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市场调查报告书
商品编码
1781147

按摩设备市场：全球产业分析、规模、份额、成长、趋势与预测，2025-2032

Massage Equipment Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 194 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球按摩设备市场的综合报告。该报告对关键市场动态进行了全面评估，包括市场驱动因素、趋势、机会和挑战，并提供了有关市场结构的详细见解。研究报告包含独家数据和统计数据，概述了 2025 年至 2032 年全球按摩设备市场的预测成长轨迹。

关键见解

  • 按摩设备市场规模（2025年预测）：106亿美元
  • 预计市场规模（2032年）：208亿美元
  • 全球市场成长率（2025-2032年复合年增长率）：10.2%

按摩设备市场：研究范围

按摩设备在促进不同使用者群体的身体放鬆、肌肉恢復、缓解疼痛和整体健康方面发挥着至关重要的作用。市场涵盖各种各样的设备，包括电动按摩椅、手持按摩器、足部按摩器、按摩垫和穿戴式按摩设备。这些产品广泛应用于住宅环境、商业健康中心、復健诊所和运动设施。市场扩张的驱动因素包括：消费者对健康和保健日益增长的兴趣、都市区生活方式带来的压力水平上升，以及按摩设备作为一种非侵入性、无药物的疼痛管理和放鬆解决方案的日益普及。

市场成长动力：

全球按摩设备市场受多种关键因素驱动，包括随着人们日益意识到按摩疗法对身心健康的益处，对自我护理解决方案和健康产品的需求不断增长。此外，电子商务和线上零售平台的扩张使全球消费者更容易获得按摩设备。此外，人工智慧按摩椅、加热按摩系统和可客製化按摩程序等技术进步正在提升用户体验并提升产品吸引力。慢性疼痛、肌肉骨骼疾病和久坐生活方式的盛行率不断上升，也推动了消费者对家用按摩设备的兴趣。

市场限制：

儘管按摩设备市场成长潜力巨大，但也面临许多挑战。高端按摩椅和高端设备的高昂初始成本，令许多消费者难以负担，尤其是在新兴市场。此外，对产品耐用性、性能不稳定以及保固范围有限的担忧，也阻碍了潜在购买者。国际市场的监管合规性和品质标准也对新兴和小型製造商构成了进入障碍。此外，缺乏家用按摩应用的专家指导，可能导致使用不当或无效，从而影响消费者满意度和重复购买。

市场机会：

受消费者偏好变化、技术创新和医疗保健体係不断发展的推动，按摩设备市场正蕴藏着巨大的商机。物联网连接、生物感测器和语音控制等智慧功能的整合预计将推动下一波产品创新浪潮。居家保健和远端医疗模式的日益普及，将进一步推动按摩设备作为远距物理治疗和復健计划的一部分的应用。此外，随着都市区中产阶级人口的不断壮大和可支配收入的不断提高，亚太和拉丁美洲等地区预计将迎来丰厚的成长。专注于人体工学设计、便携性和价格实惠的製造商将占据有利地位，并能够抓住不同人群的新兴需求。

本报告探讨的关键问题

  • 推动全球按摩设备市场成长的关键因素有哪些？
  • 哪些类型的设备和应用在住宅和商业健康环境中越来越受欢迎？
  • 科技进步如何改变按摩设备市场的竞争格局？
  • 谁是按摩设备市场的主要企业，他们采取什么策略来维持市场相关性？
  • 全球按摩设备市场有哪些新兴趋势与未来前景？

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 价值链分析
  • 宏观经济因素
    • 世界GDP展望
    • 全球电子产业概况
    • 全球医疗保健产业概览
    • 全球电子商务产业概览
  • 预测因子－相关性和影响力
  • COVID-19影响评估
  • PESTLE分析
  • 波特五力分析
  • 地缘政治紧张局势：市场影响
  • 监管和技术格局

