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市场调查报告书
商品编码
1757444

蔓越莓补充剂市场：全球产业分析、规模、份额、成长、趋势及预测（2025-2032）

Cranberry Supplements Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 199 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球蔓越莓补充剂市场的综合报告。该报告全面评估了关键市场动态，包括市场驱动因素、趋势、机会、驱动因素和挑战，并深入分析了市场结构。研究报告提供独家数据和统计数据，概述了 2025 年至 2032 年全球蔓越莓补充剂市场的预测成长轨迹。

关键见解

  • 蔓越莓补充剂市场规模（2025年）：2.807亿美元
  • 预计市场价值（2032年）：4.029亿美元
  • 全球市场成长率（2025-2032年复合年增长率）：5.3%

蔓越莓补充剂市场：研究范围

蔓越莓补充剂因其潜在的健康益处而被广泛使用，尤其是在维护泌尿道健康和预防尿道感染(UTI) 方面。这些补充剂以胶囊、锭剂、软糖和粉剂等各种形式出售，满足了寻求天然预防替代品的广大消费者的需求。蔓越莓补充剂市场涵盖药品、营养保健品和零售保健品领域，其驱动力源于消费者对植物来源产品和功能性成分益处的日益增长的认识。市场成长的驱动力包括：预防性医疗保健需求的不断增长、尿道结石的上升，以及蔓越莓萃取物被纳入健康和女性用健康产品系列。

市场驱动因素：

全球蔓越莓补充剂市场受多种关键因素驱动，其中包括人们对自然和预防性健康解决方案的认识日益提高，尤其是在易患尿道感染的女性群体中。不断提升的健康意识以及向自我护理和膳食补充剂的转变也显着促进了市场扩张。科学研究支持蔓越莓萃取物在预防尿道结石復发的功效，以及蔓越莓作为天然成分的正向认知也进一步刺激了市场需求。此外，电子商务和直销管道的成长也为产品提供了更广泛的获取管道，从而扩大了市场规模，尤其是在新兴经济体。

市场限制：

儘管蔓越莓补充剂市场预计将迎来强劲成长，但它仍面临诸多挑战，包括监管标准化程度有限以及产品品质和功效参差不齐。蔓越莓萃取物浓度不一致以及缺乏严格的补充剂标示指南，这些因素阻碍了消费者的信任和产品采用。此外，围绕蔓越莓在治疗和预防尿道结石的临床疗效的科学争议，限制了其在医学界的广泛接受。价格敏感性（尤其是在中低收入地区）以及替代草药和药物治疗方法的存在，也限制了市场的成长。

市场机会：

蔓越莓补充剂市场蕴含着巨大的商机，这得益于持续进行的临床研究、产品创新以及新兴市场渗透率的不断提升。无糖、纯素和有机蔓越莓补充剂配方的推出，正契合不断变化的消费者偏好和膳食补充剂趋势。膳食补充剂公司与研究机构之间的策略联盟可以进一步检验其健康声明并提升可信度。扩大分销网络，尤其是透过线上零售商和以健康为中心的专卖店，可以改善消费者的获取管道。此外，个人化营养和女性健康解决方案日益增长的需求，为蔓越莓类产品的精准开发开闢了新的途径。

本报告探讨的关键问题

  • 推动全球蔓越莓补充剂市场成长的关键因素是什么？
  • 哪些产品形式和消费者群体会影响市场趋势和偏好？
  • 科学发展和临床研究如何影响蔓越莓补充剂市场的可信度和采用率？
  • 哪些主要企业贡献者？他们采取了哪些策略来保持竞争力？
  • 全球蔓越莓补充剂市场有哪些新兴趋势与前景？

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 价值链分析
  • 宏观经济因素
    • 世界GDP展望
    • 世界GDP展望
    • 全球经济成长预测
    • 全球都市化进程
    • 其他宏观经济因素
  • 预测因子－相关性和影响力
  • COVID-19影响评估
  • PESTLE分析
  • 波特五力分析
  • 地缘政治紧张局势：市场影响
  • 监管和技术格局

第三章 市场动态

  • 驱动程式
  • 限制因素
  • 机会
  • 趋势

第四章 2019-2032年价格趋势分析

  • 区域价格分析
  • 按细分市场定价
  • 价格影响因素

第五章全球蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

  • 主要亮点
  • 全球蔓越莓补充剂市场展望：形态
    • 简介/主要发现
    • 2019 年至 2024 年按类型分類的历史市场规模分析
    • 2025 年至 2032 年按类型分類的当前市场规模预测
      • 药片
      • 胶囊
      • 糖果
      • 软糖
      • 粉末
      • 软胶囊
      • 锭剂
    • 市场吸引力分析：形式
  • 全球蔓越莓补充剂市场展望：分销管道
    • 简介/主要发现
    • 2019 年至 2024 年按分销管道分類的历史市场规模分析
    • 2025 年至 2032 年按分销管道分類的当前市场规模预测
      • 超级市场
      • 药局
      • 线上零售商
    • 市场吸引力分析：分销管道

6. 全球蔓越莓补充剂市场（按地区）展望

  • 主要亮点
  • 2019 年至 2024 年各地区历史市场规模分析
  • 2025 年至 2032 年各地区目前市场规模预测
    • 北美洲
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：地区

第七章北美蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 8 章欧洲蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第九章东亚蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 10 章南亚和大洋洲蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 11 章拉丁美洲蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 12 章中东和非洲蔓越莓补充剂市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第十三章竞争格局

  • 2025年市场占有率分析
  • 市场结构
    • 竞赛实力图谱
    • 竞争仪錶板
  • 公司简介
    • GNC
    • Blackmores
    • Healthy Care
    • Go Healthy
    • Swisse
    • Holland &Barrett
    • Nutra-Life
    • Webber Naturals
    • Jamieson
    • Azo

第十四章 附录

  • 调查方法
  • 调查前提
  • 首字母缩写和简称
简介目录
Product Code: PMRREP33359

Persistence Market Research has recently released a comprehensive report on the worldwide market for cranberry supplements. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global cranberry supplements market from 2025 to 2032.

Key Insights:

  • Cranberry Supplements Market Size (2025E): USD 280.7 Million
  • Projected Market Value (2032F): USD 402.9 Million
  • Global Market Growth Rate (CAGR 2025 to 2032): 5.3%

Cranberry Supplements Market - Report Scope:

Cranberry supplements are widely used for their potential health benefits, especially in supporting urinary tract health and preventing urinary tract infections (UTIs). These supplements are available in various forms, including capsules, tablets, gummies, and powders, and cater to a broad consumer base seeking natural alternatives for preventive health. The cranberry supplements market spans pharmaceutical, nutraceutical, and retail health sectors, driven by growing consumer awareness about the benefits of plant-based products and functional ingredients. Market growth is supported by the increasing demand for preventive healthcare, the rising prevalence of UTIs, and the inclusion of cranberry extracts in wellness and women's health product portfolios.

Market Growth Drivers:

The global cranberry supplements market is propelled by several key factors, including rising awareness about natural and preventive health solutions, particularly among women who are more prone to urinary tract infections. Increasing health consciousness and the shift towards self-care and dietary supplementation also contribute significantly to market expansion. Scientific research supporting the effectiveness of cranberry extracts in reducing UTI recurrence, along with favorable perceptions of cranberry as a natural ingredient, further drive demand. Additionally, the growth of e-commerce and direct-to-consumer sales channels has expanded product accessibility and market reach, especially in emerging economies.

Market Restraints:

Despite robust growth prospects, the cranberry supplements market faces challenges such as limited regulatory standardization and variability in product quality and efficacy. Inconsistencies in cranberry extract concentrations and lack of stringent guidelines for supplement labeling pose barriers to consumer trust and product adoption. Moreover, scientific debates around the clinical effectiveness of cranberry in treating or preventing UTIs limit its widespread acceptance in the medical community. Price sensitivity, particularly in low- and middle-income regions, and the presence of alternative herbal or pharmaceutical treatments also restrain market growth.

Market Opportunities:

The cranberry supplements market presents considerable opportunities, driven by ongoing clinical research, product innovation, and increasing penetration in emerging markets. The introduction of sugar-free, vegan, and organic cranberry supplement formulations aligns with evolving consumer preferences and dietary trends. Strategic collaborations between nutraceutical companies and research institutions can further validate health claims and boost credibility. Expanding distribution networks, especially through online retail and health-focused specialty stores, enhances consumer access. Additionally, growing demand for personalized nutrition and women's health solutions opens new avenues for targeted cranberry-based product development.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the cranberry supplements market globally?
  • Which product forms and consumer demographics are influencing market trends and preferences?
  • How are scientific developments and clinical studies impacting the credibility and adoption of cranberry supplements?
  • Who are the key players contributing to the cranberry supplements market, and what strategies are they employing to sustain competitiveness?
  • What are the emerging trends and future prospects in the global cranberry supplements market?

Competitive Intelligence and Business Strategy:

These companies invest in R&D to improve extract potency, delivery systems, and flavor profiles. Marketing strategies emphasize the natural origin, clinical backing, and convenience of use to attract health-conscious consumers. Partnerships with healthcare professionals and influencers help educate the public and boost brand credibility. Sustainable sourcing of cranberries and eco-friendly packaging are also emerging as key differentiators in the competitive landscape.

Key Companies Profiled:

  • GNC
  • Blackmores
  • Healthy Care
  • Go Healthy
  • Swisse
  • Holland & Barrett
  • Nutra-Life
  • Webber Natural
  • Jamieson
  • Azo

Cranberry Supplements Market Research Segmentation:

The cranberry supplements market encompasses a wide range of product types, application areas, distribution channels, and target consumer segments.

By Form:

  • Caplet
  • Capsule
  • Drop
  • Gummy
  • Powder
  • Softgel
  • Tablet

By Distribution Channel:

  • Supermarkets
  • Pharmacies
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Cranberry Supplements Market Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global GDP Outlook
    • 2.3.3. Global economic Growth Forecast
    • 2.3.4. Global Urbanization Growth
    • 2.3.5. Other Macro-economic Factors
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Cranberry Supplements Market Outlook: Form
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Mn) Analysis by Form, 2019-2024
    • 5.2.3. Current Market Size (US$ Mn) Forecast, by Form, 2025-2032
      • 5.2.3.1. Caplet
      • 5.2.3.2. Capsule
      • 5.2.3.3. Drop
      • 5.2.3.4. Gummy
      • 5.2.3.5. Powder
      • 5.2.3.6. Softgel
      • 5.2.3.7. Tablet
    • 5.2.4. Market Attractiveness Analysis: Form
  • 5.3. Global Cranberry Supplements Market Outlook: Distribution Channel
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Mn) Analysis by Distribution Channel, 2019-2024
    • 5.3.3. Current Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
      • 5.3.3.1. Supermarkets
      • 5.3.3.2. Pharmacies
      • 5.3.3.3. Online Retailers
    • 5.3.4. Market Attractiveness Analysis: Distribution Channel

6. Global Cranberry Supplements Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Mn) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Mn) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 7.4.1. Caplet
    • 7.4.2. Capsule
    • 7.4.3. Drop
    • 7.4.4. Gummy
    • 7.4.5. Powder
    • 7.4.6. Softgel
    • 7.4.7. Tablet
  • 7.5. North America Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 7.5.1. Supermarkets
    • 7.5.2. Pharmacies
    • 7.5.3. Online Retailers

8. Europe Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 8.4.1. Caplet
    • 8.4.2. Capsule
    • 8.4.3. Drop
    • 8.4.4. Gummy
    • 8.4.5. Powder
    • 8.4.6. Softgel
    • 8.4.7. Tablet
  • 8.5. Europe Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 8.5.1. Supermarkets
    • 8.5.2. Pharmacies
    • 8.5.3. Online Retailers

9. East Asia Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 9.4.1. Caplet
    • 9.4.2. Capsule
    • 9.4.3. Drop
    • 9.4.4. Gummy
    • 9.4.5. Powder
    • 9.4.6. Softgel
    • 9.4.7. Tablet
  • 9.5. East Asia Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 9.5.1. Supermarkets
    • 9.5.2. Pharmacies
    • 9.5.3. Online Retailers

10. South Asia & Oceania Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 10.4.1. Caplet
    • 10.4.2. Capsule
    • 10.4.3. Drop
    • 10.4.4. Gummy
    • 10.4.5. Powder
    • 10.4.6. Softgel
    • 10.4.7. Tablet
  • 10.5. South Asia & Oceania Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 10.5.1. Supermarkets
    • 10.5.2. Pharmacies
    • 10.5.3. Online Retailers

11. Latin America Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 11.4.1. Caplet
    • 11.4.2. Capsule
    • 11.4.3. Drop
    • 11.4.4. Gummy
    • 11.4.5. Powder
    • 11.4.6. Softgel
    • 11.4.7. Tablet
  • 11.5. Latin America Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 11.5.1. Supermarkets
    • 11.5.2. Pharmacies
    • 11.5.3. Online Retailers

12. Middle East & Africa Cranberry Supplements Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Mn) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Mn) Forecast, by Form, 2025-2032
    • 12.4.1. Caplet
    • 12.4.2. Capsule
    • 12.4.3. Drop
    • 12.4.4. Gummy
    • 12.4.5. Powder
    • 12.4.6. Softgel
    • 12.4.7. Tablet
  • 12.5. Middle East & Africa Market Size (US$ Mn) Forecast, by Distribution Channel, 2025-2032
    • 12.5.1. Supermarkets
    • 12.5.2. Pharmacies
    • 12.5.3. Online Retailers

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. GNC
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Blackmores
    • 13.3.3. Healthy Care
    • 13.3.4. Go Healthy
    • 13.3.5. Swisse
    • 13.3.6. Holland & Barrett
    • 13.3.7. Nutra-Life
    • 13.3.8. Webber Naturals
    • 13.3.9. Jamieson
    • 13.3.10. Azo

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations