市场调查报告书
商品编码
1484698
全球美容设备市场:市场规模和占有率分析 - 趋势、驱动因素、竞争格局和预测(2024-2030)Beauty Devices Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030) |
市场概况
美容仪器市场2023年营收为798亿美元,预计2030年将达2972亿美元,2024年至2030年复合年增长率为20.7%。
这种增长是由于个人美容支出的增加、美容意识的增强以及皮肤和荷尔蒙失调的增加。此外,人口老化和可支配收入的增加也鼓励该行业的进一步发展。
如今,消费者越来越希望改善自己的外表,尤其是保持年轻和健康的外表。这是美容仪器市场的整体趋势之一。各种先进版本的电子美容设备的生产满足了这些消费者的需求,这些设备透过自动化等功能提供了更大的便利,并且比手动程序耗时更少。
美容仪带来的各种副作用,如表浅烧伤、短期皮肤敏感、过度肿胀、起水泡等,在一定程度上限制了其市场普及。
关键见解
LED 疗法和光子嫩肤类别正以 20.9% 的复合年增长率增长,因为它被用于治疗世界各地的许多皮肤问题。光子嫩肤有助于胶原蛋白的产生,矫正血管异常,缩小毛孔,并刺激休眠细胞。
雷射在肿瘤切除和寻常痤疮等医疗治疗中非常常见,从而推动了销售。
2023 年,在电子商务活动和治疗行销的推动下,除毛设备占了 21.4% 的销售占有率。美容标准、影响者社群和社群媒体强调个人外表并支持除毛设备的销售。
到 2023 年,沙龙类别将占据最大占有率,约为 45%,并且由于雷射技术在皮肤治疗方面的高度接受度,预计将继续占据主导地位。
由于价格较低和消费者对家用美容设备意识的提高,预计家用类别的复合年增长率最高。由于消费者对健康旅游和旅行时整体健康的兴趣,水疗类别在 2023 年也占据了很大占有率。
到 2023 年,北美将占据最大的市场占有率,约为 50%,预计到 2030 年将保持其主导地位。 >北美市场的崛起得益于个人收入高、对外表的日益关注以及整容手术的超支。
亚太地区是主要市场,2024 年至 2030 年复合年增长率最高为 21.0%,并且由于皮肤病患病率上升、技术进步以及人们对美容的兴趣日益增长而不断增长。
在本报告中,我们分析了全球美容设备市场,包括市场的基本结构、最新情况、主要促进和抑制因素以及全球、依地区和主要国家的市场规模前景(以货币形式计算(2017- 2030 年)、依类型和应用划分的详细趋势、当前市场竞争以及主要公司概况。
Market Overview
The beauty devices market generated revenue of USD 79.8 billion in 2023, which is expected to witness a CAGR of 20.7% during 2024-2030, to reach USD 297.2 billion by 2030.
This growth can be credited to the growing personal spending on care, increasing awareness of beauty, and the rising number of dermatological disorders and hormonal diseases. Besides that, the continuously aging population alongside increasing disposal incomes stimulates the sector to develop further.
Nowadays, consumers increasingly want to improve their look, especially by maintaining a youthful and healthy look. This is one of the prevailing trends observed in the beauty devices market. The demands of consumers are being served by the manufacturing of electronic beauty devices in various advanced versions that offer higher convenience with features like automation and lesser time consumption as compared to manual ones.
Advanced electronic devices for body care such as hair treatments, skin tightening, and others are presented for sale. As an example, ZIIP LLC has created a handheld electronic device for facial cleansing that incorporates microcurrent and nano current providing the skin with a regenerating effect.
Various side effects such as superficial burns, short-term skin sensitivity, excessive swelling, and blistering that are caused by beauty devices are limiting the popularity of the market to some extent.
Key Insights
The LED therapy and photo rejuvenation category is advancing at a CAGR of 20.9% because of augmented usage for treating numerous skin problems worldwide.
Photorejuvenation helps in collagen production, cures vascular abnormalities, decreases pore size, and stimulates dormant cells.
Increasing aesthetic awareness favors non-invasive operations with lesser side effects, propelling the industry.
Lasers are very common for medical treatments such as tumor removal and acne vulgaris, boosting sales.
In 2023, the hair removal devices led with a 21.4% revenue share, propelled by e-commerce activities and modified marketing.
Manufacturers emphasize long-term hair elimination solutions to fulfill customer demand.
Beauty standards, influencer communities, and social media emphasize personal grooming, and supporting hair removal device sales.
In 2023, the salon category had the largest share, approximately 45%, and is projected to continue dominating because of the high acceptance of laser technology for skin treatments.
Laser tech in salons aims specific skin problems such as acne and rosacea without damaging other areas, propelling the demand for beauty services.
The at-home category is to witness the highest CAGR, driven by low prices and growing consumer awareness of aesthetic tools for home use.
Promotional efforts, such as free sample distribution in Asian markets, boost sales of home-use aesthetic instruments.
The spa category had a significant share in 2023, fuelled by wellness tourism and consumer interest in holistic wellbeing during trips.
North America held the largest market share, around 50%, in 2023, and is projected to maintain its dominance in 2030.
The emergence of the North American market can be attributed to high personal incomes, increased interest in looks, and exceeding spending on cosmetic procedures.
Companies that use high technologies, for example, modiface Inc. to enable AR and AI virtual product trials, boost the demand.
Asia-Pacific is the leading market that exhibits the highest CAGR of 21.0% for 2024-2030 and grows due to the escalating incidence of skin diseases, technological progress as well as enhancement in beauty concerns.