食品市场展望（2024 年）：机会与课题，包括价格、便利性和永续性

本报告检视了美国食品市场，分析了产品供应情况、零售通路趋势以及消费者趋势和动机。 它专注于透过美国零售通路向消费者销售的某些食品的市场。 所有零售分销管道都被纳入市场规模衡量和考虑范围，包括超市和杂货店、大型商场和超级中心、仓储俱乐部、天然食品店、便利商店、药局、一元商店和包括线上在内的直销通路。 市场规模数据和预测是在零售销售层面提供的。

目录

第 1 章执行摘要

第二章从疫情到通膨时代的趋势

• 对新冠肺炎 (COVID-19) 感染的担忧依然存在
• 许多人仍认为疫情对健康构成威胁
• 流感与 COVID-19 疫苗接种
• 有些消费者继续在公共场合戴口罩并避开人群
• 疫情对个人的不利影响
• 压力水平及其对食品和饮料消费的影响
• 在家工作的趋势
• 2023 年在家工作：在家工作的能力与频率
• 2024 年的工作习惯：典型工作日
• 2024 年的工作习惯：典型工作安排
• 家庭烹饪维持较高标准
• 通货膨胀和物价
• 许多消费者担心通货膨胀和食品价格上涨
• 大多数消费者意识到食品价格上涨，他们的购买决策发生了显着变化。
• 减少家庭开支

第 3 章概述

• 食品零售额预测
• 分布趋势
• 电子商务与杂货配送
• 更快、更方便的送货上门
• 无人机送货
• 外送服务
• DoorDash 将 SNAP 付款扩展到更多杂货店
• 零食
• 吃零食的频率和吃零食的原因
• 家庭餐包
• 送餐上门服务

第 4 章食品趋势

• CEA-室内农业
• 植物性替代品
• 90% 的消费者主要是杂食者或弹性素食者
• 植物性肉类与家禽替代品
• 混合
• 植物性、不含乳製品的替代品
• 冰淇淋
• 酸奶
• 起司
• 非植物替代品
• 人造肉麵临的课题
• 其他选项
• 非动物源性乳製品
• 负责任的新产品开发
• 套餐
• 永续包装的多面向目标
• 争议的优先顺序
• 对您来说更健康
• 自然
• "天然" 标籤在购买杂货时最具影响力
• 保健食品
• 新鲜且碳水化合物含量低的顶级健康食品的定义
• 少糖或无糖
• 避免或限製糖的摄取量
• 避免或限製糖摄取量的原因
• 糖仍比低热量/无热量甜味剂更受青睐
• 加工食品
• 加入蔬菜
• 非常适合节食
• 生酮饮食
• 高蛋白质
• 体重减轻
• 减肥药
• 正念
• 刺激感官
• 舒适与怀旧
• 对于儿童
• 餐厅/厨师品质如家
• 受到影响者的启发
• 合作关係对双方都有利
• 自有品牌的表现仍优于国家品牌
  表 4-6。2021 年、2022 年、2023 年选定自有品牌产业的美元销售额成长率（百分比变动）

第五章连载

第 6 章巧克力糖

第 7 章 Cookie

第8章 新鲜出炉的麵包

第 9 章 新鲜包装沙拉

U.S. Food Market Outlook 2024 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level.

Report Methodology

The information contained in U.S. Food Market Outlook 2024 was developed from a variety of primary and secondary research sources.

Primary research includes interviews with food and beverage market experts and participation in and attendance at food industry events. Primary research also includes the Packaged Facts National Online Consumer survey, a quarterly poll of U.S. adult consumers (age 18+) conducted by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts' exclusive survey is an extensive analysis of MRI-Simmons' National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually.

Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports.