第三章 市场动态

  • 驱动程式
  • 抑制因素
  • 机会
  • 趋势

第四章 2019-2032年价格趋势分析

  • 区域价格分析
  • 按细分市场定价
  • 价格影响因素

第五章。全球按摩设备市场展望：过去（2019-2024）与预测（2025-2032）

  • 主要亮点
  • 全球按摩设备市场展望：产品类型
    • 简介/主要发现
    • 2019 年至 2024 年历史市场规模与交易量分析
    • 2025-2032 年当前市场规模与销售预测
      • 按摩椅和沙发
      • 背部按摩器
      • 手持按摩器
      • 颈部和肩部按摩器
      • 其他的
    • 市场吸引力分析：产品类型
  • 全球按摩设备市场展望：技术
    • 简介/主要发现
    • 2019 年至 2024 年历史市场规模与交易量分析
    • 2025-2032 年当前市场规模与销售预测
      • 电的
      • 手动的
      • 其他的
    • 市场吸引力分析：技术
  • 全球按摩设备市场展望：最终用户
    • 简介/主要发现
    • 2019 年至 2024 年历史市场规模与交易量分析
    • 2025-2032 年当前市场规模与销售预测
      • 住房
      • 商业
      • 医疗保健
      • 健康与水疗中心
      • 其他的
    • 市场吸引力分析：最终用户

第六章全球按摩设备市场按地区展望

  • 主要亮点
  • 2019 年至 2024 年历史市场规模与交易量分析
  • 2025-2032 年当前市场规模与销售预测
    • 北美洲
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：地区

第七章北美按摩设备市场展望：历史（2019-2024）与预测（2025-2032）

第 8 章欧洲按摩设备市场展望：历史（2019-2024 年）与预测（2025-2032 年）

第九章。东亚按摩设备市场展望：过去（2019-2024 年）与预测（2025-2032 年）

第 10 章。南亚和大洋洲按摩设备市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 11 章：拉丁美洲按摩设备市场展望：历史（2019-2024 年）与预测（2025-2032 年）

第 12 章。中东和非洲按摩设备市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第十三章竞争格局

  • 2024年市场占有率分析
  • 市场结构
    • 竞赛实力图谱
    • 竞争对手仪表板
  • 公司简介
    • Therabody
    • Hyperice
    • Osaki/Titan
    • Panasonic
    • Inada
    • Fujiiryoki
    • Kahuna Massage Chairs
    • Real Relax
    • Brookstone
    • Renpho
    • Naipo
    • Comfier
    • Beurer
    • Homedics
    • Breo

第十四章 附录

  • 调查方法
  • 调查先决条件
  • 首字母缩写和简称
简介目录
Product Code: PMRREP35483

Persistence Market Research has recently released a comprehensive report on the worldwide market for massage equipment. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global massage equipment market from 2025 to 2032.

Key Insights:

  • Massage Equipment Market Size (2025E): USD 10.6 Billion
  • Projected Market Value (2032F): USD 20.8 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 10.2%

Massage Equipment Market - Report Scope:

Massage equipment plays a vital role in promoting physical relaxation, muscle recovery, pain relief, and overall wellness across a range of user groups. The market comprises a wide variety of devices, including electric massage chairs, handheld massagers, foot massagers, massage cushions, and wearable massaging devices. These products are widely used in residential settings, commercial wellness centers, rehabilitation clinics, and sports facilities. Market expansion is driven by increasing consumer focus on health and wellness, rising stress levels due to urban lifestyles, and growing adoption of massage equipment as a non-invasive, drug-free solution for pain management and relaxation.

Market Growth Drivers:

The global massage equipment market is propelled by several key factors, including the rising demand for self-care solutions and wellness products amid growing awareness about the physical and mental health benefits of massage therapy. The expansion of e-commerce and online retail platforms has also made massage devices more accessible to consumers worldwide. Furthermore, advancements in technology-such as AI-powered massage chairs, heated massage systems, and customizable massage programs-are enhancing user experience and increasing product appeal. The rising prevalence of chronic pain, musculoskeletal disorders, and sedentary lifestyles also contribute to heightened consumer interest in home-use massage devices.

