能量和运动饮料：美国市场趋势和机遇（第二版）

能量饮料和运动饮料构成了整个功能饮料市场的最大部分，到 2023 年将占功能饮料总销量的一半以上。

能量饮料旨在提供功能性益处，例如增加能量、增强认知功能和大脑活动。 能量饮料含有兴奋剂成分，通常是咖啡因，可以提供精神和身体能量。 它们可用于碳酸饮料和甜饮料中，含有可提高能量和注意力的功能成分，如牛磺酸、瓜拉那、人参、左旋肉碱和人参。

饮用运动饮料是为了补充水分和提高运动表现。 这些产品通常含有电解质，旨在为您在运动前、运动中和运动后有效补充水分。 它们通常还含有盐、矿物质和糖，有助于补充身体的自然水平。

美国能量和运动饮料市场预计将以年均 6.4% 的速度扩张，到 2027 年将达到 459 亿美元。 2020年至2022年，能量运动饮料的销量呈现强劲增长。 消费者意识和采用率的提高、高于平均水平的杂货销售以及新产品的推出增加了销量，而平均价格由于通货膨胀和高端化而上涨。

本报告调查了美国能量和运动饮料市场，包括消费者人口统计数据、对能量和运动饮料的认知度、生活方式、饮食、健康等趋势、市场规模趋势和预测、以及消费者心理分析等的集合。

目录

第 1 章执行摘要

• 采用和创新的最新趋势
• 主要消费趋势
• 包装趋势
• 范围

第 2 章近年趋势：从疫情到通胀时期

• 亮点
• 2020 年：网上杂货购物以及如何在餐厅点餐
• 重振网上杂货购物
• 零食和健康的饮食习惯
• 对新冠肺炎 (COVID-19) 的担忧依然存在
• 疫情期间价格上涨
• 疫情期间粮食短缺
• 疫情对个人的不利影响
• 疫情对工作的影响
• 店内购物模式

第 3 章概述/市场趋势

• 亮点
• 新冠肺炎 (COVID-19)：在线杂货市场的触发因素
• 对食物浪费的担忧
• 食物不耐受和食物过敏：许多消费者关心的问题
• 植物性和植物性趋势
• 消费者期望的营养/成分/期望的健康益处

第 4 章市场规模/预测

• 亮点
• 范围
• 能量运动饮料
• 消费饮料的购买和使用

第 5 章营销趋势和机遇

• 亮点
• “超级食品”、“适应原”和“食药”在功能饮料中的作用
• 大麻和 CBD
• 功能性蘑菇
• 大脑健康、认知功能（促智药）、精神集中：能量饮料的一部分
• 能源与运动：与其他功能性益处相结合
• 一些消费者转向“净化”/“排毒”饮食或间歇性禁食，以增强免疫力、情绪、能量或整体健康。
• 针对有孩子的家庭营销能量运动饮料：吸引老年消费者的机会
• 定位游戏玩家的机会
• “更好的为你”趋势
• 新进入者和值得注意的活动
• 直接面向消费者 (DTC) 营销
• 实体店的购买趋势

第 6 章消费者统计

• 亮点
• 购买运动能量饮料
• 性别趋势
• 按年龄组/代划分的趋势
• 基于家庭收入的模式
• 地区差异
• 城市、郊区和农村消费者
• 学术背景
• 家里有孩子
• 种族/民族
• 优先考虑植物性食品的消费者
• 在线杂货购物者（送餐和取货服务）
• 清洁标籤节食者
• 游戏用户
• 运动和健身参与者

第 7 章消费者心理

• 亮点
• 特殊饮食限製或偏好
• 压力、焦虑、疲劳、孤独、精力和注意力的程度
• 健康和营养意识
• 对食品/饮料消费或购物选择的影响
• 对可持续发展的看法

Energy and sports drinks account for the largest segment of the overall functional beverage market, representing over half of functional beverage sales in 2023.

Energy drinks purport to provide functional benefits including increased energy and boosts in cognitive function/brain activity. They contain stimulant ingredients, typically caffeine, and claim to provide mental and physical energy. Some of these beverages are carbonated or sweetened, and they tend to contain other functional ingredients such as taurine, guarana, panax, L-carnitine, and ginseng for energy and focus.

Sports drinks are used for enhanced hydration and sports performance. These products typically contain electrolytes, and they are made to hydrate efficiently before, during, or after exercising. They tend to contain salt, minerals, and sometimes sugar to help replenish the body's natural concentration of these substances.