This report contains dozens of numerical tables and charts, as well as numerous product photographs. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• FOOD TRENDS
• Figure 1-1. Food Market Trends
• SCOPE
• METHODOLOGY

CHAPTER 2: TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

• CONCERNS ABOUT COVID-19 EXPOSURE REMAIN
• Most Still Consider the Pandemic a Health Threat
• Table 2-1. Coronavirus Health Concerns: "I am concerned about the...", 2021 - 2023 (% of consumers)
• Vaccination for the Flu and COVID-19
• Table 2-2. Consumer Vaccination Plans, 2023 (% of consumers)
• Table 2-3. Consumer Vaccination Rates, 2024 (% of consumers)
• Some Consumers Continue to Wear Masks in Public and Avoid Crowds
• Table 2-4. Consumer Habits Regarding Masks, Crowds, and Testing for COVID-19, 2024 (% of consumers)
• NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
• Reporting Negative Mental States in
• Figure 2-1. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (% of consumers)
• Continuing Mental and Physical Health Effects in
• Table 2-5. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2024 (% of consumers)
• Stress Levels and Impact on Food/Beverage Consumption
• Figure 2-2. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption,
• Figure 2-3. Impact of Food Consumption on Mental or Emotional Well-Being,
• WORK-FROM-HOME TRENDS
• Working from Home in 2023: Work from Home Ability and Frequency
• Table 2-6. Ability to Work from Home and Frequency of Remote Work, 2023 (% of consumers)
• Work Habits in 2024: Typical Work Weeks
• Table 2-7. "How Much of Your Typical Work Week is Spent at the Following Locations?", 2024 (% of employed consumers)
• Work Habits in 2024: Typical Work Arrangements
• Figure 2-4. Typical Work Arrangements (Fully Remote, Hybrid, and Traditional), 2024 (% of employed consumers)
• HOME COOKING REMAINS RELATIVELY HIGH
• Table 2-8 Home Cooking Behaviors, Agree Completely, 2013 - 2023 (% of US adults)
• Table 2-9 Food Prepared From Scratch In Last 6 Months, 2013 - 2023 (% of households that make food from scratch)
• INFLATION AND PRICES
• Many Consumers Are Concerned about Inflation and Rising Food Prices
• Table 2-10. Consumer Concerns about Rising Food Prices, 2023 - 2024 (% of consumers)
• Vast Majority of Consumers Have Noticed the Rising Cost of Food; Many Changing Purchasing Decisions
• Figure 2-5. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023 (% of consumers)
• Figure 2-6. Impact of Rising Costs on Food/Beverage Purchasing, 2023 (% of consumers)
• Consumers Find Price More Important for Food Purchase Decisions in
• Figure 2-7. Purchase Drivers for Food and Beverage Purchase Decisions, 2023 (% of consumers)
• Cutting Back on Household Expenses
• Table 2-11. Consumer Spending on "Extras", 2023 - 2024 (% of consumers)
• Table 2-12. "If a food item is on sale, I buy multiple units to stock up." Agree Completely, 2013 - 2023 (% of US adults)

CHAPTER 3: OVERVIEW

• FOOD RETAIL SALES FORECAST
• Table 3-1. US Retail Dollar Sales by Top Food Categories, 2018, 2023 - 2028P (million dollars and percent change)
• Table 3-2. US Retail Dollar Sales by Top Food Categories, 2019, 2020, 2021, 2022, 2023 (million dollars and percent change)
• Table 3-3. US Retail Dollar and Volume Sales by Top Food Categories, 2019, 2020, 2021, 2022, 2023 (percent change)
• Table 3-4. Annual Price Changes by Top Food Categories, 2020, 2021, 2022, 2023 (percent change)
• DISTRIBUTION TRENDS
• E-Commerce and Grocery Delivery
• Table 3-5. Purchased Groceries Over Internet in Last 30 days, 2013 - 2023 (percent of US adults)
• Faster and More Convenient Home Delivery
• Drone Delivery
• In-Home Delivery
• DoorDash Expands SNAP Payments to More Grocers
• SNACKING
• Frequency of Snacking and Reasons for Snacking
• Figure 3-1 Frequency of Snacking, 2023 (percent of consumers)
• Figure 3-2 Reasons for Snacking, 2023 (percent of consumers)
• Figure 3-3 Most Common Snacks by Day Part, 2023 (percent of consumers)
• HOME MEAL KITS
• Table 3-6. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Table 3-7. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)
• HOME MEAL DELIVERY
• Table 3-8. Consumer Use of Food Ordering Methods in the Last 12 Months, 2024 (percent of consumers)
• Table 3-9. Consumer Frequency of Food Ordering Methods in the Last 3 Months, 2024 (percent of consumers who have used each method in the last 12 months)

CHAPTER 4: FOOD TRENDS

• CEA-INDOOR FARMING
• PLANT-BASED ALTERNATIVES
• 90% of Consumers Primarily Omnivores or Flexitarians
• Table 4-1. Prevalence of Plant-Forward Eating Habits/Diet Control, 2020 - 2023 (percent of consumers)
• Plant-Based Meat and Poultry Alternatives
• Blends
• Plant-Based, Dairy-Free Alternatives
• Ice Cream
• Yogurt
• Cheese
• NON-PLANT-BASED ALTERNATIVES
• Cultivated Meat Facing Challenges
• Other Alternatives
• Animal-Free Dairy
• RESPONSIBLE NEW PRODUCT DEVELOPMENT
• Packaging
• Figure 4-1. Willingness to Take Action About Sustainability, 2024 (percent of consumers)
• Figure 4-2. Importance of Sustainability Practices, 2024 (percent of consumers)
• Figure 4-3. Affordability of Sustainable Lifestyle, 2024 (percent of consumers)
• The Multifaceted Goals of Sustainable Packaging
• Figure 4-4. Most Important Sustainable/Eco-Friendly Packaging Features, by age group 2024 (percent of consumers)
• Priorities in Conflict
• Figure 4-5 Consumer Perceptions of Packaging Materials' Eco-Friendliness 2024 (percent of consumers)
• HEALTHIER-FOR-YOU
• Figure 4-6. Priority of Selected Food Characteristics, 2024 (percent of consumers)
• Table 4-2. "I Buy Food Labeled As...", 2017 - 2023 (percent of US adults)
• Natural
• "Natural" Labels Most Impactful When Grocery Shopping
• Figure 4-7. Influential Labels When Purchasing Food, 2023 (percent of consumers)
• Healthy Food
• Fresh and Low Sugar Top Healthy Food Definers
• Figure 4-8. Defining Healthy Food, 2023 (percent of consumers)
• Reduced or Zero Sugar
• Avoiding or Limiting Sugar Intake
• Figure 4-9. Avoiding or Limiting Sugars, 2023 (percent of consumers)
• Reasons for Avoiding or Limiting Sugar Intake
• Figure 4-10. Reasons for Avoiding or Limiting Sugars, 2023 (percent of consumers)
• Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
• Figure 4-11. Preferences for Sweeteners, 2023 (percent of consumers)
• Processed Foods
• Figure 4-12. Consideration of Processed Foods, 2023 (percent of consumers)
• Incorporating Vegetables
• Table 4-3. Consumption Rates for Fresh Vegetables, 2013 - 2023 (percent of US households)
• Diet-Friendly
• Figure 4-13. Adherence to a Diet/Eating Pattern in the Past Year, 2019 - 2023 (percent of consumers)
• Keto
• Table 4-4. "Are you familiar with (heard of it and know what is involved in following it) any of the following diet and eating philosophies?", 2021 - 2023 (percent of consumers)
• High Protein
• Weight Loss
• Figure 4-14. Eating Pattern/Diet Motivations in the Past Year, 2023 (percent of consumers)
• Weight-loss Drugs
• MINDFUL INDULGENCE
• IGNITE THE SENSES
• COMFORT & NOSTALGIA
• KID-FOCUSED
• RESTAURANT/CHEF QUALITY AT HOME
• INFLUENCER INSPIRED
• Table 4-5. Factors That Entice People to Try New Foods, Strongly Impact, 2023 (percent of consumers)
• PARTNERSHIPS A WIN-WIN
• PRIVATE LABEL STILL OUTPERFORMING NATIONAL BRANDS
Table 4-6. Selected Private Label Department Dollar Sales Growth, 2021, 2022, 2023 (percent change)
• Table 4-7. Consumption Rates in last 6 months for Selected Store Brand Foods, 2013 - 2023 (percent of US households that eat selected product)

CHAPTER 5: CEREAL

• SALES OUTLOOK
• Market Increasing Slightly to Over $13 Billion in
• Table 5-1. US Cereal Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• Category Sales
• Figure 5-1. US Cereal Category Retail Dollar Shares 2019, 2023 (percent)
• Table 5-2. US Cereal Market Retail Dollar Sales: By Category, 2016 - 2028 (in millions of dollars and percent change)
• KEY OPPORTUNITIES

CHAPTER 6: CHOCOLATE CANDY

• SALES OUTLOOK
• Market Increases to Over $35 Billion in
• Table 6-1. US Chocolate Candy Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• Segment Sales
• Figure 6-1. US Chocolate Candy Category Retail Dollar Shares, 2023, 2028 (percent)
• Table 6-2. US Chocolate Candy Market Retail Dollar Sales: By Category, 2016 - 2028 (in millions of dollars and percent change)
• KEY OPPORTUNITIES

CHAPTER 7: COOKIES

• SALES OUTLOOK
• Market to Exceed $18 Billion in
• Table 7-1. US Cookies Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• KEY OPPORTUNITIES

CHAPTER 8: FRESH BREAD

• SALES OUTLOOK
• Market Over $22 Billion in
• Table 8-1. US Fresh Bread Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• Segment Sales
• Figure 8-1. US Fresh Bread Category Retail Dollar Shares, 2019, 2023 (percent)
• Table 8-2. US Fresh Bread Market Retail Dollar Sales: By Category, 2016 - 2028 (in millions of dollars and percent change)
• KEY OPPORTUNITIES

