行销的生成系AI:使用案例·技术开发·趋势 (2023-2025年)

本报告通过采访营销和传播领导者以及生成式人工智能初创公司，调查了用于营销的生成式人工智能市场，总结了主要用例、技术发展和各种趋势。

刊载企业

本报告涵盖的一些公司示例：

目录

第1章 行销的生成系AI:简介

第2章 行销的生成系AI:目前使用案例

• 题目分析
• 产业考察
• 定量的洞察

第3章 生成式人工智能与原创、创造性工作

• 题目分析
• 产业考察
• 定量的洞察

第4章 ChatGPT后世界的预测

• 题目分析
• 产业考察
• 定量的洞察

第5章 信息图形:生成系AI的用途·开发·预测概要

• 生成系AI的数位行销的影响
• 生成系AI:机会及威胁
• 从生成式 AI 到 AGI

The "Generative AI for Marketing: Use Cases, Technological Developments, and Trends (2023-2025)" report is over 12,000 words (53 pages). The report leverages primary research interviews with marketing and communications leaders, as well as generative AI startup founders.

By identifying prominent use cases, technological developments, and trends across the marketing applications of generative AI, this report can influence best practices for marketing. It might also inspire growth strategies for generative AI companies targeting marketers.

The report is divided into three sections addressing areas of strong interest: "Current Marketing Use Cases for Generative AI," "Generative AI vs. Original, Creative Work," and "Predictions for a Post-ChatGPT World." The report also surfaces over 50 quantitative insights and concludes with infographics that can be used to enliven your organization's internal or external presentations.

This report will provide comprehensive answers to the following key questions:

• What are some of the ways that CMOs and digital marketers already use generative AI?

• Will original content be disadvantaged by a deluge of generative AI output?

• What are some of the shifting perspectives on AI potential?

• How could generative AI optimize or complicate organizational processes?

• Which areas of generative AI still need improvement?

• How are conflicting interests distorting the perception of AI progress?

COUNTRIES COVERED:

Global strategic overview.

COMPANIES MENTIONED:

A selection of companies mentioned in this report includes:

Table of Contents

1. Introduction to Generative AI for Marketing

• 1.1. Key Benefits of This Report
• 1.2. Target Audience
• 1.3. Companies Mentioned in This Report
• 1.4. Methodology
• 1.5. Executive Summary

2. Current Marketing Use Cases for Generative AI

• 2.1. Current Marketing Use Cases: Thematic Analysis
• 2.2. Current Marketing Use Cases: Industry Insights
• 2.3. Current Marketing Use Cases: Quantitative Insights

3. Generative AI vs. Original, Creative Work

• 3.1. Generative AI vs. Original, Creative Work: Thematic Analysis
• 3.2. Generative AI vs. Original, Creative Work: Industry Insights
• 3.3. Generative AI vs. Original, Creative Work: Quantitative Insights

4. Predictions for a Post-ChatGPT World

• 4.1. Predictions for a Post-ChatGPT World: Thematic Analysis
• 4.2. Predictions for a Post-ChatGPT World: Industry Insights
• 4.3. Predictions for a Post-ChatGPT World: Quantitative Insights

5. Infographics: An Overview of Generative AI Usage, Developments, and Predictions

• 5.1. Infographics: The Impact of Generative AI on Digital Marketing
• 5.2. Infographics: Generative AI: Opportunities and Threats
• 5.3. Infographics: From Generative AI to AGI