Market Restraints:

Despite strong growth potential, the massage equipment market faces several challenges. High initial costs for advanced massage chairs and premium devices limit affordability for a significant portion of consumers, particularly in emerging markets. Additionally, concerns about product durability, inconsistent performance, and limited warranty coverage can deter potential buyers. Regulatory compliance and quality standards across international markets also present entry barriers for new and smaller manufacturers. Moreover, lack of professional guidance in home-use massage applications may lead to ineffective or improper usage, affecting consumer satisfaction and repeat purchases.

Market Opportunities:

The massage equipment market presents substantial opportunities fueled by changing consumer preferences, innovation, and healthcare system evolution. The integration of smart features, such as IoT connectivity, biometric sensors, and voice control, is expected to drive the next wave of product innovation. The growing popularity of at-home wellness and telehealth models further supports the use of massage devices as part of remote physiotherapy or rehabilitation programs. Additionally, expanding urban middle-class populations and rising disposable incomes in regions like Asia Pacific and Latin America create lucrative growth prospects. Manufacturers focusing on ergonomic design, portability, and affordability will be well-positioned to capture emerging demand across varied demographic segments.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the massage equipment market globally?
  • Which equipment types and applications are gaining traction in residential and commercial wellness settings?
  • How are technological advancements reshaping the competitive landscape of the massage equipment market?
  • Who are the key players contributing to the massage equipment market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global massage equipment market?

Competitive Intelligence and Business Strategy:

These companies invest heavily in R&D to develop advanced and multifunctional massage products tailored to diverse consumer needs. Partnerships with wellness centers, sports organizations, and retail distributors enable wider market access and brand visibility. Companies are also prioritizing sustainability, user safety, and premium aesthetics in product development. Marketing strategies emphasizing relaxation, lifestyle enhancement, and holistic well-being contribute to building strong consumer loyalty in an increasingly competitive market.

Key Companies Profiled:

  • Therabody
  • Hyperice
  • Osaki/Titan
  • Panasonic
  • Inada
  • Fujiiryoki
  • Kahuna Massage Chairs
  • Real Relax
  • Brookstone
  • Renpho
  • Naipo
  • Comfier
  • Beurer
  • Homedics
  • Bre

Massage Equipment Market Research Segmentation:

The massage equipment market encompasses a broad range of products, technologies, applications, and end-user segments, serving a wide spectrum of health and lifestyle needs.

By Product Type

  • Massage Chairs & Sofas
  • Back Massagers
  • Handheld Massagers
  • Neck & Shoulder Massagers
  • Others

By Technology

  • Electric/Motorized
  • Manual
  • Others

By End-user

  • Residential
  • Commercial
  • Medical
  • Wellness & Spa Centers
  • Others

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East and Africa
  • Latin America

Table of Contents

1. Executive Summary

  • 1.1. Global Massage Equipment Market Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global Electronics Industry Overview
    • 2.3.3. Global Healthcare Industry Overview
    • 2.3.4. Global E-commerce Industry Overview
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Massage Equipment Market Outlook: Product Type
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
    • 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
      • 5.2.3.1. Massage Chairs & Sofas
      • 5.2.3.2. Back Massagers
      • 5.2.3.3. Handheld Massagers
      • 5.2.3.4. Neck & Shoulder Massagers
      • 5.2.3.5. Others
    • 5.2.4. Market Attractiveness Analysis: Product Type
  • 5.3. Global Massage Equipment Market Outlook: Technology
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Technology, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
      • 5.3.3.1. Electric/Motorized
      • 5.3.3.2. Manual
      • 5.3.3.3. Others
    • 5.3.4. Market Attractiveness Analysis: Technology
  • 5.4. Global Massage Equipment Market Outlook: End-user
    • 5.4.1. Introduction/Key Findings
    • 5.4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by End-user, 2019-2024
    • 5.4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
      • 5.4.3.1. Residential
      • 5.4.3.2. Commercial
      • 5.4.3.3. Medical
      • 5.4.3.4. Wellness & Spa Centers
      • 5.4.3.5. Others
    • 5.4.4. Market Attractiveness Analysis: End-user

