全球汽车 OTA 市场更新：市场规模和份额分析 - 趋势、驱动因素、竞争格局和预测（2024-2030 年）

市场概况

2023年全球汽车OTA更新市场规模将达到39.172亿美元，2024年至2030年复合年增长率为20.1%，预计2030年将达到138.635亿美元。

另一点值得注意的是，依赖先进技术的此类乘用车数量不断增加，导致对 OTA 更新的需求不断增加。 因此，原始设备製造商正在透过无线方式接管车辆软体的提供，因此倾向于采用最新的车辆软体技术。

关键见解

软体类别在 2023 年占主要收入份额为 80%，预计未来将保持其主导地位。 用于更新车辆软体的 OTA（无线）服务快速且安全，有助于该软体类别的高销量。

透过推进方式，预计电动品类在预测期内将以 28% 的复合年增长率快速成长。 政府对电动车采用的激励和补贴等支持以及严格的排放法规正在推动这一增长。

儘管电动车不断成长，但内燃机汽车将在 2023 年占据较大的市场份额，并且预计将保持这一地位。

到 2023 年，乘用车将占据约 68% 的巨大销售份额，并且预计未来将保持这一地位。 这一趋势是由具有自动驾驶等附加功能的中檔和豪华乘用车销量增加所推动的。

到 2023 年，北美地区将占据最大的收入份额，约为 37%，并且由于连网汽车的采用率增加，预计将保持其主导地位。

在欧洲市场，豪华汽车的需求不断增加，生产豪华汽车的製造商数量不断增加，研发和组装方面的投资也很活跃。

在本报告中，我们对全球汽车OTA更新市场进行了分析，分析了市场的基本结构、最新情况、主要推动和限制因素，并预测了全球、分地区、主要市场的市场规模趋势。国家（数量（基数，2017-2030））、按类型、推进方式、车型和应用划分的详细趋势、市场竞争现状以及主要公司概况。

目录

第1章研究范围

第2章研究方法

第 3 章执行摘要

第 4 章市场指标

第5章产业展望

• 市场动态
  • 趋势
  • 促进因素
  • 抑制因素/挑战
  • 促进/抑制因子影响分析
• 新型冠状病毒感染 (COVID-19) 的影响
• 波特五力分析

第6章世界市场

• 摘要
• 市场收入：依类型划分（2017-2030 年）
• 市场收入：依促销方式划分（2017-2030 年）
• 市场收入：依车型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）
• 市场收入：按地区划分（2017-2030 年）

第7章北美市场

• 摘要
• 市场收入：依类型划分（2017-2030 年）
• 市场收入：依促销方式划分（2017-2030 年）
• 市场收入：依车型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）
• 市场收入：依国家/地区划分（2017-2030 年）

第8章欧洲市场

第9章亚太市场

第10章拉丁美洲市场

第11章中东及非洲市场

第12章美国市场

• 摘要
• 市场收入：依类型划分（2017-2030 年）
• 市场收入：依促销方式划分（2017-2030 年）
• 市场收入：依车型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）

第13章加拿大市场

第14章德国市场

第15章法国市场

第16章英国市场

第17章义大利市场

第18章西班牙市场

第19章日本市场

第20章中国市场

第21章印度市场

第22章澳洲市场

第23章韩国市场

第24章巴西市场

第25章墨西哥市场

第26章沙乌地阿拉伯市场

第27章南非市场

第 28 章阿联酋 (UAE) 市场

第29章竞争态势

• 市场参与者及其产品列表
• 主要公司的竞争基准
• 各大公司的产品基准
• 近期策略发展状况

第30章公司简介

• NXP Semiconductors N.V.
• AT&T Inc.
• DENSO Corporation
• Aptiv PLC
• Continental AG
• HARMAN International
• HERE Global B.V.
• Infineon Technologies AG
• Nvidia Corporation
• Qualcomm Incorporated
• Robert Bosch GmbH
• Lear Corporation
• Verizon Communications Inc.
• Garmin Ltd.

第31章 附录

Market Overview

The global automotive OTA updates market size was USD 3,917.2 million in 2023, and it is expected to reach USD 13,863.5 million by 2030, advancing at a CAGR of 20.1% during 2024-2030.

The rising number of this kind of passenger cars, which rely on superior technology is one more thing that should be looked into because it will lead to the increase in demand for OTA updates. Consequently, the OEMs are inclining towards technologies that take care of one's dose of car software via wireless, hence making the automotive software up-to-date.

