B2B 行销自动化平台：全球市场预测（2022-2027）

预计到 2027 年，全球 B2B 行销自动化市场的复合年增长率将达到 13.20%。

B2B 行销自动化平台使用来自各种外部和内部来源的客户行为数据，包括网站分析数据、应用程式分析数据、广告点击、产品评论、印象数据、客户支援查询和社交媒体。这些数据被转化为可操作的分析，使企业能够更好地瞭解客户的兴趣并给他们留下积极的印象。在客户生命週期中，企业需要追踪动态客户资料以满足客户需求。在此过程中，该平台使用机器学习/人工智慧来智慧处理数据并做出决策，为销售代表提供最佳报价。另一个趋势着重于内容自动化功能，旨在透过电子邮件自动化同时在不同管道上分享贴文。基于人工智慧的校对、连结的社交媒体句柄和自动化内容管理工作流程等功能可协助平台产生行销活动结果。透过使用行为分析工具监控客户行为，行销人员可以最大限度地获取客户并提高客户终身价值。

本报告分析了全球 B2B 行销自动化平台市场，提供了平台概述、市场基本结构、整体市场规模趋势展望，以及按实施方法、地区、行业和客户类型划分的详细资讯。正在调查行业利益相关者应采取的趋势和未来行动。

目录

第一章 分析概述

• 市场展望（2023）：主要分析结果与结论
• 主要预测

第二章 B2B 行销自动化平台市场概述

• 市场定义和范围
• 收入类型
• 分析对像区域
• 待分析产业

第三章 B2B行销自动化平台市场预测分析

• 市场加速与限制因素
• 市场预测：针对整个市场
• 市场预测：依实施方式
  • 云
  • 本地
• 市场预测：按地区
  • 加拿大
  • 中东欧
  • 日本
  • 拉丁美洲
  • 中东/非洲
  • 美国
  • 西欧
  • 亚洲（不包括日本和中国） (AxJC)
  • 中国
• 市场预测：依产业分类
  • 银行和金融服务
  • 电子/通讯
  • 零售/电子商务
  • 专业的服务
  • 医学/生命科学
  • 製造业
  • 媒体娱乐
  • 政府/公共部门
  • 教育
  • 能源/公用事业/其他
  • 其他
• 市场预测：依客户类型
  • 中小企业
  • 大公司

第 4 章分析师建议

第5章附录

Quadrant Knowledge Solutions Reveals that B2B Marketing Automation Market is Projected to Register a CAGR of 13.20% by 2027.

A B2B Marketing Automation platform uses customer behavioural data that are taken from various external and internal sources which are in the form of website analytics data, app analytics data, Ad clicks, product reviews, impression data, customer support queries and social media. These types of data are converted into actionable insights allowing organizations to have a better understanding of customer interests allowing firms to create positive impressions on customers. During the customer lifecycle, organizations need to track dynamic customer data in order to meet customer demand and in this regard the platform intelligently processes the data using ML/AI and takes decisions to make the best possible recommendations to the sales personnel allowing them to share relevant contents with customers during engagements. Another trend focuses on content automation feature that serves the purpose of sharing posts simultaneously across different channels through email automation. Features like AI-based proofreading, linked social media handles, automated content curation and workflows help platforms generate campaign results. Marketers can use behavioural analytics tools to monitor customer behaviour thus maximizing customer acquisition and increase customer lifetime value.

Table of Contents

Chapter 01: Research Summary

• 2023 Market Outlook: Top Research Findings and Key Takeaways
• Top predictions

Chapter 02: B2B Marketing Automation Platform Market Overview

• Market Definition and Scope
• Revenue Type
• Geographical Regions
• Industry Verticals

Chapter 03: B2B Marketing Automation Platform Market Forecast Analysis

• Market Accelerators and Market Restraints
• Market Forecast by Total Market
• Market Forecast by Deployment Type
  • Cloud
  • On-Premises
• Market Forecast by Geographical Regions
  • Canada
  • Central & Eastern Europe
  • Japan
  • Latin America
  • Middle East & Africa
  • USA
  • Western Europe
  • Asia Ex-Japan China (AxJC)
  • China
• Market Forecast by Industry Verticals
  • Banking and Financial Services
  • Electronics & Telecom
  • Retail and eCommerce
  • Professional Services
  • Healthcare and Life Sciences
  • Manufacturing
  • Media & Entertainment
  • Government and Public Sectors
  • Education
  • Energy & Utility Others
  • Others
• Market Forecast by Customer Types
  • SMB
  • Large
  • Enterprise