CHAPTER 9: FRESH PACKAGED SALADS

• SALES OUTLOOK
• Fresh Packaged Salad Sales Increasing to Over $9 Billion in
• Table 9-1. US Fresh Packaged Salads Retail Sales, 2018 - 2028 (million dollars, million pounds, and percent change)
• Segment Sales
• CONSUMER INSIGHTS
• Packaged Salad Consumption Still Higher Than Pre-Pandemic Levels
• Table 9-2. Consumption Rates for Packaged Fresh Salad and Fresh Produce, 2013 - 2023 (percent of households)
• Packaged Salad Eaters Don't Consume That Often
• Table 9-3. Packages of Packaged Fresh Salad Eaten in Last 30 Days, 2013 - 2023 (percent of US households that eat packaged fresh salad)
• KEY OPPORTUNITIES
• CEA-Indoor Farming
• Restaurant/Chef Quality at Home
• Global Inspiration
• CHAPTER 10: FROZEN DINNERS/ENTREES
• SALES OUTLOOK
• Market Increasing to Nearly $16 Billion in
• Table 10-1. US Frozen Dinners/Entrees Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• Category Sales
• Figure 10-1. US Frozen Dinners/Entrees Segment Retail Dollar Shares, 2019, 2028 (percent)
• Table 10-2. US Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2016 - 2028 (in millions of dollars and percent change)
• KEY OPPORTUNITIES
• CHAPTER 11: FROZEN PIZZA
• SALES OUTLOOK
• Market Approaches $9 Billion in
• Table 11-1. US Frozen Pizza Retail Sales, 2018 - 2028 (million dollars, million pounds, and percent)
• CONSUMER INSIGHTS
• Frozen Pizza Eaten by Only Half of US Households
• Table 11-2. Consumption Rates for Frozen Pizza, 2013 - 2023 (percent of US households)
• Frozen Pizzas Eaters Don't Eat Them That Often
• Table 11-3. Packages of Frozen Pizza Eaten in Last 30 Days, 2013 - 2023 (percent of US households that eat frozen pizza)
• KEY OPPORTUNITIES
• Restaurant/Chef Quality at Home
• Mindful Indulgence
• Ultra-Indulgent
• Ignite the Senses
• Influencer Inspired
• Responsible NPD
• CHAPTER 12: ICE CREAM AND FROZEN NOVELTIES
• SALES OUTLOOK
• Market Increasing to Over $19 Billion in
• Table 12-1. US Ice Cream and Frozen Novelties Retail Sales, 2018 - 2028 (million dollars, million units, and percent change)
• Category and Segment Sales
Figure 12-1. US Ice Cream and Frozen Novelties Retail Value Shares by Segment, 2019, 2023 (percent)
• Frozen Novelties Will Continue to Outperform Ice Cream
• Table 12-2. US Ice Cream and Frozen Novelties Retail Dollar Sales: By Category & Segment, 2016 - 2028 (million dollars and percent)
• CONSUMER INSIGHTS
• Regular (Full-Fat) Ice Cream Overwhelmingly Preferred
• Table 12-3. Types of Ice Cream/Gelato/Sherbet Eaten Most Often, 2017 - 2023 (percent of US households that eat ice cream/gelato/sherbet)
• Ice Cream/Gelato/Sherbet Eaters Don't Consume Much
• Table 12-4. Pints of Ice Cream/Gelato/Sherbet Eaten in Last 7 Days, 2016 - 2023 (percent of US households that eat ice cream/gelato/sherbet)
• KEY OPPORTUNITIES
• Ignite the Senses
• Comfort & Nostalgia
• Mindful Indulgence
• Dairy Alternatives
• Animal-Free Dairy
• Responsible NPD
• CHAPTER 13: MEAL & SNACK BARS
• SALES OUTLOOK
• Market to Exceed $10 Billion in
• Table 13-1. US Meal & Snack Bars Retail Sales, 2018 - 2028 (million dollars, million pounds, and percent change)
• Category Sales
• Figure 13-1. US Meal & Snack Bars Retail Dollar Shares by Category, 2016, 2019, 2023 (percent)
• Table 13-2. US Meal & Snack Bars Retail Sales: By Category, Segment 2016 - 2028 (million dollars)
• CONSUMER INSIGHTS
• Heaviest-Consuming Snack Bar Group Expands
• Table 13-3. Number of Breakfast/Cereal/Granola Bars Eaten in Last 30 Days, 2013 - 2023 (percent of US households that eat breakfast/cereal/granola bars)
• Key Brand Differences
• Table 13-4. Consumption Rates for Selected Brands of Breakfast/Cereal/Granola & Nutrition/Energy Bars, 2013 - 2023 (percent of households that eat bars)
• viii
• KEY OPPORTUNITIES
• Mindful Indulgence
• Healthier-For-You
• Ignite the Senses
• Kid-Focused
• Responsible NPD
• CHAPTER 14: MEAT AND POULTRY
• SALES OUTLOOK
• Market Approaching $139 Billion in