The rise in the employment of IoT technology is developing interest amongst major carmakers to move their focus from regular vehicles to connected ones and either upgrade the old variants or inject the smart connectivity features into the current models.

In this regard, it is replacing older and outdated systems in vehicles with the latest infotainment systems, telematics, and navigation technology by customers. These systems are the software installed in the embedded auto hardware board updates which help to ensure smooth functioning. The result of this is the vast growth in the use of smart and connected technologies among vehicles and this is a major trend which is observed in the automotive over-the-air updates market today.

Key Insights

The software category held a significant revenue share of 80% in 2023 and is expected to maintain dominance.

Over-the-air (OTA) services for upgrading vehicle software are fast and secure, contributing to high sales in the software category.

The electric category in the propulsion segment is expected to grow rapidly with a CAGR of 28% during the forecast period.

Government support, including incentives and grants for EV adoption, and stringent emission regulations are driving this growth.

Despite the growth of electric vehicles, the ICE category held a larger market share in 2023 and is expected to maintain its position in the coming years.

Passenger vehicles held a larger revenue share of around 68% in 2023 and are expected to maintain this position.

Increasing sales of mid-range and premium passenger vehicles with added features like autonomy are driving this trend.

Autonomous cars are equipped with various systems such as eye tracking, virtual assistance, speech recognition, driver monitoring, gesture recognition, and natural language interfaces.

North America held the largest revenue share of around 37% in 2023 and is expected to maintain its dominance due to increased adoption of connected vehicles.

The region's demand for automobile networking, navigation, communication, and entertainment features has surged with growing mobile device compatibility.

OEMs and technology providers in North America are investing substantially in robust technologies to attract customers.

The US makes up a substantial percentage of North American revenues using strict regulations and is important for the growing trend for safer vehicles.

In addition to having high sales revenue in 2023, Europe is expected to continue to be the top manufacturer of the car industry in the world due to the presence of many players, high adoption rate, and introduction of advanced technologies.

The European market is experiencing a growth in vehicle demand for premium vehicles, developing the numbers of manufacturer companies, as well as the big investments in R&D and assembling

Germany is in charge of the European automobile market, owing to a sufficient infrastructure and the latest innovations in car technology.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by type
  • 1.4.2. Market size breakdown, by propulsion
  • 1.4.3. Market size breakdown, by vehicle type
  • 1.4.4. Market size breakdown, by application
  • 1.4.5. Market size breakdown, by region
  • 1.4.6. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Revenue, by Type (2017-2030)
• 6.3. Market Revenue, by Propulsion (2017-2030)
• 6.4. Market Revenue, by Vehicle Type (2017-2030)
• 6.5. Market Revenue, by Application (2017-2030)
• 6.6. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Revenue, by Type (2017-2030)
• 7.3. Market Revenue, by Propulsion (2017-2030)
• 7.4. Market Revenue, by Vehicle Type (2017-2030)
• 7.5. Market Revenue, by Application (2017-2030)
• 7.6. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Revenue, by Type (2017-2030)
• 8.3. Market Revenue, by Propulsion (2017-2030)
• 8.4. Market Revenue, by Vehicle Type (2017-2030)
• 8.5. Market Revenue, by Application (2017-2030)
• 8.6. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Revenue, by Type (2017-2030)
• 9.3. Market Revenue, by Propulsion (2017-2030)
• 9.4. Market Revenue, by Vehicle Type (2017-2030)
• 9.5. Market Revenue, by Application (2017-2030)
• 9.6. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Revenue, by Type (2017-2030)
• 10.3. Market Revenue, by Propulsion (2017-2030)
• 10.4. Market Revenue, by Vehicle Type (2017-2030)
• 10.5. Market Revenue, by Application (2017-2030)
• 10.6. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Revenue, by Type (2017-2030)
• 11.3. Market Revenue, by Propulsion (2017-2030)
• 11.4. Market Revenue, by Vehicle Type (2017-2030)
• 11.5. Market Revenue, by Application (2017-2030)
• 11.6. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Revenue, by Type (2017-2030)
• 12.3. Market Revenue, by Propulsion (2017-2030)
• 12.4. Market Revenue, by Vehicle Type (2017-2030)
• 12.5. Market Revenue, by Application (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Revenue, by Type (2017-2030)
• 13.3. Market Revenue, by Propulsion (2017-2030)
• 13.4. Market Revenue, by Vehicle Type (2017-2030)
• 13.5. Market Revenue, by Application (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Revenue, by Type (2017-2030)
• 14.3. Market Revenue, by Propulsion (2017-2030)
• 14.4. Market Revenue, by Vehicle Type (2017-2030)
• 14.5. Market Revenue, by Application (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Revenue, by Type (2017-2030)
• 15.3. Market Revenue, by Propulsion (2017-2030)
• 15.4. Market Revenue, by Vehicle Type (2017-2030)
• 15.5. Market Revenue, by Application (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Revenue, by Type (2017-2030)
• 16.3. Market Revenue, by Propulsion (2017-2030)
• 16.4. Market Revenue, by Vehicle Type (2017-2030)
• 16.5. Market Revenue, by Application (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Revenue, by Type (2017-2030)
• 17.3. Market Revenue, by Propulsion (2017-2030)
• 17.4. Market Revenue, by Vehicle Type (2017-2030)
• 17.5. Market Revenue, by Application (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Revenue, by Type (2017-2030)
• 18.3. Market Revenue, by Propulsion (2017-2030)
• 18.4. Market Revenue, by Vehicle Type (2017-2030)
• 18.5. Market Revenue, by Application (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Revenue, by Type (2017-2030)
• 19.3. Market Revenue, by Propulsion (2017-2030)
• 19.4. Market Revenue, by Vehicle Type (2017-2030)
• 19.5. Market Revenue, by Application (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Revenue, by Type (2017-2030)
• 20.3. Market Revenue, by Propulsion (2017-2030)
• 20.4. Market Revenue, by Vehicle Type (2017-2030)
• 20.5. Market Revenue, by Application (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Revenue, by Type (2017-2030)
• 21.3. Market Revenue, by Propulsion (2017-2030)
• 21.4. Market Revenue, by Vehicle Type (2017-2030)
• 21.5. Market Revenue, by Application (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Revenue, by Type (2017-2030)
• 22.3. Market Revenue, by Propulsion (2017-2030)
• 22.4. Market Revenue, by Vehicle Type (2017-2030)
• 22.5. Market Revenue, by Application (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Revenue, by Type (2017-2030)
• 23.3. Market Revenue, by Propulsion (2017-2030)
• 23.4. Market Revenue, by Vehicle Type (2017-2030)
• 23.5. Market Revenue, by Application (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Revenue, by Type (2017-2030)
• 24.3. Market Revenue, by Propulsion (2017-2030)
• 24.4. Market Revenue, by Vehicle Type (2017-2030)
• 24.5. Market Revenue, by Application (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Revenue, by Type (2017-2030)
• 25.3. Market Revenue, by Propulsion (2017-2030)
• 25.4. Market Revenue, by Vehicle Type (2017-2030)
• 25.5. Market Revenue, by Application (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Revenue, by Type (2017-2030)
• 26.3. Market Revenue, by Propulsion (2017-2030)
• 26.4. Market Revenue, by Vehicle Type (2017-2030)
• 26.5. Market Revenue, by Application (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Revenue, by Type (2017-2030)
• 27.3. Market Revenue, by Propulsion (2017-2030)
• 27.4. Market Revenue, by Vehicle Type (2017-2030)
• 27.5. Market Revenue, by Application (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Revenue, by Type (2017-2030)
• 28.3. Market Revenue, by Propulsion (2017-2030)
• 28.4. Market Revenue, by Vehicle Type (2017-2030)
• 28.5. Market Revenue, by Application (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. NXP Semiconductors N.V.
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. AT&T Inc.
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. DENSO Corporation
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Aptiv PLC
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Continental AG
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. HARMAN International
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. HERE Global B.V.
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. Infineon Technologies AG
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Nvidia Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. Qualcomm Incorporated
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. Robert Bosch GmbH
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary
• 30.12. Lear Corporation
  • 30.12.1. Business overview
  • 30.12.2. Product and service offerings
  • 30.12.3. Key financial summary
• 30.13. Verizon Communications Inc.
  • 30.13.1. Business overview
  • 30.13.2. Product and service offerings
  • 30.13.3. Key financial summary
• 30.14. Garmin Ltd.
  • 30.14.1. Business overview
  • 30.14.2. Product and service offerings
  • 30.14.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports