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市场调查报告书
商品编码
1856153
全球旅行社市场-市场占有率和排名、总收入和需求预测(2025-2031 年)Travel Agencies - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031 |
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2024年全球旅行社市场规模估计为2,158.8亿美元,预计到2031年将达到4,326.5亿美元,在2025-2031年的预测期内,复合年增长率为9.9%。
旅行社是代表供应商(如活动、航空公司、汽车租赁公司、邮轮、饭店、铁路、旅游保险和旅游套装)向公众提供旅游和旅游相关服务的私人零售商或公共服务机构。
旅游代理市场的主要公司包括Booking Holdings Inc.、Expedia Group Inc.和Trip.com Group Limited。按地区划分,美国占超过25%的市场份额,其次是欧洲,市占率超过20%。按类型划分,国际和国内机票预订以及旅游套装预订约占全球市场份额的一半。就销售管道而言,线上通路占据了压倒性的份额,超过85%。
旅行社的主要市场驱动因素包括:
1. 消费者需求的扩张与多元化
随着生活水准的提高和休閒观念的转变,越来越多的消费者开始追求旅行体验,这直接促进了旅行社市场的成长。同时,消费者的旅游需求也日益多元化,从传统的观光旅游发展到现今的客製化旅游、主题旅游、生态旅游等。这种需求的多元化为旅行社提供了新的市场机会。
2. 政策支持与产业发展
政府对旅游业的重视和支持是推动旅行社市场发展的重要动力。一系列国家政策,例如《旅游业发展「十四五」规划》和文化和旅游部《关于促进网路旅游市场高品质发展的意见》,积极推动旅游业创新发展,为旅行社提供了有利的政策环境。此外,随着旅游市场规范化的发展,旅行社的合规性和服务品质进一步提高,市场竞争力也随之增强。
3. 技术进步与数位转型
科技进步,特别是网路、巨量资料和人工智慧等技术的应用,为旅行社提供了更有效率、更方便的服务选择。数位转型使旅行社能够更好地了解消费者需求,并提供个人化的旅游产品和服务。同时,线上预订、智慧导游和虚拟实境等技术的应用也提升了消费者的旅行体验,进一步推动了旅行社市场的发展。
4.整合资源,创新合作模式
透过整合旅游资源,并与航空公司、饭店、景区等合作伙伴建立更紧密的联繫,旅行社能够为消费者提供更高品质的旅游产品和服务。此外,旅行社也持续探索新的合作模式,例如与线上旅游平台合作、进行跨国行销等。这些创新的合作模式为旅行社带来了新的市场机会和成长点。
5. 放宽移民政策与国际观光復苏
随着全球疫情情势改善与出入境政策放宽,国际观光市场逐渐復苏,为旅行社拓展国际市场、增加收入来源提供了机会。同时,国际观光的復苏也将促进国内旅游市场的繁荣,为旅行社的发展提供了广阔空间。
摘要,旅行社市场的主要推动要素包括消费者需求的成长和多元化、政策支援和产业发展、科技进步数位化、资源整合和合作模式创新、准入和退出政策的放宽以及国际观光的復苏等。这些因素共同推动了旅行社市场的快速发展和转型。
本报告旨在全面概述全球旅行社市场,重点关注总销售收入、市场份额和主要企业的排名,并按地区、国家、类型和应用进行分析。
旅行社市场规模、估算和预测报告提供了2020年至2031年的历史数据和预测数据,单位为销售收入(百万美元),以2024年为基准年。定量和定性分析有助于读者制定业务/成长策略、评估市场竞争格局、分析公司在当前市场中的地位,并就旅行社相关业务做出明智的决策。
The global market for Travel Agencies was estimated to be worth US$ 215880 million in 2024 and is forecast to a readjusted size of US$ 432650 million by 2031 with a CAGR of 9.9% during the forecast period 2025-2031.
A travel agency is a private retailer or public service that provides travel and tourism related services to the public on behalf of suppliers such as activities, airlines, car rentals, cruise lines, hotels, railways, travel insurance, and package tours.
Main players of travel agencies market are Booking Holdings Inc., Expedia Group Inc. and Trip.com Group Limited. Geographically speaking, USA holds over 25% of total market share, followed by Europe with over 20% share. In terms of type, international and domestic airline bookings segment and tour and packaged travel bookings segment holds about a half of global market share in total. In terms of sales channel, online segment holds a dominant share of over 85%.
The market drivers of travel agencies mainly include the following aspects:
1. Growth and diversification of consumer demand
With the improvement of living standards and the change of leisure concepts, more and more consumers are beginning to pursue travel experiences, which directly promotes the growth of the travel agency market. At the same time, consumers' travel needs are becoming increasingly diversified, from traditional sightseeing tours to today's customized tours, theme tours, eco-tourism, etc. These diversified demands provide travel agencies with new market opportunities.
2. Policy support and industry development
The government's attention and support for the tourism industry is an important driving force for the development of the travel agency market. For example, a series of policies issued by the state, such as the "14th Five-Year Plan for the Development of the Tourism Industry" and the Ministry of Culture and Tourism's opinions on promoting the high-quality development of the online tourism market, are actively promoting the innovative development of the tourism industry and providing a good policy environment for travel agencies. In addition, with the standardized development of the tourism market, the compliance operation and service quality of travel agencies have also been further improved, thereby enhancing market competitiveness.
3. Technological progress and digital transformation
Scientific and technological progress, especially the application of technologies such as the Internet, big data, and artificial intelligence, provide travel agencies with more efficient and convenient service means. Through digital transformation, travel agencies can better understand consumer needs and provide personalized tourism products and services. At the same time, the application of technologies such as online booking, smart guides, and virtual reality has also enhanced consumers' travel experience and further promoted the development of the travel agency market.
4. Resource integration and innovation in cooperation models
Travel agencies can provide consumers with better quality travel products and services by integrating tourism resources and establishing close relationships with partners such as airlines, hotels, and scenic spots. In addition, travel agencies are constantly exploring new cooperation models, such as cooperating with online travel platforms and conducting cross-border marketing. These innovative cooperation models have brought new market opportunities and growth points to travel agencies.
5. Relaxation of entry and exit policies and recovery of international tourism
With the improvement of the global epidemic situation and the relaxation of entry and exit policies, the international tourism market has gradually recovered. This provides travel agencies with opportunities to expand international markets and increase sources of income. At the same time, the recovery of international tourism has also driven the prosperity of the domestic tourism market, providing travel agencies with a broader space for development.
In summary, the driving factors of the travel agency market mainly include the growth and diversification of consumer demand, policy support and industry development, scientific and technological progress and digital transformation, resource integration and innovation of cooperation models, and the relaxation of entry and exit policies and the recovery of international tourism. These factors have jointly promoted the rapid development and transformation of the travel agency market.
This report aims to provide a comprehensive presentation of the global market for Travel Agencies, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Travel Agencies by region & country, by Type, and by Application.
The Travel Agencies market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Travel Agencies.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Travel Agencies company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Travel Agencies in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Travel Agencies in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.