6. Global Massage Equipment Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 7.4.1. Massage Chairs & Sofas
    • 7.4.2. Back Massagers
    • 7.4.3. Handheld Massagers
    • 7.4.4. Neck & Shoulder Massagers
    • 7.4.5. Others
  • 7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 7.5.1. Electric/Motorized
    • 7.5.2. Manual
    • 7.5.3. Others
  • 7.6. North America Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 7.6.1. Residential
    • 7.6.2. Commercial
    • 7.6.3. Medical
    • 7.6.4. Wellness & Spa Centers
    • 7.6.5. Others

8. Europe Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 8.4.1. Massage Chairs & Sofas
    • 8.4.2. Back Massagers
    • 8.4.3. Handheld Massagers
    • 8.4.4. Neck & Shoulder Massagers
    • 8.4.5. Others
  • 8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 8.5.1. Electric/Motorized
    • 8.5.2. Manual
    • 8.5.3. Others
  • 8.6. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 8.6.1. Residential
    • 8.6.2. Commercial
    • 8.6.3. Medical
    • 8.6.4. Wellness & Spa Centers
    • 8.6.5. Others

9. East Asia Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 9.4.1. Massage Chairs & Sofas
    • 9.4.2. Back Massagers
    • 9.4.3. Handheld Massagers
    • 9.4.4. Neck & Shoulder Massagers
    • 9.4.5. Others
  • 9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 9.5.1. Electric/Motorized
    • 9.5.2. Manual
    • 9.5.3. Others
  • 9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 9.6.1. Residential
    • 9.6.2. Commercial
    • 9.6.3. Medical
    • 9.6.4. Wellness & Spa Centers
    • 9.6.5. Others

10. South Asia & Oceania Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 10.4.1. Massage Chairs & Sofas
    • 10.4.2. Back Massagers
    • 10.4.3. Handheld Massagers
    • 10.4.4. Neck & Shoulder Massagers
    • 10.4.5. Others
  • 10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 10.5.1. Electric/Motorized
    • 10.5.2. Manual
    • 10.5.3. Others
  • 10.6. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 10.6.1. Residential
    • 10.6.2. Commercial
    • 10.6.3. Medical
    • 10.6.4. Wellness & Spa Centers
    • 10.6.5. Others

11. Latin America Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 11.4.1. Massage Chairs & Sofas
    • 11.4.2. Back Massagers
    • 11.4.3. Handheld Massagers
    • 11.4.4. Neck & Shoulder Massagers
    • 11.4.5. Others
  • 11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 11.5.1. Electric/Motorized
    • 11.5.2. Manual
    • 11.5.3. Others
  • 11.6. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 11.6.1. Residential
    • 11.6.2. Commercial
    • 11.6.3. Medical
    • 11.6.4. Wellness & Spa Centers
    • 11.6.5. Others

12. Middle East & Africa Massage Equipment Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 12.4.1. Massage Chairs & Sofas
    • 12.4.2. Back Massagers
    • 12.4.3. Handheld Massagers
    • 12.4.4. Neck & Shoulder Massagers
    • 12.4.5. Others
  • 12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Technology, 2025-2032
    • 12.5.1. Electric/Motorized
    • 12.5.2. Manual
    • 12.5.3. Others
  • 12.6. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by End-user, 2025-2032
    • 12.6.1. Residential
    • 12.6.2. Commercial
    • 12.6.3. Medical
    • 12.6.4. Wellness & Spa Centers
    • 12.6.5. Others

13. Competition Landscape

  • 13.1. Market Share Analysis, 2024
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. Therabody
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Hyperice
    • 13.3.3. Osaki/Titan
    • 13.3.4. Panasonic
    • 13.3.5. Inada
    • 13.3.6. Fujiiryoki
    • 13.3.7. Kahuna Massage Chairs
    • 13.3.8. Real Relax
    • 13.3.9. Brookstone
    • 13.3.10. Renpho
    • 13.3.11. Naipo
    • 13.3.12. Comfier
    • 13.3.13. Beurer
    • 13.3.14. Homedics
    • 13.3.15. Breo

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations