世界无纺布湿巾的未来（至 2027 年）

预计到 2027 年，全球无纺布擦拭巾市场的增长速度将略高于以往。 COVID-19 在 2020 年对湿巾业务的某些部分产生了强烈影响，但影响范围很窄且短暂。

预计到 2027 年，消毒湿巾和保健湿巾等一些行业将超过过去的水平。然而，到 2027 年，餐饮服务湿巾和一般工业湿巾预计将落后于过去的水平。

本报告研究了全球非织造布擦拭巾市场，并提供了包括 2017 年至 2027 年的市场数据、市场驱动因素和趋势、竞争格局以及按细分市场和地区分列的市场分析等信息。

执行摘要

介绍与研究方法

主要擦除驱动因素和趋势

• 简介
• 供应链
• 利润池
• 竞争格局
• 主要法规和行业准则
• 主要因素和趋势
  • 一次性塑料指令/减少塑料垃圾
  • COVID-19 及其后果
  • 原材料的供应和价格
  • 性能要求和发展
  • 立法进展
  • 客户要求（方便等）
  • 可持续性

材料市场

• 简介
• 按原材料划分的无纺布湿巾市场份额
  • 石油
    • 涤纶纤维
    • 聚丙烯纤维
    • 聚丙烯聚合物
  • 纤维素
  • 木浆
    • 人造丝
    • 莱赛尔
    • 棉
  • 特种纤维
  • 双组分纤维
    • 聚乳酸
    • 醋酸纤维素
  • 乳胶粘合剂
    • 标准乳胶粘合剂
    • 特殊乳胶粘合剂

流程市场

• 简介
• 按加工技术划分的无纺布湿巾市场份额
  • 水刺
  • 空袭
  • 针刺
  • 一致
  • 旋转突袭
  • 湿袭
  • 卡片
  • 其他

最终用途市场

• 简介
• 消费湿巾
  • 婴儿湿巾
  • 个人护理湿巾
    • 成人湿厕纸
    • 幼儿马桶护理湿巾
    • 成人失禁湿巾
    • 化妆品/面部湿巾
    • 女性卫生巾
    • 其他个人护理湿巾
  • 家庭护理或家用湿巾
    • 清洁/消毒湿巾
    • 湿地板湿巾
    • 静电擦拭
    • 家具/玻璃清洗
    • 汽车
    • 拖把等
• 工业湿巾
  • 通用工业湿巾
  • 特种工业湿巾
  • 餐饮服务湿巾
  • 用于医疗保健的湿巾

地理市场

• 简介
• 无纺布湿巾市场份额：按地区、按国家/地区
• 北美：市场概览
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲：市场概览
  • 巴西
  • 其他
• 西欧：市场概览
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 意大利
  • 比荷卢经济联盟
  • 斯堪的纳维亚
  • 其他
• 东欧：市场概览
  • 俄罗斯
  • 土耳其
  • 波兰
  • 其他
• 亚洲：市场概览
  • 印度
  • 中国
  • 日本
  • 其他

This report covers all nonwoven wipes, globally; data will be provided for the time period 2017-27, with both historical and projected information provided. Overall, the global nonwoven wipes market is forecast to experience slightly higher than historical growth rates through 2027.

The global nonwoven wipes market consumed 1.5 million tonnes or 27.5 billion m2 of nonwovens in 2022, valued at $20.8 billion. The global wipes market is forecast to consume 2.1 million tonnes or 41.6 billion m2 of nonwovens, valued at $29.0 billion in 2027. Forecast growth rates for 2022- 27 are 7.4% (tonnes), 8.6% (m2) and 6.8% (sales $).

Whenever the return to a 'new normal' occurs, whether it is 2023 or 2024, the global wipes market will revert to being driven by fundamental factors. While some segments will continue to slow in growth in response to global economic issues, others will flourish as consumers continue to disinfect and clean more than pre-pandemic.

This report covers all nonwoven wipes, globally; data will be provided for the time period 2017-27, with both historical and projected information provided. Overall, the global nonwoven wipes market is forecast to experience slightly higher than historical growth rates through 2027.

Our exclusive content

• While Covid-19 had a strong effect on select segments of the wipes business in 2020, this effect was both narrow and short lived. Most consumer wipes saw an increase in demand in 2020, while most industrial wipes saw a decrease; the overall effect was about a 3% faster growth rate in demand for all wipes in 2020, followed by a return to near normal rates in 2021-22

• Some segments, including disinfecting wipes and healthcare wipes, are forecast to remain above historical levels through 2027

• Conversely, food service wipes and general purpose industrial wipes are forecast to lag behind historical levels through 2027.

What will you discover?

• Wipes growth will remain almost flat from 2022 to 2027

• Wipes sales value will decrease in South America and Asia, growing in Europe, the Middle East and Africa

• Some of this growth is forecast due to the very low wipes sales value in 2022; for example, Eastern Europe is forecast to have recovered somewhat by 2027 from Russia's invasion of the Ukraine and subsequent sanctions, as well as from Turkey's current economic and political issues.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Pulp suppliers
• Paper suppliers
• Wipe suppliers
• Machinery and equipment suppliers
• Other raw material suppliers and producers
• Wipe manufacturers

About the author

Phil Mango has spent almost 40 years in the nonwovens industry. He has had varying positions and areas of expertise within the industry, from applications management for the global leader in nonwoven binders to technology director for the world's largest airlaid producer, to founder, owner and head of operations for his own nonwovens company. He entered the consulting field in 2003 and has authored more than 35 reports for Smithers.

Table of Contents

Executive summary

Introduction & methodology

• Scope
• Objectives
• Methodology
• Definitions

Key drivers and trends for wipes

• Introduction
• Supply chain
• Profit pool
• Competitive landscape
• Key regulations and industry guidelines
• Major drivers and trends
  • Single-use plastics directive/plastics waste reduction
  • Covid-19 and its aftermath
  • Raw materials supply and pricing
  • Performance requirements and developments
  • Legislative developments
  • Customer requirements (e.g. convenience)
  • Sustainability

Material markets

• Introduction
• Market share of nonwoven wipes by raw materials
  • Petroleum-based
    • Polyester fibre
    • Polypropylene fibre
    • Polypropylene polymer
  • Cellulose-based
  • Wood pulp
    • Rayon
    • Lyocell
    • Cotton
  • Speciality fibres
  • Bicomponent fibre
    • Polylactic acid
    • Cellulose acetate
  • Latex binders
    • Standard latex binder
    • Speciality latex binder

Process markets

• Introduction
• Market share of nonwoven wipes by process technology
  • Spunlace
  • Airlaid
  • Needlepunch
  • Coform
  • Spunlaid
  • Wetlaid
  • Carded
  • Others

End-use markets

• Introduction
• Consumer wipes
  • Baby wipes
  • Personal care wipes
    • Adult moist toilet tissue
    • Toddler toilet care wipes
    • Adult incontinence/bath wipes
    • Cosmetic/facial wipes
    • Feminine hygiene wipes
    • Other personal care wipes
  • Home care or household wipes
    • Cleaning/disinfecting wipes
    • Wet floor wipes
    • Electrostatic wipes
    • Furniture/glass wipes
    • Automotive
    • Mops, other
• Industrial wipes
  • General purpose industrial wipes
  • Specialty industrial wipes
  • Food service wipes
  • Health care wipes

Geographic markets

• Introduction
• Market share of nonwoven wipes for by region and country
• North America - market overview
  • USA
  • Canada
  • Mexico
• South America - market overview
  • Brazil
  • Other South American countries
• Western Europe - market overview
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Benelux
  • Scandinavia
  • Other Western European countries
• Eastern Europe - market overview
  • Russia
  • Turkey
  • Poland
  • Other Eastern European countries
• Asia - market overview
  • India
  • China
  • Japan
  • Other Asian countries

Tables

• eKey regulations/guidelines with implications for wipes
• eFive key drivers/trends for wipes, 2022
• eMarket share of global nonwoven wipes market by raw material, 2017-27 ($ millions)
• eRaw materials consumed in the global nonwoven wipes market, 2017-27 ('000 tonnes)
• eCellulose-based raw materials for wipes market, 2017-27 ($ millions)
• eCellulose-based raw materials for wipes market, 2017-27 ('000 tonnes)
• eWood pulp for wipes market by value, 2017-27 ($ millions)
• eWood pulp for wipes market by value, 2017-27 ('000 tonnes)
• eRayon/Lyocell for wipes market by value, 2017-27 ($ millions)
• eRayon/Lyocell for wipes market by value, 2017-27 ('000 tonnes)
• eCotton for wipes market by value, 2017-27 ($ millions)
• eCotton for wipes market by value, 2017-27 ('000 tonnes)
• ePetroleum-based raw materials for wipes market, 2017-27 ($ millions)
• ePetroleum-based raw materials for wipes market, 2017-27 ('000 tonnes)
• ePolypropylene fibre for wipes market by value, 2017-27 ($ millions)
• ePolypropylene fibre for wipes market by value, 2017-27 ('000 tonnes)
• ePolypropylene polymer for wipes market by value, 2017-27 ($ millions)
• ePolypropylene polymer for wipes market by value, 2017-27 ('000 tonnes)
• ePolyester fibre for wipes market by value, 2017-27 ($ millions)
• ePolyester fibre for wipes market by value, 2017-27 ('000 tonnes)
• eSpecialty fibre raw materials for wipes market, 2017-27 ($ millions)
• eSpecialty fibre raw materials for wipes market, 2017-27 ('000 tonnes)
• eBicomponent fibre for wipes market by value, 2017-27 ($ millions)
• eBicomponent fibre for wipes market by value, 2017-27 ('000 tonnes)
• ePLA fibre for wipes market by value, 2017-27 ($ millions)
• ePLA fibre for wipes market by value, 2017-27 ('000 tonnes)
• eCellulose acetate fibre for wipes market by value, 2017-27 ($ millions)
• eCellulose acetate fibre for wipes market by value, 2017-27 ('000 tonnes)
• eLatex binders for wipes market, 2017-27 ($ millions)
• eLatex binders for wipes market, 2017-27 ('000 tonnes)
• eStandard binders for wipes market by value, 2017-27 ($ millions)
• eStandard binders for wipes market by value, 2017-27 ('000 tonnes)
• eSpecialty binders for wipes market by value, 2017-27 ($ millions)
• eSpecialty binders for wipes market by value, 2017-27 ('000 tonnes)
• eGlobal nonwoven wipes by process, 2017-27 ($ millions)
• eGlobal nonwoven wipes by process, 2017-27 ('000 tonnes)
• eSpunlace wipes market by value, 2017-27 ($ millions)
• eSpunlace wipes market by nonwovens volume, 2017-27 ('000 tonnes)
• eAirlaid wipe market by value, 2017-27 ($ millions)
• eAirlaid wipe market by volume, 2017-27 ('000 tonnes)
• eNeedlepunch wipes market by value, 2017-27 ($ millions)
• eNeedlepunch wipes market by volume, 2017-27 ('000 tonnes)
• eCoform wipes market by value, 2017-27 ($ millions)
• eCoform wipes market by value, 2017-27 ('000 tonnes)
• eSpunlaid wipes market by value, 2017-27 ($ millions)
• eSpunlaid wipes market by value, 2017-27 ('000 tonnes)
• eWetlaid wipes market by value, 2017-27 ($ millions)
• eWetlaid wipes market by value, 2017-27 ('000 tonnes)
• eCarded wipes market by value, 2017-27 ($ millions)
• eCarded wipes market by value, 2017-27 ('000 tonnes)
• eOther wipes market by value, 2017-27 ($ millions)
• eOther wipes market by value, 2017-27 ('000 tonnes)