Energy and sports drinks have a more mature market than many other functional beverages. Some of the top sports and energy drink brands (e.g., Gatorade, Powerade, Red Bull) have been marketed for decades, although there is still room for expansion in these product segments. Unlike other functional beverages, traditional versions of energy drinks and sports drinks may not have an especially healthy perception among consumers due to concerns about added sugar content, energy crashes, or lack of nutritional value.

Many newer introductions to the market go beyond traditional formulations and have better-for-you claims compared to standard energy and sports drink formulations to address the desire for products that are more healthy or have additional functional features.

The US sports and energy drink market is projected to expand at an average rate of 6.4% annually, reaching $45.9 billion in 2027. Sales of sports and energy drinks posted robust gains from 2020 to 2022. Volumes were buoyed by increased consumer awareness and adoption, faster than average grocery sales, and new product introductions, while average prices rose due to both inflation and premiumization.

Scope of the Report

This Packaged Facts report analyzes the dynamics of the current landscape of the sports and energy drink market. Consumer demographics, perceptions, motivations, and behavior pertaining to sports and energy drinks and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of buying/using sports and energy drinks.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• Recent Trends in Adoption and Innovation
• Key Consumer Trends
• Packaging Trends
• Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

• HIGHLIGHTS
• FIRST TIME USE OF ONLINE GROCERY SHOPPING AND RESTAURANT ORDERING METHODS IN 2020
  • Table 2-1. Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used..., 2020 (percent of consumers)
• BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
  • Activity Spiked in 2020 during the Early Part of the Pandemic
    • Table 2-2. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021(percent of consumers)
  • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
    • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021-2022 (percent of consumers)
  • Frequency of Grocery Shopping in 2023: In-Person vs. Online
    • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2023
• SNACKING AND HEALTHY EATING HABITS
  • Trends from 2021-2022
    • Table 2-3. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
    • Figure 2-3. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021-2022(percent of consumers)
    • Figure 2-4. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021-2022 (percent of consumers)
  • Changes to Snacking Habits in 2023
    • Table 2-4. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
  • Preferred Types of Snacks
    • Table 2-5. Preferred Types of Snacks, 2023 (percent of consumers)
• CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Table 2-6. Coronavirus Health Concerns: "I am concerned about the...", 2020-2023 (percent of consumers)
    • Figure 2-5. COVID-19 Statistics, March 2020-March 2023 (weekly trends in deaths and new hospital admissions)
  • Concerns about COVID-19 Variants
    • Figure 2-6. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021-2023(percent of consumers)
  • Concerns about Future Potential Pandemic Outbreaks
    • Table 2-7. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
• RISING PRICES DURING THE PANDEMIC
  • Table 2-8. Consumer Concerns about Rising Food Prices, 2021-2023 (percent of consumers)
  • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing
  • Their Purchasing Decisions
    • Figure 2-7. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023
    • Figure 2-8. Impact of Rising Costs on Food/Beverage Purchasing, 2023
  • Consumers Find Price More Important for Food and Beverage Purchase Decisions in 2023
    • Figure 2-9. Purchase Drivers for Food and Beverage Purchase Decisions, 2023
  • Cutting Back on Household Expenses
    • Table 2-9. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
    • Table 2-10. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
    • Table 2-11. Consumer Spending on "Extras", 2023 (percent of consumers)
• FOOD SHORTAGES DURING THE PANDEMIC
  • Concerns about Food Shortages
    • Table 2-12. Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
  • Stockpiling of Food and Beverage Items
    • Table 2-13. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)
• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
  • Negative Effects Reported in 2020 and 2021
    • Table 2-14. Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021(percent of consumers)
  • Continuing Mental and Physical Health Effects 2022
    • Figure 2-10. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
    • Figure 2-11. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
  • Stress Levels and Impact on Food/Beverage Consumption
    • Figure 2-12. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,2023
    • Figure 2-13. Impact of Food Consumption on Mental or Emotional Well-Being, 2023
• PANDEMIC EFFECTS ON WORK
  • Changes to Work Patterns Have Continued in 2021 and 2022
    • Figure 2-14. Coronavirus Changes to Work Patterns, 2021-2022 (percent of consumers)
• IN-STORE SHOPPING PATTERNS
  • Figure 2-15. Changes to In-Store Shopping Activity Continue in the Vaccine Era, 2021-2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

