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市场调查报告书
商品编码
1539300

情境式行销解决方案市场:全球产业分析，规模，占有率，成长，趋势，2024年～2033年预测

Contextual Marketing Solution Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 300 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于全球情境行销解决方案市场的综合报告。该报告对推动因素、新兴趋势、机会和课题等关键市场动态进行了深入分析，以深入了解市场前景。

主要洞察

  • 情境行销解决方案市场规模（2024 年）：2,048 亿美元
  • 预测市场规模（2033 年）：6,735 亿美元
  • 全球市场成长率（2024 年至 2033 年复合年增长率）：14.1%

情境行销解决方案市场 - 报告范围：

情境行销解决方案旨在根据消费者行为、偏好和情境资料向消费者提供个人化的相关内容，从而提高行销效果。这些解决方案利用数据分析、机器学习和即时处理来优化行销策略并提高客户参与度。它已被零售、金融和医疗保健等多个行业采用，以帮助推动有针对性的广告、提高转换率并增强客户体验。市场成长是由个人化行销需求的不断增长、数据分析技术的进步以及数位行销策略的日益采用所推动的。

市场推动因素：

全球情境行销解决方案市场由几个关键因素推动，包括对个人化客户互动和有针对性的行销活动日益增长的需求。数位数据的增加以及数据分析和机器学习技术的进步使得情境行销变得更加准确和有效。此外，对改善客户体验的日益关注和数位管道的激增也推动了情境行销解决方案的采用。跨多个接触点即时提供相关内容的能力进一步推动了市场成长。

市场阻碍因素：

儘管具有潜力，但情境行销解决方案市场仍面临资料隐私问题和整合不同资料来源的复杂性等课题。对资料使用的监管限制和消费者对资料隐私意识的增强可能会限制用于行销目的的资料收集和使用的范围。此外，将情境行销解决方案与现有系统整合以及管理大量资料相关的复杂性可能会成为市场采用的障碍。应对这些课题需要强大的资料隐私措施和无缝整合能力。

市场机会：

由于技术进步和不断变化的消费者期望，情境行销解决方案市场提供了巨大的成长机会。将人工智慧 (AI) 和机器学习 (ML) 整合到情境行销解决方案中，为高阶客户洞察和预测分析开闢了新途径。对全通路行销的日益重视以及对即时、个人化体验的需求正在扩大市场机会。战略合作伙伴关係、对创新技术的投资以及可扩展解决方案的开发对于利用这些新机会并推动市场扩张至关重要。

本报告涵盖的主要问题

  • 推动全球情境行销解决方案市场成长的关键因素有哪些？
  • 哪些产业和应用程式正在引领情境行销解决方案的采用？
  • 技术进步如何改变情境行销解决方案市场的竞争格局？
  • 谁是情境行销解决方案市场的主要参与者？ 他们保持竞争力的策略是什么？
  • 全球情境行销解决方案市场的新趋势和未来前景是什么？

目录

第1章 摘要整理

第2章 市场概要

  • 市场范围/分类
  • 市场定义/范围/限制

第3章 主要市场趋势

  • 情境(脉络)行销平台的主要的优点
    • 目标流量
    • 客户体验的提高
    • 个别宣传活动
    • 多通路通讯
    • 其他
  • 产品革新/开发趋势
  • 成为成功的关键的要素

第4章 COVID-19大流行病危机的影响分析

  • COVID-19大流行病危机对线上广告·行销产业带来的影响
  • 目前经济预测和GDP的影响
  • COVID-19前的市场成长分析
  • COVID-19后的市场影响分析
  • 復苏情势(短期·中期·长期)
  • 适合广告主/代理店/品牌的重要行动点

第5章 市场结构分析

  • 各级企业市场分析
  • 市场集中
  • 主要企业的市场占有率分析
  • 市场影响分析

第6章 全球情境式行销解决方案市场的需求(金额或规模)分析

  • 2019～2023年的市场(金额)分析，2019～2023年
  • 市场(金额)预测，2024～2033年
    • 前一年同期比较成长趋势分析
    • 绝对的商机

