectations are impacting interest in service bundles, with more price-sensitive consumers willing to go without in the search for the best deal. It is likely that 2025 will see an intensification of these trends, especially if the Universal Service Fund is impacted." - Kristen Hanich, Director of Research, Parks Associates.
Table of Contents
Video Services Ecosystem
Pay-TV Definitions and Categorization
Executive Summary
- Attitudes Towards to Broadband Services: Trending
- Trend of NPS for Home Internet by Access Method
- Consumer Interest in New Value-Added Service Concepts
- Customers Looking for New Internet Provider in the Past Year
- Experience Looking for New Internet Provider: Ease vs Difficulty
Broadband Usage Trends
- Residential Internet Provider Landscape: Top Players
- Market Share of Top Ten Residential Home Internet Providers
- Internet Access Method Among Home Internet Households
- Estimated Adoption of Mobile Network Fixed Wireless Access (5G & LTE) Among US Internet Households
- Home Internet Payment Method by Residence Type
- Download Speed of Home Broadband Services
- Upload Speed of Home Internet Services
- ARPU of Standalone Internet Service by Download Speed
- ARPU of Standalone Internet Service by Upload Speed
- Average Monthly Spending of Standalone Internet Service: Bulk vs Retail
- Number of Home Internet Services At Home
- Reasons for Having Multiple Home Internet Services
Fiber, 5G, and Gigabit Service
- Net Promoter Score of Home Internet by Access Method
- Trend of NPS for Home Internet by Access Method
- Attitudes Toward Fiber or 5G Internet Services
- Attitudes By Current Network Type
- Concept Testing: Appeal of 5G Home Internet
- Barriers to Adopt 5G Home Internet: Why Consumers Don't Find It Appealing
- NPS of Home Internet by Download Speed
- NPS of Home Internet by Upload Speed
- Adoption of Symmetrical vs. Non-Symmetrical Gigabit Among Those Who Know Speeds
- NPS of Home Internet by Symmetrical Gigabit Adoption
- Top Factors Influencing Decisions on Switching Providers
- Perceptions of Current Home Internet Service
- Attitudes Towards to Internet Service Among Current Service Providers
Service Problems
- Problems with Home Internet Services
- Problems with Home Internet Services by Access Method
- NPS on Home Internet Services by Problems Experienced
- Adoption of Value-Added Services
- Bundled Service Adoption Among Home Internet Households
- Traditional Home Internet Service Bundles
- Trends in Bundled Service Adoption
- Services Bundled With Home Internet
- Trends in Value-Added Services Bundling
- Impact of Bundled Services on NPS of Internet Provider
- NPS of Internet Service by Bundled Services & Access Method
- Net Promoter Score of Internet Services by Current Symmetric Internet Speeds
- Adoption of Services Bundled With Home Internet by Access Method
Value-Added Service Concept Testing
- Interest in New Service from Internet Providers
- Interest in New Service from Internet Providers by Access Method
- Interest in New Service from Internet Provider by Demographics
Customer Switching and Expectations
- Attitudes Towards to Broadband Services
- Attitudes Towards to Broadband Service By Current Provider Type
- Customer Looking for New Internet Provider in the Past Year
- ISP Shopping Behavior by Primary Access Method at Home
- Experience Looking for New Internet Provider: Ease vs Difficulty
- Top Factors Influencing Decisions on Switching Providers by Intention of Switching Provider
- Preferred Internet Access Type from New Internet Provider
- Preferred Access Type from New Internet Provider by Access Method
Customer Spending and ARPU
- Internet Service ARPU - Bundle Types: 2024 vs 2023
- Home Internet Service ARPU for Traditional Pay-TV/Internet Bundles
- Home Internet Service ARPU for Traditional Non-Pay TV Bundles
- Internet Service ARPU for Traditional Bundles Including Value-Added Services
- Internet Service ARPU for VAS-Only Bundles