• HIGHLIGHTS
• THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
  • Impact on the Beverage Market
• CONCERNS ABOUT FOOD WASTE
  • Most Consumers Are Concerned about Food Waste
    • Figure 3-1. Levels of Concerns about Food Waste and Reasons for Concern, 2022
    • Table 3-1. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
  • How Consumers Reduce Food Waste
    • Figure 3-2. Actions Taken to Reduce Food Waste, 2022
  • Opportunities for Energy and Sports Drinks
    • Figure 3-3. Marketing Video for New Food Waste Product
• FOOD INTOLERANCES AND FOOD ALLERGIES ARE A CONCERN TO MANY CONSUMERS
  • Figure 3-4 Ingredients and Allergen Content in a Functional Beverage
  • Prevalence
    • Figure 3-5. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)
    • Figure 3-6. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
  • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
    • Table 3-2. Food Allergies and Lactose Intolerance, 2018-2023 (percent of consumers)
  • Purchases of Foods with Allergy-Friendly Labels
    • Figure 3-7. Seeking Allergy Friendly Food Labels, 2022
  • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
    • Figure 3-8. Reasons for Choosing Allergy Friendly Food Labels, 2022
• PLANT-BASED AND PLANT-FORWARD TRENDS
  • Definitions
  • Vegan
  • Vegetarian
  • Pescatarian
  • Flexitarian
  • Omnivore
  • Plant-Based Dairy Products
  • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
    • Figure 3-9. Magazine Covers Reflect the Issues of Importance to General Consumers
  • More Than One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2023
    • Figure 3-10. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)
• NUTRIENTS, INGREDIENTS, AND DESIRED HEALTH BENEFITS SOUGHT BY CONSUMERS
  • Functional Health Benefits
    • Figure 3-11. Functional Benefits Sought from Food/Beverages/Nutrients, 2023
  • Consumers Continue to Seek Out Nutrient Sources in Foods and Beverages
    • Figure 3-12. Nutrients Consumers Seek to Consume, 2023
    • Table 3-3. Preferences for Functional Food and Beverage Ingredients, 2022 (percent of consumers)
    • Table 3-4. Looking for/Preferring or Never Hearing of Functional Food and Beverage Ingredients,2021-2022 (percent of consumers)
  • Sources Used to Consume Nutrients
    • Figure 3-13. Sources Consumers Use to Consume Nutrients, 2023
  • Perceptions of Caffeine and Knowledge of Amount Consumed
    • Figure 3-14. Knowledge of the Amount of Caffeine and the Effects of Naturally Occurring versus Added Caffeine, 2023
  • Avoiding or Limiting Sugar Intake
    • Figure 3-15. Avoiding or Limiting Sugars, 2023
  • Reasons for Avoiding or Limiting Sugar Intake
    • Figure 3-16. Reasons for Avoiding or Limiting Sugars, 2023
  • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
    • Figure 3-17. Preferences for Sweeteners, 2023
    • Table 3-5. Preferences for Sweetener Types, 2022 (percent of consumers)
  • Many Sweeteners Are Considered Unsafe by Consumers
    • Figure 3-18. Consumer Beliefs on Safety of Ingredients, 2023
  • Avoiding or Limiting Sodium
    • Figure 3-19. Actions Taken to Limit/Avoid Sodium, 2023
  • Information Consumers Seek Out on Nutrition Facts Labels
    • Figure 3-20. Information Consumers Seek Out on Nutrition Facts Labels, 2022

CHAPTER 4: MARKET SIZE AND FORECAST

• HIGHLIGHTS
• SCOPE
• ENERGY AND SPORTS DRINK SALES
  • Historical Trends by Product Form
    • Table 4-1. Energy and Sports Drinks Retail Sales by Product Form, 2017-2022 (million dollars)
    • Table 4-2. Energy and Sports Drinks Retail Dollar and Volume Sales, 2019-2020, 2020-2021, 2021-2022 (percent change)
  • Forecast by Product Form
    • Table 4-3. Energy and Sports Drinks Retail Sales by Product Form, 2022, 2023E, 2024P-2027P (million dollars)
  • 2023 Sales by Single- vs. Multi-Serve Packaging
    • Figure 4-1. Energy and Sports Drinks Retail Sales by Single- vs. Multi-Serve Packaging, 2023E (percent) .. 107
• CONSUMER BEVERAGE PURCHASES AND USE
  • Purchases of Sports and Energy Drinks
    • Table 4-4. Consumer Purchases of Sports and Energy Drinks, 2023 (percent of consumers)
  • Frequency and Source of RTD Beverage Purchases
    • Table 4-5. Frequency and Source of Ready-to drink Packaged Beverage Purchases in the Last 12 Months, 2023 (percent of consumers)
  • Packaging of Purchased Sports and Energy Drinks
    • Table 4-6. Forms of Beverage Packaging Purchased by Type of Beverage, 2023 (percent of consumers purchasing each beverage type)
  • Sports and Energy Drink Brands Used
    • Table 4-7. Consumer Use of Sports and Energy Drink Brands in the Last 6 Months, 2023 (percent of consumers)

CHAPTER 5: MARKETING TRENDS AND OPPORTUNITIES

• HIGHLIGHTS
• THE ROLE OF "SUPERFOODS", "ADAPTOGENS", AND "FOOD AS MEDICINE" IN FUNCTIONAL BEVERAGES
  • Figure 5-1. Juice Beverage Marketed with Superfood Claims Indicates Energy and Sports Benefits
• HEMP AND CBD
  • Figure 5-2. Hemp and CBD Drink Mixes Provide Focus and Energy with Various Additional Benefits
• FUNCTIONAL MUSHROOMS
  • Figure 5-3. Energy Drinks with Functional Mushrooms for Lasting Vitality
  • Figure 5-4. Mushroom Coffee Has Less Caffeine than Standard Coffee and Is Marketed for Enhanced
  • Energy
• BRAIN HEALTH, COGNITIVE FUNCTION (NOOTROPICS), AND MENTAL FOCUS INCREASINGLY A PART OF ENERGY DRINKS
  • Figure 5-5. Cacao Mix Marketed to Improve Mental Focus and Boost Energy in the Body
  • Figure 5-6. Brain Boosting Ingredients in RTD Format
  • Figure 5-7. Different Formulas Provide Various Brain Health Claims Such as Improved Memory and Boosted Output
  • Figure 5-8. Energy Drinks Formulated for Cognition Boosting Benefits Including Focus, Memory, Mental Clarity, and Mood
• ENERGY AND SPORTS FUNCTIONS WITH OTHER FUNCTIONAL BENEFITS
  • Figure 5-9. Energy Drink with Mood Boosting, Immunity, and Metabolism Claims
  • Figure 5-10. Sports Drink with Immunity Claims Marketed for Travel, Wellness, and Vitality
  • Figure 5-11. Energy Drink with Added Ingredients for Gut Health Claims
  • Figure 5-12. Energy Drink with Muscle Building, Metabolism, and Health (Bone, Joint, Hair, Nail, Skin) Claims
  • Figure 5-13. Sports Drink Mix with Added Caffeine for an Energy Boost during a Workout
  • Figure 5-14. Meal Replacement/Weight Management Drinks with Caffeine for an Energy Boost
• SOME CONSUMERS ENGAGE IN "CLEANSE" AND "DETOX" DIETS OR INTERMITTENT FASTING TO BOOST IMMUNITY, MOOD, ENERGY, OR OVERALL HEALTH
  • Figure 5-15. Juice Cleanse Marketed for Weight Loss and Energy Boost
  • Figure 5-16. Detox Tea Blend Marketed for Increased Energy, Weight Loss, and Immunity
• OPPORTUNITIES TO INTEREST OLDER CONSUMERS IN ENERGY AND SPORTS BEVERAGES MARKETING TO FAMILIES WITH CHILDREN
  • Beverages for Kids
    • Figure 5-17. Electrolyte Water Marketed for Kids Age 5 and Up for Hydration during Illness
    • Figure 5-18. Kids Vitamin-Packed Beverages for Enhanced Hydration without Sugar
    • Figure 5-19. Kids Vitamin-Packed Beverages for Enhanced Hydration without Sugar
  • Beverages for Parents
• OPPORTUNITIES TO TARGET GAMERS
  • Figure 5-20. Organic Caffeine Ingredient Developed with Gamers in Mind
• "BETTER-FOR-YOU" TRENDS
  • Clean Label
    • Figure 5-21. Energy Tea Promotes "Super Clean Ingredients" without Any Synthetic Caffeine
    • Figure 5-22. Clean Label Sports Drink "100% Naturally Sourced" with Zero Artificial Flavors, Sweeteners, or Dyes
  • Unrefined Sugar
    • Figure 5-23. Energy Drink Using Cane Sugar to Bolster Image of Premium Ingredients
  • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
    • Figure 5-24. Zero Calorie, Zero Sugar Energy Drinks Help Consumers Power Up with Clean Energy
  • Minus the Sugar
    • Figure 5-25. Sports Drink Mix With Zero Sugar
  • Low-Carb/High Protein, Keto, and Paleo Diets
    • Figure 5-26. Keto Sports/Energy Drink Features Multiple Functional Benefits
  • Natural, Plant-Based Caffeine
    • Figure 5-27. Energy Drink Mix Marketed as "Jitter-Free" Due to Plant-Based Caffeine
    • Figure 5-28. Sparkling Water Energy Drinks Help You Recharge with "Plant-Based Energy" Via Natural
  • Caffeine
  • Organic and Non-GMO Products
    • Figure 5-29. Organic Sports Drinks Promise "Zero B.S. Just Benefits"
• NEWER ENTRANTS AND NOTABLE ACTIVITY
  • Figure 5-30. Examples of Energy and Sports Drinks with Greater Functionality
• DIRECT-TO CONSUMER (DTC) MARKETING
  • New Companies and Products with Niche Appeal May Choose DTC Channels
    • Figure 5-31. Functional Beverages to "Unlock Your Best Brain" Mostly Sold Via E-Commerce
  • Subscriptions Save Consumers Money and Boost Sales
    • Figure 5-32. Functional Beverages Provide a Discount with a Subscription Delivery
• IN-STORE PURCHASING TRENDS
  • Stores Used for Fulfillment of Online Orders
    • Figure 5-33. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
  • Retail Stores Rely More On Impulse Purchases
    • Figure 5-34. Energy and Sports Drinks in a Checkout-Area Cooler
  • Wider Selection at Bigger Format Stores
    • Figure 5-35. Wide Selection of Energy Drinks in a Grocery Store Aisle
  • In-Store Product Samples and Promotions to Increase Awareness and Interest
    • Figure 5-36. Sports Drink Product Samples Promote Brand Awareness and Allow Consumers to Try
  • Different Flavors
    • Figure 5-37. Retail-Ready Packaging Further Promotes Sports Drinks Available to Sample
  • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
    • Figure 5-38. Private Label Energy Shots Advertised for Sale in Stores and Online

CHAPTER 6: CONSUMER DEMOGRAPHICS

• HIGHLIGHTS
• PURCHASES OF SPORTS AND ENERGY DRINKS
  • Table 6-1. Consumer Purchases of Sports and Energy Drinks, 2023 (percent of consumers)
  • Table 6-2. Consumer Use of Sports and Energy Drinks in the Last 6 Months, 2023 (percent of consumers)
• TRENDS BY GENDER
  • Table 6-3. Sports and Energy Drink Purchases by Gender, 2023 (percent of consumers)
  • Table 6-4. Consumer Use of Sports and Energy Drinks in the Last 6 Months by Gender, 2023 (percent of consumers)
• TRENDS BY AGE BRACKET AND GENERATION
  • Table 6-5. Sports and Energy Drink Purchases by Age Bracket, 2023 (percent of consumers)
  • Table 6-6. Consumer Use of Sports and Energy Drinks in the Last 6 Months by Age Bracket, 2023 (percent of consumers)
  • Table 6-7. Consumer Use of Sports and Energy Drinks in the Last 6 Months by Generation, 2023 (percent of consumers)
• PATTERNS BASED ON HOUSEHOLD INCOME
  • Table 6-8. Sports and Energy Drink Purchases by Household Income Bracket, 2023 (percent of consumers)
  • Table 6-9. Consumer Use of Sports and Energy Drinks in the Last 6 Months by Household Income Bracket, 2023 (percent of consumers)
• REGIONAL DIFFERENCES
  • Table 6-10. Sports and Energy Drink Purchases by US Region, 2023 (percent of consumers)
• URBAN, SUBURBAN, AND RURAL CONSUMERS
  • Table 6-11. Sports and Energy Drink Purchases by Urban, Suburban, or Rural Living, 2023 (percent of consumers)
• EDUCATIONAL ATTAINMENT
  • Table 6-12. Sports and Energy Drink Purchases by Educational Attainment, 2023 (percent of consumers)
• PRESENCE OF CHILDREN IN THE HOUSEHOLD
  • Table 6-13. Sports and Energy Drink Purchases by Presence of Children in HH, 2023 (percent of consumers)
• RACE/ETHNICITY
  • Table 6-14. Sports and Energy Drink Purchases by Race/Ethnicity, 2023 (percent of consumers)
• PLANT-FORWARD CONSUMERS
  • Table 6-15. Sports and Energy Drink Purchases by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
• ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
  • Table 6-16. Sports and Energy Drink Purchases by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)
• CLEAN LABEL DIETERS
  • Table 6-17. Sports and Energy Drink Purchases by Adherence to a Clean Label Diet, 2023 (percent ofconsumers)
• GAMERS
  • Online Gaming Service Activity
    • Table 6-18. Sports and Energy Drink Use in the Last 6 Months by Online Gaming Service Activity, 2023 (percent of consumers)
  • PC/Computer Game and Video/Electronic Game Activity
    • Table 6-19. Sports and Energy Drink Use in the Last 6 Months by PC/Computer Game and Video/Electronic Game Participation in the Last 12 Months, 2023 (percent of consumers)
  • Esports Activity
    • Table 6-20. Sports and Energy Drink Use in the Last 6 Months by Esports Activity, 2023 (percent of consumers)
• SPORTS AND FITNESS PARTICIPANTS
  • Fitness Club/Gym Membership and Location of Regular Exercise Program
    • Table 6-21. Sports and Energy Drink Use in the Last 6 Months by Fitness Club/Gym Membership and
  • Location of Regular Exercise Program, 2023 (percent of consumers)
  • Frequency of Exercise Activity and Use of Fitness Equipment/Aids
    • Table 6-22. Sports and Energy Drink Use in the Last 6 Months by Frequency of Exercise Activity and Use of Fitness Equipment/Aids, 2023 (percent of consumers)
  • Sports Association Membership and Frequency of Sports/Recreational Activity
    • Table 6-23. Sports and Energy Drink Use in the Last 6 Months by Sports Association Membership and Frequency of Sports/Recreational Activity, 2023 (percent of consumers)
  • Level of Sports Enthusiasm and Participation in Fantasy Sports Leagues
    • Table 6-24. Sports and Energy Drink Use in the Last 6 Months by Level of Sports Enthusiasm and Participation in Fantasy Sports League, 2023 (percent of consumers)

CHAPTER 7: CONSUMER PSYCHOGRAPHICS

• HIGHLIGHTS
• SPECIAL EATING RESTRICTIONS OR PREFERENCES
  • Table 7-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
  • Table 7-2. Special Diets Followed by Consumers, 2023 (percent of consumers)
• LEVELS OF STRESS, ANXIETY, TIREDNESS, LONELINESS, ENERGY, AND FOCUS
  • Table 7-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your "normal" or preferred level", 2023 (percent of respondents who reported feeling more of these characteristics)
  • Table 7-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness),compared to your "normal" or preferred level", 2023 (percent of respondents who reported feeling lower levels of these characteristics)
• PERCEPTIONS ABOUT HEALTH AND NUTRITION
  • Concerns About Health Can Be Addressed by Functional Beverages, Including Sports and Energy Drinks
    • Table 7-5. Health Concerns That Can Be Addressed by Functional Beverages, 2023 (percent of consumers)
  • Nutrition and Healthy Foods
    • Table 7-6. Opinions about Healthy Foods and Nutrition, 2023 (percent of consumers who agree)
  • Vitamins/Supplements and Alternative Medicine
    • Table 7-7. Opinions about Alternative Medicine and Vitamins/Supplements, 2023 (percent of consumers who agree)
    • Table 7-8. Taking Vitamins or Supplements, 2022 (percent of consumers)
    • Table 7-9. Reasons for Taking Vitamins or Supplements, 2022 (percent of consumers who take vitamins or supplements at least occasionally)
  • Opinions on Sweeteners, Calories, and Sugar Content
    • Table 7-10. Consumer Opinions on Sweeteners, Calories, and Sugar Content by Gender and Age Bracket, 2022 (percent of consumers who strongly agree)
• INFLUENCES ON FOOD/BEVERAGE CONSUMPTION OR SHOPPING CHOICES
  • Figure 7-1. Influences on Consumer Food/Beverage Consumption or Shopping Choices, 2023 (percent of consumers)
• OPINIONS ON SUSTAINABILITY
  • Figure 7-2. Consumer Opinions on Sustainability, 2023 (percent of consumers)