• Table 14-1. US Meat and Poultry Retail Sales, 2018 - 2028 (million dollars, million pounds, and percent change)
• Category and Segment Sales
• Meat Continues to Dominate Category Sales
• Figure 14-1. US Meat and Poultry Category/Segment Retail Dollar Shares, 2023, 2028 (percent)
• Table 14-2. US Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2016 - 2028 (million dollars and percent change)
• CONSUMER INSIGHTS
• Poultry Preferred Over Meat but Gap Shrinking
• Table 14-3. Consumption Rates for Meat & Poultry, 2013 --2023 (percent of households)
• Consumers Overwhelming Prefer Fresh Over Frozen
• Table 14-4. Consumption Rates for Fresh versus Frozen Meat & Poultry, 2013 - 2023 (percent of households that eats meat or poultry)
• Bacon and Sausage Struggle to Hold Pandemic Gains
• Table 14-5. Consumption Rates for Selected Processed Meats and Poultry, 2013 - 2023 (percent of households)
• KEY OPPORTUNITIES
• Restaurant/Chef Quality at Home
• Ignite the Senses
• Plant-based Alternatives
• Blends
• Cultivated Meat Facing Challenges
• Other Alternatives
• Responsible NPD
• CHAPTER 15: NATURAL AND SPECIALTY CHEESE
• SALES OUTLOOK
• Table 15-1. US Natural and Specialty Cheese Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds, and percent change)
• Category Sales
• Figure 15-1. US Natural and Specialty Cheese Category Retail Dollar Shares, 2019, 2023 (percent)
• Table 15-2. US Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2016 - 2028 (in millions of dollars and percent change)
• KEY OPPORTUNITIES
• CHAPTER 16: SALTY SNACKS
• SALES OUTLOOK
• Market to Reach $51 Billion in
• Table 16-1. US. Salty Snacks Retail Sales, 2018 - 2028 (million dollars, million pounds, and percent change)
• Segment Sales
• Potato Chips Losing Share in The Future
• Figure 16-1. US. Salty Snack Retail Dollar Shares by Category, 2019, 2028 (percent)
• Growth Driven by Tortilla/Tostada Chips & Non-Chip Salty Snacks
• Table 16-2. US. Salty Snack Market Retail Dollar Sales: By Category, 2016 - 2028 (million dollars and percent change)
• CONSUMER INSIGHTS
• Potato Chips Still Most Preferred But Trending Down
• Table 16-3. Consumption Rates for Selected Salty Snacks, 2013 - 2023 (percent of households)
• Chip Eaters Don't Consume Much
• Table 16-4. Bags of Potato Chips Eaten in Last 30 Days, 2013 - 2023 (percent of US households that eat potato chips)
• Table 16-5. Bags of Corn/Tortilla/Other Chips & Cheese Snacks Eaten in Last 30 Days, 2013 -2023 (percent of US households that eat corn/tortilla/other chips & cheese snacks)
• KEY OPPORTUNITIES
• Ignite the Senses
• Mindful Indulgence
• Comfort & Nostalgia
• Responsible NPD
• CHAPTER 17: SOUP
• SALES OUTLOOK
• Market Increasing to Over $10 Billion in
• Table 17-1. US Soup Market Retail Dollar Sales, 2018 - 2028 (in millions of dollars, millions of pounds/16oz. equivalents, and percent change)
• KEY OPPORTUNITIES
• CHAPTER 18: YOGURT
• SALES OUTLOOK
• Market Increasing to $13 Billion in
• Table 18-1. US Yogurt Retail Sales, 2018 - 2028 (million dollars, million pints, and percent change)
• Category Sales
• Figure 18-1. US Yogurt Retail Dollar Shares by Category, 2016, 2023, 2028 (percent)
• Table 18-2. US Yogurt Retail Dollar Sales: By Category, 2016 - 2028 (million dollars)
• CONSUMER INSIGHTS
• After Pandemic Boost, Yogurt Consumption Relatively Steady
• Table 18-3. Consumption Rates for Yogurt, 2013 - 2023 (percent of US households)
• Regular (Full-Fat) Yogurt Still Preferred
• Table 18-4. Types of Yogurt Eaten Most Often, 2013 - 2023 (percent of US households that eat yogurt)
• Plain and Flavored Yogurt Gain at Expense of Fruit Varieties
• Table 18-5. Kinds of Yogurt Eaten Most Often, 2013 - 2023 (percent of US households that eat yogurt)
• Greatest Growth from Those Eating the Least
• Table 18-6. Containers of Yogurt Eaten in Last 7 Days, 2013 - 2023 (percent of US households that eat yogurt)
• KEY OPPORTUNITIES
• Healthier-For-You
• Dairy-Free and Plant-Based Alternatives
• Increase Kids' Consumption
• Ignite the Senses
• Snacking
• Responsible NPD