• eGlobal nonwoven wipes sales, 2017-27 ($ millions)
• eGlobal nonwoven wipes sales, 2017-27 (million m2)
• eGlobal nonwoven wipes sales, 2017-27 ('000 tonnes)
• eGlobal consumer wipes sales, 2017-27 ($ millions)
• eGlobal consumer wipes nonwoven volume, 2017-27 ('000 tonnes)
• eBaby wipes sales, 2017-27 ($ millions)
• eBaby wipes nonwovens volume, 2017-27 ('000 tonnes)
• ePersonal care wipes sales, 2017-27 ($ millions)
• ePersonal care wipes nonwovens volume, 2017-27 ('000 tonnes)
• ePersonal care wipes sales, 2017-27 '000 tonnes)
• eHome care wipes sales, 2017-27 ($ millions)
• eHome care wipes nonwovens volume, 2017-27 ('000 tonnes)
• eHome care wipes sales, 2017-27 ($ millions)
• eGlobal industrial wipes sales, 2017-27 ($ millions)
• eGlobal industrial wipes nonwoven volumes, 2017-27 ('000 tonnes)
• eIndustrial wipes sales, 2017-27 ($ millions)
• eGlobal nonwoven wipes market by region, 2017-27 ($ million)
• eGlobal nonwoven wipes market by region, 2017-27 (million m2)
• eGlobal nonwoven wipes market by region, 2017-27 ('000 tonnes)
• eNorth American nonwoven wipes market by market segment, 2017-27 ($ millions)
• eNorth American nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eNorth American wipes consumption by process technology, 2017-27 ('000 tonnes)
• eSouth American nonwoven wipes market by market segment, 2017-27 ($ millions)
• eSouth American nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eSouth American wipes consumption by process/technology ('000 tonnes)
• eWestern European nonwoven wipes market by market segment, 2017-27 ($ millions)
• eWestern European nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eNonwoven wipes sales in Western Europe by country/region, 2017-27 ($ million)
• eWestern European wipes consumption by process technology, 2017-27 ('000 tonnes)
• eEastern European nonwoven wipes market by market segment, 2017-27 ($ millions)
• eEastern European nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eNonwoven wipes sales in Eastern Europe by country/region, 2017-27 ($ million)
• eEastern European wipes consumption by process technology, 2017-27 ('000 tonnes)
• eAsian nonwoven wipes market by market segment, 2017-27 ($ millions)
• eAsian nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eNonwoven wipes sales in Asia by country/region, 2017-27 ($ millions)
• eAsian wipes consumption by process technology, 2017-27 ('000 tonnes)
• eROW nonwoven wipes market by market segment, 2017-27 ($ millions)
• eROW nonwoven wipes market by market segment, 2017-27 ('000 tonnes)
• eROW wipes consumption by process technology, 2017-27 ('000 tonnes)

Figures

• eWipes sales by end use market, 2022 ($ millions)
• eWipes sales by end use market, 2027 ($ millions)
• eWipes sales by region, 2022 ($ millions)
• eWipes sales by region, 2027 ($ millions)
• eNonwoven consumer wipes supply chain
• eNonwoven industrial wipes supply chain
• eRaw materials used in the production of global nonwoven wipes (by tonnes) in 2022
• eRaw materials used in the production of global nonwoven wipes (by tonnes) in 2027
• eMarket share of nonwovens wipes by process, 2022 (tonnes)
• eMarket share of nonwovens wipes by process, 2027 (tonnes)
• eTotal, consumer, and industrial wipes sales, 2017-27 ('000 tonnes)
• eSales for major consumer wipes segments and industrial wipes, 2017-27 ('000 tonnes)