网路印刷的未来（~2028）

网路印刷是指透过专门的电子商务平台订购的产品进行商业印刷。 全球网路印刷市场将从 2018 年的 214 亿美元扩大到 2023 年的约 251 亿美元。 该细分市场的成长速度快于整个印刷和包装市场。 这一趋势将持续到 2028 年，价值平均复合年增长率为 5.6%，印刷量平均复合年增长率为 7.1%。

网路印刷产业涵盖广泛的产品，许多成功的印刷公司开发了市场并使消费者能够以低成本购买高品质的印刷材料。 还有远远超出高效名片製作范围的传统企业印刷。 随着数位工作流程的发展来处理此类作业的图稿，製造商修改了传统的印刷生产以提高效率。 透过印前自动化和将多个作业分组在一起，我们分担了印刷准备成本，并显着降低了中小型作业的成本。 为了发展业务，先锋向其他印刷提供者和印刷管理公司提供商业印刷服务，非常有效率地创建标准产品。

网路印刷是某些公司进入市场的唯一途径，许多希□□望在不增加管理人员成本的情况下提高向客户提供的服务水准的公司都在使用网路印刷。事实确实如此。 尤其是现在，越来越多的公司选择使用商业印刷供应商，因为他们比印刷生产更重视客户关係。

本报告对全球网路印刷印刷市场进行了分析，提供了服务概述、市场基本结构和最新情况、主要市场推动和限制因素以及整体市场趋势的展望我们正在按细分市场和地区调查详细趋势。

目录

执行摘要

介绍/分析方法

市场概览

• 市场概览
• 驱动因素和趋势
  • 电子商务的发展
  • 消费者与小型企业
  • 礼物
• 网路印刷供应链的趋势
  • 透过网路列印创建/购买
  • 商业模式的变化
• 网路印刷的未来可能性

网路印刷科技趋势

• 网路印刷技术的发展
• 网路列印软体
• 管理资讯系统
• 工作流程

商业印刷网路印刷市场:依应用划分

• 相簿与相片产品
• 书
• 杂誌
• 目录
• 商业印刷品
• 广告印刷品
• 企业 ID
• 直邮
• 显示 PoS
• 其他图形
• 标籤
• 包装

商业印刷网路印刷市场:依印刷工艺划分

• 单张纸平版印刷
• 胶印轮转印刷机
• 凹版印刷
• 柔印
• 萤幕
• 其他模拟与移印（工业应用）
• 电子摄影
• 喷墨

工业网路印刷列印市场

• 装饰/其他
• 用于促销
• 喷墨纺织品
• 工业凹版印刷
• 工业网印刷
• 工业移印
• 其他

工业模拟列印方法

• 工业用电子照相
• 工业喷墨

网路印刷市场:按地区

• 西欧
  • 奥地利
  • 法国
  • 德国
  • 义大利
  • 西班牙
  • 瑞士
  • 英国
  • 其他西欧国家
• 北美
  • 加拿大
  • 美国
• 亚洲
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚洲国家
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他拉丁美洲国家
• 东欧
  • 捷克共和国
  • 波兰
  • 俄罗斯
  • 其他东欧国家
• 中东
• 非洲
• 澳大利亚

Report Features:

• Web-to-print is the commercial printing of products ordered through a specialist e-commerce platform

• In 2023 the market for web-to-print will total almost $25.1 billion, up from $21.4 billion in 2018

• The sector has grown significantly faster than the overall print and packaging markets and this trend will continue to 2028 with an average CAGR of 5.6% in value, and 7.1% in print volume.

The web-to-print sector encompasses a broad product range, with many successful print companies developing their routes to market, enabling consumers to purchase high-quality printed items at low cost. There is traditional business-to-business printing, way beyond efficient business card production. As digital workflows developed to handle artwork for these jobs the manufacturers changed traditional print production to increase efficiency. They automated prepress and ganged multiple jobs to share make-ready costs, significantly reducing costs for short to medium run jobs. To grow their businesses the pioneers offered trade printing services to other print providers and print management companies, making standard products very effectively.

Our exclusive content

• Web-to-print is the only route to market for some companies, and is used by many others looking to improve the levels of service they offer to their customers without increasing their administrative staffing costs

• As the technology has matured the make or buy decision for many print service providers has become a difficult strategic choice

• A growing number of companies are choosing to use trade print suppliers, focusing on the customer relationship rather than print manufacture.

What will you discover?

• Many of the leading suppliers are broadening their product mix, and players from other sectors are offering print services

• Beyond graphical print there is personalised and short-run printing of clothing, notably T-shirts; wallpaper and décor; and various promotional or miscellaneous items, including gifting applications

• Another key sector is in packaging and labels. In 2023 more packaging converters are offering new artisan brands the capability of specifying and ordering high-quality labels, boxes, pouches, bags, and cans in a more efficient process than that offered by traditional packaging converters.

The Smithers methodology

This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

• Equipment suppliers
• Printing companies
• Packaging converters
• Brand owners and retailers
• Industry consultants and analysts

About the author

Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.

Table of Contents

Executive summary

Introduction & methodology

• Introduction
• Methodology
• Scope & definitions
• Exchange rates

The top-line

• Market overview
• Drivers and trends
  • e-Commerce developments
  • Consumer and micro businesses
  • Gifting
• Web-to-Print supply chain developments
  • Make or buy through web-to-print
  • Changing business models
• Future opportunities for web-to- print

Technology developments for web-to-print

• The development of web-to-print technologies
• Web-to-print software
• MIS
• Workflow

Print-for-profit markets for web-to-print by application

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial print
• Advertising Print
• Business ID
• Direct mail
• Display PoS
• Other Graphics
• Labels
• Packaging

Print-for-profit markets for web-to-print by print process

• Sheetfed litho
• Web offset
• Gravure
• Flexo
• Screen
• Other analogue and pad printing (industrial applications)
• Electrophotography
• Inkjet

Industrial print markets for web-to-print

• Décor / other
• Promotional
• Inkjet textiles
• Industrial gravure printing
• Industrial screen printing
• Industrial pad printing
• Other

Analogue industrial print methods

• Industrial electrophotography
• Industrial inkjet

Geographical markets for web-to-print

• Western Europe
  • Austria
  • France
  • Germany
  • Italy
  • Spain
  • Switzerland
  • UK
  • Other West European countries
• North America
  • Canada
  • US
• Asia
  • China
  • India
  • Japan
  • South Korea
  • Other Asian countries
• Latin America
  • Brazil
  • Mexico
  • Other Latin American countries
• Eastern Europe
  • Czech Republic
  • Poland
  • Russia
  • Other East European countries
• Middle East
• Africa
• Australasia

Tables

• Time line for web-to-print technical developments
• Top-line web-to-print market categories, 2018-28 ($ billion and billion A4 prints)
• Top-line web-to-print market by print process, 2018-28 ($ billion and billion A4 prints)
• Leading country web-to-print markets, 2018-28 ($ million and million A4 prints)
• Annual revenue of leading web-to-print companies, ($ million, current year values)
• Timeline of technology developments in web-to-print 2023-28
• Print for profit web-to-print application market 2018-28 ($ million and million A4 prints)

For each application:

• Regional market for web-to-print end use 2018-28 ($ million and million A4 prints)
• Market for web-to-print end use 2018-28 ($ million and million A4 prints)

List of applications:

• Photobooks and photo products
• Books
• Magazines
• Catalogues
• Commercial
• Advertising
• Business ID
• Direct mail
• Display/PoS
• Other graphical
• Labels
• Packaging
• Décor
• Promotional/miscellaneous
• Textiles

For each print process:

• Web-to-print application market 2018-28 ($ million and million A4 prints)
• Regional web-to-print market 2018-28 ($ million and million A4 prints)

List of print process:

• Sheetfed litho
• Web offset
• Gravure
• Flexography
• Screen

For each print process:

• Regional market for industrial web-to-print applications 2018- 28 ($ million and million A4 prints)
• Market for industrial web-to-print applications 2018-28 ($ million and million A4 prints)

List of print process:

• Gravure
• Screen
• Pad
• Analogue
• Electrophotography
• Inkjet

For each region:

• Major country web-to-print market print-for-profit markets 2018-28 ($ million and million A4 prints)
• Top-line web-to-print market categories 2018-28 ($ million and million A4 prints)
• Web-to-print market by application 2018-28 ($ million and million A4 prints)
• Print process for print-for-profit market 2018-28 ($ million and million A4 prints)
• Print market for industrial webto- print applications 2018-28 ($ million and million A4 prints)
• Print process market for webto- print industrial applications 2018-28 ($ million and million A4 prints)

List of regions:

• Western Europe
• North America
• Asia
• Latin America
• Eastern Europe
• Middle East
• Africa
• Australasia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Austria
• France
• Germany
• Italy
• Spain
• Switzerland
• UK
• Other Western Europe

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Canada
• US

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• China
• India
• Japan
• South Korea
• Other Asia

For each country:

• National web-to-print market by application 2018-28 ($ million and million A4 prints)
• National print process for print-forprofit market 2018-28 ($ million and million A4 prints)

List of countries:

• Brazil
• Mexico
• Other Latin America

List of countries:

• Poland
• Russia
• Other Eastern Europe

Figures

• Growth rates of print for profit webto- print
• Schematic of web-to-print system for graphics printing
• Functionality of web-to-print technologies - direct to customer
• Functionality of web-to-print technologies for trade print services
• Web-to-Print market growth rates, 2018-28 by application and print process($ billion and billion A4 prints)
• Process split of global web-to-print market in 2023 and 2028 by value
• Process split of global web-to-print market in 2023 and 2028 by print volume
• Global web-to-print market by print process, 2018 to 2028 ($ million, constant 2022 values)
• Regional web-to-print market 2018- 28 ($ billion and A4 million prints