美国办公室咖啡服务：市场趋势和商机（第 5 版）

美国办公室咖啡服务市场规模将以每年 24%□□ 的复合年增长率增长，从 2021 年的历史低位基数到 2026 年达到 44 亿美元，原因是重返办公室和预计价格上涨。

本报告对美国办公室咖啡服务市场进行了研究分析，提供了市场概况、市场规模和预测，以及对消费者趋势、行为和动机的考虑。

内容

执行摘要

COVID-19 对消费者的影响

• 突出显示
• 2020 年率先实现在线杂货购物和餐厅订购
• 到 2022 年，在线杂货购买量将继续增加
• 大多数消费者仍然避免外出就餐
• 增加了外卖和外卖的使用
• 与大流行病相关的饮食变化
  • 饮食和膳食准备
  • 零食和健康饮食
• 对接触 COVID-19 的担忧仍然存在
  • 对 2021 年商店、餐馆和食品製造商接触 COVID-19 的担忧
  • 在 2022 年，大多数消费者在订购外卖或外卖时仍然担心餐厅和外卖人员会传播 COVID-19
  • 大多数人仍将流行病视为对个人或家人/朋友的健康威胁
  • 对 COVID-19 变体的担忧
• 对大流行期间食品价格上涨的担忧
• 对大流行期间食物短缺的担忧
• 大流行对个人的负面影响
  • 报告的 2020 年和 2021 年的负面影响
  • 持续的身心健康益处
• 对就业的影响将在 2021 年和 2022 年持续
• 店内购物模式
• 因 COVID-19 导致粮食不安全
• 大流行消退后对食品相关活动的期望

概述和市场趋势

• 突出显示
• 在 COVID-19 爆发后立即订购咖啡、在线订购、送货/取货
• 豆荚和 K 杯以外的单份咖啡选择
• 特色咖啡和美食咖啡特别受年轻一代欢迎
• 对浓缩咖啡饮料和冷萃咖啡的偏好不断上升
• 超级食品和功能性饮料
• 纯素/植物性产品对寻求植物性饮食的人很有吸引力
• 麸质、食物过敏和饮食限制是许多消费者关心的问题
• 低碳水化合物/高蛋白、生酮饮食、古饮食
• 公司正在投资区块炼和大数据，以满足消费者对透明度的需求
• 咖啡生产的可持续性
  • 咖啡价格、农民福利、公平贸易惯例
  • 咖啡生产对环境的影响
• 扩大市场基础：将“办公室”咖啡扩展到办公室之外
• 可回收/可持续包装
• 可重复使用的包装/容器

市场规模和预测

• 突出显示
• 办公咖啡服务市场表现
• 办公咖啡服务市场预测
• 按产品分类的办公室咖啡服务市场
• 办公咖啡服务的单杯製造商市场份额
• 影响销售的市场因素
  • COVID-19 大流行和向远程工作的转变
  • 咖啡消费趋势
  • 零售咖啡价格趋势
  • 单杯收入和价格趋势
  • 在办公室外买咖啡会浪费时间和金钱

家用咖啡、咖啡机和咖啡店的趋势

• 突出显示
• 饮用咖啡和其他饮料
• 咖啡消费趋势
  • 家庭咖啡的种类
  • 每天消耗的咖啡粉量
• 咖啡机的拥有和购买趋势：按类型分类
  • 家庭咖啡机拥有量增加
  • 人口统计分析
  • 大流行期间购买率激增
• 咖啡机所有权/购买趋势：按品牌划分
  • 咖啡机的品牌渗透率
  • 人口统计分析
  • 咖啡店和甜甜圈店的使用趋势

如何冲泡和喝咖啡：家庭与工作

• 突出显示
• 四分之三的消费者每週都会喝咖啡、咖啡饮料或咖啡替代品
  • 茶叶消费也在扩大
  • 咖啡和茶饮用者的显着重迭
• 在家喝咖啡与在工作时喝咖啡
  • 在哪里喝咖啡以及在哪里准备咖啡
  • 如何在家冲泡咖啡
• 工作中的餐饮服务
  • 工作中使用的本地咖啡源
  • 按地点类型划分的可用性和利用率