Chapter 04: Analyst Recommendations

• Analyst Recommendations

Chapter 05: Appendix

• Research Methodologies

List of Tables

• Table 1 : Market Share, Total Market, Worldwide
• Table 2 : Market Share By Deployment Type, Worldwide
• Table 3 : Market Share By Geographical Regions, USA
• Table 4 : Market Share By Geographical Regions, Canada
• Table 5 : Market Share By Geographical Regions, Latin America
• Table 6 : Market Share By Geographical Regions, Western Europe
• Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
• Table 8 : Market Share By Geographical Regions, MEA
• Table 9 : Market Share By Geographical Regions, Asia ex. JPC
• Table 10 : Market Share By Geographical Regions, Japan
• Table 11 : Market Share By Geographical Regions, China
• Table 12 : Market Share By Industry Vertical 1, Worldwide
• Table 13 : Market Share By Industry Vertical 2, Worldwide
• Table 14 : Market Share By Industry Vertical 3, Worldwide
• Table 15 : Market Share By Industry Vertical 4, Worldwide
• Table 16 : Market Share By Industry Vertical 5, Worldwide
• Table 17 : Market Share By Industry Vertical 6, Worldwide
• Table 18 : Market Share By Industry Vertical 7, Worldwide
• Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

• Fig. 1 Market Forecast of B2B Marketing Automation Platform , Worldwid2022 - 2027
• Fig. 2 Market Forecast of B2B Marketing Automation Platform , USA, 2022 - 2027
• Fig. 3 Market Forecast of B2B Marketing Automation Platform , Canada, 2022 - 2027
• Fig. 4 Market Forecast of B2B Marketing Automation Platform , Latin America, 2022 - 2027
• Fig. 5 Market Forecast of B2B Marketing Automation Platform , Western Europe, 2022 - 2027
• Fig. 6 Market Forecast of B2B Marketing Automation Platform , Central & Eastern Europe, 2022 - 2027
• Fig. 7 Market Forecast of B2B Marketing Automation Platform , Middle East & Africa, 2022 - 2027
• Fig. 8 Market Forecast of B2B Marketing Automation Platform , Asia excluding Japan and China, 2022 - 2027
• Fig. 9 Market Forecast of B2B Marketing Automation Platform , Japan, 2022 - 2027
• Fig. 10 Market Forecast of B2B Marketing Automation Platform , China, 2022 - 2027
• Fig. 11 Market Forecast of B2B Marketing Automation Platform , IT & Telecom Industry, 2022 - 2027
• Fig. 12 Market Forecast of B2B Marketing Automation Platform , Banking & Financial Services Industry, 2022 - 2027
• Fig. 13 Market Forecast of B2B Marketing Automation Platform , Insurance Industry, 2022 - 2027
• Fig. 14 Market Forecast of B2B Marketing Automation Platform , Healthcare Industry, 2022 - 2027
• Fig. 15 Market Forecast of B2B Marketing Automation Platform , Government & Public Sector, 2022 - 2027
• Fig. 16 Market Forecast of B2B Marketing Automation Platform , Retail & eCommerce, 2022 - 2027
• Fig. 17 Market Forecast of B2B Marketing Automation Platform , Manufacturing, 2022 - 2027
• Fig. 18 Market Forecast of B2B Marketing Automation Platform , Hospitality, 2022 - 2027
• Fig. 19 Market Forecast of B2B Marketing Automation Platform , On-premises Deployment, 2022 - 2027
• Fig. 20 Market Forecast of B2B Marketing Automation Platform , Cloud Deployment, 2022 - 2027
• Fig. 21 Market Forecast of B2B Marketing Automation Platform , SMB Customers, 2022 - 2027
• Fig. 22 Market Forecast of B2B Marketing Automation Platform , Large Customers, 2022 - 2027
• Fig. 23 Market Forecast of B2B Marketing Automation Platform , Enterprise Customers, 2022 - 2027
• Fig. 24 Market Forecast of B2B Marketing Automation Platform , Deployement Type, 2022 - 2027