第7章 市场背景

  • 宏观经济要素
  • 预测要素- 相关性及影响
  • 价值链
  • 市场动态

第8章 全球情境式行销解决方案市场分析:各解决方案

  • 简介/主要调查结果
  • 市场规模(金额)分析，2019年～2023年
  • 市场规模(金额)分析与预测，2024～2033年
    • 情境(脉络)行销平台
      • 云端基础
      • 内部部署
    • 服务
      • 广告宣传管理服务
      • 咨询服务
      • 支援服务
  • 各解决方案市场魅力分析

第9章 全球情境式行销解决方案市场分析:各终端用户

  • 简介/主要调查结果
  • 市场规模(金额)分析，2019年～2023年
  • 市场规模(金额)分析与预测，2024～2033年
    • 企业/品牌
    • 行销代理店
    • 发行者广告科技企业
  • 各终端用户市场魅力分析

第10章 全球情境式行销解决方案市场分析:各业界

  • 简介/主要调查结果
  • 市场规模(金额)分析，2019年～2023年
  • 市场规模(金额)分析与预测，2024～2033年
    • BFSI
    • 旅游、饭店
    • 医疗保健和生命科学
    • 通讯
    • 製造业
    • 零售·消费品
    • 其他
  • 各业界市场魅力分析

第11章 全球情境式行销解决方案市场分析:各地区

  • 简介/主要调查结果
  • 市场规模(金额)分析，2019年～2023年
  • 市场规模(金额)分析与预测，2024～2033年
    • 北美
    • 南美
    • 欧洲
    • 东亚
    • 南亚·太平洋
    • 中东及非洲(中东·非洲)
  • 各地区市场的魅力分析

第12章 北美的情境式行销解决方案市场分析

第13章 南美的情境式行销解决方案市场分析

第14章 欧洲的情境式行销解决方案市场分析

第15章 东亚的情境式行销解决方案市场分析

第16章 南亚及太平洋地区的情境式行销解决方案市场分析

第17章 中东及非洲的情境式行销解决方案市场分析

第18章 主要国家分析- 情境式行销解决方案市场分析

  • 美国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 加拿大的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 巴西的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 墨西哥的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 英国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 德国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 法国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 西班牙的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 义大利的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 荷比卢三国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 俄罗斯的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 中国情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 日本情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 韩国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 印度的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 泰国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 印尼的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 马来西亚的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 澳洲和纽西兰的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • GCC各国的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 土耳其的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界
  • 南非的情境式行销解决方案市场
    • 各解决方案
    • 各终端用户
    • 各业界

第19章 竞争分析

  • 竞争仪表板
  • 竞争的价格分析
  • 竞争详细内容
    • Oracle Corporation
    • Google
    • SAP
    • Microsoft Corporation
    • Adobe Inc.
    • Pelatro
    • Intersec
    • Flybits Inc.
    • Comviva
    • IBM
    • Amazon
    • Facebook
    • Twitter

第20章 所使用的前提条件与缩写

第21章 调查手法

简介目录
Product Code: PMRREP19525

Persistence Market Research has recently unveiled a comprehensive report on the global Contextual Marketing Solution market. This report provides an in-depth analysis of critical market dynamics, including driving factors, emerging trends, opportunities, and challenges, offering a detailed understanding of the market landscape.

Key Insights:

  • Contextual Marketing Solution Market Size (2024E): USD 204.8 Bn
  • Projected Market Value (2033F): USD 673.5 Bn
  • Global Market Growth Rate (CAGR 2024 to 2033): 14.1%

Contextual Marketing Solution Market - Report Scope:

Contextual Marketing Solutions are designed to enhance marketing effectiveness by delivering personalized and relevant content to consumers based on their behaviors, preferences, and contextual data. These solutions leverage data analytics, machine learning, and real-time processing to optimize marketing strategies and improve customer engagement. They are employed across various industries, including retail, finance, and healthcare, to drive targeted advertising, increase conversion rates, and enhance customer experiences. Market growth is fueled by the increasing demand for personalized marketing, advancements in data analytics technologies, and the rising adoption of digital marketing strategies.

Market Growth Drivers:

The global Contextual Marketing Solution market is driven by several key factors, including the growing need for personalized customer interactions and targeted marketing campaigns. The rise in digital data and advancements in data analytics and machine learning technologies are enabling more precise and effective contextual marketing. Additionally, the increasing focus on enhancing customer experiences and the proliferation of digital channels are propelling the adoption of contextual marketing solutions. The ability to deliver relevant content in real-time and across multiple touchpoints is further accelerating market growth.

Market Restraints:

Despite its potential, the Contextual Marketing Solution market faces challenges such as data privacy concerns and the complexity of integrating diverse data sources. Regulatory restrictions on data usage and increasing consumer awareness about data privacy can limit the extent of data collection and usage for marketing purposes. Moreover, the complexity involved in integrating contextual marketing solutions with existing systems and managing large volumes of data can pose barriers to market adoption. Addressing these challenges requires robust data privacy measures and seamless integration capabilities.

Market Opportunities:

The Contextual Marketing Solution market presents significant growth opportunities driven by technological advancements and evolving consumer expectations. The integration of artificial intelligence (AI) and machine learning (ML) with contextual marketing solutions is opening new avenues for advanced customer insights and predictive analytics. The growing emphasis on omnichannel marketing and the need for real-time, personalized experiences are expanding market opportunities. Strategic partnerships, investments in innovative technologies, and the development of scalable solutions are essential for capitalizing on these emerging opportunities and driving market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Contextual Marketing Solution market globally?
  • Which sectors and applications are leading the adoption of Contextual Marketing Solutions?
  • How are technological advancements reshaping the competitive landscape of the Contextual Marketing Solution market?
  • Who are the key players in the Contextual Marketing Solution market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global Contextual Marketing Solution market?

Competitive Intelligence and Business Strategy:

Leading players in the global Contextual Marketing Solution market, such as Google, IBM, and Adobe, focus on innovation, technological advancements, and strategic collaborations to gain a competitive edge. These companies invest heavily in R&D to develop cutting-edge solutions that offer enhanced personalization, data analytics capabilities, and integration with various marketing channels. Partnerships with technology providers, data analytics firms, and digital marketing agencies facilitate market access and promote solution adoption. Emphasizing customer-centric approaches, robust data protection measures, and flexible solution offerings are key strategies for maintaining market leadership in the dynamic Contextual Marketing Solution landscape.

Key Companies Profiled:

  • Oracle Corporation
  • Google
  • SAP
  • Microsoft Corporation
  • Adobe Inc.
  • Pelatro
  • Intersec
  • Flybits Inc.
  • Comviva
  • IBM
  • Amazon
  • Facebook
  • Twitter

Contextual Marketing Solution Market: Segmentation

Solution

  • Contextual Marketing Platforms
  • Services

End User

  • Enterprises/Brands
  • Marketing Agencies
  • Publishers & Ad Tech Companies

Industry

  • BFSI
  • Travel & Hospitality
  • Healthcare & Life Sciences
  • Telecommunications
  • Manufacturing
  • Retail & CPG

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Contextual Marketing Platform, Key Benefits
    • 3.1.1. Targeted Traffic
    • 3.1.2. Enhanced Customer Experience
    • 3.1.3. Individualized Campaigns
    • 3.1.4. Multi-Channel Communications
    • 3.1.5. Others
  • 3.2. Product Innovation / Development Trends
  • 3.3. Key Success Factors

4. COVID-19 Pandemic Crisis Impact Analysis

  • 4.1. Impact of COVID-19 Pandemic Crisis on Online Advertising & Marketing Industry
  • 4.2. Current Economic Projection and Probable Impact on GDP
  • 4.3. Pre-COVID-19 Market Growth Analysis
  • 4.4. Post-COVID-19 Market Impact Analysis
  • 4.5. Recovery Scenario (Short-term / Mid-term / Long-term)
  • 4.6. Key Action Points for Advertisers/Agencies/Brands

5. Market Structure Analysis

  • 5.1. Market Analysis by Tier of Companies
  • 5.2. Market Concentration
  • 5.3. Market Share Analysis of Top Players
  • 5.4. Market Presence Analysis
    • 5.4.1. Regional Footprint by Players
    • 5.4.2. Solution Footprint by Players
    • 5.4.3. Channel Footprint by Players

6. Global Contextual Marketing Solution Market Demand (in Value or Size in US$ Bn) Analysis 2019-2023 and Forecast, 2024-2033

  • 6.1. Historical Market Value (US$ Bn) Analysis, 2019-2023
  • 6.2. Current and Future Market Value (US$ Bn) Projections, 2024-2033
    • 6.2.1. Y-o-Y Growth Trend Analysis
    • 6.2.2. Absolute $ Opportunity Analysis

7. Market Background

  • 7.1. Macro-Economic Factors
    • 7.1.1. Global GDP Growth Outlook
    • 7.1.2. Global Digital Advertising Industry Outlook
    • 7.1.3. Global Mobile Ad Spending Market Outlook
  • 7.2. Forecast Factors - Relevance & Impact
    • 7.2.1. Impact of COVID-19 Pandemic on Online Advertising Industry
    • 7.2.2. Top Contextual Marketing Solution Providers Historical Growth
    • 7.2.3. Adoption of Big Data & Analytics For Targeted Advertising
    • 7.2.4. Rising Adoption for Mobile-based Ads
    • 7.2.5. Demand for Ad Campaign Management Services Across Industries
  • 7.3. Value Chain
  • 7.4. Market Dynamics
    • 7.4.1. Drivers
    • 7.4.2. Restraints
    • 7.4.3. Opportunity Analysis

8. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By Solution

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Bn) Analysis By Solution, 2019-2023
  • 8.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Solution, 2024-2033
    • 8.3.1. Contextual Marketing Platform
      • 8.3.1.1. Cloud-based
      • 8.3.1.2. On-Premises
    • 8.3.2. Services
      • 8.3.2.1. Ad Campaign Management Services
      • 8.3.2.2. Consulting Services
      • 8.3.2.3. Support Services
  • 8.4. Market Attractiveness Analysis By Solution

9. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By End User

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Bn) Analysis By End User, 2019-2023
  • 9.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By End User, 2024-2033
    • 9.3.1. Enterprises/Brands
    • 9.3.2. Marketing Agencies
    • 9.3.3. Publishers & Ad Tech Companies
  • 9.4. Market Attractiveness Analysis By End User

10. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, By Industry

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Bn) Analysis By Industry, 2019-2023
  • 10.3. Current and Future Market Size (US$ Bn) Analysis and Forecast By Industry, 2024-2033
    • 10.3.1. BFSI
    • 10.3.2. Travel & Hospitality
    • 10.3.3. Healthcare & Life Sciences
    • 10.3.4. Telecommunications
    • 10.3.5. Manufacturing
    • 10.3.6. Retail & CPG
    • 10.3.7. Others
  • 10.4. Market Attractiveness Analysis By Industry

11. Global Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 11.1. Introduction / Key Findings
  • 11.2. Historical Market Size (US$ Bn) Analysis By Region, 2019-2023
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast By Region, 2024-2033
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. East Asia
    • 11.3.5. South Asia & Pacific
    • 11.3.6. Middle East and Africa (MEA)
  • 11.4. Market Attractiveness Analysis By Region

12. North America Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction / Key Findings
  • 12.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 12.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Country
      • 12.3.1.1. U.S.
      • 12.3.1.2. Canada
    • 12.3.2. By Solution
    • 12.3.3. By End User
    • 12.3.4. By Industry
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Country
    • 12.4.2. By Solution
    • 12.4.3. By End User
    • 12.4.4. By Industry
  • 12.5. Market Trends
  • 12.6. Key Market Participants - Intensity Mapping
  • 12.7. Drivers and Restraints - Impact Analysis

13. Latin America Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction / Key Findings
  • 13.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 13.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Country
      • 13.3.1.1. Brazil
      • 13.3.1.2. Mexico
      • 13.3.1.3. Rest of Latin America
    • 13.3.2. By Solution
    • 13.3.3. By End User
    • 13.3.4. By Industry
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Country
    • 13.4.2. By Solution
    • 13.4.3. By End User
    • 13.4.4. By Industry
  • 13.5. Market Trends
  • 13.6. Key Market Participants - Intensity Mapping
  • 13.7. Drivers and Restraints - Impact Analysis

14. Europe Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction / Key Findings
  • 14.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 14.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Country
      • 14.3.1.1. UK
      • 14.3.1.2. France
      • 14.3.1.3. Germany
      • 14.3.1.4. Italy
      • 14.3.1.5. Spain
      • 14.3.1.6. BENELUX
      • 14.3.1.7. Russia
      • 14.3.1.8. Rest of Europe
    • 14.3.2. By Solution
    • 14.3.3. By End User
    • 14.3.4. By Industry
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Country
    • 14.4.2. By Solution
    • 14.4.3. By End User
    • 14.4.4. By Industry
  • 14.5. Market Trends
  • 14.6. Key Market Participants - Intensity Mapping
  • 14.7. Drivers and Restraints - Impact Analysis

15. East Asia Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction / Key Findings
  • 15.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 15.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Country
      • 15.3.1.1. China
      • 15.3.1.2. Japan
      • 15.3.1.3. South Korea
    • 15.3.2. By Solution
    • 15.3.3. By End User
    • 15.3.4. By Industry
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Country
    • 15.4.2. By Solution
    • 15.4.3. By End User
    • 15.4.4. By Industry
  • 15.5. Market Trends
  • 15.6. Key Market Participants - Intensity Mapping
  • 15.7. Drivers and Restraints - Impact Analysis

16. South Asia & Pacific Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction / Key Findings
  • 16.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 16.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Country
      • 16.3.1.1. India
      • 16.3.1.2. Thailand
      • 16.3.1.3. Indonesia
      • 16.3.1.4. Malaysia
      • 16.3.1.5. Australia & New Zealand
      • 16.3.1.6. Rest of South Asia
    • 16.3.2. By Solution
    • 16.3.3. By End User
    • 16.3.4. By Industry
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Country
    • 16.4.2. By Solution
    • 16.4.3. By End User
    • 16.4.4. By Industry
  • 16.5. Market Trends
  • 16.6. Key Market Participants - Intensity Mapping
  • 16.7. Drivers and Restraints - Impact Analysis

17. Middle East and Africa Contextual Marketing Solution Market Analysis 2019-2023 and Forecast 2024-2033

  • 17.1. Introduction / Key Findings
  • 17.2. Historical Market Size (US$ Bn) Analysis By Market Taxonomy, 2019-2023
  • 17.3. Market Size (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 17.3.1. By Country
      • 17.3.1.1. GCC Countries
      • 17.3.1.2. Turkey
      • 17.3.1.3. South Africa
      • 17.3.1.4. Rest of Middle East and Africa
    • 17.3.2. By Solution
    • 17.3.3. By End User
    • 17.3.4. By Industry
  • 17.4. Market Attractiveness Analysis
    • 17.4.1. By Country
    • 17.4.2. By Solution
    • 17.4.3. By End User
    • 17.4.4. By Industry
  • 17.5. Market Trends
  • 17.6. Key Market Participants - Intensity Mapping
  • 17.7. Drivers and Restraints - Impact Analysis

18. Key Country Analysis- Contextual Marketing Solution Market Analysis

  • 18.1. U.S. Contextual Marketing Solution Market
    • 18.1.1. By Solution
    • 18.1.2. By End User
    • 18.1.3. By Industry
  • 18.2. Canada Contextual Marketing Solution Market
    • 18.2.1. By Solution
    • 18.2.2. By End User
    • 18.2.3. By Industry
  • 18.3. Brazil Contextual Marketing Solution Market
    • 18.3.1. By Solution
    • 18.3.2. By End User
    • 18.3.3. By Industry
  • 18.4. Mexico Contextual Marketing Solution Market
    • 18.4.1. By Solution
    • 18.4.2. By End User
    • 18.4.3. By Industry
  • 18.5. UK Contextual Marketing Solution Market
    • 18.5.1. By Solution
    • 18.5.2. By End User
    • 18.5.3. By Industry
  • 18.6. Germany Contextual Marketing Solution Market
    • 18.6.1. By Solution
    • 18.6.2. By End User
    • 18.6.3. By Industry
  • 18.7. France Contextual Marketing Solution Market
    • 18.7.1. By Solution
    • 18.7.2. By End User
    • 18.7.3. By Industry
  • 18.8. Spain Contextual Marketing Solution Market
    • 18.8.1. By Solution
    • 18.8.2. By End User
    • 18.8.3. By Industry
  • 18.9. Italy Contextual Marketing Solution Market
    • 18.9.1. By Solution
    • 18.9.2. By End User
    • 18.9.3. By Industry
  • 18.10. BENELUX Contextual Marketing Solution Market
    • 18.10.1. By Solution
    • 18.10.2. By End User
    • 18.10.3. By Industry
  • 18.11. Russia Contextual Marketing Solution Market
    • 18.11.1. By Solution
    • 18.11.2. By End User
    • 18.11.3. By Industry
  • 18.12. China Contextual Marketing Solution Market
    • 18.12.1. By Solution
    • 18.12.2. By End User
    • 18.12.3. By Industry
  • 18.13. Japan Contextual Marketing Solution Market
    • 18.13.1. By Solution
    • 18.13.2. By End User
    • 18.13.3. By Industry
  • 18.14. South Korea Contextual Marketing Solution Market
    • 18.14.1. By Solution
    • 18.14.2. By End User
    • 18.14.3. By Industry
  • 18.15. India Contextual Marketing Solution Market
    • 18.15.1. By Solution
    • 18.15.2. By End User
    • 18.15.3. By Industry
  • 18.16. Thailand Contextual Marketing Solution Market
    • 18.16.1. By Solution
    • 18.16.2. By End User
    • 18.16.3. By Industry
  • 18.17. Indonesia Contextual Marketing Solution Market
    • 18.17.1. By Solution
    • 18.17.2. By End User
    • 18.17.3. By Industry
  • 18.18. Malaysia Contextual Marketing Solution Market
    • 18.18.1. By Solution
    • 18.18.2. By End User
    • 18.18.3. By Industry
  • 18.19. Australia & New Zealand Contextual Marketing Solution Market
    • 18.19.1. By Solution
    • 18.19.2. By End User
    • 18.19.3. By Industry
  • 18.20. GCC Countries Contextual Marketing Solution Market
    • 18.20.1. By Solution
    • 18.20.2. By End User
    • 18.20.3. By Industry
  • 18.21. Turkey Contextual Marketing Solution Market
    • 18.21.1. By Solution
    • 18.21.2. By End User
    • 18.21.3. By Industry
  • 18.22. South Africa Contextual Marketing Solution Market
    • 18.22.1. By Solution
    • 18.22.2. By End User
    • 18.22.3. By Industry

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Pricing Analysis, by Competition
  • 19.3. Competition Deep Dive
    • 19.3.1. Oracle Corporation
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Solution Portfolio
      • 19.3.1.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.1.4. Sales Footprint
      • 19.3.1.5. Strategy Overview
        • 19.3.1.5.1. Marketing Strategy
        • 19.3.1.5.2. Solution Strategy
        • 19.3.1.5.3. Channel Strategy
    • 19.3.2. Google
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Solution Portfolio
      • 19.3.2.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.2.4. Sales Footprint
      • 19.3.2.5. Strategy Overview
        • 19.3.2.5.1. Marketing Strategy
        • 19.3.2.5.2. Solution Strategy
        • 19.3.2.5.3. Channel Strategy
    • 19.3.3. SAP
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Solution Portfolio
      • 19.3.3.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.3.4. Sales Footprint
      • 19.3.3.5. Strategy Overview
        • 19.3.3.5.1. Marketing Strategy
        • 19.3.3.5.2. Solution Strategy
        • 19.3.3.5.3. Channel Strategy
    • 19.3.4. Microsoft Corporation
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Solution Portfolio
      • 19.3.4.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.4.4. Sales Footprint
      • 19.3.4.5. Strategy Overview
        • 19.3.4.5.1. Marketing Strategy
        • 19.3.4.5.2. Solution Strategy
        • 19.3.4.5.3. Channel Strategy
    • 19.3.5. Adobe Inc.
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Solution Portfolio
      • 19.3.5.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.5.4. Sales Footprint
      • 19.3.5.5. Strategy Overview
        • 19.3.5.5.1. Marketing Strategy
        • 19.3.5.5.2. Solution Strategy
        • 19.3.5.5.3. Channel Strategy
    • 19.3.6. Pelatro
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Solution Portfolio
      • 19.3.6.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.6.4. Sales Footprint
      • 19.3.6.5. Strategy Overview
        • 19.3.6.5.1. Marketing Strategy
        • 19.3.6.5.2. Solution Strategy
        • 19.3.6.5.3. Channel Strategy
    • 19.3.7. Intersec
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Solution Portfolio
      • 19.3.7.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.7.4. Sales Footprint
      • 19.3.7.5. Strategy Overview
        • 19.3.7.5.1. Marketing Strategy
        • 19.3.7.5.2. Solution Strategy
        • 19.3.7.5.3. Channel Strategy
    • 19.3.8. Flybits Inc.
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Solution Portfolio
      • 19.3.8.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.8.4. Sales Footprint
      • 19.3.8.5. Strategy Overview
        • 19.3.8.5.1. Marketing Strategy
        • 19.3.8.5.2. Solution Strategy
        • 19.3.8.5.3. Channel Strategy
    • 19.3.9. Comviva
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Solution Portfolio
      • 19.3.9.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.9.4. Sales Footprint
      • 19.3.9.5. Strategy Overview
        • 19.3.9.5.1. Marketing Strategy
        • 19.3.9.5.2. Solution Strategy
        • 19.3.9.5.3. Channel Strategy
    • 19.3.10. IBM
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Solution Portfolio
      • 19.3.10.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.10.4. Sales Footprint
      • 19.3.10.5. Strategy Overview
        • 19.3.10.5.1. Marketing Strategy
        • 19.3.10.5.2. Solution Strategy
        • 19.3.10.5.3. Channel Strategy
    • 19.3.11. Amazon
      • 19.3.11.1. Business Overview
      • 19.3.11.2. Solution Portfolio
      • 19.3.11.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.11.4. Sales Footprint
      • 19.3.11.5. Strategy Overview
        • 19.3.11.5.1. Marketing Strategy
        • 19.3.11.5.2. Solution Strategy
        • 19.3.11.5.3. Channel Strategy
    • 19.3.12. Facebook
      • 19.3.12.1. Business Overview
      • 19.3.12.2. Solution Portfolio
      • 19.3.12.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.12.4. Sales Footprint
      • 19.3.12.5. Strategy Overview
        • 19.3.12.5.1. Marketing Strategy
        • 19.3.12.5.2. Solution Strategy
        • 19.3.12.5.3. Channel Strategy
    • 19.3.13. Twitter
      • 19.3.13.1. Business Overview
      • 19.3.13.2. Solution Portfolio
      • 19.3.13.3. Profitability by Market Segments (Solution/Channel/Region)
      • 19.3.13.4. Sales Footprint
      • 19.3.13.5. Strategy Overview
        • 19.3.13.5.1. Marketing Strategy
        • 19.3.13.5.2. Solution Strategy
        • 19.3.13.5.3. Channel Strategy

20. Assumptions and Acronyms Used

21. Research Methodology