工作场所的消费者趋势和对咖啡的态度

• 突出显示
• 消费者对工作中咖啡的看法
  • 咖啡不同属性的重要性
  • 咖啡强化的重要性
  • 工作场所对咖啡的满意度
  • 您的雇主不高兴吗？
• 对咖啡的思考
  • 咖啡作为生产力工具
  • 咖啡作为工作场所的特权
  • 雇主未能满足员工对咖啡的期望
  • 在设计休息室和咖啡站时，工作场所的卫生问题很重要
  • 咖啡作为一种生产力工具：人口统计分析
  • 免费工作场所咖啡与作为工作场所福利的咖啡：人口统计分析
  • 为远程员工提供免费或有补贴的咖啡，并鼓励员工带着咖啡和零食回到办公室：人口统计分析
  • 可以通过咖啡和茶来解决对精力和精神集中的担忧
• 使用常规咖啡服务

办公咖啡服务商

• 突出显示
• 国内公司与本地公司
• Aramark Corp
• Compass Group
• Farmer Brothers
• Keurig Dr Pepper
• Sodexo
• Starbucks
• WestRock Coffee Holdings
• Chris’ Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup

Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 27% of consumers still report working from home full-time more often compared to pre-COVID-19-schedules, while 23% of consumers report working from home part-time more often than they did before the pandemic.

Many offices have now reopened for employees who choose to work in the office full-time or part-time. Some companies are also beginning to bring all their remote employees back to the office in 2022, or will in 2023, on a full-time or part-time basis, so there will soon be a greater need for office coffee service than during the worst parts of the pandemic.

The U.S. office coffee service (OCS) market is projected to expand at an average rate of 24% annually, reaching $4.4 billion in 2026 from a historically low 2021 base, due to both returns to the office and rising prices. Gains will follow the pandemic-induced bust of sales in 2020 and 2021 when most office workers began to work from home full-time or part-time.

However, working from home is here to stay. Some companies are reducing the size of their office layouts in anticipation of a permanent decline in the number of employees present on-site at any given time. Still, with the increasing view that offices are places for collaboration instead of solo work that can be done at home, more offices are realigning to include spaces to accommodate such work. Since casual conversations are often done around snack and coffee spaces, this presents an opportunity for office coffee suppliers to outfit such spaces for collaboration.

With a focus on "what's next" and current consumer trends, Office Coffee Service in the U.S.: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Office Coffee Service in the U.S.: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about foods and beverages and delivery and carryout.

Scope

Office Coffee Service in the U.S.: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the office coffee service (OCS) market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report:

• provides a market size and forecast for office coffee service, along with sales by product category, brewer placement share by brewer marketer, coffee consumption and pricing trends, and single-cup revenue and pricing trends

• identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees on-site; and coffeehouse chain performance trends

• analyzes consumer coffee use trends by type and coffee maker ownership and purchasing trends by coffee maker type and brand

• assesses at-home coffee habits, including whether coffee is made at home or purchased outside of the home, type of coffee consumed, and method used to make coffee

• analyzes the relationship among at-home and at-work coffee habits of employed adults, including:

• the interplay between drinking coffee before work and at work

• before-work and at-work on-site and off-site sources and methods used and frequency of use

• the availability and use of a range of workplace food and beverage services

• assesses workplace coffee importance, satisfaction, and attitudes, including the importance employed adults give to coffee attributes and their satisfaction with those attributes in the workplace

• analyzes workplace coffee attitudes, including coffee as productivity tool, coffee as workplace perk, the cost of workplace coffee, and workplace coffee expectations

• analyzes the foodservice and office coffee service strategies of leading providers, including Aramark, Compass Group/Canteen Vending Services, Farmers Brothers, First Choice Coffee Services, Keurig Dr Pepper, Red Diamond, Royal Cup, Sodexo, Starbucks, and Westrock Coffee Holdings

• covers trends and themes such as generational differentiation, the premium trend, coffee type and variety expansion, brewer variety and versatility expansion, and product and services expansion

Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to food/beverage and diet choice. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of coffee and the workplace.

The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

Additionally, Office Coffee Service in the U.S.: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Office Coffee Service in the U.S.: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Table of Contents

Executive Summary

• Office Coffee Service Providers Are Continuing to Feel the Negative Effects of the COVID-19 Pandemic on Business
• Targeting Home Offices for Sales
• Key Consumer Trends
• Scope

COVID-19 Effects on Consumers

• Highlights
• First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
  • Table: Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used...", 2020 (percent of consumers)
• Boosted Online Grocery Shopping Activity Continuing Through 2022
  • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
• Most Consumers Are Still Holding off on Dining Out
• Increased Use of Food Carryout and Delivery
• Pandemic-Related Changes to Eating Habits
  • Eating Habits and Food Prep
  • Snacking and Healthy Eating
    • Table: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
• Concerns about COVID-19 Exposure Remain
  • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021
  • In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Table: Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (percent of consumers)
  • Concerns about COVID-19 Variants
• Concerns about Rising Food Prices during the Pandemic
  • Table: Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
• Concerns about Food Shortages during the Pandemic
  • Table: Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
• Negative Personal Effects of the Pandemic
  • Negative Effects Reported in 2020 and 2021
    • Table: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
  • Continuing Mental and Physical Health Effects
    • Table: Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
• Effects on Work Are Continuing in 2021 and 2022
• In-Store Shopping Patterns
• Food Insecurity Attributed to COVID-19
• Excitement for Food-Related Activities When the Pandemic Subsides

Overview and Market Trends

• Highlights
• Coffee Subscriptions, Online Ordering, and Delivery/Pickup in the Wake of COVID-19
• Single-Serve Coffee Options Are Not Just Pods and K-Cups
• Specialty and Gourmet Coffee Is Especially Popular Among Younger Generations
• A Growing Preference for Espresso-Based Beverages and Cold Brew
• "Superfoods" and Functional Beverages
• Vegan/Plant-Based Products Appeal to Those Looking to Eat a Plant- Forward Diet
• Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
• Low-Carb/High Protein, Keto, and Paleo Diets
• Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
• Sustainability in Coffee Production
  • Coffee Prices, Farmer Welfare, and Fair Trade Practices
  • Environmental Impacts of Coffee Production
• Expanding the Market Base: Extending "Office" Coffee Past the Office
• Recyclable/Sustainable Packaging
• Reusable Packaging/Containers

Market Size and Forecast

• Highlights
• Office Coffee Service Historical Market
  • Table: Historical Office Coffee Service Revenue, 2011-2021 (billions of dollars and annual percent change)
• Office Coffee Service Market Forecast
  • Table: U.S. Office Coffee Service Revenue Forecast, 2021-2026 (billions of dollars and annual percent change)
• Office Coffee Service Market by Product Category
  • Table: U.S. Office Coffee Service Revenue by Product Category, 2021 (billion dollars and percent share)
• Office Coffee Service Single-Cup Brewer Market Share
  • Table: U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2016-2021 (percent)
• Market Factors Affecting Sales
  • COVID-19 Pandemic and the Remote Work Shift
  • Coffee Consumption Trends
    • Table: U.S. Coffee Consumption and Per Capita Coffee Consumption, 2011-2021 (billion gallons, billion pounds, and gallons/pounds per capita)
  • Retail Coffee Pricing Trends
    • Table: U.S. All Urban Consumers Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and
  • Single-Cup Revenue and Pricing Trends
    • Table: Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2016-2021 (cents)
    • Table: Retail Single Serve Pod Pricing by Price Tier, 2016-2021 (dollars)
  • Time and Money Lost to the Off-Site Coffee Runs
    • Table: Time Lost to Employee Off-Site Coffee Run, Daily and Annually: By Runs per Day, 2021
    • Table: Money Lost to Employee Off-Site Coffee Run: By U.S. Median Employee Wage, 2021

Household Coffee, Coffee Maker, and Coffeehouse Trends

• Highlights
• Coffee in Context of Other Beverages Consumed
  • Table: Use of Beverages by Type in the Last 6 Months, 2011, 2016-2021 (percent)
• Coffee Consumption Trends
  • Household Use of Coffee Types
    • Table: Household Coffee Use by Type, 2011, 2016-2021 (percent)
  • Cups of Ground Coffee Consumed Per Day
    • Table: Household Ground Coffee Cups Consumed on an Average Day, 2011, 2016-2021 (percent of consumers who have consumed ground coffee in the last six months)
• Coffee Maker Ownership and Purchasing Trends by Type
  • Increasing Household Coffee Maker Ownership
    • Table: Household Coffee Maker Ownership by Type, 2016-2021 (percent of households)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Demographic, 2022 (percent of demographic owning coffee maker)
  • Purchase Incidence Spikes during the Pandemic
    • Table: Household Coffee Maker Purchases in the Last 12 Months by Type, 2016-2021 (percent of households)
• Coffee Maker Ownership and Purchasing Trends by Brand
  • Coffee Maker Brand Penetration
    • Table: Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2022 (percent and index)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Brand and Demographic, 2022 (percent of consumers)
  • Coffeehouse and Donut Shop Use Trends
    • Table: Use of Starbucks, Dunkin', Krispy Kreme, and Tim Hortons in the Last 6 Months by Demographic, 2022 (percent of consumers)

Making and Drinking Coffee: In- Home vs. At-Work

• Highlights
• Three-Fourths of Consumers Drink Coffee, Coffee Drinks, or Coffee Alternatives Weekly
  • Tea Consumption Also Widespread
  • Significant Overlap Among Coffee and Tea Drinkers
• Coffee at Home vs. at Work
  • Where Coffee Drinkers Drink Coffee and Where It Is Prepared
    • Table: Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
  • How Coffee Drinkers Usually Make Coffee at Home
    • Table: At-Home Coffee Making Methods, 2018, 2020, 2022 (percent of consumers who make coffee at home)
• Workplace Food and Beverage Services
  • On-Premises Coffee Sources Used at Work
    • Table: On-Premises Coffee Sources Used While at Work, 2020 and 2022 (percent of employed consumers who drink coffee at/before work)
  • Availability and Use by Location Type

Consumer Trends and Attitudes About Workplace Coffee

• Highlights
• Consumer Opinions on Coffee in the Workplace
  • Importance of Different Coffee Attributes
    • Table: Coffee Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Coffee Attribute Importance Ranking by Age Bracket, 2022 (percent of employed consumers who drink coffee weekly)
  • Importance of Coffee Enhancements
    • Table: Coffee Supplements Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Workplace Satisfaction with Coffee
    • Table: Coffee Attribute Workplace Satisfaction Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Are Employers Coming Up Short?
    • Table: Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
• Coffee Attitudes
  • Coffee as a Productivity Tool
  • Coffee as a Workplace Perk
  • Employers Not Meeting Employee Coffee Expectations
  • Many Consumers Are Concerned about Workplace Hygiene, Which Is Important When Designing Break Rooms and Coffee Stations
    • Table: Coffee Attitudes, 2022 (percent of employed consumers who drink coffee weekly)
  • Coffee as a Productivity Tool: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Helping with Productivity or Getting through the Day: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
    • Table: Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free or Subsidized Coffee for Remote Employees and Using Coffee and Snacks to Encourage Employees to Work in the Office More: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Subsidies for Remote Workers and Coffee and Snacks to Encourage More Work in the Office: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Concerns about Energy and Mental Focus Can Be Addressed By Coffee and Tea
    • Table: Coffee Attitudes Concerning Energy and Mental Focus, 2022 (percent of consumers)
    • Table: Coffee Attitudes Concerning Energy and Mental Focus by Age Bracket, 2022 (percent of consumers)
• Use of Coffee Delivery Subscriptions
  • Table: Use of Coffee/Tea Home Delivery by Product(s) Purchased, 2022 (percent of consumers)

Office Coffee Service Providers

• Highlights
• National Providers vs. Local Participants
• Aramark Corp
  • Performance Trends
    • Table: Aramark United States Food and Support Services Revenue by Segment, 2017-2021 (million dollars)
  • Vending and Office Refreshments Operations
  • Filterfresh
• Compass Group
  • Performance Trends
    • Table: Compass Group North America Revenue by Segment, 2016-2021 (million dollars)
  • Canteen and Canteen One Refreshment Services
• Farmer Brothers
  • Two Primary Distribution Channels
  • Sales Figures
• Keurig Dr Pepper
  • Historical Performance Trends
    • Table: Keurig Dr Pepper Revenue by Segment, 2018-2021 (million dollars)
  • At-Home and Away-from-Home Coffee Channels
  • Dr. Pepper Snapple merger
  • Coffee Systems Segment Performance Trends
    • Table: Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2021 (million dollars)
• Sodexo
  • Performance Trends
    • Table: Sodexo North America On-Site Solutions Revenue by Segment, 2016-2021 (million dollars)
  • Corporate, Education, and Healthcare Foodservice
  • Office Coffee Service, Micro Markets, and Vending
• Starbucks
  • Restaurant, Retail, and Foodservice
    • Table: Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2016-2021 (million dollars)
  • Foodservice Products and Services
• Westrock Coffee Holdings
  • Company Segments
    • Table: Westrock Coffee Holdings Net Sales by Segment, 2020-2021 (million dollars)
• Chris' Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup